Netflix Marketing Essay

Netflix Marketing Essay
Marketing Goals and Objectives Entering and transforming the video rental industry was a large undertaking for the start–up company. The first
marketing objective the company undertook was the process of building a brand. Netflix's identity was crucial to future growth and success. Without a
strong brand, competitors with deep pockets could have easily duplicated the company's business model. Secondly, leveraging technology was critical
to establishing the business and infrastructure growth. The consumer base was the final objective Netflix sought to achieve. Retaining and growing
subscribers were fundamental to revenue and marketing goals.
Marketing Strategy To meet marketing goals and objectives the company implemented Michael ... Show more content on Helpwriting.net ...
iii. Distribution Instead of various local chain stores, Netflix operated from a single virtual store that offered customers new rental features. The web
services platform utilized customization and a user–friendly design to facilitate renting movies. "CineMatch," a proprietary developed application,
tailored the virtual store to each subscriber. This technology produced customized rental suggestions for customers while maximizing potential
inventory. "CineMatch" incorporated a subscriber rating system of past rentals to generate more efficient and personalized future recommendations.
The web–based services also improved selection through the ability to easily browse Netflix's large inventory catalog and add selections to a
personalized "Queue," which lists movies customers have scheduled to receive. Instead of being forced to navigate through the traditional genre and
alphabetized catalog, Netflix offered an easier movie selection process. Besides the selection efficiencies, members have the ability to share ratings,
reviews, and movie selections with each other through the "Community" feature. iv. Promotion Netflix grew its customer base through advertisements,
sales promotions, marketing alliances, direct marketing, and public relations. Advertising campaigns used not only traditional media platforms like
television, but also innovative Internet forms of media. Affiliate networks directed customers to "www.netflix.com" by simply allowing
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The Organizational Behavior Practices of Redbox
The Organizational Behavior Practices and Techniques of
Red Box Automated Retail LLC
by CHARLES MCNALLY, ANNA MONLYN
– WALKER AND CHRISTY NELSON
A Paper Submitted to Dr. Eren Ozgen in Partial Fulfillment of the Requirements for MGT 3371 ZA1
Principles of Management Term 3
Troy University – eCampus 02/26/2010
Contents Introduction3 Company Mission, Strategy, Goals4 Company Core Values5 Information on CEO6 S.W.O.T. Analysis7 Corporate Culture8
Organizational Structure9 Conclusion10 Bibliography11
Introduction (M.M.)
It's so convenient! You've just finished your weekly grocery shopping at your local big box store and you're on your way out the door with a cart full
of all the bargains you found and ... Show more content on Helpwriting.net ...
Lowe said the company is always looking for new and innovative ways in which they could improve customer service.
Redbox's competitive advantage is the fact that they have surpassed companies in revenue as well as in their advantage in number of rental locations
for customer availability. Most of all their competitive advantage is the fact that they have an alternative which other movie rentals do not; kiosks are
placed in McDonald's fast foods, grocery stores, and discount stores. Customers can purchase or rent online and pick up at any kiosk. They have a
physical presence greater than 17,000 locations through their retail partners. Their locations continue to grow.
One could wonder whether or not Redbox care for their employees after announcing in Downers Grove, Illinois the outsourcing of their Call Center
to third parties in Texas and in Canada in February 2010. The closing will leave two hundred call center employees without jobs which are about
8% of the company's workforce. There were questions raised as to whether or not it was a business strategy or declining economy. I believe there is
some concern for public image but overall the concern is for Redbox to profit and like any other business their success is their priority. In 2009 there
was a concern from three major studios, Century Fox, Warner Bros. and Universal, thatDVD kiosks were going to kill sales and rentals. Individually

How Knowledge and Technology Relate to the Organizing...
The organizing function of management deals with activities that result in the formal assignment of tasks and authority and a coordination of effort.
Management staffs the work unit, trains employees, secures resources, and empowers the work group into a productive team. Organizing is the
managerial function of arranging people and resources to work toward a goal. The purposes of organizing include but are not limited to determining the
tasks to be performed in order to achieve objectives, dividing tasks into specific jobs, grouping jobs into departments, specifying reporting and authority
relationships, delegating the authority necessary for task accomplishment, and allocating and deploying resources in a coordinated fashion. These...
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When there is a new technology available, Circuit City already has that information ready in the e–Learning system so that the specific employees can
read and learn all about its aspects so that knowledge can then be passed onto the community if a customer wants to learn more about it. I believe that if
that system was not available to the employees of the company then that would translate to no if not proper explanation of the products to the
community. That would cause customer not to shop from us because we could not explain the merchandise or the technology to them.
One example of that knowledge is when the capability of DVD recording arrived on the market. The organization made it a priority for all sales
employees to learn about the technology on the e–Learning system. The company wanted us to know exactly what it was, what devices; such as
camcorders and standalone recorders are able to use the technology. We had to know the differences between DVD
–R, DVD+R and DVD RAM
technology and what all was applicable uses of the technology. Sure, it 's possible if that e–Learning system was not available to us, employees could
have looked it up on the internet and found out but the resource in the store is specifically geared towards

The video Game Console Wars Essay
MKTG6340 Contemporary Issues in International Marketing
Case Study: Now underway in your living room: The Video Game Console Wars
1. Compare and contrast Nintendo's marketing strategy for the Wii with Sony's strategy for PS3.
By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various
marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements.
Similarly, both companies had a product differentiation strategy, with the aim of being distinctly set apart from their competitors by the viewing
market. However, different elements of this strategy were focused on by the firms. For instance, ... Show more content on Helpwriting.net ...
Nintendo appears to have implemented a market–penetration pricing strategy. The Wii at a cost of $250 is 50% less than the 20–gigabyte PS3
(smaller hard drive machine). At this lower price, it is easier for the product to penetrate the market due to affordability in most segments. This aligns
with the assumed company's aim of maximising market share in the current and new segments. To achieve this, Nintendo ensured that the Wii was less
costly to manufacture. Moreover, a higher sales volume may lead to lower unit costs and higher long run profits. Conversely, Sony is believed to have
a market–skimming pricing strategy. The company invested $2 billion in technology, so this strategy aims at recovering the maximum amount of
revenue to cover the high costs incurred in the early stages of the product life cycle. Additionally, Sony has a strong brand due to the success of their
previous machines (PS2 and playstation) and the high price assists in communicating the image of a superior product with quality.
2. What is the key to the Wii's popularity?
The key facet responsible for the Wii's popularity lies in the innovative design, which "calls to action" the player with physical movement. The writer
views the wireless motion sensitive game console as a new, simple and fun method of gaming for all age groups. As a result, it may appeal not only to
the traditional expert video game player like the PS3, but other individuals outside that segment. It thus

