8. (prospect name),
Technology touches nearly every aspect of our lives and our businesses.
Truly transformative technology, such as this Apple®
iPod™
, brings about
such fundamental changes that we wonder how we did things before it
arrived.
That’s Netezza’s goal—to fundamentally change how useful data can be.
To accelerate the time frame in which you can access business information
and to re-define the degree of business impact that organizations can
expect from that information.The Netezza Analytic Appliance™ enables real-time in-depth customer
understanding by helping companies collect, integrate and analyze both
on-line and off-line terabyte-scale data for better ad targeting, marketing
campaign execution, fraud detection, web site content personalization and
on-line promotion delivery.
I invite you to watch my presentation on your new iPod touch, then call me
directly to discuss how we can help you improve business operations and
increase your profits.
Best regards,
Brad Terrell
VP and General Manager, Netezza
iPodtouch
intouch
It’s timeyou got
with
14”
4”
intouch
It’s timeyou got
with
Remove iPod touch® to find out more
Pull up on clear plastic label at grey dots to remove iPod touch
Netezza Corporation
26 Forest Street
Marlborough, MA 01752
+1 508 382 8200 TEL
+1 508 382 8300 FAX
www.netezza.com
Brad’s Info
Title
Title second line
XXXXXXXX@netezza.com
+XXX.XXX.XXXX
+1 000 000 0000 MOBILE
Dear (prospect name),
Technology touches nearly every aspect of our lives and our
businesses. Truly transformative technology, such as this
Apple® iPod™ touch, brings about such fundamental changes
that we wonder how we did things before it arrived.
That’s Netezza’s goal—to fundamentally change how useful
data can be. To re-define the degree of business clarity you can
expect from your data and to accelerate the time frame in
which you can access it.
Netezza’s purpose built appliance is uniquely positioned to
provide Chase Card Services with a significantly reduced risk
approach along with increased speed to market at a much
lower TCO than traditional solutions. For these very reasons,
two of the world’s four largest credit card payments organiza-
tions, MasterCard and American Express, currently have
Netezza systems in production.
I want to convince you that Netezza can solve your toughest
data problems and provide Chase Card Services with an
alternative solution for the CCS project. We’d like to schedule a
meeting with you and your team on Wednesday April 21st,
2010 to discuss how Netezza can change the value you get
from your data. I invite you to watch the presentations on your
new iPod touch and then call me directly.
Regards,
Jamie Lynch
Vice President and General Manager
Financial Services
Netezza Corporation
26 Forest Street
Marlborough, MA 01752
+1 508 382 8200 TEL
+1 508 382 8300 FAX
www.netezza.com
Brad’s Info
Title
Title second line
XXXXXXXX@netezza.com
+XXX.XXX.XXXX
+1 000 000 0000 MOBILE
Dear (prospect name),
Technology touches nearly every aspect of our lives
and our businesses. Truly transformative technology,
such as this Apple® iPod™, brings about such
fundamental changes that we wonder how we did
things before it arrived.
That’s Netezza’s goal—to fundamentally change
how useful data can be. To accelerate the time
frame in which you can access business information
and to re-define the degree of business impact that
organizations can expect from that information.
The Netezza Analytic Appliance™ enables real-time
in-depth customer understanding by helping
companies collect, integrate and analyze both
on-line and off-line terabyte-scale data for better ad
targeting, marketing campaign execution, fraud
detection, web site content personalization and
on-line promotion delivery.
I invite you to watch my presentation on your new
iPod touch, then call me directly to discuss how we
can help you improve business operations and
increase your profits.
Best regards,
Brad Terrell
VP and General Manager, Netezza
"C-Level" direct response. Customized iTouch; individualized letter
9. Netezza – High-End Direct Mail – Lead Generation
+ Cost: $400k
+ Generated: $179M in sales pipeline
+ Result: $29M+ in closed-won sales
Will Pringle
VP, Worldwide Demand Generation
Netezza, Information Management
12. it’s america’s most beloved ballpark
and for a shining moment, it can belong to you.
Brochure launching Fenway Park as a special occassion rental destination.
