SlideShare a Scribd company logo
Castles
& clouds
Some ideas of a near future
Guardian Masterclass
April 2012
About me
Studied product & interaction design
Worked for web startups
Co-founded Tinker London (2007-2010)

Consultant at Designswarm
Founder of Good Night Lamp

I have worked with EDF, BBC, BT, Nokia, Evening
Standard, National Geographic.
“The best way to
           predict the future
           is to invent it.”
Alan Kay
“An invention is a unique
or novel device, method,
composition, process
or discovery.”
The future might be
experienced through a
unique or novel device,
method, composition,
process or discovery.
To see the future we have
to find out where the
unique or novel devices,
methods, compositions,
processes or discoveries
are going to come from.
R&D departments
Academia
Military
R&D departments
Academia
Military
In your shed
Arduino
Arduino.cc
Lauched in 2006
Open source hardware & software
Made in Italy
Sold 150K +

£18

Used by artists, students, now r&d.

Used by developers who want to extend the web
into the real world.
CATaLOG
nermal.org/projects/catalog/
Botanicalls
botanicalls.com
Kickbee
kickbee.net
Baker Tweet
bakertweet.com
Japan Geiger Maps
Internet of things?
Letting the internet & technology change our
relationship to everyday products through complex
interactions.
Internet of things:
Corporate messaging

Consumer devices

Small startups
Corporations
Marketing
Strategy
Product experiences
Nokia + Arduino
Consumer devices +
platforms
Ambient Orb
Ambient Umbrella
Nike + iPod
Nabaztag
Startups
Good Night Lamp
So what?
Who cares?
What’s new?
The impact on product
development
The traditional model of r&d
We should           Let me ask              Let’s have
make                the design              a meeting
Ax1
               >>   department
                                      >>


Ok send the         Hmm, that’s             Let’s have
specs to the        not really what         a meeting
engineering
               >>   we asked for
                                      >>    & establish
department.                                 requirements



Let’s email         Let’s get this         That just cost
them a         >>   prototyped with   >>   £25K
document            the CNC machine
Product development
now.
I want                                 I spend
                   Look at
to make
Ax1
              >>   Google         >>   £12 at
                                       Shapeways




I make a           I post it on        I link to
prototype     >>   my blog        >>   it on Twitter




I put it on        I get 300K           Now
Kickstarter   >>   from 300       >>
                   people               what?
Beware of IFF*




*The Internet Fridge factor
Sometimes good ideas
don’t make good products.

Or take a really long time.
1931.
2012?
“The best way to
           predict the future
           is to invent it.”
Alan Kay
How you invent
How you fund
How you sustain an idea
How you create a market
Book an Arduino class
http://www.spacestudios.org.uk/whats-on/courses-

Follow #iot on Twitter
Read some books
Castles & Clouds: some ideas on the near future
Castles & Clouds: some ideas on the near future

More Related Content

Similar to Castles & Clouds: some ideas on the near future

Pebble Tech Talk 2012
Pebble Tech Talk 2012Pebble Tech Talk 2012
Pebble Tech Talk 2012
Eric Migicovsky
 
Creating the Internet of Things
Creating the Internet of ThingsCreating the Internet of Things
Creating the Internet of Things
Alexandra Deschamps-Sonsino
 
IISc talk -Ashvala
IISc talk -AshvalaIISc talk -Ashvala
IISc talk -Ashvala
Ashvala Vinay
 
Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014
Steve Hickey
 
We're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The WebWe're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The Web
Steve Hickey
 
Alexandra Deschamps-Sonsino - The next 5 years of the internet of things
Alexandra Deschamps-Sonsino - The next 5 years of the internet of thingsAlexandra Deschamps-Sonsino - The next 5 years of the internet of things
Alexandra Deschamps-Sonsino - The next 5 years of the internet of things
Mobile Monday Amsterdam
 
Better With Friends: Android+NFC+Arduino
Better With Friends: Android+NFC+ArduinoBetter With Friends: Android+NFC+Arduino
Better With Friends: Android+NFC+Arduino
Pearl Chen
 

Similar to Castles & Clouds: some ideas on the near future (7)

Pebble Tech Talk 2012
Pebble Tech Talk 2012Pebble Tech Talk 2012
Pebble Tech Talk 2012
 
Creating the Internet of Things
Creating the Internet of ThingsCreating the Internet of Things
Creating the Internet of Things
 
IISc talk -Ashvala
IISc talk -AshvalaIISc talk -Ashvala
IISc talk -Ashvala
 
Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014Were Doing It Wrong, Future Insights Live, June 2014
Were Doing It Wrong, Future Insights Live, June 2014
 
We're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The WebWe're Doing It Wrong: Prototyping The Future Of The Web
We're Doing It Wrong: Prototyping The Future Of The Web
 
Alexandra Deschamps-Sonsino - The next 5 years of the internet of things
Alexandra Deschamps-Sonsino - The next 5 years of the internet of thingsAlexandra Deschamps-Sonsino - The next 5 years of the internet of things
Alexandra Deschamps-Sonsino - The next 5 years of the internet of things
 
