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Castles
& clouds
Some ideas of a near future
Guardian Masterclass
April 2012
About me
Studied product & interaction design
Worked for web startups
Co-founded Tinker London (2007-2010)

Consultant at Designswarm
Founder of Good Night Lamp

I have worked with EDF, BBC, BT, Nokia, Evening
Standard, National Geographic.
“The best way to
           predict the future
           is to invent it.”
Alan Kay
“An invention is a unique
or novel device, method,
composition, process
or discovery.”
The future might be
experienced through a
unique or novel device,
method, composition,
process or discovery.
To see the future we have
to find out where the
unique or novel devices,
methods, compositions,
processes or discoveries
are going to come from.
R&D departments
Academia
Military
R&D departments
Academia
Military
In your shed
Arduino
Arduino.cc
Lauched in 2006
Open source hardware & software
Made in Italy
Sold 150K +

£18

Used by artists, students, now r&d.

Used by developers who want to extend the web
into the real world.
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
CATaLOG
nermal.org/projects/catalog/
Botanicalls
botanicalls.com
Kickbee
kickbee.net
Baker Tweet
bakertweet.com
Japan Geiger Maps
Internet of things?
Letting the internet & technology change our
relationship to everyday products through complex
interactions.
Castles & Clouds: some ideas on the near future
Internet of things:
Corporate messaging

Consumer devices

Small startups
Corporations
Marketing
Strategy
Product experiences
Castles & Clouds: some ideas on the near future
Nokia + Arduino
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Consumer devices +
platforms
Ambient Orb
Ambient Umbrella
Nike + iPod
Nabaztag
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Startups
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
Good Night Lamp
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future
So what?
Who cares?
What’s new?
The impact on product
development
The traditional model of r&d
We should           Let me ask              Let’s have
make                the design              a meeting
Ax1
               >>   department
                                      >>


Ok send the         Hmm, that’s             Let’s have
specs to the        not really what         a meeting
engineering
               >>   we asked for
                                      >>    & establish
department.                                 requirements



Let’s email         Let’s get this         That just cost
them a         >>   prototyped with   >>   £25K
document            the CNC machine
Product development
now.
I want                                 I spend
                   Look at
to make
Ax1
              >>   Google         >>   £12 at
                                       Shapeways




I make a           I post it on        I link to
prototype     >>   my blog        >>   it on Twitter




I put it on        I get 300K           Now
Kickstarter   >>   from 300       >>
                   people               what?
Beware of IFF*




*The Internet Fridge factor
Sometimes good ideas
don’t make good products.

Or take a really long time.
Castles & Clouds: some ideas on the near future
1931.
2012?
“The best way to
           predict the future
           is to invent it.”
Alan Kay
How you invent
How you fund
How you sustain an idea
How you create a market
Book an Arduino class
http://www.spacestudios.org.uk/whats-on/courses-

Follow #iot on Twitter
Read some books
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future

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Castles & Clouds: some ideas on the near future

Editor's Notes

  1. Lewis Hine http://www.archives.gov/press/press-kits/picturing-the-century-photos/old-timer-structural-worker.jpg
  2. The reasons why IOT came about with Arduino are quite obvious: it’s a cheap (20 euro) open source platform that allows you to program a chip and connect it to the real world, with no prior knowledge of electronics or coding. As an idea, this is incredibly powerful and has allowed a smooth transition between a one-off and a final product.
  3. http://www.nermal.org/projects/catalog/
  4. Examples include: Catalog, Botanicalls, Kickbee.
  5. Examples include: Catalog, Botanicalls, Kickbee.
  6. http://bakertweet.com/
  7. http://japan.failedrobot.com/
  8. A little bit about myself I’m a designer and entrepreneur and I’ve been working around the internet of things since 2005. I started out as a product design student, then got an MA in interaction design, which is where I got interested in the impact of connectedness on everyday products. I worked for agencies and did some work online in digital strategy and design for a while, then started my own “smart product” studio called Tinker London. We worked with clients like EDF, BT, the BBC. After 4 years of being a manager, I went back to working as a consultant and designer in January 2011. I also collaborate with RIG London, a design partnership in the Silicon Roundabout.
  9. http://blogs.nokia.com/pushn900/what-is-push/
  10. http://www.pushsnowboarding.com/
  11. http://www.pushsnowboarding.com/
  12. http://www.engadget.com/2009/11/13/nasa-turnes-iphone-into-chemical-sensor-can-an-app-store-reject/
  13. http://en.wikipedia.org/wiki/Ambient_Devices http://ambientdevices.com/cat/products.html
  14. An assumed 200K units sold Price tag of around £200 http://nearfuturelaboratory.com/pasta-and-vinegar/2007/05/29/nabaztag-sales-figures/
  15. http://www.fitbit.com/
  16. If you think of what the typical r&d path might have been in a large organisation, I woul venture it might look like this. http://en.wikipedia.org/wiki/Acme_Corporation
  17. However, the situation is now completely different. http://www.funnyname.com/anonymous.html
  18. So now what? This is where the challenges I talked about earlier need to be addressed.