Retailers have long monitored customer behavior using sensors to understand things like peak traffic times and which product displays are most effective. This same technology can now be used for experiential marketing campaigns and pop-up shops. Sensors and software have been developed that provide real-time data on metrics like staff engagement, dwell times, and trends across different environments and stand designs. This allows brands to optimize experiential campaigns and pop-ups immediately by comparing data from multiple locations and doing real-time A/B testing with decisions made instantly.