“Goalify It” is an app for high-achievers and aspirers to set personal goals and track their performance and improvement, collect achievement and milestone badges and share them with a private group.
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
Maximize Performance of Your Campaigns with Sponsored Updates PartnersLinkedIn
Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
This power point gives a birds view of Our vision,product,case studies and operatives. You can contact us at www.synthagile.com for further information.
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
Differentiating your Developer Program: Is Speed "A" Differentiator or is Speed "THE" Differentiator?
Paul Rohan, Finance Advisor at Google Cloud
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Maximize Performance of Your Campaigns with Sponsored Updates PartnersLinkedIn
Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
This power point gives a birds view of Our vision,product,case studies and operatives. You can contact us at www.synthagile.com for further information.
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
Differentiating your Developer Program: Is Speed "A" Differentiator or is Speed "THE" Differentiator?
Paul Rohan, Finance Advisor at Google Cloud
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
1. Fundamental Problem
People have goals
Not all are achieved
Failures occur when obstacles are hard
Existing goal tracking apps/tools are flawed with deal-breaker issues
Goal achieving not viewed as ‘fun’
Hectic metropolis lifestyle makes it hard to track improvements
towards goals
GoalifyIt
2. Product - GoalifyIt
App for high-achievers and aspirers
•set personal goals
•track their performance
•collect achievement and milestone badges
•Share them with a private group
Try it out - http://udip21.wix.com/mylbeta
GoalifyIt
3. Core competencies
Gamification model awards badges and points which are redeemable
for real life rewards
A social network, restrictable to limited people, for collaboration and
competition
Goal journeys and milestones based on habit forming techniques
Competitions organised through 3rd party partners
GoalifyIt
4. Marketing
Concluded:
•Used survey to gather email ids for further communication
•Set up interest registration page , used Facebook CPC ads to drive users for
registration
•Total emails acquired – 55 at the cost of 1.22 USD per email
Future:
•Utilize Facebook Ads, AdWords and AdMob for CPC marketing to generate awareness
and conversions (downloads)
•Use Web 2.0 platforms to generate awareness
•Communicate with the “Quantified Self Movement” for quick acquisitions
•Use social networks for word-of-mouth and organic marketing
GoalifyIt
5. Costs
Variable costs:
•Platform creation, design & further development
•Platform PR costs
•Marketing research
•Legal costs (patent)
•Payment gateway commission
Fixed costs:
•Resource (developer and designer) salaries
•Servers’ maintenance
•App market place commission
GoalifyIt
6. Revenue Model
Percentage of Source
earnings
85% Advertising (high relevance to a user’s goals), suggested ads and
users’ recommendations
Advertising partner apps on our app
Endorsing partners in our newsletter to our userbase
10% Brands take-over (E.g. Nike+ campaign – Users get tangible
incentives for achieving goals, Nike receives engagement and we
receive commission for hosting the event on our app)
5% Freemium model – pay for premium content and access to 3rd party
partners programs
GoalifyIt
7. Risks
Larger organizations with bigger user database entering the market
Existing market crowded
Not reaching the critical point for app to gain viral awareness
Loss of sensitive user data due to cyber attacks
Investors not willing to invest immediately leading to loss of
momentum
GoalifyIt
8. Partners and Allies
3rd party services with whom we will run campaigns
•They run a contest or competition
•The participants are tracked using our app
•The partners receive engagement and awareness, the users find
expert help in moving towards their goals and we receive both
awareness and revenue in terms of commission from the
partners
API partners (Facebook, Twitter, LinkedIn, Instagram etc)
•All user activities on our app will be sharable on 3rd party social
networks to increase awareness about the app
•The benefit by receiving more referral traffic
GoalifyIt
9. Funding
Initial funding required from investors – 50000 USD
Approaching investors and venture capitalists after release of first
functional prototype in Feb 2013
Contingency plan:
Bootstrap and include designer/developer as shareholders
Revenue would be primarily from Freemium version of the app and
advertisements
With higher user traffic, 3rd party partners would be approached
GoalifyIt
10. Team
Victoria Klimova & Udipta Basumatari
Russian and Indian explorers respectively, currently discovering
Singapore
Ambitious and determined - met as colleagues at MediaCom,
Singapore
Discovered mutual entrepreneurial interest and passion for use of
technology to enhance lives
Brainstormed our way to GoalifyIt!
GoalifyIt