3. <<>>
The Reach Journey
The God
Father
Competitors
Market
Profiles
Market
Trends &
Need
Resources
definition
Market Segmentation
4. <<>>
What is Market Segmentation?
- It’s a strategy to break your prospects into groups
that are different from each other but similar
internally
- Splitting the Market according to the similar
needs and the different approaches
5. <<>>
Why Segmentation ?
• Putting the fact of the differences of the prospects
profiles and needs, so clustering the profiles according
to the approach, need, capacity, potentiality
• Allows you to choose the targets of your product &
Provides concrete insights about as to how to appeal
them
• Huge competitive advantages
15. <<>>
Market Targeting
• Segment size and growth
• Segment structural attractiveness
Evaluating Market Segments
- Level of competition -
Substitute products - Power
of buyers
- Powerful suppliers
16. <<>>
• Company resources
• The need created or to be created for the
prospects
• Product’s value propositions
• Market variability
• Competitors’ marketing strategies
Choosing a Targeting Strategy Requires Consideration of:
17. <<>>
Positioning/Approach Strategy
Product Positioning
- Create the edge of your product
for every segment
- Present your product with the
uniqueness of the edge
- Compare your product with
others
- Showcase previous partnerships
Organization Positioning
- Position your organization
services
- Create the connection for your
organization with the prospect
- Showcase previous activities
22. <<>>
Small Activity
• Set in Regions and create the positioning strategy for One
package (iGIP-CR) Products inside
• And choose one segment to approach and why?
• 25 Minutes
