From Customer Success Summit 2017 - Peter Armaly, Principal Transformation Advisor at Oracle Marketing Cloud, discusses "Marketing's Methods That Improve Retention & Experience".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Level up your cs strategy with customer marketingTotango
From Customer Success Summit 2017 - Tiffany Beddow, Sr. Customer Marketing Manager at ON24, discusses "Level Up Your CS Strategy with Customer Marketing"
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
Lessons Learned Transforming Eloqua into a Customer-Centric OrganizationTotango
From Customer Success Summit 2017 - Kia Puhm, Principal, K!A CX Consulting, discusses "Lessons Learned: Transforming Eloqua into a Customer-Centric Organization".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
#MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omni...MITX
2015 MITX eCommerce Summit
Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy
Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale
Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome.
Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndale’s enterprise clients will be highlighted in this session.
Level up your cs strategy with customer marketingTotango
From Customer Success Summit 2017 - Tiffany Beddow, Sr. Customer Marketing Manager at ON24, discusses "Level Up Your CS Strategy with Customer Marketing"
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
Lessons Learned Transforming Eloqua into a Customer-Centric OrganizationTotango
From Customer Success Summit 2017 - Kia Puhm, Principal, K!A CX Consulting, discusses "Lessons Learned: Transforming Eloqua into a Customer-Centric Organization".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
#MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omni...MITX
2015 MITX eCommerce Summit
Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy
Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale
Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome.
Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndale’s enterprise clients will be highlighted in this session.
Without design there is no product. But without product there’s no design. That’s why the user experience must be conceived with business goals in mind. But Designers tend to focus on the users, while the Business on KPIs, creating a gap that’s difficult to bridge. Thus, Designers feel excluded from product decisions, and Business areas feel that Designers don’t consider business needs into their designs. This talk shows the role of Design seen from a Product Manager’s perspective, and provides a few ideas that can help Design and Business understand each other to improve communication, increase collaboration and avoid friction. These tools will help Designers increase their influence in Product decisions.
How to Automate Low Touch Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Automate Low Touch Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Blackbaud, Huddle, New Relic
Knowing When to Outsource Support for Better Customer SuccessTotango
From Customer Success Summit 2017 - Fernando Pizarro, CEO at PeopleDelight, Inc., discusses "Knowing When to Outsource Support for Better Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Creating a Global Customer Advocacy ProgramGainsight
How can you grow a global customer advocacy program that highlights your facilitates customer growth, word of mouth marketing and brand development?
Join Lauren Olerich, International Marketing, Gainsight and Laura O’Neill, Customer Marketing Associate, Gainsight on September 8, 7:00am - 8:00am PT as they deep dive on issues such as utilizing one-to-many campaigns to enable advocacy across segments, creating a customer reward program that works, and more.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Agile marketing and best-of-suite CMS solutionsValtech
Sebastian Bode, Senior Digital Strategist at eFocus, has given a webinar for Sitecore Summer School 2015. During this webinar he discussed how to deal with the challenges of the effective use of marketing capabilities of content management systems using Agile Marketing Principles. Sitecore is used as an example, but the scope is also applicable to other integrated solutions.
Aha!Local University: Overview of Local Online Marketing TechniquesParallel Path
These slides are the first in a series from seminars designed to teach business owners and operators how to market themselves online to local customers.
This session is an overview of 7 or 8 candidate techniques that should be considered for this purpose. For each technique, we evaluate its strengths and weaknesses, and what business types might be more or less applicable for the technique.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
Download this predesigned fully editable business model PowerPoint template to showcase the various business strategies that will help to achieve the sales goals. https://bit.ly/3BHmGeE
Commit to a Sales Management Cadence to Drive Best-in-Class Sales ResultsMike Kunkle
This is the webinar I did with Matt McDarby, Founder/President of United Sales Resources and author of The Cadence of Excellence: Key Habits of Effective Sales Managers.
