Izzy wants to become a content creator to bring joy to others through creative endeavors, as others had done for her. She had various interests growing up but was most fascinated by people. Getting to know new people and characters helped her understand herself. Now she wants to share what she enjoys and be that person for others. Her brand would be as an "Entertainer" to encourage excitement and playfulness in her audience. Her goals are to build a loyal fanbase through regular posting on social media and streaming, then collaborate with other creators and acquire a large following through consistent work over many years.

1. PERSONAL BRAND EXPLORATION
Izzy Shearman
Project & Portfolio I: Week 1
AUGUST 03, 2023

2. Growing up, I had a bunch of different interests, but one
group I found more fascinating than anything else: PEOPLE.
Real, imaginary, nearby, on a screen, in a book, drawn,
animated; people of all kinds and the things they do
fascinated me above all else. I think this is because getting to
know new people and characters has always helped me
understand myself more and gave me the opportunity to
explore new ways of thinking. When I was having a hard time
as a kid and no one around me could help, people online
could. They offered comfort, advice, insight, and even an
escape when no one else could, and it really meant a lot to
me. These people made me the person I am today, and now
I’d like to be that person for others. I want to share what I
enjoy and bring others joy through my creative endeavors,
like so many had done for me.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Creator
• Producer
• Content Coordinator
ENTERTAINER – This brand
archetype means my content’s goal
is to bring laughter and joy. My
brand should encourage excitement
and a playful atmosphere, and I
want my audience to enjoy
themselves whilst engaging with it.
Entertainer for Content Creation Market

4. [Potential Collaborators]
TARGET AUDIENCE
MATTHEW RINAUDO
Outreach Plan:
• Organize my social media accounts to accurately depict my
brand, have a decent following and a significant number of
videos uploaded to YouTube and time streaming on Twitch
• I’ll reach out to either his moderators on Twitch or attend a
Meet & Greet with a business card.
• I’ll probably wait until I have a large enough following and
subscribe to his twitch for a while, then reach out about
taking part in an event he might host. I’ll get to this point in
a year or two likely.
CREATOR “MIZKIF” at OTK
MEDIA
LUDWIG AHGREN
Outreach Plan:
• Have content available to review one task you will
complete to prepare for initial contact with this person.
• Reach out by his business email or reach out to
someone who works with him that might be more
accessible.
• I’ll likely reach out via his company’s website
OFFBRAND when I gain a substantial following, Ideally
in 1-2 years
CREATOR “LUDWIG” at
MOIST ESPORTS &
OFFBRAND
EMILY ZHANG
Outreach Plan:
• Get to know their audience and establish connections
with those close to them.
• Interacting in their livestream chat or reaching out to a
moderator for their livestreams.
• Within the next two years I’ll start being active in her
livestream chat then maybe reach out to collaborate.
CREATOR “EXTRA EMILY” at
OTK MEDIA

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Set up proper social media accounts, post regularly,
start a streaming and video upload schedule.
‣At least 5 posts on Instagram, create and
customize accounts on Twitter and Facebook,
stream at least 3 times a week upload at least
5 videos.
Mid Term: (2027)
• Accumulate a loyal fanbase, collaborate with other
creators and sponsors.
‣Accumulate at least 1000 followers on Twitch,
1000 subscribers on YouTube, and find
creators to collaborate with.
Long Term: (2035)
• Work with a company or organization with other
creators, acquire a large following, and give back to
the community.
‣At least 100,000 followers and subscribers on
Twitch and YouTube.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Conferencing Software
SOFT
HARD
Novice / Adept / Expert
Video Editing/Production Software Novice / Adept / Expert
Writing Proficiency Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Sound Editing Software
SOFT
HARD
Novice / Adept / Expert
Web Page Creation and Editing Software Novice / Adept / Expert
Time-Management Novice / Adept / Expert
Effective Communication Novice / Adept / Expert

7. I help fellow bored young adults have more
entertaining video content free and easy to
access by offering up my own content, high
quality on a regular schedule.
PROMISE

8. CREDENTIALS
Work Experience:
• Cashier at mall food court
• Hostess at Japanese restaurant
• Answered phones for stockbroker’s office
• Wrote for local newspaper
• PA for costume dept for a movie
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Leadership roles:
• I’ve had prominent roles in school plays
like Little Red Riding Hood in Into The
Woods
• Held responsibility in hosting events and
parties with friends and large groups