13. The new EMC Club combines first-class amenities with a sweeping view from
above home plate. There’s nothing like it.
With 5-Star menu selections presented on gleaming table settings, an intimate
wine bar, and a dazzling open kitchen, the EMC Club offers an exceptional level
of elegant entertaining. You’ll enjoy the finest preparations in the company of
championship trophies and Fenway Park’s famed Green Monster.
Luxury and history blend together beautifully to create one of the most unique
locations anywhere.
elegance overlooking history
emc club: 175 seated 350 reception
The exceptional facilities of the EMC Club, including
audio-visual presentation capabilities, make it ideal for
corporate meetings, special events, formal organization
gatherings, traditional weddings, and fundraising galas.
14.
15.
16.
17. Creative Solutions for:
John Hancock Mutual Life Insurance
iBasis, Inc.
SNET
Natural MicroSystems Corp.
Sonic Software
Gulf Oil
Concord Communications
Ford Motor Company
Lotus Development Corp.
Digital Equipment Corp.
Apollo Computer
AdvantageHEALTH
Boston Technology
Brooktrout Technology
EDGE Industrial Design
Clear Software
Marvel Comics
The Back Bay Restaurant
Group
Uno Restaurants
Springfield College
The Wang Center for the
Performing Arts
Infocom
Epstein Photography
Brooks Drugs
Suffolk Downs
Shawmut Bank
Boston Five
Fleet/Norstar
Computer Corporation of
America
Hewlett-Packard Medical
Products Div.
Datamedix
Delmed
F.W. Faxon
S.D. Warren Co.
Weyerhaeuser Paper
Howell Delivers All-Star Tribute
for John Hancock.
Michael Howell July 2001
Creative Solutions 617.630.9091
At baseball’s annual All-Star game this year, John Hancock
really scored with a special event for their top agents. They
brought Dave Winfield, 12-time All Star and 2001 inductee
into the Hall of Fame, to Seattle as a surprise guest. To
properly introduce the baseball legend, they asked Howell &
Associates to concept, write, and produce a video that
captured the highlights of Winfield’s 22-season career.
The result captures images of the slugging outfielder in
every stage of his career, from his debut with the San Diego
Padres through his high-profile years with the New York
Yankees and his World Series championship with the
Toronto Blue Jays -- all in just over a minute.
Producer Michael Howell wrote the action-packed script and
produced the audio at BWA, Cambridge MA. He also wrote
the stage dialog for event host Gary Thorne.
Hancock has frequently turned to H&A when they need
major-league quality and impact for their internal videos, and
Dave Winfield’s received another rousing cheer from the
financial services giant.
If your company needs star power, call 617-630-9091
or email: mh@mhowell.com
18. TThhee FFuuttuurree
ooofff CCCCCoooommmmmmmercce
iissss iinnn ttttthhhhheeee palmm
oof yyyyouuurrrrr hhanndoooof yyouuuurrrrr hhhhhaaannd.
ca
ma
ign
.
Top-tier Target direct response campaign. Phone displays personalized video from CEO
and one-button connection to his private number. Next page: Custom Landing Page.
19. Let’s talk about
In Store
Hello Tim
Email TomCall Tom Directly
Play This
Video First
Tom Ebling
President
CEO and
Chairman
Demandware
Videos LibrarySites
20.
21. A look into a new White Paper from Winterberry Group. Sponsored by ACXIOM and Netezza
1.What’stheNewFaceofDirectMail?
2.WhatistheTrueBusinessValueforData?
3.AFragmentedFuture?
4.“LearningWhileDoing”andNear-RealTime
5.DataPrivacyandSecurity
6.Conclusions
What does The Changing
Mission of Marketing Data
mean to you?
New technologies, new perspectives, and new opportunities.
Index | Next Spread
Cover and Interior page (following) transforming White Paper
into sales-oriented eBook.
22. A Fragmented Future?
Marketing data now extends far beyond names and addresses
and some affinity information. While some sources, such as
registration-driven websites or social media platforms, provide
a means for collecting specific audience data, new warehousing
and analytic technologies enable marketers to gain specific
strategic insights from behavioral information — streams of data
gathered from web browsing and other online activities that can
reveal much about purchase interests and intent.