Developing Products for Emerging Countries by fmr Amazon Sr PMProduct School
Main Takeaways:
-Companies and business models which payments are not the main focus, but an invisible and profitable part of it
-How to merge a smoothly retail and payment experience
-How these companies make money through payments and financial services
In this webinar, Clare Price, vice president, Research at Demand Metric, and Stephen Pappas, senior vice president, North America at Panviva, will explain how to create competitive advantage and generate revenue by seeing the contact center in a new way.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
Without design there is no product. But without product there’s no design. That’s why the user experience must be conceived with business goals in mind. But Designers tend to focus on the users, while the Business on KPIs, creating a gap that’s difficult to bridge. Thus, Designers feel excluded from product decisions, and Business areas feel that Designers don’t consider business needs into their designs. This talk shows the role of Design seen from a Product Manager’s perspective, and provides a few ideas that can help Design and Business understand each other to improve communication, increase collaboration and avoid friction. These tools will help Designers increase their influence in Product decisions.
How to Automate Low Touch Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Automate Low Touch Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Blackbaud, Huddle, New Relic
Knowing When to Outsource Support for Better Customer SuccessTotango
From Customer Success Summit 2017 - Fernando Pizarro, CEO at PeopleDelight, Inc., discusses "Knowing When to Outsource Support for Better Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Creating a Global Customer Advocacy ProgramGainsight
How can you grow a global customer advocacy program that highlights your facilitates customer growth, word of mouth marketing and brand development?
Join Lauren Olerich, International Marketing, Gainsight and Laura O’Neill, Customer Marketing Associate, Gainsight on September 8, 7:00am - 8:00am PT as they deep dive on issues such as utilizing one-to-many campaigns to enable advocacy across segments, creating a customer reward program that works, and more.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Agile marketing and best-of-suite CMS solutionsValtech
Sebastian Bode, Senior Digital Strategist at eFocus, has given a webinar for Sitecore Summer School 2015. During this webinar he discussed how to deal with the challenges of the effective use of marketing capabilities of content management systems using Agile Marketing Principles. Sitecore is used as an example, but the scope is also applicable to other integrated solutions.
Aha!Local University: Overview of Local Online Marketing TechniquesParallel Path
These slides are the first in a series from seminars designed to teach business owners and operators how to market themselves online to local customers.
This session is an overview of 7 or 8 candidate techniques that should be considered for this purpose. For each technique, we evaluate its strengths and weaknesses, and what business types might be more or less applicable for the technique.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
Design for Customer Engagement - Monetization in a B2C CompanyTechedge Group
Episode 2 in a series of seven that focuses on the technological components that an enterprise should consider when deployment a digital customer engagement strategy. This episodes introduces the scenario of a B2C Company that is aiming to monetize on customer interactions, laying the initial technical landscape that can be considered for an SAP centric company. We also discuss how to choose the technology that is right for you, based on your existing investments. To watch the full podcast go to: www.techedgegroup.com/engaged-by-design
Download this predesigned fully editable business model PowerPoint template to showcase the various business strategies that will help to achieve the sales goals. https://bit.ly/3BHmGeE
Commit to a Sales Management Cadence to Drive Best-in-Class Sales ResultsMike Kunkle
This is the webinar I did with Matt McDarby, Founder/President of United Sales Resources and author of The Cadence of Excellence: Key Habits of Effective Sales Managers.
Developing Products for Emerging Countries by fmr Amazon Sr PMProduct School
Main Takeaways:
-Companies and business models which payments are not the main focus, but an invisible and profitable part of it
-How to merge a smoothly retail and payment experience
-How these companies make money through payments and financial services
In this webinar, Clare Price, vice president, Research at Demand Metric, and Stephen Pappas, senior vice president, North America at Panviva, will explain how to create competitive advantage and generate revenue by seeing the contact center in a new way.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
How to Deliver Successful Products by Intel Product ManagerProduct School
Product Managers are responsible for all aspects of product delivery from initiation to end-of-life. Although the exact role is different by industry, company, organizational structure, and seniority, the general expectation is that the Product Manager is the one accountable for all product related topics. This can include: strategy, roadmap, ideation, requirements, go-to-market plan, and P&L.
This presentation focused on how to maneuver the multi-functional teams and organizational challenges to deliver robust, successful products that delight the customers.
Integration of Information system & Business(Business Analytics annd Business...Bala Himalayas
This gives an overview of how Business Intelligence and Business Analytics area of Information system can add value to business. This also deals with tips and good IT strategy to implement BI & BA in an organisation.
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
New Product Introduction in B2B by Amazon Sr PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.
