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•Xebec Digital has over 5 years               of experience with a young team               of 30 members specializing in ...
• To be a world class company that            develops and employs the bestVision      digital marketing strategies and   ...
Xebec Digital’s Value Proposition                         Understand your                       current and potential     ...
Key Benefit Descriptors                                           Create                                         Engagemen...
Suite of      GOOGLE             ADWORDS                                 SEO                                              ...
We offer 360° DigitalServices for your brand. Incase you choose to use onlysome of the services, we willalways work in the...
DIGITAL PENETRATION IN INDIA—SOME STATISTICS                                  1.2 BILLION - INDIAN POPULATION             ...
The Digital Advertising isnot just about building awebsite and having aFacebook page.Google yourself and seewhat comes up
•10 million 3G connections within 6                                       months of launch (equal to the base of          ...
•376 million internet users by 2015             •38 million users transacting onlineProjection   by 2015             •Time...
14%                      From Social Media       Influence of the                  23%                                    ...
SO, WHY ARE YOUNOT THERE?
Xebec Digital’sapproach
REACH out to your                                   existing and potentialDigital                                         ...
Big Idea from ourproprietarythinking tools                       Breaking down the                       Business Challeng...
Arrivingat the BigIdea              Research        Business Insight          Big Idea                                  De...
With  Xebec, achieving  Goals is not  Random                                                                              ...
•Digital can help you get                   immediate reactions                   •Experiment with                   commu...
•Track the number of users that                 click and interact with your                 brandROI (Tangible)   •Track ...
•Measurability: Track the number of                   people viewing your ad                   (Impressions), interacting ...
•End to end digital services from online                marketing consultancy to delivery andWhy Xebec for   trackingyour ...
•First ones to develop a number enabled              mobile website for easy navigationInnovative    •Took clients like Ba...
Some ofour clients
Some moreclients
PROJECTCase Study #1                • 360 degree digital visibility, that included a mobileSymbiosis                      ...
InteractiveLandingPage
AdmissionsEmailers
AdmissionsEmailers
ApplicationPromotionalMailer
Mailer for thesecond round ofCommunication
HurryMailers!
Mailers toincreasefans on theFB page
PROJECT DETAILSCase Study #2               • From the range of products offered by BOM, we                               s...
PROJECT DETAILS                               • Jewelry is a luxury and high value category that                          ...
PROJECT DETAILSCase Study #4                • Cox and Kings has a wide range of products                                su...
Credentials• Members of IAMAI
Thank You!
Xebec digital credentails
Xebec digital credentails
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Xebec digital credentails

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Xebec digital credentails

  1. 1. •Xebec Digital has over 5 years of experience with a young team of 30 members specializing in various fields of DigitalWho is Xebec MarketingDigital? •Experience across verticals like Education, Travel, FMCG, Banking and Finance, Ecommerce etc. in Digital Advertising •Xebec Digital is the Digital wing of Xebec Communications Pvt. Ltd., a 20 year old full-service agency
  2. 2. • To be a world class company that develops and employs the bestVision digital marketing strategies and creative solutions to build profitable brands. • To build cutting edge digital platforms– for clients to engageMission with their customers– and create a community of brand patrons– which results in the desired business impact.
