This document outlines a strategic plan to drive growth across Z Gallerie's entire business through an integrated brand platform. Key elements include strengthening the brand positioning, developing a comprehensive business plan, and implementing coordinated strategies across merchandising, operations, e-commerce, marketing, and messaging. A focus on the e-commerce opportunity includes improving customer acquisition, retention, search engine optimization, email marketing, and leveraging social media and loyalty programs. The goal is to achieve multi-channel synergy across the physical stores, website, and direct selling to customers.
Insight conference: Reviving the Dead: Turning Dead Leads into real businessJustin Emig
Even the best sites in the world convert at 2%, leaving 98% of consumers leaving your site. This presentation helps you use various Search Engine Marketing and Social Media Marketing tactics to earn more business and increase conversion rates.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
Insight conference: Reviving the Dead: Turning Dead Leads into real businessJustin Emig
Even the best sites in the world convert at 2%, leaving 98% of consumers leaving your site. This presentation helps you use various Search Engine Marketing and Social Media Marketing tactics to earn more business and increase conversion rates.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
Windsor Circle CoffeeForLess EliteSEM Webinar Slides Apr 2014WhatConts
Retention, Perfectly Brewed featuring IR500 CoffeeForLess.com: Winning at Scalability, SEM, & Customer Retention- APRIL 24, 2 PM ET
Hear from CoffeeForLess CEO Ben Kirshner about their successful Magento migration, winning SEM strategy powered by EliteSEM, & $500k in 6 months using Retention Automation by Windsor Circle.
CoffeeForLess, an IR500 retailer, has been extremely successful in the eCommerce space. CoffeeForLess harnessed the power of online retail while building a loyal customer base. This webinar chronicles key upgrades, strategies and campaigns along their path to success:
First CoffeeForLess switched eCommerce platforms, unlocking the flexible, scalable power of Magento.
Next, they leveraged EliteSEM to manage a paid search campaign that helped them rise to #495 on the IR500 list.
CoffeeForLess then used Windsor Circle's retention automation platform to generate additional value from their existing customers by using their Magento purchase history data to power post-purchase, product recommendation, replenishment, and win back emails which made them over $500k in 6 months.
This webinar will help retailers and agencies learn:
• How to overcome key scalability challenges
• How to develop a winning SEM campaign
• How to use purchase data to grow revenue and build a loyal base of repeat buyers.
Register here
Speakers:
Ben Kirshner, CEO at CoffeeForLess.com
Ben founded CoffeeForLess.com in 1988 with Zachary Ciperski. Ben credits much of his E-commerce success to the late, legendary, E-commmerce superstar Zachary Ciperski, who championed the value and importance of using Magento data to power better email marketing.
Andrew Pearson, VP of Marketing, Windsor Circle
Andrew has 15+ years of digital marketing, ecommerce, and tech start-up experience. Andrew oversees Windsor Circle’s marketing efforts and provides thought leadership and strategic guidance to thousands of retailers.
Zach Morrison, Vice President, EliteSEM
Zach is a SEM industry professional. Moving from intern to VP within 7 years, his eye for growth and ability to form solid relationships has given him a great reputation with Fortune 500 clients.
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
eAnalytics for eCommerce - The EssentialsGillian Meier
Essential Analytics Tips for eCommerce Websites
eCommerce Conference 2014 (South Africa)
Blue Magnet Digital Solutions
www.bluemagnet.co.za
By: Mayson Atterbury, Steven Jonker
Gillian Meier
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
Windsor Circle CoffeeForLess EliteSEM Webinar Slides Apr 2014WhatConts
Retention, Perfectly Brewed featuring IR500 CoffeeForLess.com: Winning at Scalability, SEM, & Customer Retention- APRIL 24, 2 PM ET
Hear from CoffeeForLess CEO Ben Kirshner about their successful Magento migration, winning SEM strategy powered by EliteSEM, & $500k in 6 months using Retention Automation by Windsor Circle.
CoffeeForLess, an IR500 retailer, has been extremely successful in the eCommerce space. CoffeeForLess harnessed the power of online retail while building a loyal customer base. This webinar chronicles key upgrades, strategies and campaigns along their path to success:
First CoffeeForLess switched eCommerce platforms, unlocking the flexible, scalable power of Magento.
Next, they leveraged EliteSEM to manage a paid search campaign that helped them rise to #495 on the IR500 list.
CoffeeForLess then used Windsor Circle's retention automation platform to generate additional value from their existing customers by using their Magento purchase history data to power post-purchase, product recommendation, replenishment, and win back emails which made them over $500k in 6 months.
This webinar will help retailers and agencies learn:
• How to overcome key scalability challenges
• How to develop a winning SEM campaign
• How to use purchase data to grow revenue and build a loyal base of repeat buyers.
