NET-A-PORTER needs to increase online sales and engagement. Their strategy is to launch a social media, Google AdWords, and mobile app campaign targeting women ages 18-34. They will create Facebook, Pinterest, and Twitter pages to share new products, sales, and contests. Google AdWords will drive traffic with keywords like "luxury clothing". A mobile app offering discounts and updates aims to boost purchases and visits from their target audience. Analytics will track results and spending is allocated over 12 months with peak periods in January to June.
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
Integrating Digital Media Effectively into Shopping Malls Xie Qing
With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
The Head of Consulting and Operations from IC-Agency, Yves-Alain Schwaar, discusses how luxury brands can use the power of the web to reach potential customers to maximum effect. Filmed at the Financial Times Digital Luxury Seminar at the Beau-Rivage Palace Hotel, Lausanne, Switzerland on October 8, 2009.
Integrating Digital Media Effectively into Shopping Malls Xie Qing
With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?
The Squarelle Tonacity Digital Marketing Plan displays the integration of Squared Online course learnings around multi-channel strategies in the digital world. Squarelle Tonacity is premium brand Hair Colouring product.
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
Luxury Retail Fashion Publishing Strategy: Worth the Effort? Kirsty HulseLinkdex
An in-depth exploration of how retailers are becoming publishers and publishers are becoming retailers and how successful a publishing strategy can be for a brand’s onine performance (particular with regard to organic search).
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
This presentation was given by Mark Strella and Mike Massey of Locally at the June 2017 Grassroots Outdoor Alliance in Albuquerque, New Mexico. Mark and Mike covered the changing landscape of omni-channel shopping, and how brands can leverage their retailer network to effective serve this ever evolving breed of shopper.
The Squarelle Tonacity Digital Marketing Plan displays the integration of Squared Online course learnings around multi-channel strategies in the digital world. Squarelle Tonacity is premium brand Hair Colouring product.
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
Luxury Retail Fashion Publishing Strategy: Worth the Effort? Kirsty HulseLinkdex
An in-depth exploration of how retailers are becoming publishers and publishers are becoming retailers and how successful a publishing strategy can be for a brand’s onine performance (particular with regard to organic search).
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
This presentation was given by Mark Strella and Mike Massey of Locally at the June 2017 Grassroots Outdoor Alliance in Albuquerque, New Mexico. Mark and Mike covered the changing landscape of omni-channel shopping, and how brands can leverage their retailer network to effective serve this ever evolving breed of shopper.
English Designer Gifts specialises in providing varieties of decorative and promotional gift items such as Lulu guiness umbrella, homeware, mugs, rainwear, stationery and lots more. You can purchase such items for your loved ones.
Datalicious SuperTag: Container tag for smart tag managementDatalicious
The Datalicious Supertag is Australian’s leading tag management platform that enables digital marketers and agencies to manage a wide range of digital analytics and optimisation technologies through an easy to use drag and drop online interface. The container tag platform allows marketers to implement any JavaScript based tags and apply advanced business rules without the need for IT involvement, which breaks down departmental barriers, reduces costs and increases speed to market as well as overall marketing sophistication. The result is a significant increase in digital ROI through more advanced campaigns, in particular improved ad relevance, user experience and conversion rates.
E-commerce on steroids - How APIs are defining the future of retail Lucia Hegenbartova
Our presentation at the APIDays 2014 in Paris with the title "E-commerce on steroids - How APIs are defining the future of retail". Presentation was given by Martin, product manager at commercetools. We have shown a live demo of our e-commerce API platform SPHERE.IO on how to run a webshop but also built within a few days a shopping app for Google Glass. All applications we have shown are available on Github:
Google Glass Demo App: https://github.com/sphereio/google-glass-demo
Simple Demo Webshop: https://github.com/sphereio/sphere-snowflake
More information about our API: http://www.commercetools.com/en/developers/
If you have any questions please get in touch with us through any digital channel.