Infomration Systems Chapter 3 Review Questions 1-18 (Page...
Chapter 3 Review Questions 1–18 (page 130)
1. When determining the appropriate hardware components of a new information system, what role must the user of the system play?
When determining the appropriate hardware components of a new information system, the user of the system must assemble an effective and efficient
system. The user should select and organize components while understanding the trade–offs between overall system performance and cost, control, and
complexity. The user involved in selecting their organization's computer hardware must clearly understand current and future business requirements so
they can make informed acquisition decisions.
2. What is the role of the chip set? How is it related to the CPU?
The chip set ... Show more content on Helpwriting.net ...
6. What advantages do fuel cells offer batteries for use in portable electronic devices? Do they have any disadvantages?
Fuel Cells generate electricity by consuming fuel (often methanol), while traditional batteries store electricity and release it through a chemical
reaction. A spent fuel cell is replenished in moments by simply refilling its reservoir or by replacing the spent fuel cartridge with a fresh one.
Benefits of Fuel Cell:
пѓ Because there is no combustion in a fuel cell, fuel is converted to electricity more efficiently than any other electrical generating technology
available today.
пѓ There are no moving parts in a fuel cell stack, making them more reliable and quieter than generators. Even the ancillary systems (fans, pumps,
controls, etcetera) in a complete fuel cell unit are relatively mature and simple technologies that should prove extremely reliable.
пѓ Unlike batteries that must be disposed of once their chemicals are used up, fuel cell reactions do not degrade over time and can theoretically
provide continuous electricity.
пѓ Traditional power plants must be large in order to gain efficiency, but fuel cells can achieve higher efficiencies at any scale, making them perfect
for small portable, residential, and transportation uses.
пѓ Because fuel cells are clean and efficient at any size, they can be located almost anywhere, including dense urban areas where both air quality and

Essay Piracy in China
Piracy in China
The American Heritage Dictionary defines piracy as "the unauthorized duplication of copyrighted or patented material." It is a problem that affects
companies all over the world. Piracy of software, movies, and music is commonplace in China. China has the second worst piracy rate in the world;
about 92 percent of the software in China is pirated (Williams 2004). Various companies and governments have attempted to combat piracy, but they
had not seen much success until recent years. Combating piracy is a difficult task, especially in a country that has a history of not enforcing intellectual
property laws.
Piracy costs companies and artists money. Companies spend millions of dollars on research and development to ... Show more content on
Helpwriting.net ...
Why would it produce the software in the first place?
The evolution of technology has made it even easier to pirate media. Anyone with a personal computer can easily duplicate CDs and DVDs at home.
People commonly pirate DVDs, video and audio cassettes, and video and audio CDs. The price of the hardware, software, and blank media that is
used to pirate is constantly dropping and is readily available to consumers.
Cultural practices in general in China support piracy. China has a reputation for having a tolerance for some of the highest piracy rates in the world.
"Despite laws and international agreements protecting intellectual property rights, an overwhelming lack of political rules within China allows piracy
to rapidly expand" (Rohde 2004). However, it's not just the government that is causing the problem. People seem to believe that piracy is a way of life
in China. For instance, an American expatriate that's living in China was quoted in City Weekend Magazine as saying, "I buy rip–off t–shirts, I didn't
register with the police to live in my building, and I try to avoid paying tax – but I don't think any of it constitutes fraud. It's just part of life here"
(Lusby 2004).
People with certain religious beliefs are affected by piracy. For example, one of the Ten Commandments is, "Thou shalt not steal." Most people,
however, do not associate piracy with stealing. People believe that buying a pirated DVD or

Essay Netflix
NetFlix.com, Inc.
In July 2000, Reed Hastings, chairman and CEO of NetFlix.com, Inc., faced a critical decision. Three months earlier, following one of the worst
episodes on record for the NASDAQ market, NetFlix had submitted its S–1 filing for its initial public offering (IPO).1 As a result of the market
downturn, many Internet companies had been forced to withdraw their IPOs. Investment bankers indicated to Hastings that NetFlix would need to
show positive cash flows within a twelve–month horizon in order to have a successful offering. Hastings knew that NetFlix was at a crucial stage. With
revenues doubling every six months, NetFlix was enjoying tremendous success. But continued success depended on the company's ability to sustain ...
The NetFlix web site also integrated movies currently showing in theaters by providing the ability to check local listings and show times, as well
as the ability to view movie trailers on its web site. In addition, the NetFlix web site kept track of each subscriber's preference for various types of
movies and provided an individualized predicted rating for all of the movies on the web site. Since launching its web site in April 1998, NetFlix had
experienced rapid growth. Revenues had grown from $1.4 million in 1998 to $5.0 million in 1999. The number of full–time employees increased from
46 in December 1998 to 270 in December 1999. By March 31, 2000, NetFlix had over 120,000 paying subscribers. Typical of most Internet startups,
however, NetFlix had not yet earned a profit, reporting net losses of $11.1 and $29.8 million in 1998 and 1999, respectively. Exhibit 1 and Exhibit 2
provide annual financial statements for 1998 and 1999. Exhibit 3 provides quarterly operating results for 1999. The NetFlix business model focused
exclusively on the new DVD format technology. Management had four main reasons for focusing on this specific segment of the home video market.
DVD players were the fastest growing segment of the video player market. Because of the rapid adoption of the new DVD technology, sales were

Netflix Is The World's Leading Internet
So what is this Netflix all about?
Netflix is the world's leading Internet television network with over 75 million members in over 190 countries enjoying more than 125 million hours of
TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime,
anywhere, on nearly any Internet–connected screen. Members can play, pause and resume watching, all without commercials or commitments (http:/
/ir.netflix.com/
Netflix is about having the world 's largest media content at the comfort of our houses. Netflix represents a very important aspect of 21st century, the
ability to choose from countless alternatives. netflix created a culture, where we praise binge watching TV shows, it became a hobby for some
people, it became a statement of life update netfli and chill. During the time I was writing this paper, I already had more than 20 netflix breaks.
So why study Netflix?
Studying Netflix gives us a chance to examine how technology helps firms craft and reinforce a competitive advantage.
How Netfix works?
Netflix offers nine different subscription plans, starting at less than $5. The most popular is a $16.99 option that offers customers three movies at a
time, and unlimited returns each month. Videos arrive in red Mylar envelopes.
After tearing off the cover to remove the DVD, customers reveal a pre–paid return address. When done watching videos, consumers just slip the DVD
back into the envelope, reseal it

Netflix Essay
Introduction:
Netflix is an online subscription based DVD rental service, founded in 1997 by Marc Randolph and Reed Hasting. Has more than 90,000 DVD
titles, 6.7 m subscribers. Have a Growing library of more than 5,000 choices that can be watched instantly on their PCs and have They have over 55
million discs and ship 1.6 million a day, on average.
Business Model and Strategy:
They are first movers in the field of online rental and are the blue chip company in this field, also they concentrated on DVD as compared to VHS
system of the time. They positioned themselves as a online company different from a brick and mortar one. It offers prepaid subscriptions as the
customer only need to pay monthly fees for unlimited rentals. It doesn't ... Show more content on Helpwriting.net ...
They went into contracts with their movie suppliers to reduce the cost of the movies purchased and forming a long term relationship with their suppliers.
DVDs sent home through U.S. Postal Service, being a huge customer for USPS they have formed a alliance with USPS to get benefits. They worked
with USPS not only to reduce charges but saving times as the Netflix envelopes were not returned to the original distribution centre but to the closest
ones.
Netflix also became a source of adverstisement for films not on huge budgets in helping creating awareness about the movies. PROBLEM VOD VOD,
which refers to Video–on–Demand, is the recent video streaming technology where pay–per–view programming merges with Internet downloading.
Netflix has the challenge of entering VOD market or not and how that would alter its business structure and strategy as its purpose was to allow best
home video viewing to its customers. As Netflix faces serious competition from its competitors including Blockbuster, Disney etc the decision is critical
to not only profitability but also survival as the question is how should Netflix enter the online video market? Any decision made on this issue would
impact not just the Netflix existing business model but its ability to sustain its position as a giant in the media industry. Also its competitors have started