Register here
Speakers:
Ben Kirshner, CEO at CoffeeForLess.com
Ben founded CoffeeForLess.com in 1988 with Zachary Ciperski. Ben credits much of his E-commerce success to the late, legendary, E-commmerce superstar Zachary Ciperski, who championed the value and importance of using Magento data to power better email marketing.
Andrew Pearson, VP of Marketing, Windsor Circle
Andrew has 15+ years of digital marketing, ecommerce, and tech start-up experience. Andrew oversees Windsor Circle’s marketing efforts and provides thought leadership and strategic guidance to thousands of retailers.
Zach Morrison, Vice President, EliteSEM
Zach is a SEM industry professional. Moving from intern to VP within 7 years, his eye for growth and ability to form solid relationships has given him a great reputation with Fortune 500 clients.
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
IT-factory smart solutions and products for hotels based on indoor navigation and localization using beacons:
- Promotions and mobile coupons with complementary or additional services
- Virtual Desk with leading to rooms and other places, confirmation of arrival, booking online
- Ordering services onilne
- Interactive games: Let's meet at the hotel, Escape Room
- Schemes of movement - statistics and reports
More information and contact on our website: http://www.it-factory.pl/
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
eAnalytics for eCommerce - The EssentialsGillian Meier
Essential Analytics Tips for eCommerce Websites
eCommerce Conference 2014 (South Africa)
Blue Magnet Digital Solutions
www.bluemagnet.co.za
By: Mayson Atterbury, Steven Jonker
Gillian Meier
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
The importance of diversified selling for today's ecommerce seller. We talk to SEO and branding experts who share their tips for long-term success with a multi-channel marketing strategy.
Rakuten Marketing and Google Webinar 'How to Stuff Your Q4 Stockings With RLS...RakutenMarketingUS
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle.
Data Driven Marketing: How to grow your online store
The presentation will cover how to create data driven marketing programs using the information collected in your Magento platform. The presentation will provide guidance on how on how to segment both your customer and product data to build data driven marketing programs.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
Chris J Snook- Founder Institute Denver mentor presentation on the rules of good revenue model design and the laws of revenue, compensation, and growth along.
0 Trends in Point of Sale: Maximizing the Usefulness of your Member DatabaseNFCACoops
Aaron Chase (ECRS) presented at NFCA's Peer Finance Training to share a look at the evolving nature of retail transactions and how member data can be used to drive business, better promote your co-op to bring in new customers, and improve your customers’ experience.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
1. Brand Platform Drives the Entire Business, Not Just Marketing
Vision
What is Z
Gallerie?
Brand Platform
Competitor and Consumer
Insights; Brand Position
Business Plan
What do we want to accomplish?
Key Strategies
What will we do to accomplish this?
Merchandising Ops./Store Experience E-Commerce Marketing
1
2. Competitive Landscape
Messaging/Perceived Positioning
Unique, Authentic and Always Affordable
Contemporary, Affordable Housewares With a Twist
Distinct Home Furnishings, Décor From Across the Globe
Expertly Crafted Furnishings for the Modern Home
Timeless and Updated Classics for a Luxury Lifestyle
Uncover your style. Discover Z Gallerie.
2
3. E-Commerce Opportunity
• Online sales of furniture, for example, now more than $10b annually
• But still less than 10% of $100b+ market
• Many analysts expect that number to increase to 12-15%, which
means that there is a $2b - $5b opportunity out there
• Further, while the furniture bricks and mortar category has shown
little to no growth for several years, online sales of furniture have
grown more by more than 200%
• Accessories and home décor items are “even lower-hanging fruit,”
given the cheaper shipping costs and less price sensitivity
• Mobile commerce still in infancy; debate as to how big a market it
will be, especially for big-ticket, visually driven purchases
– But Mobile, Location-Based Search is growing rapidly
3
Sources: US. Dept. of Commerce, Forrester
4. E-Commerce Opportunity
Consumer Acquisition (qualified traffic = incremental revenue)
• 60 – 70% traffic comes from search engines – Google, Yahoo, Bing
• Build database through aggressive sign-up – on sites (tiles on multiple pages) and in store
• Online-only exclusives to drive traffic and online purchase trial
• Offline Basics: bag stuffers; continual URL tagging on packaging, receipts, advertising
Consumer Retention/Repeat Purchase (CRM)
• Reveal and target best customers; maximize LTV of all customers (through Recency, Frequency, Monetary Value)
– Loyalists: most profitable segment
– Newbies: 1 purchase in past 12 months; getting them to 2nd purchase is key – then they become loyal
– Lapsed: At least 1 purchase but more than 12 months ago; make some efforts at re-activation
E-Mail
• Sign-up incentive/reward (free shipping or discount); ongoing exclusives, pre-ordering
• Almost polar opposite of home page principle – give them many option and shopping links (template)
• Frequency is sensitive – generally 1 per week maximum; begin to customize for different segments
• Executed properly, can directly drive 15% or more of a retailer’s total online sales
Site Analytics – Key Metric Dashboard
• Conversion Rate (2-5% is considered good); Overall and via E-mail
• Total Visits and Share of Visits vs. Competitors
• Sell-through
• A.O.S.