9. COMPETITION
“MIKASACUS”
Industry Experience:
• Uploading to YouTube for 7 years,
also makes music on Spotify and
streams on Twitch
Education:
• Unknown
Leadership Experience:
• Creates music
• Organizes collaborations
Skills and Proficiencies:
• Experience in public speaking
• Experience in video editing
• Experience and understanding of video content
platforms and their guidelines
IZZY SHEARMAN
Overall Online Presence:
• He has a ton of connections to other larger YouTubers,
one being Jschlatt, currently sitting at over 4 million
subscribers. He also has a podcast with Jschlatt and two
other creators, Aztrosist and Apandah. He has
customized banner images and profile pictures on
Twitch and Youtube. He does not have a public
headshot because his identity is anonymous. He is
active on Twitter, YouTube and Twitch. He also wrote a
book called “Fairy Tales.”
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Worked as a Personal Assistant for a
movie’s costume department
Education:
• High-School Graduate
• Currently attending Full Sail University for a Bachelor of
Science in Entertainment Business
Leadership Experience:
• Held main responsibilities for hosting small and large
events
Skills and Proficiencies:
• Adept in public speaking
• Small amount of video editing experience
• Understanding of video content creators and common
practices
Overall Online Presence:
• No connections, no customized media accounts, no
detailed profiles, no official professional headshots,
inactive LinkedIn account, mostly inactive social media
accounts besides TikTok and Snapchat.
• Grade: Poor, 0 out of 100

10. COMPETITION
“SARCASTIC CHORUS”
Noteworthy Experience:
• Well-edited videos
• Uploads regularly, does thorough research
IZZY SHEARMAN
Industry Experience:
• 4 Years uploading to YouTube
Education:
• Unknown
Skills and Proficiencies:
• Experienced in public speaking
• Experienced in video editing
• Thorough understanding of TV and movies and
reviewing/critiquing them
Overall Online Presence:
• He doesn’t seem to collaborate much, but he does
interact with other creators in the TV show review
space on YouTube. His banner and profile pictures on
YouTube and Twitter are customized. No headshot
because his identity is kept anonymous. No published
articles, but I think his videos are similar to “video
essay” formats. Active on Twitter and YouTube mostly.
Grade: Average, 60 out of 100
Industry Experience:
• Worked as a Personal Assistant for a
movie’s costume department
Education:
• High-School Graduate
• Currently attending Full Sail University for a Bachelor of
Science in Entertainment Business
Leadership Experience:
• Held main responsibilities for hosting small and large
events
Skills and Proficiencies:
• Adept in public speaking
• Small amount of video editing experience
• Understanding of video content creators and common
practices
Overall Online Presence:
• No connections, no customized media accounts, no
detailed profiles, no official professional headshots,
inactive LinkedIn account, mostly inactive social media
accounts besides TikTok and Snapchat.
• Grade: Poor, 0 out of 100

11. BRAND POSITION
For fellow members of Gen-Z who needs current
and relatable content, I provide a unique
experience with my content with new ideas in high
quality because I’ve suffered with a lack of good
entertaining content before, and I believe I have
what it takes to provide a great experience.
“IZZY ITSELF”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• VIDCON
‣ SEPT 28-OCT 1 | BALTIMORE, MD
• TWITCH CON
‣ OCT 20-22 | LAS VEGAS, NV
• VIDSUMMIT
‣ OCT 3-5 | DALLAS, TX
Digital Marketing
• Primary Content: The content I’ll be making will be focused on
gaming and reactions, as well as video essays about things I’m
interested in or ideas I’d like to share. I’d also like this content to be
primarily comedic and involve collaborating with other people.
• Primary Tools: I’ll be using primarily Twitch, YouTube and possibly
Kick to showcase my content. I’ll use apps like Instagram and Twitter
to advertise my content and possibly Reddit to find specific groups to
advertise to.
• Website: I’ll start a website that allows people to purchase my
merchandise and provide information about me and my brand, as well
as give opportunity to fans or other content creators to reach out for
collaborations and feedback.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan on reaching out to creators that engage in content that
I’d like to create, one of which being Mizkif (Matthew
Rinaldo). He has a lot of experience with the platforms I
want to work with, and he makes content that I’d like to
make and has a lifestyle very similar to mine.
Formal Education
• Bachelor of Science Degree in Entertainment Business
from Full Sail University.
Technical Skills
• Take course “Premiere Pro for Social Media Content” for
editing- LinkedIn Learning, JANUARY 2024
• Take course “Writing Speeches“ for writing ability
improvement- LinkedIn Learning, FEBRURARY 2024
• Take learning path “Produce Audio for Film and Video Projects”
to learn how to optimize audio for projects- LinkedIn Learning,
MARCH 2024
Soft Skills
• Time Management improvement by setting up Google
Workspace- Google, JANUARY 2024
• Improving Leadership Skills by working on re-establishing
the content creator club at FS- Full Sail, FEBRURARY 2024
• Improve Communication skills by taking more public
speaking opportunities at school events – Full Sail,
JANUARY 2024

14. IZZY
You know when you’re scrolling through videos unable to find something
new and fun to watch? Well, what I do is create new and fun content from a
unique perspective. I’ve always felt at my best when with a group of people,
and I’ve hosted a lot of successful events with my friends, and I’ve always
made pretty good first impressions with people. I also had done decently
well on Vine when it was around, and I’ve made TikToks that have been well
received and demonstrate that people find what I provide and create are
enjoyable.