Increasing Frequency And Normality Of Piracy
Outcome
Introduction
This research project explores the increasing frequency and normality of piracy as a crime in addition to its strong relationship with Australia. In
particular, the purpose of this research project is to explore 'How the rate of piracy in Australia can be reduced' in addition to analysing the fundamental
factors behind the increase in the frequency of piracy, furthermore investigating methods to reduce such criminal acts, including legal consequences.
Definition of Digital Piracy
Digital piracy or copyright infringement is essentially defined as the unauthorised sharing or use of a product that has been copyrighted, according to
the Australian Parliament House (2006). However, the way in which the public infringe has changed over the decades. Initially, recording music being
played on the radio onto a cassette player was the inaugural generation of piracy within our modern society. In the 1980s, recording Television (TV)
onto Vertical Helical Scan (VHS) recorders became prevalent (C–Span (Created by Cable), 1986). Soon after, the copying or ripping of Digital
Versatile Discs (DVDs) and Compact Discs (CDs) soared (The Golden Age of Piracy, 2014). However, none of these methods compare in financial
losses to the present generation of piracy – the digital age (IP (Intellectual Property) Awareness Foundation, 2015). The vast lawless regions of the
internet provide the perfect haven for digital piracy. Whether content is downloaded through peer to peer (P2P)

The VCR: The DVD Player of the Early 1980вЂ™s Essay
The VCR: The DVD Player of the Early 1980's
The rate at which technology advances, even by today's standards, continues to amaze and astonish people. Even the simplest of daily tasks are
influenced and molded by the increasingly original inventions that continue to explode into the public's eye. One's everyday life is constantly updated,
reinvented, and (if you will) reprogrammed in order to adapt to the new ways of technology. Yet this phenomenon is not unique to this decade alone.
As modern and as fast–paced as things may seem now, people in 1984 were going through very similar circumstances. The invention of the VCR was
quickly becoming an obviously important product, while advertisers, media executives, and the average consumer ... Show more content on
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"Rentals, driven by popular theatrical releases, accounted for 80% of the home video market...while sales, also dominated by popular films, such
as Paramount's 'Raiders of the Lost Ark,' accounted for the remaining 20%" (Broadcasting 43). With the increase in demand for VCR's, the price
for consumers has gone down significantly. While the average price of a VCR was $1,200 in 1978, it dropped to around $500 in 1984. The
necessary component of the VCR, the VHS cassette tape, was priced anywhere between $60 and $80 ("VCR's" 43). The VCR was an obvious
advance for the film industry, but how would the world of cable and broadcasting react to such an invention? There arose VCR enthusiasts, skeptics,
and (as always) undecided as the VCR's growth become quite apparent.
Although the benefits of a VCR are apparent to today's society, the device had its opponents in 1984. Advertisers saw the VCR as a threat to their
industry due to the capability of commercial "zapping". Because programs were able to be recorded, commercials were capable of being edited or
deleted (zapped). While many advertisers saw the VCR as a hindrance, others saw it as a creative challenge for the industry. According to Robert E.
Buchanan, executive vice president, U.S. media director, J. Walter Thompson USA, the solution was in the hands of the advertisers. Commercials
should attract the viewer and be "those that tell a story, the vignette type that you can get

Netflix : Case Analysis : Netflix
1. SITUATION ANALYSIS
Netflix was founded in 1997 by Reed Hastings and his fellow software executive Marc Randolph. Even though VHS was more popular than DVDs,
Hasting guessed that the DVDs will get popular and this was an opportunity for them to win the market so they attempted a DVD–by–mail rent service
which was an idea that Hastings got it from after paying a $40 late fee for Apollo 13 in 1997. This DVD–by–mail rent service without a subscription
was not popular, so Netflix launched the subscription service with a free trail for a month on September 23, 1999 and found that 80% of customers
renewed after the free trail ended. In 2003, Netflix turned its first profit as well as reached 1million subscribers. In 2007, when Netflix reached
more than 6.3million subscribers, they started Internet streaming services. Reaching 20million subscribers by 2012 was the goal set by Hastings but,
their lunch in Canada in September 2010 helped them to reach their goal early than they expected. Even more, when the entire movie rental industry
experienced an 8% sales decline, Netflix able to increase their sales. Netflix's first original TV series called House of Cards debuted in 2013 and help
them to attain many subscribers as well as revenue. Now in 2016 Netflix has more than 75million subscribers in over 190 countries, which makes
Netflix as the world largest online entertainment subscription service.
This case study reviews about the early strategies, optimizing distribution, changes

Netflix
Netflix is the largest online DVD rental service in the country. The company provides a monthly flat rate service for the rental of DVD movies, and
most recently, video games. They founded the company in 1998, and have grown and maintained the largest portion of market share ever since. By
the end of the third quarter of 2007, the company boasted a collection of over 90,000 titles, and had almost 7 million subscribers. On average, Netflix
ships over 1.6 million discs a day, and has over 55 million in circulation. Netflix has continued to grow, and has watched as other companies enter the
market, then quickly leave after not being able to penetrate the market. пЃ¬In 2006, Netflix continued its rapid growth, with the number of subscribers
... Show more content on Helpwriting.net ...
Netflix began it's operations in 1998 when it decided to capitalize on the increase in internet users, by offering an online version of movie rentals. It
owes a large portion of it's success, to its policy of having no due dates, late fees, shipping and handling fees, or per title rental fees. The company
started off slowly, and suffered significant losses during it's first few years. But by 2003 it had begun to earn a profit. In 10 years, it has turned into
the largest company of it's kind. пЃ¬In just six years, the total market has grown to an estimated 8.8 million subscribers at the end of 2006, with total
estimated rental revenue of over 1.2 billion dollars пЃ¬Since Netflix launched in 1999, the number of its subscribers has grown at a seven year
compound annual growth rate (CAGR) of 79 percent, and revenues have increased at a CAGR of 113 percent Netflix has some interesting growth
strategies over the next few years. Their plan is to continue to innovate and enhance the consumer experience, as evidenced by their new streaming
video program. They also intend to focus on subscriber growth, in order to maintain market leadership, and realize economies of scale. They believe
they will continue to grow by leading the expansion of online video rental. The company plans on doing this by offering subscribers both mail delivery
and a continuously improving online video option. Netflix believes that their appeal and success are built on providing

Essential Parts of Computer and How It Works
Contents II.Introduction2 III.Computers2 A.CPU2 B.Memory storage3 1.Primary storage3 2.Secondary storage4 C.Peripherals8 1.Ink–jets
(bubble–jets) printers8 2.Laserjet printers9 IV.Connecting To Internet10 V.Conclusion12 VI.Reference List13
*
Introduction
Nowadays, running business in 20th century means that you got to be clever about technology. When companies are striving for higher achievements
and more–efficient workability, innovation is what everyone craving for. That's the spot where technology shoots.
Computer is one essential breed of our modern technology. However, while the majority of people know how to use computer, they don't know how the
machine works; the technical stuff. ... Show more content on Helpwriting.net ...
Cache
Cache located between CPU and RAM. It is a high–speed memory that accelerates CPU to exchange information from RAM (Shelly, et al, 2008).
Cache works in a frequently accessible files and programs in the computer so it can be processed in shorter time. For example, a secretary's computer
which used for typing a lot will have its word–processing program opened faster than the other staffs' computer.
Secondary storage * Stokes (2008) states that secondary storage is used for saving files and information in the matter of capacity. When programs are
installed into the computer or files are inserted, secondary memory is the place where all the stuffs are put into. It gives information about how much
computer can store data in its system. Files, programs, and other stuffs that put in secondary storage are saved permanently in the system. So, when the
computer is off, the stuffs will stay at the same state and condition without having any lost parts.
Picture 2.1 Secondary storage works like cloth drawers for computers. As long as there is a space, it is fine to put more things. Image source: http:/
/corriehaffly.wordpress.com
There are various forms of secondary storage. Some attached in CPU and some is separated from computer. These are the kinds of it.
Hard Disk
Picture 2.2 Physical appearance of a hard disk. Image source:

Netflix And The New Company
We all know and love Netflix, you may have even seen a meme about "Netflix and Chill". Netflix is a wonderful thing that allows you to surf and
watch numerous shows and movies over the internet from many different devices. In August of1997, all of our lives would be changed simply
because in Scotts Valley, California, Reed Hastings and Marc Randolph had just founded Netflix. Reed Hastings supplied the firm 's startup cash of
$2.5 million. He had reportedly hit upon the idea for rental by mail when he was forced to pay $40 in fines after returning an overdue videotape of
the film Apollo 13 (Mathew). But it wasn 't as easy as you might think for Netflix to get to where it is today.
Back in these days, DVDs were just getting their start in the movie industry so rental stores did not have a large selection of DVD movies to choose
from. This was an inspiration for the new company. Since DVDs are so lightweight, sending them by mail would be inexpensive. Hastings and
Randolph experimented with over 200 mailing packages before they found a way to safely ship the discs (Netflix, Inc. History). When Netflix first
got its start, it was spelled with a capital F so that it was NetFlix. On April 14th in 1998, NetFlix opened with just 30 employees and 925 movie titles
to choose from, which included some "soft–core" Playboy titles. They shied away from hardcore pornography to avoid the potential legal problems in
certain states (Netflix, Inc. History). Back in these days, you could rent a

How to Build Your Small Business Customer Base
When you decide to start your own business every person wants it to be
successful. When deciding what to offer as a product to consumers a lot of research
should be done. You want your product to sell, you want to choose a product that you
can give the impression that 'what would they do without it!' Most products are
developed based on consumer need. If a consumer puts the idea out there that they
wish a certain product was able to do one thing or another, a company designs it,
corners the market, until the other companies catch up and give them competition
causing price changes.
According to an article written by Matt Leeburn named 'Decoy Pricing: How to
make consumers choose the product you want to sell."
Decoy pricing is a method of strategically pricing products so that consumers will
choose the one that you most want to sell to them. This can work well if you have
a certain product that reaps a greater profit margin or if you are over stocked on
a certain item, and you don't want to start discounting. The method itself is quite

simple as it plays on one of the factors humans use in decision making: relativity.
Pricing is also determined by how many companies are producing a said product.
Let's use the DVD player as an example. In 1997 the DVD player made its debut in
the United States made by Japan's Sony. The cost of DVD players was high in the
beginning because Sony had cornered the market. As

Analysis Of The Poem ' Avec Le Livre Imprime '
Avec le livre imprimeМЃ,les textes s'Г©taient stabilisГ©s dans des formes conformes Г des rГЁgles et certaines normes, qui Г©taient devenues quasi
stables. L'expГ©rience de lecture pouvait s'appuyer sur ces constantes cristallisГ©es dans le livre imprimeМЃ.Avec le texte numГ©rique, l'Г©cran
devient l'unique lieu d'interaction avec l'Е“uvre. De nouveaux repГЁres sont construits par le lecteur pour identifier l'Е“uvre, se repГ©rer dans son
parcours, mГ©moriser des passages importants et des expГ©riences spГ©cifiques. Mauger, Poliak & Pudal (1995) affirment que В«La notion mГЄme
de texte vient aМЂ Г©clater. Ce n'est plus le livre papier qui propose un texte, son propre texte, construite aМЂ travers plusieurs pages au lecteur, mais
le lecteur lui–mГЄme qui compose un texte, son propre texte, aМЂ travers sa maniГЁre de parcourir l'espace que lui offre le numГ©rique. В»
Aujourd'hui, cette numГ©risation a donnГ© au livre ou l'Е“uvre une nouvelle vie mГЄme s'il est ancien. Il redevient anonyme en perdant son
paratexte В« carte d'identitГ© В» prГ©Г©tablie. Son nouveau rГґle est de convaincre et sГ©duire le lecteur de nouveau par ses caractГ©ristiques
intrinsГЁques. Il cherche ainsi Г mobiliser les pratiques de lecture en prenant les caractГ©ristiques du livre imprimГ© (mise en page familiГЁre,
format, disposition...) pour que le lecteur puisse construire un contexte qui sera guide dans son interaction avec le texte Г l'Г©cran.
De plus, ce livre a Г©tГ© capable d'augmenter les capacitГ©s de lecture, de comprГ©hension et de

Renting and Netflix
Netflix Case Analysis
Competition and Strategy
January 31, 2006
This case represents an analysis of the DVD rental business and specifically how Netflix positioned itself in the market and the direction of the
industry as a whole. Several tools were utilized to help analyze Netflix. Case facts were considered in addition to possible future strategy in relation to
market position.
Introduction
Netflix was founded in 1997 by Reed Hastings who is the current CEO of the company. Mr. Hastings has experience with the birthing of a startup
company in his venture with Pure Software, which he founded in 1991. Mr. Hastings background in the software industry would prove to be an asset
for his new venture, Netflix. Netflix was ... Show more content on Helpwriting.net ...
As the world 's largest retailer, with $244.5 billion in sales (in the fiscal year ending Jan 31, 2003), more than 1.3 million associates worldwide
through more than 3200 facilities in the US & 1100 abroad.
Wal–Mart developed a rental program almost identical to that of Netflix, through walmart.com. Even the envelopes and movie selections were similar
to Netflix 's. However, it was estimated to only accumulate 1/5 the number of subscribers as Netflix by the end of the first year. In addition, it only
had 7 distribution centers compared to Netflix 's 15. Wal–Mart did plan to open more centers at other facilities in the future. Wal–Mart was still
debugging its online software, where Netflix had already spent years debugging its software.
Movie Gallery
Movie Gallery started in southern Alabama and Florida. It grew through the acquisition of various mom–and–pop video stores and then video chains
throughout the Southeast. It continued expanding through this aggressive approach until it reached 1678 stores in 42 states and five Canadian
provinces. It did not have an online program, but it was not expected to be far away.
Walt Disney 's Movies On Demand
Movies on demand eliminated having to wait at least one day to receive the movie. Walt Disney was offering one such service, called MovieBeam.

There was a monthly equipment service fee of $6.99 and a viewing fee of $3.99 ($2.49 for older titles). The

Sony Corporation Case Study
Introduction The Paper discusses Sony Corporation who has recently decided to shut down its losing PC business and re–engineer its TV business.
The main objective of this paper is to analyze the microeconomic structure of Sony Corporation as well as to tackle the article case. Issues dealt
with are analysis of the firm and its market, its cost and revenues, business and pricing strategies, and competition in the market. Sony Corporation
was chosen for this paper after reading an article published by the Wall street Journal titled "Sony Warns of Wider Loss on PC costs". The article
claims that Sony is making huge losses due to the high costs of both its TV and PC businesses, however the reasons for the losses are not clearly
determined.... Show more content on Helpwriting.net ...
Analysts said Sony 's third outlook cut in six months could drive away even the loyalists still believing in the company 's promise to turn around its
flagging consumer–electronics business. The grim forecast also stands out from Japanese rivals in the electronics industry such as Panasonic Corp and
fujitsu Ltd, which are returning to profit after withdrawing from unprofitable business areas. "It is another major letdown," said Tomoichiro Kubota, a
senior market analyst at online brokerage Matsui Securities Co. "The contrast is stark with Sony anticipating a bigger loss while other companies are
starting to enjoy the fruits of their restructuring measures," he said. Sony attributed the guidance cut to about ВҐ30 billion ($293 million) in extra costs
to dispose of its PC business, and to impairment charges from weaker overseas demand for Blu–ray discs and DVDs. In February, the company said it
expected a ВҐ110 billion ($1.1 billion) loss to fix its unprofitable PC and television businesses. Now, it expects a ВҐ130 billion loss for the year ended
in March, even as it raised its revenue target by a slender 0.9%. As part of its restructuring measures, the company earlier announced a cut of 5,000
jobs, the sale of its PC business and the split–off of its TV division into a separate subsidiary. Sony also slashed its full–year operating–profit forecast
to ВҐ26 billion from ВҐ80

