Uploaded byAlexandra Deschamps-Sonsino
Castles & Clouds: some ideas on the near future
The document discusses innovation in product development, focusing on the role of novel devices and methods in shaping the future. It highlights the significance of R&D, the Internet of Things, and platforms like Arduino in enhancing user experiences. The author emphasizes the need for practical, sustainable approaches to inventing and funding ideas in the evolving tech landscape.
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Castles & Clouds: some ideas on the near future
- 1. Castles & clouds Some ideasof a near future Guardian Masterclass April 2012
- 2. About me Studied product& interaction design Worked for web startups Co-founded Tinker London (2007-2010) Consultant at Designswarm Founder of Good Night Lamp I have worked with EDF, BBC, BT, Nokia, Evening Standard, National Geographic.
- 3. “The best wayto predict the future is to invent it.” Alan Kay
- 4. “An invention isa unique or novel device, method, composition, process or discovery.”
- 5. The future mightbe experienced through a unique or novel device, method, composition, process or discovery.
- 6. To see thefuture we have to find out where the unique or novel devices, methods, compositions, processes or discoveries are going to come from.
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- 10. Arduino.cc Lauched in 2006 Opensource hardware & software Made in Italy Sold 150K + £18 Used by artists, students, now r&d. Used by developers who want to extend the web into the real world.
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- 22. Internet of things? Lettingthe internet & technology change our relationship to everyday products through complex interactions.
- 24. Internet of things: Corporatemessaging Consumer devices Small startups
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- 40. Consumer devices + platforms AmbientOrb Ambient Umbrella Nike + iPod Nabaztag
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- 63. The impact onproduct development The traditional model of r&d
- 64. We should Let me ask Let’s have make the design a meeting Ax1 >> department >> Ok send the Hmm, that’s Let’s have specs to the not really what a meeting engineering >> we asked for >> & establish department. requirements Let’s email Let’s get this That just cost them a >> prototyped with >> £25K document the CNC machine
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- 66. I want I spend Look at to make Ax1 >> Google >> £12 at Shapeways I make a I post it on I link to prototype >> my blog >> it on Twitter I put it on I get 300K Now Kickstarter >> from 300 >> people what?
- 67. Beware of IFF* *TheInternet Fridge factor
- 68. Sometimes good ideas don’tmake good products. Or take a really long time.
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- 72. “The best wayto predict the future is to invent it.” Alan Kay
- 73. How you invent Howyou fund How you sustain an idea How you create a market
- 74. Book an Arduinoclass http://www.spacestudios.org.uk/whats-on/courses- Follow #iot on Twitter Read some books
Editor's Notes
- #2 Lewis Hine http://www.archives.gov/press/press-kits/picturing-the-century-photos/old-timer-structural-worker.jpg
- #11 The reasons why IOT came about with Arduino are quite obvious: it’s a cheap (20 euro) open source platform that allows you to program a chip and connect it to the real world, with no prior knowledge of electronics or coding. As an idea, this is incredibly powerful and has allowed a smooth transition between a one-off and a final product.
- #18 http://www.nermal.org/projects/catalog/
- #19 Examples include: Catalog, Botanicalls, Kickbee.
- #20 Examples include: Catalog, Botanicalls, Kickbee.
- #21 http://bakertweet.com/
- #22 http://japan.failedrobot.com/
- #23 A little bit about myself I’m a designer and entrepreneur and I’ve been working around the internet of things since 2005. I started out as a product design student, then got an MA in interaction design, which is where I got interested in the impact of connectedness on everyday products. I worked for agencies and did some work online in digital strategy and design for a while, then started my own “smart product” studio called Tinker London. We worked with clients like EDF, BT, the BBC. After 4 years of being a manager, I went back to working as a consultant and designer in January 2011. I also collaborate with RIG London, a design partnership in the Silicon Roundabout.
- #29 http://blogs.nokia.com/pushn900/what-is-push/
- #33 http://www.pushsnowboarding.com/
- #35 http://www.pushsnowboarding.com/
- #40 http://www.engadget.com/2009/11/13/nasa-turnes-iphone-into-chemical-sensor-can-an-app-store-reject/
- #43 http://en.wikipedia.org/wiki/Ambient_Devices http://ambientdevices.com/cat/products.html
- #46 An assumed 200K units sold Price tag of around £200 http://nearfuturelaboratory.com/pasta-and-vinegar/2007/05/29/nabaztag-sales-figures/
- #53 http://www.fitbit.com/
- #64 If you think of what the typical r&d path might have been in a large organisation, I woul venture it might look like this. http://en.wikipedia.org/wiki/Acme_Corporation
- #66 However, the situation is now completely different. http://www.funnyname.com/anonymous.html
- #67 So now what? This is where the challenges I talked about earlier need to be addressed.