Better With Friends: Android+NFC+Arduino
Better With Friends: Android+NFC+ArduinoBetter With Friends: Android+NFC+Arduino
Better With Friends: Android+NFC+Arduino
 

More from Alexandra Deschamps-Sonsino

Good for What?
Good for What?Good for What?
Portfolio 2023
Portfolio 2023Portfolio 2023
Sustainable Sustainability
Sustainable SustainabilitySustainable Sustainability
Sustainable Sustainability
Alexandra Deschamps-Sonsino
 
Systemic Mindsets
Systemic MindsetsSystemic Mindsets
Systemic Mindsets
Alexandra Deschamps-Sonsino
 
Ways of Learning
Ways of LearningWays of Learning
Ways of Learning
Alexandra Deschamps-Sonsino
 
Smarter Homes
Smarter HomesSmarter Homes
Regenerative Bursts Keynote
Regenerative Bursts KeynoteRegenerative Bursts Keynote
Regenerative Bursts Keynote
Alexandra Deschamps-Sonsino
 
All together now
All together nowAll together now
All together now
Alexandra Deschamps-Sonsino
 
Repairable by design? (January 2022 meeting notes)
Repairable by design? (January 2022 meeting notes)Repairable by design? (January 2022 meeting notes)
Repairable by design? (January 2022 meeting notes)
Alexandra Deschamps-Sonsino
 
Design for repairability / Green shoots
Design for repairability / Green shootsDesign for repairability / Green shoots
Design for repairability / Green shoots
Alexandra Deschamps-Sonsino
 
Repairable by design
Repairable by designRepairable by design
Repairable by design
Alexandra Deschamps-Sonsino
 
Ideas to reframe your corporate innovation activities
Ideas  to reframe  your corporate  innovation activitiesIdeas  to reframe  your corporate  innovation activities
Ideas to reframe your corporate innovation activities
Alexandra Deschamps-Sonsino
 
Good for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good designGood for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good design
Alexandra Deschamps-Sonsino
 
Good for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good designGood for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good design
Alexandra Deschamps-Sonsino
 
Connected Product Experiences
Connected Product ExperiencesConnected Product Experiences
Connected Product Experiences
Alexandra Deschamps-Sonsino
 
IoT & Public Space
IoT & Public SpaceIoT & Public Space
IoT & Public Space
Alexandra Deschamps-Sonsino
 
Invisible colleges: wealth, friends and fame in art and design.
Invisible colleges: wealth, friends and fame in art and design. Invisible colleges: wealth, friends and fame in art and design.
Invisible colleges: wealth, friends and fame in art and design.
Alexandra Deschamps-Sonsino
 
Creating a Culture of Innovation
Creating a Culture of InnovationCreating a Culture of Innovation
Creating a Culture of Innovation
Alexandra Deschamps-Sonsino
 
Don't press snooze: design in a crisis.
Don't press snooze: design in a crisis.Don't press snooze: design in a crisis.
Don't press snooze: design in a crisis.
Alexandra Deschamps-Sonsino
 
Death by a thousand cuts: information fatigue in the smart cities of tomorrow.
Death by a thousand cuts: information fatigue in the smart cities of tomorrow. Death by a thousand cuts: information fatigue in the smart cities of tomorrow.
Death by a thousand cuts: information fatigue in the smart cities of tomorrow.
Alexandra Deschamps-Sonsino
 

More from Alexandra Deschamps-Sonsino (20)

Good for What?
Good for What?Good for What?
Good for What?
 
Portfolio 2023
Portfolio 2023Portfolio 2023
Portfolio 2023
 
Sustainable Sustainability
Sustainable SustainabilitySustainable Sustainability
Sustainable Sustainability
 
Systemic Mindsets
Systemic MindsetsSystemic Mindsets
Systemic Mindsets
 
Ways of Learning
Ways of LearningWays of Learning
Ways of Learning
 
Smarter Homes
Smarter HomesSmarter Homes
Smarter Homes
 
Regenerative Bursts Keynote
Regenerative Bursts KeynoteRegenerative Bursts Keynote
Regenerative Bursts Keynote
 
All together now
All together nowAll together now
All together now
 
Repairable by design? (January 2022 meeting notes)
Repairable by design? (January 2022 meeting notes)Repairable by design? (January 2022 meeting notes)
Repairable by design? (January 2022 meeting notes)
 
Design for repairability / Green shoots
Design for repairability / Green shootsDesign for repairability / Green shoots
Design for repairability / Green shoots
 
Repairable by design
Repairable by designRepairable by design
Repairable by design
 
Ideas to reframe your corporate innovation activities
Ideas  to reframe  your corporate  innovation activitiesIdeas  to reframe  your corporate  innovation activities
Ideas to reframe your corporate innovation activities
 
Good for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good designGood for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good design
 
Good for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good designGood for who? Understanding the challenges of implementing good design
Good for who? Understanding the challenges of implementing good design
 
Connected Product Experiences
Connected Product ExperiencesConnected Product Experiences
Connected Product Experiences
 
IoT & Public Space
IoT & Public SpaceIoT & Public Space
IoT & Public Space
 
Invisible colleges: wealth, friends and fame in art and design.
Invisible colleges: wealth, friends and fame in art and design. Invisible colleges: wealth, friends and fame in art and design.
Invisible colleges: wealth, friends and fame in art and design.
 