The Challenging Switch from DVD or Blu-ray
Not too terribly long ago, home video format converted from VHS tapes to DVDs and many consumers found the change difficult to acclimate to. It
seems as if as soon as we were familiar with DVDs a new home video technology was introduced. With the recent addition of Blu–ray disks to the mix,
many consumers are finding themselves confused and inexperienced with the different video technologies. Though DVDs and Blu–rays have many
similarities they both also have their individual pros and cons. A Blu–ray disk is the exact same size as a DVD. When holding the two side by side it
would be impossible to differentiate between them. Although relatively new Blu–ray is currently supported by about 200 of the world's leading
consumer electronics including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson,
along with recording media, video game and music companies. The most prominent difference between DVD and Blu–ray is their available storage
space. According to the Blu–ray Disk Association, a Blu–ray is an optical disk which uses a blue violet laser as opposed to the typical red laser. This
technology has a shorter wavelength than a red laser, which makes it possible to focus the laser spot with even greater precision. This allows data to
be packed more tightly and stored in less space, so it's possible to fit more data on the disc even though it's the same size. Larger storage capacity
allows Blu–ray to retain better

Netflix Case
Davor RameЕЎa k0956979 Netflix case Executive summary What is Netflix's strategy in the on–line movie rental market? What are Netflix's sources
of competitive advantage? Identify the competences key to the success of Netflix's strategy and explain why. Netflix was a late entrant to the movie
rental market and it was a first mover in the on – line movie rental market. Netflix's strategy in the movie rental market is differentiation from
traditional movie rental stores. Instead of attracting customers to a retail location, Netflix offered home delivery of DVDs through the mail. Why only
DVDs? In 1998, most available movies were in VHS cassette format but Netflix concentrated on using only DVDs because its... Show more content on
Helpwriting.net ...
Answer lies in the number of total subscribers which has grown from 107 000 in 1999 to 6 316 000 in 2006. (source: Netflix 2006 10–k). Number of
subscribers was constantly growing since 1998 due to good strategy decisions like : proprietary recommendation system , hiring of Ted Sarandos and
opening more distribution centers. All of these moves had one purpose: to add value to their product by increasing customer's satisfaction. How does
Netflix's strategy compare to Blockbuster? Compare and contrast each's value chain. Factors which determine the value of the product: Price – of the
movie Delivery Time – how long do the customers wait for getting the movie Convenience – what actions do the customers have to do to get the movie
Other factors(recommendation system, availability of new movies) Late fees Although prices of Netflix and Blockbuster for a single DVD rental are
now the same (10$ per movie–source: http://reviews.cnet.com/4520–11445_7–6325775–1.html), Netflix had an additional value because it offered
unlimited rental with the same pricing (an example: you pay monthly fee and you can exchange movies, so you can watch several different DVD"s
for the price of one). If you want to rent a movie from a Blockbuster retail store, you can do it in a relatively short time (time you need to get to a
retail store) as management proclaimed 10 minute drive for 70% of US population. Delivery time for

Vhs, Dvd, And Television
Composition II
Jastaa Stubbs
12/09/16
DVD 's During the years we have seen so much progress with technology, we have seen advancements in the media aspect (VHS, DVD 's, and
television), cell phones and the internet. But the one I find that isn 't as recognized as most in my opinion would be DVD 's. DVD 's have expanded so
much since their release in 1996, they have become more detailed, high def, and affordable compared to other technology costs. During this
research I will try and help you learn the history of the DVD, the knowledge of how DVD 's were created, and the different types of DVD 's there
are. When it comes to DVD 's how many of us actually no the process of them being made or when they were actually produced? Not many, we
know that they have been around for years and have progressed in different types of DVD 's such as blu rays. But "in the early 90 's two high
destiny optical storage standards were being developed: one was the multimedia compact disk (MMCD) backed by Phillips and Sony, and the other
was the super density disk (SD), supported by Toshiba, Time–Warner, Matsushita Electric, Hitachi, Mitsubishi Electric, Pioneer, Thomson, and JVC."
("History") Lou gerstner was acting as a matchmaker which led to uniting the two camps behind a single standard. This resulted in a repeat of the cost
format war between VHS and Betamax in the 1980 's! While Phillips and Sony have their own ideas, the abandoned the MMCD format and went with
Toshiba 's SD format which

Streaming Media and Video Content
Internal Rivalry
Looking strictly at the video rental industry, Netflix faces minimal internal rivalry because the industry is dominated by only a handful of firm in
Europe, namely Blockbuster. Although Netflix faces little internal rivalry in its immediate industry, the company faces an intensely competitive
broader market. Since home entertainment covers a broad spectrum of technologies and channels of distribution, Netflix is in direct competition with
firms in a number of other industries including cable networks, who air movies on television, satellite companies' VOD services, and websites like
Hulu, which provide video content through online streaming. Furthermore, as people transition from consumption of physical DVDs to ... Show more
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To capitalize on these profitable complements to their streaming service, it is advantageous for Netflix to enter into joint ventures with companies that
produce electronics.
Supplier Power
Netflix acquires its video content through direct purchases, revenue sharing agreements, and licensing agreements. These agreements, which allow
Netflix to rent DVDs and stream video content, are primarily obtained from studios, networks, and distributors. Therefore, Netflix's suppliers, e.g.
studios, networks, and distributors, control the prices that Netflix must pay for its video content. The First Sale Doctrine, a copyright law stipulating
that once a copyright owner sells a copy of their work they relinquish control of the work and the purchaser may redistribute the work as they wish,
provides protection for Netflix with regards to redistributing DVD titles. However, the First Sale Doctrine does not apply to streaming content.
Therefore, Netflix is especially vulnerable to supplier power during streaming distribution cost negotiations. The studios and distributors who license
streaming content are in full control of the terms and conditions with Netflix and may rescind the availability of the content at will. As the DVD format
becomes increasingly obsolete and streaming video content grows in popularity, Netflix become more susceptible to the power of their suppliers.
Another aspect of the in–home video entertainment industry, which substantially

Philips vs Matsushita
N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was
based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips, and high centralization and
mass production for Matsushita. Royal Philips Electronics of the Netherlands began as a small light–bulb factory in Holland, and by the turn of the
century, was one of the largest producers in Europe. One–product focus made Philips a leader in industrial research which stimulated product
innovation. Consequently, product line was broadened significantly and the flow of exciting new products and ideas continued through the years.
Limited domestic ... Show more content on Helpwriting.net ...
By the 1990s Philips 's functional capabilities were unable to meet the Japanese competition. Its technical capabilities had been weakened by the
failure of its attempt to commercialize a new video product on its own, the CD–interactive (CD–i). Philips could no longer commercialize major new
consumer electronics products. The Japanese first–movers and followers completely dominated electronics market worldwide. By then only Japanese
companies had the integrated technical and functional capabilities required to commercialize products of new technologies.
By the end on the twentieth century Matsushita Electric became a large diversified industrial group. Yet it faced severe financial troubles and became a
takeover target. In 2000, new CEO Nakamura reorganized management and placed the company 's 30 divisions into four distinct groups with
centralized research and development. With Matsushita in charge of R&D allocation, it was able to direct more funds to key growth areas. Other
reorganization actions were undertaken to improve Matsushita position, by nothing turned the situation around. Philips also carried out a major
restructuring program trying to return it to a healthy footing, simplifying its structure and reducing the number of business areas, but failed. The root to
both companies’ misfortune was the change in

