The document discusses the convergence of telecommunications and IT, highlighting the integration of various networks and services, including voice, data, and multimedia. It emphasizes the need for service orchestration, customer management, and the role of innovation through third-party applications and platforms. Key concepts include service delivery platforms, application layers, and the ongoing challenges faced by both telecom and IT domains in revenue generation.

1. Kuncoro Wastuwibowo
IEEE Communications Society Indonesia Chapter
Universitas Brawijaya, Malang
19 June 2010

2. Telco world
• Voice network
• Data network
• Broadband data
IT World Media world
• Computer • CaTV
Communications
• Internet
Single
Network

3. Telco ISDN BISDN ATM NGN IMS
Computer Broadband
IT Network
Internet
Internet
Media CaTV IPTV
3

4. 4

5. Application
Service
SIP
Session
Control
SIP H.248
Access
CDMA WiFi / PSTN
GSM World
World WiMAX

6. BGCF MGCF
BGCF MGCF
PDF
MGW
MGW
MS P-CSCF S-CSCF MRFC
UE P-CSCF S-CSCF MRFC
I-CSCF AAA AS MRFP
I-CSCF HSS AS MRFP
Position Data
SLF PDE base
Server

7. SIP
SIP
Signalling Function
HTTP
RTSP RTSP
HTTP
RTP
HTTP

9. Applications Telecom Applications Web & IT Applications
Service Exposure
Service Orchestration & Management
OSS/BSS
Service
Delivery Service Enablers
Platform
Service Creation & Execution
Telecom Network Access
Network PSTN Mobile DSL IPTV BWA

10. Browser: Three screen convergence
Device Platforms
User experience Operating Applications Middleware
Systems
OSS/BSS & Customer Care
Multi-Channel Customer Portals
Service Enablers Framework
Self-care Personal Search & Video Contents Social
Info Mgmt Navigation Communiti
es
Service Delivery Platform

12. Metadata
Live Content Middleware
Encoder CAS & DRM
Video Content TV
Managed
IP Network
Computer
Content & Application
Server
Mobile
Gadget

13. 13

15. 15

16. 16

17. 17

18. All IP-based, all-broadband, but …
Telco world
• NGN / TISPAN
• IMS
Web world IPTV world
• SOA • CDN
• SDF / SDP
New
convergence

19. Web, Media, User Connections
Application Application
Application Application
Layer Application Application
Layer
Service
Web Servers Execution
AS, Parlay
Layer Middleware
Data Servers
OSS / BSS Platforms
Control
SS7 SIP / IMS
Layer
Data Centres
IP / MPLS / SDH / Server Infrastructure
Transport Networks Layer
Layer
WDM
DSL, Cable, PSTN,
Access Mobile
Layer
Telco Domain (IMS) IT Domain

20. IT Domain: Multimedia: Many
Many services, Short services with fast
TTM, Few viable TTM and viable
business model business services
Proliferation
(other than
advertising)
Telco Domain: Few
services generating high
but declining revenue.
Has bill access, subcriber
mgmt, QoS, etc
Revenue

21. Web, Media, User Connections
Application
Layer Application Web 2.0
Application
Application
Application Application
Layer
Web Servers
SOA
Service Execution
AS, Parlay
Layer Middleware
Data Servers
OSS / BSS Platforms
Control
SS7 SIP / IMS
Layer
Data Centres
IP / MPLS / SDH / Server Infrastructure
Transport Networks Layer
Layer
WDM
DSL, Cable, PSTN,
Access Mobile
Layer
Telco Domain (IMS) IT Domain

22. Web, Media, User Connections
Application
Layer Application Web 2.0
Application
Application
Application Application
Layer
Web Servers
SOA
Service Execution
AS, Parlay
Layer Middleware
Data Servers
OSS / BSS Platforms
Control
SS7 SIP / IMS
Layer
Data Centres
IP / MPLS / SDH / Server Infrastructure
Transport Networks Layer
Layer
WDM
DSL, Cable, PSTN,
Access Mobile
Layer
Telco Domain (IMS) IT Domain

24. Common IT Centric Part OSS / BSS
Enablers
Network Centric Part
Devices Network

25. •Service orchestration
IT Centric Part •Content / Messaging
•Business flows and OSS/BSS interactions
•Service registry
Network Centric •Event driven, low-latency services that depend on Telecom network interactions
• See next slide
Part •Protocol abstraction and complex service interaction
•Contextual information
Common Enablers •Subscription / customer data / device data and capabilities
•Location / Presence / Messaging / Identity management
•Charging / service monitoring / Portals
External World •Content acquisition, management, revenue sharing
• See next slide
Collaboration •Platform capabilities exposed to Third party applications within the constraints of defined
security and policy
Web 2.0 •Interwork with Map, chat, community sharing applications (Twitter, Facebook )
• See next slide

26. Core Services:
Developed in SDP
container against
Sales Revenue Long tail services:
enabler APIs
customization and
usage is driven by loose
Plethora of short composition and users:
lived applications to Web 2.0 using widgets
try/deploy, update and 3rd party
and retire easily / applications built on
rapidly. Innovation SDP
comes from wide
community of
developers =>
Third party services
provided by third
party as SOA services
against enablers APIs
(WS/SOA)
Services

27. 27

29. Service Service Context
Pervasiveness
Discovery Composition Management

30. IEEE.org COMSOC.org
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IEEE.web.id KOMUNIKASI.org

31. Telkom Indonesia
Multimedia Division
Senior Service Creation (2010-
now)
IEEE Communications Society
Indonesia Chapter
Chairman (2009-2011)
Vice Chair (2007-2008)
Internetworking Indonesia
Journal Contact
Editor Mail / Gtalk
kuncoro@telkom.cc
Twitter @kuncoro
Mobile +62-21-3375-8000