This is the February 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com

1. February 2010

2. FEBRUARY 26, 2010
VOLUME 6 ://: ISSUE 2
MERRILL LYNCH ASKS JITTERY BOOMERS TO VENT VIA TEXT
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:
NEW WEBZINE FOR RETIRING, REINVENTING BOOMERS

3. BABY BOOMERS PRAYING MORE THAN EVER
SEXTING GETS POPULAR
AMONG BOOMERS
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BOOMERS COULD USE SOME MORE MEDICAL ATTENTION

4. FORGET JESSE’S GIRL, TODAY’S TOTS WANT JESSE’S THREADS
GENERATION X:
POPULATION: GENERAL MILLS CEREAL BOXES GO RETRO
GENERATIONAL INSIGHT:
’ ’

5. XERS NEED, BUT DON’T SEEK, FINANCIAL ADVICE
GREAT GALLON TO GIVE
HOW RETAILERS CAN REACH MOMS

6. KEDS COLLECTIVE LETS DIY DESIGNERS MAKE CREATIVE
CASH
GENERATION Y:
POPULATION: PRIMAL URGE: THE HUNTER-GATHERERS OF NEW YORK CITY
GENERATIONAL INSIGHT:

7. TAMPAX ENGAGES TEENAGE GIRLS ON MOBILE
MILEAGE MEANS MORE
THAN “GREENESS”
MILLENNIALS MARKET THEMSELVES TO MARKETERS