OpsStars NYC Workshop | Operationalizing the Customer ExperienceLeanData
Majda Anwar, Revenue Marketing Coach, Pedowitz Group
Scott Benedetti, Director of Sales Enablement, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
Businesses Want Results, Not Empathy Maps — #cxtalks Dallas 10 minute talkJeremy Johnson
While design is becoming ever more important in the business world, we’re at a crossroads where if we can't connect customer understanding to actionable themes or business results we’re going to lose our seat at the table. Customer Experience professionals need to become masters at blending customer, business, and technology to give teams a clear path ahead.
Key Takeaways
1. CX Pros need to get really good at understanding design, business AND technology
2. CX Pros need to get good at connecting customer insights to tangible features and products
3. CX Pros need to help design teams connect to business teams in an effective way
A Dynamic Duo: Hacking the Product-Product Marketing Relationship Product School
In the last decade, Product Marketing has become a ubiquitous function in tech companies. Yet, there remains a lot of ambiguity and variance in defining this role and how Product Managers and Product Marketers can best collaborate. This talk explores how to build trust, align on shared goals, and create rituals that unlock the strengths of both functions and build better products.
If you are like most firms you’ve designed your service offerings around accounting, tax, audit,
litigation support, etc. – the traditional accounting and tax firm services and then organized your
firm to serve clients of all business types and industries as long as they fit under the service
offerings. Learn why this model may no longer be appropriate to serve today’s business clients.
Review case studies of firms that have made the change to a vertical focus first and then aligned
their service offerings to meet the needs of a vertical niche.
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Similar to Marketing's Methods that Improve Retention & Experience (20)
Adoption is more than just usage. It’s helping your customer get the most out of your services. Learn how Spark can help you elevate insights to drive desired actions, helping your customer unlock additional value. Learn more at totango.com
Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...Totango
In this webinar, Ravit Danino, VP of Product Management at Totango, gives an in-depth look at a groundbreaking, modular, concept in Customer Success. In our first ever mini-series SuccessBLOCs: Onboarding, Escalation, and Adoption, the second installment Escalation, you'll learn:
-Detecting, acting on and resolving customer escalations are a part of the Customer Success journey
-How Spark can help you dramatically improve the customer experience and reduce friction and frustration along the way
Find the on-demand webinar and more info at www.totango.com.
Totango Spark: The Future of Customer Success has ArrivedTotango
Spark is finally here! Join our Customer Success industry expert and VP of Product Management at Totango, Ravit Danino, for this introductory webinar on the general availability of Spark.
Totango Spark empowers enterprises to quickly adopt and operationalize customer-centricity across their organizations, enabling them to complete their digital transformation and grow their business by becoming more customer-centered.
In this webinar we cover:
- How Totango Spark can guide enterprises through the successful completion of each stage in the customer journey with relevant KPIs, dashboards, analytics and best practices to achieve business goals faster.
- SuccessBLOCs - a groundbreaking, modular, concept in customer success, allowing organizations to start with their most critical business priority first, and grow into broader customer success initiatives, each step is chosen by the business to meet specific customer success goals.
Find the on-demand webinar and more info at www.totango.com.
Onboarding: Optimize the New Customer Journey for Seamless Product Adoption Totango
In this webinar, Ravit Danino, VP of Product Management at Totango, gives an in-depth look at a groundbreaking, modular, concept in Customer Success. In our first ever mini-series SuccessBLOCs: Onboarding, Escalation, and Adoption, first installment Onboarding, you'll learn:
-How to dramatically improve the new customer onboarding journey
-Be able to meet the milestones in an onboarding project timeline and overall goals
-How to delight end users and enable a consistent and efficient experience
-Ensure the customer post onboarding is adopting the product or service
Find the on-demand webinar and more info at www.totango.com.
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...Totango
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer Success from the session at Technology and Services World '18 in Las Vegas. For more information visit totango.com.
Presented by Ravit Danino, VP of Products at Totango, at Customer Success Summit 2018.
Technology plays a critical role in advancing the capabilities of Customer Success. Understand why goal-oriented technology is the key to delivering the right results quickly and with confidence.
Presented by Christine Bensen, Senior Director of Product Management at CA Technologies, at Customer Success Summit 2018, Track 1.
