The document highlights marketing trends and consumer behaviors among different generations, focusing on boomers, Gen X, and Gen Y. It discusses issues such as the impact of bankruptcies among boomers, changes in communication preferences among teens, and the evolving attitudes of young adults towards traditional milestones. Additionally, it mentions adaptations in branding and societal expectations as these generations navigate contemporary challenges.

1. November 2010

2. VOLUME 6 ://: ISSUE 11
NOVEMBER 30, 2010
BIG-SPENDING BOOMERS BEND RULES OF MARKETING
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:

3. BRAIN EXERCISES IN A SOCIAL GAME
LED BY 55+ CONSUMERS, BOOMERS
BANKRUPTCIES SPIKE
DR. RUTH BEGINS
BLOGGING FOR BOOMERS

4. KIDS TO PARENTS: WE’RE ANGRY ABOUT HEALTH AND FITNESS
NASA HOPES GEN X AND Y FOLLOW ITS SOCIAL
MEDIA LIFT-OFF
GENERATION X:
POPULATION:
GENERATIONAL INSIGHT:

5. TEENS TO PARENTS: UNFRIEND ME!
GOODBYE, SONY WALKMAN
CHILD CARE COSTS
MORE THAN COLLEGE
THESE DAYS

6. HARRY POTTER’S QUIDDITCH GAME GROWS UP
SUBWAY ASKS TEENS TO TOUT HIGH SCHOOL HEROES
GENERATION Y:
POPULATION:
GENERATIONAL INSIGHT:

7. FOR GEN Y GALS, LEVI’S FINDS THE PLAN IS “NO PLAN”
20-SOMETHINGS DRAG THEIR HEELS ON GROWING UP
Gen Y To Kill The
Christmas Card?