Creating a Culture of Innovation
Creating a Culture of InnovationCreating a Culture of Innovation
Creating a Culture of Innovation
 
Don't press snooze: design in a crisis.
Don't press snooze: design in a crisis.Don't press snooze: design in a crisis.
Don't press snooze: design in a crisis.
 
Death by a thousand cuts: information fatigue in the smart cities of tomorrow.
Death by a thousand cuts: information fatigue in the smart cities of tomorrow. Death by a thousand cuts: information fatigue in the smart cities of tomorrow.
Death by a thousand cuts: information fatigue in the smart cities of tomorrow.
 

Recently uploaded

定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
qo1as76n
 
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economicoZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
jhonguerrerobarturen
 
Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.
Techno Merch
 
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
taqyed
 
一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理
peuce
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
talaatahm
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asuzyq
 
Impact of Fonts: in Web and Apps Design
Impact of Fonts:  in Web and Apps DesignImpact of Fonts:  in Web and Apps Design
Impact of Fonts: in Web and Apps Design
contactproperweb2014
 
Timeless Principles of Good Design
Timeless Principles of Good DesignTimeless Principles of Good Design
Timeless Principles of Good Design
Carolina de Bartolo
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
Virtual Real Design
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
Knight Moves
 
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
pmgdscunsri
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
gpffo76j
 
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House -  Economic and Environmental Solution...Connect Conference 2022: Passive House -  Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
TE Studio
 
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdfSECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
eloprejohn333
 
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptxUNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
GOWSIKRAJA PALANISAMY
 
Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburghVirtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
millarj46
 

Recently uploaded (20)

定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
 
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economicoZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
 
Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.Technoblade The Legacy of a Minecraft Legend.
Technoblade The Legacy of a Minecraft Legend.
 
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
 
一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
Impact of Fonts: in Web and Apps Design
Impact of Fonts:  in Web and Apps DesignImpact of Fonts:  in Web and Apps Design
Impact of Fonts: in Web and Apps Design
 
Timeless Principles of Good Design
Timeless Principles of Good DesignTimeless Principles of Good Design
Timeless Principles of Good Design
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
 
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
 
Connect Conference 2022: Passive House - Economic and Environmental Solution...
Connect Conference 2022: Passive House -  Economic and Environmental Solution...Connect Conference 2022: Passive House -  Economic and Environmental Solution...
Connect Conference 2022: Passive House - Economic and Environmental Solution...
 
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdfSECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
 
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptxUNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
 
Virtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburghVirtual Tour Application Powerpoint for museum of edinburgh
Virtual Tour Application Powerpoint for museum of edinburgh
 

Castles & Clouds: some ideas on the near future

Editor's Notes

  1. Lewis Hine http://www.archives.gov/press/press-kits/picturing-the-century-photos/old-timer-structural-worker.jpg
  2. The reasons why IOT came about with Arduino are quite obvious: it’s a cheap (20 euro) open source platform that allows you to program a chip and connect it to the real world, with no prior knowledge of electronics or coding. As an idea, this is incredibly powerful and has allowed a smooth transition between a one-off and a final product.
  3. http://www.nermal.org/projects/catalog/
  4. Examples include: Catalog, Botanicalls, Kickbee.
  5. Examples include: Catalog, Botanicalls, Kickbee.
  6. http://bakertweet.com/
  7. http://japan.failedrobot.com/
  8. A little bit about myself I’m a designer and entrepreneur and I’ve been working around the internet of things since 2005. I started out as a product design student, then got an MA in interaction design, which is where I got interested in the impact of connectedness on everyday products. I worked for agencies and did some work online in digital strategy and design for a while, then started my own “smart product” studio called Tinker London. We worked with clients like EDF, BT, the BBC. After 4 years of being a manager, I went back to working as a consultant and designer in January 2011. I also collaborate with RIG London, a design partnership in the Silicon Roundabout.
  9. http://blogs.nokia.com/pushn900/what-is-push/
  10. http://www.pushsnowboarding.com/
  11. http://www.pushsnowboarding.com/
  12. http://www.engadget.com/2009/11/13/nasa-turnes-iphone-into-chemical-sensor-can-an-app-store-reject/
  13. http://en.wikipedia.org/wiki/Ambient_Devices http://ambientdevices.com/cat/products.html
  14. An assumed 200K units sold Price tag of around £200 http://nearfuturelaboratory.com/pasta-and-vinegar/2007/05/29/nabaztag-sales-figures/
  15. http://www.fitbit.com/
  16. If you think of what the typical r&d path might have been in a large organisation, I woul venture it might look like this. http://en.wikipedia.org/wiki/Acme_Corporation
  17. However, the situation is now completely different. http://www.funnyname.com/anonymous.html
  18. So now what? This is where the challenges I talked about earlier need to be addressed.