Moving to SaaS is a huge transformation. Hear how CA managed this change, the impact it had inside and outside their organization, and how the whole company, from Product, Marketing, Finance, Sales, Support, Services, Partners, UX, all needed the single source of truth to succeed.
Million Dollar Bet - We're All-in In Customer SuccessTotango
Presented by Laurence Dean, Group Services, Director for Client Success at Dimension Data. Shared at Customer Success Summit 2018.
Dimension Data, a leader in IT Services Management, is making a big bet on Customer Success. In a highly competitive environment, they are seeing early results from their Customer Success initiatives and are placing a big bet on gaining real competitive advantage.
Presented by Tal Tsfany, VP of Customer Success at Mulesoft, at Customer Success Summit 2018.
Customer Success team members need to think about value in terms of corporate objectives as well as customer objectives. Tal will share how to effectively communicate with company executives to show the value of customer success initiatives.
Building the Customer Centricty Engine in IoT and XaaSTotango
Presented by Deepak Sharma, Customer Transformation Leader, at Deloitte Consulting, and Heather Peck, Global Services Chief of Staff and Transformation Lead at Hitachi. Shared at Customer Success Summit 2018.
Learn how Customer Success drives seamless coordination across Hitachi Vantara’s Services capabilities to deliver a unified set of outcomes, and maximizes the value delivered to customers.
Presented by Brian Curry, Chief Operating Officer at NICE-Satmetrix, at Customer Success Summit 2018.
Many B2C and large enterprise B2B companies are experiencing the need to expand their established CX practices with the new methodologies of Customer Success. Learn how companies are managing that fusion and the impact it can make.
Presented by Nicolle Paradise, Senior Director of Client Experience at ADP, at Customer Success Summit 2018.
Complexity is the enemy of adoption. To accelerate the impact of Customer Success, we must think like a customer and architect experiences that are easy and that are effortless.
Leveraging Machine Learning to Delight CustomersTotango
Presented by Erez Barak, Partner Group Program Manager at Microsoft, at Customer Success Summit 2018.
Artificial Intelligence and Machine Learning have come to fruition but what does it really mean for your CS organization? What does AI and ML really mean and how they can be applied to increase efficiency and accelerate insights.
Presented by Guy Nirpaz, CEO and Co-Founder of Totango, at Customer Success Summit 2018.
Organizations which have implemented Customer Success practices often struggle with providing clear results to prove impact. Guy will talk about how organizations can follow a component-based model to get results fast and accelerate impact across the enterprise.
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
Your Digital Assistant.
Making complex approach simple. Straightforward process saves time. No more waiting to connect with people that matter to you. Safety first is not a cliché - Securely protect information in cloud storage to prevent any third party from accessing data.
Would you rather make your visitors feel burdened by making them wait? Or choose VizMan for a stress-free experience? VizMan is an automated visitor management system that works for any industries not limited to factories, societies, government institutes, and warehouses. A new age contactless way of logging information of visitors, employees, packages, and vehicles. VizMan is a digital logbook so it deters unnecessary use of paper or space since there is no requirement of bundles of registers that is left to collect dust in a corner of a room. Visitor’s essential details, helps in scheduling meetings for visitors and employees, and assists in supervising the attendance of the employees. With VizMan, visitors don’t need to wait for hours in long queues. VizMan handles visitors with the value they deserve because we know time is important to you.
Feasible Features
One Subscription, Four Modules – Admin, Employee, Receptionist, and Gatekeeper ensures confidentiality and prevents data from being manipulated
User Friendly – can be easily used on Android, iOS, and Web Interface
Multiple Accessibility – Log in through any device from any place at any time
One app for all industries – a Visitor Management System that works for any organisation.
Stress-free Sign-up
Visitor is registered and checked-in by the Receptionist
Host gets a notification, where they opt to Approve the meeting
Host notifies the Receptionist of the end of the meeting
Visitor is checked-out by the Receptionist
Host enters notes and remarks of the meeting
Customizable Components
Scheduling Meetings – Host can invite visitors for meetings and also approve, reject and reschedule meetings
Single/Bulk invites – Invitations can be sent individually to a visitor or collectively to many visitors
VIP Visitors – Additional security of data for VIP visitors to avoid misuse of information
Courier Management – Keeps a check on deliveries like commodities being delivered in and out of establishments
Alerts & Notifications – Get notified on SMS, email, and application
Parking Management – Manage availability of parking space
Individual log-in – Every user has their own log-in id
Visitor/Meeting Analytics – Evaluate notes and remarks of the meeting stored in the system
Visitor Management System is a secure and user friendly database manager that records, filters, tracks the visitors to your organization.