ƏNİM ATAM YEHOVA TELEPATIK SƏRƏNCAMLAR
NƏ GƏLİBLƏR OLACAQ
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BIR HƏYAT MƏHKƏMƏ, ONUN SÖZÜ TƏMİN ETMƏYİB ÇOX; POZULMASI INTO DÜŞDÜ ÜST BU DEYİL GÖYÜN SƏLTƏNƏT EDIN; O DA ONA İLƏ GÖRÜŞMƏK DEYIL DİGƏR SÖZ NƏ İLƏ CAVAB VERMƏYİB; ETDİ DAHA BITTER, INSAN CƏMIYYƏTI U MƏNIM; ÇÜNKİ U MƏNIM ONLARIN FELLOW ÇOX LOST MƏXFİ; HƏYAT BÜTÜN MƏHKƏMƏSİ U MƏNIM, SIZ, BAŞQALARI HÖRMƏT OLMADIĞINI VARLIQLAR DAVAMLI LAZIMDIR; VARLIQLAR BU NUMBER ALDADIB ÜST ÖZÜ VARDI ƏTI MƏSAMƏLƏRI, SAYI BƏRABƏRDIR; IT ALL ILƏ VICDANLI IDI GÖYÜN BIR OF KINGDOM EDIN DAHA ÇOX; QƏRİBƏ VƏD TO PSIXI DAVAMLILIQ DEYIL ƏLEYHİNƏ VERMƏDI BİR ÜÇÜN DAHA CUMPLIDA.-
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4 HƏYAT MƏHKƏMƏ, BIR ÇOX ONLAR CƏNNƏT KRALLIĞI IN TƏLƏB NƏ ÜÇÜN, LAQEYD IDI; ALL INSTANT BY HƏYAT, INSTANT IN TEST EDİLDİ; BU ACT DÜNYA HÖKM THIRD TƏ'LİMLƏR BILMƏK, MƏHKƏMƏ DÜNYA AS BAŞA DÜŞÜLÜR; VƏ HƏR ŞEY SOLAR TELEVİZİYA OLACAQ; ILAHI İNCIL, LIFE.- KITABINDA IN CALL
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What happens to software development when deployment frequency increases? Some of the practices that make good sense with annual deployments are fatal with daily deployments and vice versa.
How to make Durex as consistently growing brandAnton Razumov
Following presentation is my vision of Durex’s Marketing strategy for Reckitt Benckiser. Frequently speaking, following is not rated and fully contains of my personal judgments as Brand Manager from classic FMCG. So, If you are easily offended, then you really need to close this url and leave this page ;)
As always, I'm very appreciated about your comments/suggestions on bellow or direct mails.
Sincerely yours,
Anton
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
This is a great exercise for current or aspiring social media professionals, so if you are an employer, a manager or simply a social media enthusiast, check out this presentation!
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
Digital marketing for business and career growth digital vidya webinarRIJUTA GHOSH
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. BACKGROUND
FOUNDED IN 1999 BY
NATALIE MASSENET
ONLINE RETAILER,
LUXURY FASHION
GLOBAL REACH AND
ACCESS TO HIGH-END
DESIGNERS
TARGET AUDIENCE IS
WOMEN AGES 18-34
4. GOALS
INCREASE ONLINE SALES
INCREASE AMOUNT OF UNIQUE VISITORS
ENGAGE WITH CUSTOMERS AND RECEIVE FEEDBACK
BUILD RELATIONSHIPS WITH POTENTIAL & CURRENT CUSTOMERS
5. BIG IDEA
NET-A-PORTER needs to focus on online and
mobile marketing/advertising campaign to
reach their intended customers
The target market of women ages 18-34
would be beneficial to NET-A-PORTER
because the majority of the products they
sell are geared for women and they also
have higher tendency to buy products online
regularly
Women are very active users of social
media; NET-A-PORTER has the opportunity
to reach more potential customers through
communicating with current customers and
encouraging sharing of posted content.
6. SOCIAL MEDIA
FACEBOOK
Post editorial images of new product
lines, share photos, promote sales and
discounts, have contests on Facebook
page
PINTEREST
Boards and pins of what inspires their
designer lines, the products they
carry, and customers’ pictures of their
products and packaging
TWITTER
Tweets for new products, sales &
promotions, retweet contests, fashion
tips and trend alerts.
7. GOOGLE ADWORDS
NET-A-PORTER will use Search Engine
Optimization and Search Engine
Marketing through Google Adwords
Keywords to drive website visits and
purchases: luxury, designer, net-a-
porter, luxury clothing, high-end, etc.
NET-A-PORTER will be provided with
effective and measureable search
engine results through Google
Adwords
This campaign will achieve the
objectives to increase website traffic
and to gain new visitors and customers
8. MOBILE MARKETING
A mobile app that provides discounts, contests, and
product/trend updates will be beneficial to creating interest
and awareness among the target audience
Majority of the target audience hasSmartphonesor tablets
Mobile app will increase amount of product purchases and
site visits
9. MEASUREMENT
Google Analytics: track keyword searches,
ad clicks, website traffic, social media
interactions, and consumer information
Campaign reach will be measured by the
number of contest applicants and the
amount of discount coupon redemptions
Social media campaign awareness and
effectiveness will be measured by
comparing pre-and post-campaign social
media statistics
Evaluate the change in online sales
10. BUDGET & TIMELINE
The marketing budget was determined from last year, 2011, advertising budget and an
analysis of NET-A-PORTER’s SEO value, keyword and ad value, and social media mentions.
Category Name Budget
Social Media Twitter $20,000 The campaign will run for duration
Social Media Facebook $30,000 of 12-months. The budget will be
Social Media Pinterest $10,000 allocated to the specific market
Google AdWords $ 60,000 categories accordingly and will
Mobile Marketing Mobile app $30,000 change per month due to seasonal
Website $85,000 trends, holidays, etc.
Email Marketing $60,000
Total: $400,000
The months that will receive the
highest budget allocation are as
follows: January, February, March,
May, and June
Months with medium amount of
budget: April and July