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Social Media Success-Factors

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BSI Social Media Success-Factors Hamburg, 10. January 2010
BSI Success-Factors – Brands with flexible corporatestructuresand a strong customerunderstandingaremorelikelytosucceed in theSocial Media Biz Recently Strong Customer Focus Social Media losers: Are significantlyslower in time-to-marketexecutions Have a weakcustomerunderstanding Don‘thave a cluehowto handle Social Media on a dailybasis Take thewrongstepstoallocatebudgets Flexible IT-Departments Legal Authority forSocial Media Right Budget-Allocation 24/7 Social Media Support Source: Brand Science Institute n=632 Corporate Delegates

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  • 1. BSI Social Media Success-Factors Hamburg, 10. January 2010
  • 2. BSI Success-Factors – Brands with flexible corporatestructuresand a strong customerunderstandingaremorelikelytosucceed in theSocial Media Biz Recently Strong Customer Focus Social Media losers: Are significantlyslower in time-to-marketexecutions Have a weakcustomerunderstanding Don‘thave a cluehowto handle Social Media on a dailybasis Take thewrongstepstoallocatebudgets Flexible IT-Departments Legal Authority forSocial Media Right Budget-Allocation 24/7 Social Media Support Source: Brand Science Institute n=632 Corporate Delegates