Taking a Look at Netflix
External environment analysis PESTELThere are not many political elements, the main things Netflix must worry about is the growing internet
based business industry and the truth that one day it will be more heavily regulated by the government because of its size. Economic factors are
that what Netflix offers is a luxury, and a need not necessarily a want. So people will only pay what they feel the value of Netflix's offering is,
therefore Netflix must keep its price low to appeal to a greater range of consumers. Hence the price drop in 2011. Social factors include the portion
of the population that finds movies an attractive hobby. If movie viewing becomes less popular Netflix can go under, as well as is streaming
movies online becomes unpopular could also cause Netflix to collapse. Technological factors are perfect for Netflix. This is literally what Netflix has
going for it, Netflix's advanced software and numerous apps for different personal devices are what Netflix does best and how it's name and product
own the market. Environmental factors, the only ones I see Netflix having issues with is that computers are harmful to the environment in energy
consumption, and Netflix has thousands of servers running 24/7 to be able to stream all of it's movies online. Lastly, is legal and that goes back to the
FCC and SEC beginning it's tightening down on the regulations of internet based business as well as the copyright laws by the production companies.
Opportunities Netflix

MRT 102
Questions 1.What is your recommended sourcing strategy in this case Please support your decision with quantitative and qualitative evidence gathered
during the case analysis. Also, present your plan to reduce any risks associated with your sourcing decision. 2.This case provided the data necessary to
perform a cursory supplier financial analysis. In reality, cross–functional sourcing teams must often obtain this data during their assessment of potential
suppliers. Discuss possible sources of supplier financial information. What may impact a purchasers ability to obtain supplier financial data 3.A
sourcing decision of the magnitude highlighted in this case requires a serious commitment of resources and time. Do all sourcing... Show more content
on Helpwriting.net ...
The decision was made to pursue the home computer user, through a strategy focused on shipping low–cost, high–quality computers directly to
customers as orders are received (make–to–order). This production model is similar to the Dell approach, and appears to be the model that will
dominate the PC industry. Because the company does not plan to build finished PCs (i.e., make–to–stock) in anticipation of future sales, market
demand forecasts, supplier quality, supplier capacity, lead time, and delivery reliability are critical factors. The company is willing to carry some units
in component inventory as safety stock as a buffer against missing customer order commitments. Pacific Systems Corporation will assemble the
computers in its own facilities, but intends to outsource many of the key product components and subassemblies, including the DVD drive, a feature
that will be standard on each PCS computer. The decision to outsource the DVD drive resulted from an executive–level insourcing/outsourcing study
that concluded the cost to manufacture these drives in–house was highly prohibitive. The product requires production capabilities that are beyond
PCSs current expertise. Marketing estimates that first year demand for the new PC, and therefore the DVD drives, would be approximately 500,000
units, with a 20 growth expected for year two. Expected pricing for the computers

ICT Cambridge Tech AS
P1 – Summarise accurately the principles of interactive media authoring with some appropriate use of subject terminology.
In this report there will be an overview explaining and talking about the tools used for interactive media authoring, the production process, the uses of
interactive media authoring, the delivery formats of interactive media authoring products, the elements which will be included for creating the product
and the interactivity and control methods which will be used.
Definition of tools used for interactive media authoring:
Director Flash is a program and a multimedia application which can be used to create games and interactive products which allows the creator to be
the director and the program can support both 2D and ... Show more content on Helpwriting.net ...
Creation is when the process of bringing something into existence using ideas and designs, it involves the actual making of the product. If the
production process had no actual creation there would be no final product, so it is an important part of the process where the design of the product is
put into making and become the final product for use and testing purposes.
Implementation is including new ideas and designs into projects and existing designs to help further them in all ways, implementation also means to
put something into action, people use implementation to try and achieve targets and goals when something is failing for example, a cereal company
such as "Kellogg's" may be doing bad in the market in terms of sales of their cereal boxes so try and help this issue they could implement a toy which
would come with the cereal, this would attract more people to buy the cereal, if there was no implementation into any projects or designs then there
would be no new ideas to further the original idea.
Testing is when you check for faults, take measures to check quality, look at reliability and look at the

Netflix, An Internet Subscription Service Company
Background
My chosen company is Netflix, an Internet subscription service company. Marc Randolph and Reed Hastings founded it in 1997 in Scotts Valley,
California. The Netflix headquarters are in Los GatosпјЊCalifornia. The core business of Netflix is to provide subscription service steaming movies
and television episodes over the Internet and sending the DVDs by mail. Netflix is the largest online movie and TV show streaming supplier with
more than 74 million streaming members as of 2015. The total revenue of Netflix in 2015 is 6.78 billion US dollars. The service
The service of Netflix includes totally three parts. The first one is the service of Internet video steaming. It provides users with various media content
via their website. After users pay the subscription fee, they can choose whatever films or TV shows they like and watch them in Netflix without any
commercials and advertisement to interrupt. The second part is disc–rental, which means as subscribers find any DVDs they like in Netflix, they can
put them into their ordered list(also named rental queue) so that Netflix would send users DVDs or Blu–ray Disc via Permit Reply Mail. The subscriber
can keep the rented disc as long as needed, but there is a limit on the number of discs that users can rent. The third one is considered as five profiles.
When subscribers create their Netflix account, one account could have five different user profiles. So subscribers can share their account with their
friends or family

Netflix : An Exemplar Of Emerging Technologies
As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to
Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact"). Each with its own unique attraction has
become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge
service for internet streaming media. Deemed as "a worthless piece of crap" from Wall Street analysts, Netflix with tremendous leadership gained
control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging
Technologies"). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in
their industry. Founded by Reed Hastings and Marc Randolph in 1997, Netflix began as a monthly subscription service for movie rentals without the
hassle of due dates and late fees ("Netflix"). Since their inception, the company has partnered with consumer electronic companies such as Microsoft's
Xbox, Sony's PlayStation, Apple and other Internet connected devices to stream television shows and movies from the comfort of one's own home.
Netflix is currently available in four continents and yields over fifty million members globally. Using the seven main features of ecosystems as
illustrated in Chapter 2 of GHL we

Essay Renting and Netflix
TABLE OF CONTENTS
NETFLIX, INC. 1 Company Images Montage1
INTRODUCTION2 Purpose Statement2 Company Profile: Netflix, Inc.3 Industry Profile: Video Tape and Disc Rental4
INTERNAL ENVIRONMENT ANALYSIS8 Resources8 Capabilities11 Core Competencies and Distinctive Competencies14 Value Chain Analysis17
Weighted Competitive Strength Assessment30 SWOT Analysis33
REFERENCES34
APPENDIX36 Team Evaluation Form37
Company Images Montage
INTRODUCTION
Purpose Statement
The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video Tape and Disc Rental industry. To begin... Show
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Studios have been pushing sales with added content, such as behind–the–scenes footage and blooper reels, as well as earlier and earlier DVD releases
(Holahan, 2006).
INTERNAL ENVIRONMENT ANALYSIS
Resources
Tangible Resources Tangible resources help contribute to the development of capabilities and competencies in a company. The biggest resource
for Netflix, the world's largest online entertainment subscription service, is CEO and founder Reed Hastings. Hastings founded Netflix in 1997,

and launched the online subscription service in 1999. For the first four years, the subscriber base was over 2 million (Maddox & Thompson,
2006). As of August 2005, Netflix employed approximately 1,200 people in the United States. About 1,000 of them work in the company's
distribution centers around the country; close to 200 employees work at the company's headquarters in Los Gatos; and 20 employees work in
studios in Los Angeles (ChronicleJobs, 2005). Netflix offers their members more than 55,000 DVD title selections. This is more than any other
online rental service in the United States. In 2005, Netflix shipped more than 1 million DVDs a day. Its inventory was approximately 20 million
DVDs, and Netflix spent $84.2 million acquiring new DVDs. As of September 30, 2005, the company's balance sheet showed its DVD holdings at a
net value of $52.7 million after depreciation (Maddox &