  3. 3. Xebec Digital’s Value Proposition Understand your current and potential customer profile, Understand your Understand your Create insight driven business environment business objective and business thoroughly communication along with the goals opportunities and threatWe take on our partner’s goals, and works towards creating a brand image and perception in the Digital space We Engage. We Build. We ensure you are part of the buzz online
  4. 4. Key Benefit Descriptors Create EngagementBusiness Side Brand Side Generate Build Response Communities Create Build brand Transactions patrons Create Create Results leverage Create Equity
  5. 5. Suite of GOOGLE ADWORDS SEO WEBSITE DEVELOPMENTServices DIGITAL MEDIA DIGITAL MEDIA DIGITAL MEDIA CREATIVE BUYING RESEARCH DEVELOPMENT DIGITAL MEDIA MOBILE APPLICATION CAMPAIGN MARKETING & DEVELOPMENT MANAGEMENT TECHNOLOGY SOCIAL MEDIA EXPERTS IN WEB MARKETING AND VIDEO STRATEGY TECHNOLOGY OPTIMIZATION
  6. 6. We offer 360° DigitalServices for your brand. Incase you choose to use onlysome of the services, we willalways work in the context ofyour brand identity as awhole
  7. 7. DIGITAL PENETRATION IN INDIA—SOME STATISTICS 1.2 BILLION - INDIAN POPULATION 858 MILLION – MOBILE SUBSCRIBERS 100 MILLION - INTERNET USERS (8% Penetration) 41 MILLION - USERS ON SOCIAL NETWORK (41% Penetration) The number of internet users in India has grown by 25% in the last 12 months20 million Indians use the internet everyday. Of which, 2% are from the rural areas and 59% access through the mobile An average internet user spends 26 minutes online each day
  8. 8. The Digital Advertising isnot just about building awebsite and having aFacebook page.Google yourself and seewhat comes up
  9. 9. •10 million 3G connections within 6 months of launch (equal to the base of wireline broadband connection) India •2nd largest user base for Google+ and Online Orkut in the world •28% of travel gets booked online. 117 million transactions on IRCTC alone •47% of the classified business is online •7% of bank users access their accounts online •25% of IT returns were filed online in 2010-11 •Close to 50% of music revenues in India, come from mobile downloadsCurrently, digital advertising has a 7% market share with a spend of Rs. 1850 crores ($415 million)
  10. 10. •376 million internet users by 2015 •38 million users transacting onlineProjection by 2015 •Time spent online will grow by 27% per user •Digital Advertising expected to grow and gain 9% market share with a spend of Rs. 7000 crores ($1.6 billion) by 2015
  11. 11. 14% From Social Media Influence of the 23% Internet in the Recommendations from Family Decision Making Recommendations Process in India30% from Friends 33% Online Product Review •More than 4 in 10 Indians are likely to share (post a review/ Tweet) a negative experience •66% of Internet users check online reviews before making a purchase decision •Almost 50% consumers’ use and trust social media sites while making online purchase decisions •65% of car buyers in India use the Internet to research vehicles before buying Users are influenced by each other. They work together to amplify a message and create an impact.
  12. 12. SO, WHY ARE YOUNOT THERE?
  13. 13. Xebec Digital’sapproach
  14. 14. REACH out to your existing and potentialDigital audienceStrategy ENGAGE with them CONVERT them to bring you ROI and gain consumer insights• Being a young , enthusiastic and passionate team with 95% of us being below age of 28 and spending 90% of our time online, we understand how the Digital World works and get the vertical expertise from our mainline division• We can ideate workable ideas that will enable real-time engagement between you and your audience
  15. 15. Big Idea from ourproprietarythinking tools Breaking down the Business Challenge to develop customized solutions EXPERIENTIAL SOLUTION MARKETING MARKETING
  16. 16. Arrivingat the BigIdea Research Business Insight Big Idea Develop Integrate Digital or Establish top Experiential use Digital as the MindShare Marketing with big idea Digital as the base Influence Buying Brand Equity Decision
  17. 17. With Xebec, achieving Goals is not Random ITS ALL USE INSIGHT TO TOWARDS THEPLAN STRATEGIES COMMUNICATE OPTIMIZE GOAL FLAG MEASURE FURTHER CAMPAIGN OPTIMIZE OBJECTIVE
  18. 18. •Digital can help you get immediate reactions •Experiment with communicationROI (Intangible) •Test new products and offers •Discover new and potential markets •Track consumer reaction •Track digital conversations about your products and services
  19. 19. •Track the number of users that click and interact with your brandROI (Tangible) •Track the number of users that show an interest in your product or service •Track the number of people talking about you
  20. 20. •Measurability: Track the number of people viewing your ad (Impressions), interacting with your brand (Clicks) and Enquiring about your brandMeasurement (Leads) •Real-time Analysis and Reporting of theand Analysis for performance of each of the portals.Quantitative ROI Allowing, real time reallocation of budgets to get highest ROI •Goal Flagging if portal targets are not achieved during the campaign •Attributed Channel for Conversion that will show us the consumers online pattern from the time he saw our ad to the time he converted •Path length i.e. how many times he interacted with the ad before converting •Time lag i.e. time between first interaction and last before conversion