• Website and Cart Abandonment (pain points -- goes to usability)
• Return %
Website Enhancements To Consider As Budgets Allow
• Much more SEO copy, alt. tags, etc. to improve Google organic rankings
• Customer Reviews (gives confidence that can significantly improve conversion) 4
• Trend stories, presented in a shopable e-zine
5. Search Engine Marketing (SEO/CPC)
70% of all traffic comes from search engines; ROI-based
Z Gallerie could drive
much more traffic to
its website by adding
copy that search
engines find and
cheaply buying
keywords that
consumers use to
search with.
In this example,
smaller competitors
are appearing on the
first page of results
for “modern furniture
and accessories.”
5
6. E-Mail
Could directly drive 15%+ of online revenue; low CPA
Down the road, segmentation will allow you to send different messages to different consumers.
But for now, an e-mail needs to appeal to a broad swath – so instead of a single story like fall
art, the e-mail should message a lead story and 2-4 secondary stories, still represented by
artwork/imagery, to increase chances of one of the stories resonating during the few seconds
the consumer looks at it.
6
7. Shoes.com Example - E-Mail Plan – By Segment
Segment Priority Avg. Total Avg. Objective Message/Offer
Frequency
House File 1 692,000 3x month Awareness/Relevancy; Sat. Sale x 2; Seasonal
New Purchase Campaigns; Discount Coupons
Multi-category Purchasers 1 325,000 est* 2x month Awareness/Relevancy; New Arrivals; Most Popular;
* e-mail clickers New Purchase Featured Products and Brands
Women’s-only Purchasers 1 238,000* 2x month Awareness/Relevancy; New Arrivals; Most Popular;
New Purchase Featured Products and Brands
Men’s-only purchasers 1 61,000* 1x month Awareness/Relevancy; New Arrivals; Most Popular;
New Purchase Featured Products and Brands
Thank you bounce-back 1 80,000 est 1x month Retention New Arrivals and/or exclusive
promo code TBD
13-mo. Lapsed 1 300,000 1x month Re-activation We Want You Back exclusive
** Fulton report est** promo code (deeper discount)
6-month lapsed 2 400,000 est 1x month Retention See What’s New at Shoes.com
Best Customers: 3 purchases 2 20,000 est Quarterly Loyalty Exclusive promo code TBD; or
in 12 months free shipping upgrade
2x sale-only purchasers 2 TBD Quarterly New purchase New arrivals in sale and clearance
1-yr.-ago seasonal purchase 2 100,000 est Quarterly New purchase New Boots/Sandals/Athletic/BTS
Luxury only (brand/price) 3 TBD Quarterly New purchase Shop luxury new arrivals/sale
Athletic only 3 TBD 2x year New purchase New Arrivals; Brands
Kid’s only 3 TBD 2x year New purchase Most Popular; Brands
• Goal #1: 10-14 unique e-mails created and sent monthly (compared to 6-8 currently)
• Goal: #2: 1-2 e-mails received by each person weekly (not including Sat. sale e-mails); no more than 7 monthly
8. Social Media and Loyalty
• With more than 30,000 Facebook fans and 4,000 Twitter followers, you have the beginnings of a
solid foundation in social media. It’s not a separate channel, but rather a medium that should be
closely integrated with e-commerce, e-mail and loyalty initiatives to drive traffic and sales.
• Key moving forward is to monetize your fans and followers, by using the social relationship you
have with them to drive more repeat and impulse purchases, and to exponentially grow fans by
leveraging their own social networks (“sharing”), particularly on Facebook
• A key strategy in an emotionally driven category like yours is to create a sense of “mass
exclusivity” – making the fans and followers feel like opinion leaders, as the first to know about
new styles and trends, and obviously, to be rewarded with specials not available to the general
public (like a one-hour early shopping pass, online)
8
9. Proposed Marketing Plan - Overview
• Navigation
• Shopping Ease
• Bricks and Clicks • Enhanced Imaging
Multi-Channel
• In-store web search • Customer Reviews
Synergy Website/Direct Selling
• “Virtual Showroom”
• CPC
• Consumer • SEO/SEM
Profiles Research and
• CPA
• Website Usability Analytics Online Marketing
• Metric Dashboard
• Increase Signups
Advertising, • Segmentation
Promotions & • Frequency
Partnerships CRM/E-Mail • Call to Action
• Hyper-Local Ads
• Contests
• Partnerships Social Media PR/Grassroots
(HGTV Show, & Mobile
etc.)
• Product Placement
• Editorial Mentions
• Facebook, Twitter • “Lifestyle” PR
• Foursquare, Yelp 9
• Opt-in Text Messages
• Mobile Search