Presentation google offers_final
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The document discusses Google Offer, a deals platform that allows consumers to find and redeem offers from merchants. It outlines how the platform works for both consumers and merchants. It then analyzes Google Offer's current marketing strategy of using search and branding to reach customers. Recommendations are made to leverage Google services integration and distribution channels to gain competitive advantages over other deals platforms. The marketing strategy proposed linking Google Ad extensions to offers, segmenting by mobile shoppers, and positioning the platform as a way for merchants to increase conversion rates on deals.
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The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value searches. Live testing of new approaches before the fourth quarter is advised to evaluate performance.
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Presentation google offers_final
- 2. Team 2 Madhav Ayyagari Chetan Dhamija Shiqi Zhang Prerit Singh Juan Du
- 3. Agenda • How Google Offer works • Current Marketing Strategy • Competitive Advantage • Recommended Marketing Strategy • Implementation
- 4. How Google Offer Works • For Consumers Search for offer Get offer Redeem offer • Find offers everywhere -Maps, Wallet, Search, Google Plus • Save offer on Google Drive, access from anywhere • Redeem both in store or online
- 5. How Google Offer Works • For Merchants Serve your Custom ers Collect your money Run your offer Market your offer Create Offer • Reach customers at the right time • Get online visitors in your shop • Measure Offer performance
- 6. Current Marketing Strategy • Business Objective- Search Solution • Google is not selling services, they are branding them. • The power of less. Advertising Consumer Products Internet Time Experimentation Strategy
- 7. Competitive Advantage • Google Search • Huge Customer base • Established Vendor from Google Ad words • Google Services Integration
- 8. Advantage for Merchants • Better Payment terms. • More distribution channels. • Payment for Vouchers sold but not redeemed. • Monitor and Analyze offer Behavior.
- 9. Recommended Marketing Strategy • API for Google Offers
- 10. Implementation Link Ad Extensions with Google Offers
- 13. Positioning • The deals business is a "chicken-and-egg" business. • Platform for third-party services- personalization service as a way to increase the conversion rates for these deals Best Offers
- 14. Targeting
- 15. Targeting • Food & Drink • Shopping • Adventure & Activities • Events & Classes • Travel • Beauty • Health & Wellness • Automotive
- 16. Conclusion • Save Money • Grow Business
- 17. THANK YOU !!