  21. 21. •End to end digital services from online marketing consultancy to delivery andWhy Xebec for trackingyour Digital •One of the evangelists in the digital space having over 5 years of experienceNeeds? •Proprietary thinking tools to deliver digital solutions in alignment with the marketing goals •In depth industry understanding of the top 5 verticals - Travel, Automobile, Ecommerce/ Retail, BFSI and Education •Publish research papers on each of these industries •Continuous research on new tools and technology which will help our clients become top players and lead the industry
  22. 22. •First ones to develop a number enabled mobile website for easy navigationInnovative •Took clients like Bank of Maharashtra andInitiatives Symbiosis International University online for the first time •First ones to develop the Reach- Engagement-Conversion matrix that leads to media effectiveness •Developed a Directors Forum for SIU that allowed students to interact with Directors •First study planner application on Facebook •Brought 2 complimentary brands namely Credila and NextLeap, on the same platform to co-exist and benefit mutually
  23. 23. Some ofour clients
  24. 24. Some moreclients
  25. 25. PROJECTCase Study #1 • 360 degree digital visibility, that included a mobileSymbiosis compatible website, visibility across educational (niche portals), horizontal portals and social portals.National • Realizing the need in the student community for mentorship, developed the Directors Forum that allowedAptitude Test students to interact with Directors of various institutes.(SNAP) • Created social presence that helped address concerns on Symbiosis and encourage registrations • Developed progressive communication to ensure theBACKGROUND message was in sync with the student mindsetSymbiosis University is RESULTone of the leading • Created an impact in the Student community through theuniversities in India aggressive digital presenceoffering a range of UG • Played a vital role in increasing total registrations by 10%and PG courses. Over the from the prevailing yearlast 3 years they have • 50% of students engaging on the social platforms tobeen noticing a drop in register for Symbiosisregistrations for their PG • Covered by 3rd party websites like WatBlog for the Digitalentrance test (SNAP). presenceOur objective was to • 22% of enquiries generated register for SNAP, as againstturn it around the industry average of 5% conversion
  26. 26. InteractiveLandingPage
  27. 27. AdmissionsEmailers
  28. 28. AdmissionsEmailers
  29. 29. ApplicationPromotionalMailer
  30. 30. Mailer for thesecond round ofCommunication
  31. 31. HurryMailers!
  32. 32. Mailers toincreasefans on theFB page
  33. 33. PROJECT DETAILSCase Study #2 • From the range of products offered by BOM, we selected the products that were in demand atBank of the time and created a custom strategy for eachMaharashtra one of them depending on the target customer online behavior. • The products advertised included Home loan, SME loan, Term Deposits, Education loan and Branding ActivityBACKGROUNDBank of Maharashtra isa PSU that undertakes CAMPAIGN RESULTtraditional advertising. • Built the Bank of Maharashtra brand in theAs their year ending was Digital Spaceapproaching, they • The traffic to the website increased by manyneeded to increase foldsvisibility and capitalize • Through the visibility, reached consumers withon customers investing 102 million impressions (duplicated) andat that time engaged with 2.65 lakh users • Helped generated offline product sales for BOM
  34. 34. PROJECT DETAILS • Jewelry is a luxury and high value category that consumers are not comfortable purchasing online.Case Study #3 • But, looking at the market scenario, we knew thatGitanjali Gifts was the next place Gitanjali needed to be, to drive sales – Ecommerce in India is estimated to be USD $10 billion i.e. $100 USD per internet user. 67% of ecommerce comes from Mobile users in IndiaBACKGROUND – There are currently 17 million ecommerceGitanjali Gifts is a leading usersJewelry brand in India thathas a large presence on • Took Gitanjali online for the first time on Google Searchground and in the printmedia. The brands underGitanjali have high brand CAMPAIGN RESULTequity and high recall • Created an interest in customers for Jewelleryvalue in the minds of the Giftingconsumers. They had just • Encouraging users to purchase high valuelaunched their ecommerce products onlineportal and are looking to • Increased their sales many fold with a 400%drive traffic to it return on their investment for digital sales and higher footfalls in their shops
  35. 35. PROJECT DETAILSCase Study #4 • Cox and Kings has a wide range of products suited for all types of travel across age groups.Cox and • To engage with each of these TG’s we ranKings, India themes and contests across all social platforms to enjoy higher brand recall and sale of packages • The promotion was tropical to ensure it appealed to the mindset of the consumerBACKGROUND CAMPAIGN RESULTCox and Kings India had a • Created a meaningful social media presenceminimalistic presence on which inspired people to travelsocial platforms. They did • Created User Generated Content (UGC) that isnot have any strategy in free of costtheir implementation and • Created conversation which adds to the equityrealized that their of the brand.consumers are primarily • Increased Likes by 60% in 7 months withouton this platform. media spendConsidering their • Ensured almost 30 likes on average across allproduct, they needed to posts, 5 comments and 6 sharesengage their customer • Ensured the highest Fans to Engagement ratio inand inspire them to travel the Travel sector in India
  36. 36. Credentials• Members of IAMAI
  37. 37. Thank You!

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