"Secure Your Premises with VizMan (VMS) – Get It Now"
Advanced Flow Concepts Every Developer Should KnowPeter Caitens
Tim Combridge from Sensible Giraffe and Salesforce Ben presents some important tips that all developers should know when dealing with Flows in Salesforce.
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
How Does XfilesPro Ensure Security While Sharing Documents in Salesforce?XfilesPro
Worried about document security while sharing them in Salesforce? Fret no more! Here are the top-notch security standards XfilesPro upholds to ensure strong security for your Salesforce documents while sharing with internal or external people.
To learn more, read the blog: https://www.xfilespro.com/how-does-xfilespro-make-document-sharing-secure-and-seamless-in-salesforce/
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Why React Native as a Strategic Advantage for Startup Innovation.pdfayushiqss
Do you know that React Native is being increasingly adopted by startups as well as big companies in the mobile app development industry? Big names like Facebook, Instagram, and Pinterest have already integrated this robust open-source framework.
In fact, according to a report by Statista, the number of React Native developers has been steadily increasing over the years, reaching an estimated 1.9 million by the end of 2024. This means that the demand for this framework in the job market has been growing making it a valuable skill.
But what makes React Native so popular for mobile application development? It offers excellent cross-platform capabilities among other benefits. This way, with React Native, developers can write code once and run it on both iOS and Android devices thus saving time and resources leading to shorter development cycles hence faster time-to-market for your app.
Let’s take the example of a startup, which wanted to release their app on both iOS and Android at once. Through the use of React Native they managed to create an app and bring it into the market within a very short period. This helped them gain an advantage over their competitors because they had access to a large user base who were able to generate revenue quickly for them.
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
COVID-19 had an unprecedented impact on scientific collaboration. The pandemic and its broad response from the scientific community has forged new relationships among public health practitioners, mathematical modelers, and scientific computing specialists, while revealing critical gaps in exploiting advanced computing systems to support urgent decision making. Informed by our team’s work in applying high-performance computing in support of public health decision makers during the COVID-19 pandemic, we present how Globus technologies are enabling the development of an open science platform for robust epidemic analysis, with the goal of collaborative, secure, distributed, on-demand, and fast time-to-solution analyses to support public health.
Modern design is crucial in today's digital environment, and this is especially true for SharePoint intranets. The design of these digital hubs is critical to user engagement and productivity enhancement. They are the cornerstone of internal collaboration and interaction within enterprises.
A Comprehensive Look at Generative AI in Retail App Testing.pdfkalichargn70th171
Traditional software testing methods are being challenged in retail, where customer expectations and technological advancements continually shape the landscape. Enter generative AI—a transformative subset of artificial intelligence technologies poised to revolutionize software testing.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Cyaniclab : Software Development Agency Portfolio.pdfCyanic lab
CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
2. PRODUCED BY
Principal Transformation Advisor
at Oracle Marketing Cloud
Previously
• VP Research, Customer Success at TSIA
• Director of Customer Success at BMC Software
• Director of Premier Support at Eloqua
• Customer Success Architect at CA Technologies
Oracle Marketing Cloud offers a suite of powerful
solutions that provides marketers with a comprehensive
view of customer interactions, orchestration of the right
experience for each customer, and the ability to attract
ideal customers who spend more, stay loyal, and become
brand advocates.
3. PRODUCED BY
The future masters of technology will have to be light-
hearted and intelligent.
The machine easily masters the grim and the dumb.
Marshall McLuhan, 1969
5. PRODUCED BYPRODUCED BY
Retention = Superior Value + Trust + High Switching
Cost Boston Consulting Group
• Can you make this equation work for your customers?