Essay on Vinyl vs. Cd: the Format War
Running head: VINYL VS. CD: THE FORMAT WAR
Vinyl vs. CD: The Format War
Ty A. Graham
Introduction to Effective Written Communication COMM/105 Verenice Gutierrez, PhD
University of Phoenix November 29, 2008
Vinyl vs. CD: The Format War Some people say vinyl long play records (LPs) have a warmer, more honestsound, others' believe the sound of compact
discs (CDs) are clear and more precise; a number of factors besides sound characteristics effect both LPs and CDs, the debate about which format
dominates has been going on within the disc jockey (DJ) community for over 20 years. Four strong factors in this debate include: portability, storage
capacity, sound characteristics, and fidelity; all which help the user decide ... Show more content on Helpwriting.net ...
Each format has very distinct sound characteristics. LPs retain every frequency from the recording; this may be why people argue that the sound is
warmer, and gives an experience of being at an actual concert. CDs do not retain all the frequencies from the live recording; this can make the
playback sound sterile, almost too clean. Lee (2007) stated: Vinyl uses a wider range of frequencies than CD does. Although the first counter argument
to that statement would be to remind you that the human ear cannot hear the extra frequencies that vinyl uses, some suggest that perhaps it's not
necessarily something you can hear, but rather something you can feel. One common conviction that has come out of the thousands of "CD vs Vinyl"
debates is that vinyl has a warmer, fuller sound while CD has a digital, mechanical sound (В¶ 7).
So, while neither format has a "more dominate" sound, it depends on what the DJ wants the audience to hear, or the experience he or she would like
to deliver. Fidelity works in conjunction with sound characteristics. Fidelity, as stated by White and Louie (2005, p. 148) is, "the accuracy with which
a music reproduction system will re–create the sound of the original music. True fidelity would be perfect reproduction, which can be considered an
ideal to be aimed for." The level of fidelity depends on the equipment being used; one can purchase top–notch equipment for both formats and achieve

Strengths And Objectives Of Sony
Sony's objectives,
In October 6, 2000 Sony announced its "Environmental Vision Towards Sustainability" stating their target of "double Eco–Efficiency"
Explaining their website how they will manage that,
Sony will monitor and aim to increase the eco–efficiency of our operations based on the following formula:
Eco–Efficiency = Sales / Environmental Impact
Of particular importance are CO2 reductions and reductions in material use, and in these areas Sony aims to achieve an improvement in eco–efficiency
at a factor of 1.5 by 2005 and a factor of 2 by 2010 (against figures for 2000). These targets will include a particular focus on CO2 emissions and
energy consumption. The document "Green Management 2005" will contain the specific numerical targets for FY ... Show more content on
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Strengths;
Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers
Strong brand image with high brand equity
–Sony has a strong brand image with a high brand equity that is known by most people globally, highlighted by the fact that the company was ranked as
Asia's most valued brand in 2011. (The Wall Street Journal, http://blogs.wsj.com/japanrealtime/2011/07/04/sony–ranked–asias–most–valued–brand/) Jul
4, 2011
Rich heritage of technological expertise
–The company has a rich heritage of technological expertise. Besides inventing the VCR, Walkman, and Trinitron color TV, the company is part of the
development of magnetic recording tape, CD (Compact Disc) and the Blu–Ray disc (Used today for High–Definition video playback).

PlayStation's got Sony's back
–The company operates in many markets, which allows it to diversify its risk, for example the video game segment has been generating profits for a
long period of time. Thus keeping the company from having larger losses.
Monopolize the brand

Hardware Components Of A Motherboard
A motherboard is referred to as the mb, mainboard,,base board, main circuit board, system board, or logic board. The motherboard is a printed circuit
board that is the same of a computer, located at the bottom of the computer monitor. It powers to the CPU, RAM, and all other computer hardware
components. Most importantly, the motherboard allows hardware components to communicate with one another. (Computer Hope. Motherboard. 2015)
the computer components included in the motherboard are:
The microprocessor, coprocessors, Memory, basic input/output system and also Expansion slot Interconnecting circuitry. Additional components can be
added to a motherboard through its expansion slot. The interface between the motherboard and the smaller ... Show more content on Helpwriting.net ...
While the hard drive is the most famous of all storage devices, several other types are common as well. A memory device, such as a USB keychain
drives and iPod nanos are popular ways to store data in a small, mobile format. Other types of flash memory, such as compact flash and SD cards
are popular ways to store images taken by smartphone or digital cameras. (Definition. Storage Device. November 12, 2015) There are typically two
types of devices the first is Primary which are generally smaller in size, are designed to hold data temporarily and are internal to the computer. They
have the fastest data access speed, and include RAM and memory. The second are Secondary SD's, these usually have large storage capacity, and
they store data permanently. They can be both internal and external to the computer, and they include the hard disk, compact disk drive and USB
storage device. (What is a Storage Device? Techopedia. November 12, 2015) An optical disc is an electronic data storage medium that can be written
to and read using a low–powered laser beam. Also these can be reffered to as optical media, storage, disc drive, and disk. The optical disc is any media
read using a laser assembly. The most common types of optical media are Blu–ray, CDs, or DVDs. Computers can read and write to CDs or DVDs
using a CD Writer or Writer drive, and a Blu–ray is read with a

Netflix Is The World 's Leading Internet Television Network
Netflix is one of the smartest ideas to turn reality in our generation. They are currently the world's leading Internet television network. It has over
93 million subscribers and can be viewed in over 190 countries. Netflix has more than 125 million hours of movies, shows and other cinema
available for its members to watch at anytime, anywhere. Even though Netflix is now a multibillion dollar company and leading the way in its
industry ,it had a rocky start and took years of time and effort before the company really gained some ground and started seeing a real profit. Netflix
got its start in 1997 and was founded by Reed Hastings and Marc Randolph. Hastings and Randolph both had backgrounds in creating and setting up
websites and were... Show more content on Helpwriting.net ...
In 2005, "Netflix was shipping nearly 1,000,000 DVD's by mail every day and had around 35,000 titles in its library".( Loudenback) In the years to
follow Netflix introduced streaming , allowing the user to watch television shows and movies on their personal computers at their leisure. They then
partnered with electronics companies to be able to stream on the Xbox 360, the PS3, Blu–ray disc players and other Internet connected devices. The
company then started making and producing its own TV shows and had even more success. Today Netflix's net worth is valued at "$32.9 billion,
it is now considered more valuable than CBS ($30.6 billion)."(Loudenback) Currently Netflix Headquarters is located in Los Gatos, CA. Netflix
has many DVD send out delivery and return stations across the country but the only real corporate buildings it has are all located in California.
The size of the company keeps growing every year. They currently have 1,197 TV shows and 4,335 movies available. The demand has increased so
much that Netflix now has over 4,700 employees under their belt. A drastic change from the humble 30 employees they had at the start 20 years
ago. Netflix's as a whole was such an innovative idea. No one less was even trying to make a service that delivers DVDs straight to your home. The
only thing even close to what they were doing was blockbuster but they only had VHS tapes and you had to drive to go get the

