BSI<br /> Word-of-Mouth Marketing – Light-LoyalsrepresentthekeySocial Media/WOM sources<br />Hamburg, 14th September 2010<...
BSI<br />Light LoyalsrepresentthemostimportantsourcesforSocial Media and Word-of-Mouth Marketing Strategies – Heavy L. wit...
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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources

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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources

  1. 1. BSI<br /> Word-of-Mouth Marketing – Light-LoyalsrepresentthekeySocial Media/WOM sources<br />Hamburg, 14th September 2010<br />
  2. 2. BSI<br />Light LoyalsrepresentthemostimportantsourcesforSocial Media and Word-of-Mouth Marketing Strategies – Heavy L. withnosignificantinfluence<br />Recently<br />Automotive<br />Telecommunication<br />Light-Loyals<br />Light-Loyals<br />Packaged Consumer Goods<br />Consumer Electronics<br />Light-Loyals<br />Light-Loyals<br />Source: Brand Science Institute <br />

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