My slides from the VAS Africacom conference. The call was for people building any form of value added service to be more focused on the users requirements, especially as the power of operators is decreasing.

1. Tools for the digital
economy revolution
Nevo Hadas
&innovation consulting
@nevoda
Linkedin.com/nevohadas

2. OTT > VAS
• Marketing
• Payments
• Multi-national digital companies

8. Ideas from the past restrict
our future

10. UBER is not a taxi
company…
It’s a taxi hailing
company

11. UBER
understood
a
key
consumer
insight.
You
want
to
know
when
the
cab
is
going
to
arrive..
..
There
are
many
easy
ways
to
hail
a
cab
…
but
no
ways
to
manage
the
wait..

14. Estimate
impact &
probability

15. Research
–
“love
the
problem”
Almost
solu5on
When you don’t
know what you
don’t know

16. Ne=lix
business
model

17. Why
VOD
work
in
Africa
or
why
it
will
work?

20. Where is
the tip?

21. Restaurant industry = R20 Billion (dti)
Total Tipping est @ 10% = R 2 Billion
Tipping at coffee shops = R1 Billion
Will restaurant owners prefer apps that maximize
tipping?

22. Digital economy disruptors look
at the whole ecosystem putting
users at the center

26. Value proposition canvas

27. You are here

30. Day to day

32. This
is
the
digital
economy