New GPDC Case Study 11.23.14
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This document appears to be a resume for William Shaun Markey. It highlights a strategy he employed at Kroger to resolve shopper navigation issues and increase sales in the napkin category. He leveraged a design center to create a retail prototype that color coded segments, used lifestyle photography, and clear signage. This simplified shopping and increased napkin sales by 36% while overall profitability for Kroger grew from $700 million to over $5 billion.
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