6. PRODUCED BY
Growth = Superior Value + Trust + High Switching
Cost + Business Need Peter Armaly
• Get the first part of the equation
right and the other variable depends
on your ability to match your
solution with the customer’s needs
7. PRODUCED BYPRODUCED BY
Customer experience matters
• Improved customer experience can grow revenue by five to 10% — and cost 15
to 20% less—over a span of 3 years. VisionCritical – June 2016
• 97% of global consumers cite customer service as important in their brand
choice and loyalty. VisionCritical – June 2016
• US banks would improve their NPS score by an average of 12% if they reached
the level of mobile and online banking usage of their counterparts in the
Netherlands, which adopted digital channels years ago. Bain & Co.; Running the Business
through Your Customer's Eyes, Feb 2017
• Loyal customers drive 80% of revenue. Surprising Facts about Customer Loyalty Marketing,
www.marketingprofs.com
11. PRODUCED BYPRODUCED BY
Some variables to consider
• Product complexity
• Product pricing
• Product quality
• Customer apathy
• Customer skills
• Competing customer priorities
• Vendor/client relationship
• Vendor Support
• Customer Success efficacy
12. PRODUCED BYPRODUCED BY
Marketing’s Strengths Customer Success’ Struggles
Scale Scale
Why buyers buy Awareness of buyer’s motivations
Personalization Intimate knowledge of customer preferences
Data science, predictive analytics Data science, predictive analytics
Qualifying and nurturing leads Nurturing renewal and growth leads
Lead Scoring Contact Scoring
Storytelling; Content Management; Dynamic Content Content creation; Programmatic content delivery
Driving business through advocates Driving business through advocates
13. PRODUCED BYPRODUCED BY
Marketing methods that could help Customer
Success
• Lead Management
• Profile Management
• Personalization
• Content Management
14. PRODUCED BYPRODUCED BY
Lead Management for Marketers
Lead Management processes take in unqualified
contacts and opportunities from a variety of sources,
which may include:
• web campaigns
• direct-mail campaigns
• email marketing campaigns
• multichannel campaigns
• database marketing
• third-party leased lists
• social media
• trade shows
15. PRODUCED BYPRODUCED BY
Lead Management for Customer Success adoption
efforts
A whole lot easier since you already know who the leads are. It’s like the pre-sales
funnel but much narrower. You just need to:
• Identify adoption milestones in the customer’s post-sales journey (Product
Management should lead on this point)
• Determine appropriate messaging for each
• Build corresponding content (repurpose from Marketing, Product Management,
Support)
• Automate nurturing to guide customer to higher levels of adoption and eventually
renewal
• Gauge propensity for further investment
• Pass to Sales
16. PRODUCED BYPRODUCED BY
Profile Management for Customer Success
Enhance the existing account record in your Customer Success tool with these signals. These
can be considered as milestones in the post-sales journey:
• Onboarding status
• First email
• First ticket opened
• Ticket opened for x days
• Projects statuses
• QBRs
• Education/Training consumed
• Renewals
• Additional investment
17. PRODUCED BYPRODUCED BY
Contact Personalization for Customer Success
Enhance contact record in the CRM:
• Role
• Whitepaper downloads
• Website visits
• Help Center/Product page visits
• Videos viewed
• Training/certification
• Sentiment (NPS, social, etc)
• Community platform participation
• Offline activities (Meetups,
conferences, etc)
18. PRODUCED BYPRODUCED BY
Content Management for Customer Success
Messaging for each point in journey
compiled from Profiles and
Personalization efforts.
• Videos
• How-to posts
• Links to community articles
• Support pages
• Product marketing pages
19. PRODUCED BYPRODUCED BY
Oracle Retention Results
• Small segment of Oracle Marketing Cloud’s
customer base - 1200 unique customers
served; 90% still customers
• 50% less churn (annualized churn rate versus
customers not targeted by enhanced
services)
• 9% higher retention rate for customers
targeted vs overall
20. PRODUCED BYPRODUCED BY
Oracle Engagement Results
• 66% increase in Participating Users
• 70% increase in Active Users
21. PRODUCED BYPRODUCED BY
Take-away/Lessons Learned
• What were the most surprising lessons?
• The higher than expected effect it had on retention and customer sat
• What do you think is the most important lesson?
• Focus on customer’s perception of quality and relevance
• What would you do differently if you could do it again?
• Be more aggressive with the scope of the effort