The Use Of Quantum Mechanics On The Entertainment Industry
Without the help of quantum mechanics, life would be almost unrecognizable when compared to what it looks like it does today. It is incorporated into
nearly every aspect of modern life, many of which are taken for granted. The entertainment industry is no different. Everything from TVs and DVD and
Blu–ray players to video game consoles and even some types of stage lights would not be made possible without the use of quantum mechanics.
Without the discovery of quantum mechanics, the entertainment industry would be nothing like the industry of today.
DVD Blu–ray players are a relatively new innovation when it comes to home entertainment and could not be made possible without their quantum
mechanics inspired laser technology. Lasers work by utilizing Schrodinger's equation to predict where an electron is at any given moment. When atoms
are excited, their electrons gain energy and move up an energy level, and when the electrons return to their initial energy level, they release photons
causing light to be emitted. The light of a laser is only one color because it is only made up of one wavelength. The photons of a laser are all
concentrated into a small beam, making it strong unlike the beams of regular light. Both devices work when a laser reads pits or marks on the disk
which the machine then interprets into a movie or video game. Where DVD and Blu–ray differ however, is the marks on a Blu–ray disk are much
smaller and therefore requires a better and more precise laser to

Investment Potential of Sony Computer Corporation
SONY 'S INVESTMENT POTENTIAL
Prepared by N.A.R.
Report Distributed November 17, 2006
Prepared for
English 302–B19–F06 ABSTRACT
This report explores Sony Computer Corporation, in an effort to provide detailed information regarding the company 's most recent stock trends. The
purpose of this report is more specifically to show the performance of the company 's stock after a video game console release, in order to provide
investors with information to help decide whether or not to invest. News articles and stock price history charts were consulted to provide a detailed
picture of the company 's past and present state and to help make predictions for future performance. The stock charts and news articles referred to in
this ... Show more content on Helpwriting.net ...
The controller is called, "SIXAXIS," because along with its analog feature it also has some motion sensing features. For example if a player is playing
a motorcycle game and leans with the controller it will affect the control of the motorcycle in the game. Along with these wireless connectivity features,
the PS3 also features a Blu–Ray DVD player. The ability of the PS3 to double as a Blu–Ray DVD player is being called "the Trojan horse that [should]
give Blu–Ray an unbeatable advantage over rival HD–DVD" (Arnold, "FoxВ…"). 20th Century Fox Home Entertainment is releasing the X–Men 3
DVD on the 14th of November, hoping to give an additional item for people to purchase while shopping for the PS3. Steve Feldstein, the senior VP
marketing communications for 20th Century Fox said, "The demographics between В‘X–Men ' and PlayStation 3 are a near–perfect match" (Arnold,
"FoxВ…"). With Sony scheduled to have 2 Million PS3 's available for sale by the end of this year, Blu–Ray sales should climb along with the system.
Figure 2: PS3 Release, Japan.Figure 3: Japan Release Sales by Model. Sony released the PS3 in Japan on November 10th and sold 88,400 systems in
the first 2 days. Sony only had 100,000 PS3s ready for release in Japan, which means that roughly 90% of the systems were sold out in the first two
days. In Japan, 62% of the units sold were of the 60 GB model which was priced at around $510 vs. the 20 GB which were

DVD v. VCR Essay
DVD v. VCR
Ever since the first motion picture was introduced, the world has grown a humongous appetite for more movies. Through technology, humans have
made incredible advancements in the motion picture field. Today, there are only two standards when it comes to recording and replaying a motion
picture for the common person: Digital Video Disc (DVD) and Video Cassette Recorder (VCR). Each allows for easy access to both movies as well as
the necessary players. The two types of media have both subtle and obvious differences, ranging from picture quality to ease of use. The differences
and similarities can bewilder a person with little knowledge of the two medias. Though it may not be number one for recording and can be more ...
The only problem with DVD players is that most of them are just that; DVD players which cannot record. There are a few home audio recorders
but they are all over the range of the common user, usually exceeding 1000 dollars. There are DVD recorders for the computer which cost, at
minimum, 500 dollars for the cheapest model. Along with this is cost of a empty DVD on which to record the movie. These are equal, if not more,
to the price of a movie on DVD bought in the store. This means recording a movie onto a blank DVD (for archival purposes only, of course) is not
cost effective. On the VCR, it can be quite cost effective. Blank cassettes are only a couple of dollars and can be found anywhere. As well, every VCR
bought can usually record.
What puts the DVD over the top in quality is the picture and the sound. The picture of a DVD produces 720 lines of resolution versus a VCR
producing only 220. The DVDs picture is almost four times better than a VCR. This is made possible because the picture is read in digital format
from a DVD and in analog format from a VCR. This also makes the Dolby Digital sound possible on a DVD. Dolby Digital is one step above the
previous Dolby Surround, adding one more independent channel to the home theatre. Of course, both of these are only available with capable sound
systems to match the video.
Maintenance, care, and storage are always important

Narrated Short Film Instructions
Narrated Short Film Instructions
With iMovie's simple to use navigation, anyone can create a professional looking short clip or movie. These instructions will show you how to narrate
your own short film/clip.
Preparation
Step 1
Save your video/image(s) onto your computer under a recognizable file name so that it facilitates the process of locating that file
Video must be in a compatible format with the version of iMovie you are using
Video formats supported by iMovie include:
DV, DV Widescreen
HDV 1080i (25 and 30 frames per second)
HDV 720p (25 and 30 frames per second)
MPEG 4 Simple Profile
Most of the QuickTime formats (MOV, M4V)
If your video is in AVI orDVD format, you must convert to iMovie format. Follow the link below in order to download the free Mac conversion
program. http://en.kioskea.net/download/download–7906–imedia–converter–for–mac
Creating a project (short clip)
Step 2
Select "Create" to create a new project on iMovie main page.
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Step 3
Once you have selected "create" it will give you a "movie" and "trailer" option. For this set of instructions, select "Movie". As you can see, videos,
photos and music can be combined/uploaded into iMovie for the making of your movie.
пїјStep 4
Once you have selected "movie", you will be guided to the "Themes" page. You have 16 themes to choose from, according to what your video is
about or what you want it to look like. For this set of instructions select "No Theme".
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Importing your Media (videos) onto iMovie

Making An E Book Or Dvd And Blu Ray Product
I really know some people who tend to be making millions annually through home–based procedures (and several others who 've been able in order to
subsidize their own incomes through low danger business ideas). Generally, all this took was good quality market research and also the get upward and
visit actually put the info product collectively.
Believe this or not really, the greatest obstacle in order to overcome when assembling an e–book or DVD AND BLU–RAY product is really having the
actual motivation to get going – it isn 't as hard since it sounds!
The most typical, and usually probably the most successful info products are e–books, sound cd or tapes as well as increasingly, Digital video disks.
We 'll check out each of those categories within more fine detail below:
Writing an effective ebook
You actually have two options right here. You may develop this content of the actual e
–book your self, or you will get someone to complete it for you
personally. There 's additional ways you are able to go regarding creating a good e–book, for example, obtaining the actual rights for an out associated
with print guide, but these types of methods and significantly more complex and do not offer any kind of guarantees.
If you are a semi–confident author, my advice is always to try as well as write the actual book your self. A great way to start would be to write about
something which you are looking at – spend quarter–hour a day time putting down your opinions, if you discover you

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