The unprecedented speed and power of these new technologies
is creating vast opportunities to acquire, aggregate, analyze, and
optimize the business impact of data in new and innovative ways.
Today’s digital data ecosystem is marked
by interaction and interactivity between key
interests.
It is clear that the data-provider industry will grow increasingly
fragmented as new influencers — led by online data compilers
and exchange platforms, database management vendors,
publishers, e-commerce platforms, and a wide range of
technology-focused performance optimization providers —
increase their impact.
As for their customers, companies that need this rich new ocean
of data to drive marketing decisions should look for vendors and
partners that can bring together all of the fragmented sources
into a cohesive whole for the most complete analysis possible.
page 6 | Winterberry Group | What does The Changing Mission of Marketing Data mean to you? | Sponsored by Acxiom and Netezza
Index | Previous Spread | Next Spread
24. 1
With extraordinary speed, “e-business”
moved to the forefront of business planning. And
like any phrase that becomes so pervasive so
quickly, it means different things to different people.
Concord sees e-business as a fact of life in nearly every phase of today’s
business – and it’s becoming more essential every year. E-business is not
only transactions, but also procurement, inventory, tracking, supply
chain management, and ultimately customer satisfaction.
Wherever computers, customers, and connections are involved, you
have e-business.
Our comprehensive e-business view drives a central benefit for our
customers: we are the only company that provides end-to-end integrated
performance and availability management solutions. We detect faults,
potential outages, and service delays across your applications, systems,
and networks before they result in performance issues, including costly
downtime and lost productivity. Our eHealth Suite helps you manage
service levels and efficiently plan capacity to ensure that your critical
applications and your customers – whether internal or external – are
sufficiently resourced.
Whatever the focus and scale of your e-business, we maximize the
availability of critical applications and ensure “always on” 24X7 service.
Whether you expand either the scale or the scope of your e-business
infrastructure, we move right with you.
By integrating a diverse array of best-of-breed management tools and creating
a single dashboard for monitoring IT performance and availability, Concord
meets your needs, today and tomorrow. Your e-business is essential to your
total business, and Concord is the e-business essential.
What is e-business?
Better to ask what isn’t.
detect
notify
isolate
resolve
When you ask, “what
isn’t e-business?”, the
answer is “not much.”
28. D e a r f e l l o w s h a r e h o l d e r s :
For iBasis, 2001 was a year of impressive accomplishments and progress towards our goal of profitability.
Our annual revenues more than doubled, to $134 million. Minutes of use on The iBasis Network
increased 140% to 1.4 billion minutes, and our end of year run rate exceeded 2 billion minutes. This would
make us the 12th largest international carrier in the world—a remarkable indicator of the pace at which
the world’s international voice traffic is moving from traditional phone networks to VoIP.
Our customer base grew 50% year-over-year as many of the world’s leading carriers connected to
our network. The quality of our customer base also improved, with more than 60% of our VoIP traffic and
revenues now generated by Tier One carriers, the world’s largest and most demanding carriers. We were
proud to count the top 3 U.S. inter-exchange carriers—AT&T, Worldcom and Sprint—as well as Qwest,
among our 10 largest customers at the end of 2001.
Despite lengthening sales cycles for our speech recognition-based customer service solutions,
caused in large part by weakness in the U.S. market, revenues in our Speech Solutions business grew
50% year-over-year.
The well-publicized challenges that faced many telecommunications providers in 2001 had a greater
effect on our stock price than we might have liked. And while several of our customers were forced out of
business during the first half of the year, causing our business to scale more slowly than planned in the
leadershipon:
29.
30.
31. Guidelines for You.
YOUR 401(k) PLAN
YOUR PENSION PLAN
YOUR RETIREMENT PROGRAM
CCBBSS &&YYOOUU
A HEALTHY PARTNERSHIP
CBS CORPORATION ORIENTATION KIT
CBS HR/BENEFITS BRANDING STANDARDS
