With a surge of online shopping, what place does shopping mall have in the modern age? How do shopping malls effectively utilize digital and social media to bring customers an experience that is unavailable online?
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
The document outlines 17 trends in retail categories. Key trends include consumers seeking unique experiences beyond just shopping, such as entertainment attractions; a focus on local and social shopping; the rise of pop-up stores and mobile apps; and using gamification and social media to increase customer engagement. The document recommends actions for retailers to address these trends, such as developing unique experiences, supporting local vendors, providing social media and connectivity tools, and incorporating fun and games for customers of all ages.
Turner Riverwalk is a shopping center in Riverside, California that is struggling financially. It needs to improve sales by better targeting the local market. The document proposes targeting La Sierra University students by offering amenities like those at the successful University Village near UCR, which cater to college students. Specifically, it suggests branding Riverwalk as a place for students to congregate by promoting flagship stores, study areas, and quick food options visible from the road. Doing so could attract more students and residents, improving the financial stability of Riverwalk's stores.
The document discusses issues related to urban shopping malls in Australia. It provides background on the size and economic impact of the Australian shopping mall industry. The research objectives are to explore current and future consumer and retailer issues influencing mall success, likely future trends, and how malls can adapt. A literature review covers topics like shopper typologies, utilitarian vs. hedonic shopping motives, and the rise of experiential consumption. Interviews with industry experts revealed several themes, including the importance of food offerings, demand for innovation, and the need to leverage emerging technologies and define a strategic point of difference. The success of malls relies on their ability to evolve by determining their community role and harnessing new opportunities.
The American shopping mall is dead! Or so some would have you believe. Since 2010 two dozen US shopping malls have closed. In the Atlanta suburbs we have recently seen the closing of Shannon Mall which is now being converted into a movie studio. Other malls like Southlake, Greenbriar and Gwinnett Place malls are arguably struggling. A proliferation of news articles and opinion pieces emphatically state that the enclosed mall concept is a thing of the past. Many believe, and would have everyone else believe, that malls which aren’t yet dead soon will be. But before we place the final “RIP” placard on the mall, it might be worthwhile to consider some other factors. Malls don’t die because the idea of an enclosed shopping venue is unattractive and obsolete. They die because demographics shift, shopping habits change, mall owners face financial challenges, malls become overly saturated with the same stores and merchandise, or a better retail venue is built nearby.
Cooper Carry retail designers Angelo Carusi and Gar Muse take a serious look at the facts and figures to declare that the American Mall is not dead and is not dying.
The document discusses the need for marketing to integrate a "shopper-centric" approach. It notes that retailers have gained more influence as trade spend has increased, and most promotions lose money. By focusing on influencing shopper behavior through availability, communication, and offers tailored to specific channels, brands can better drive sales and increase profits. The document advocates for revising brand strategy, prioritizing high-impact channels, and investing in an integrated in-store marketing mix centered around shopper behavior.
Integrating Digital Media effectively into shopping mallsNeo Advertising
Christian Vaglio-Giors is co-founder, CEO and Chairman of Neo Media Group, a Swiss leading DOOH operator. Since 2003 Neo rolls out, operates and sells DOOH networks throughout Europe with a primary focus in retail in general and shopping malls in particular. Neo operates nowadays a network of 24,000 online DOOH faces across Switzerland, Germany, Italy and the Iberian peninsula. Prior to his DOOH career, Christian was Investment Banker advising tier-one global companies in merger & acquisition operations.
More at www.neomediagroup.com and www.neoadvertising.com
The document outlines 17 trends in retail categories. Key trends include consumers seeking unique experiences beyond just shopping, such as entertainment attractions; a focus on local and social shopping; the rise of pop-up stores and mobile apps; and using gamification and social media to increase customer engagement. The document recommends actions for retailers to address these trends, such as developing unique experiences, supporting local vendors, providing social media and connectivity tools, and incorporating fun and games for customers of all ages.
Turner Riverwalk is a shopping center in Riverside, California that is struggling financially. It needs to improve sales by better targeting the local market. The document proposes targeting La Sierra University students by offering amenities like those at the successful University Village near UCR, which cater to college students. Specifically, it suggests branding Riverwalk as a place for students to congregate by promoting flagship stores, study areas, and quick food options visible from the road. Doing so could attract more students and residents, improving the financial stability of Riverwalk's stores.
The document discusses issues related to urban shopping malls in Australia. It provides background on the size and economic impact of the Australian shopping mall industry. The research objectives are to explore current and future consumer and retailer issues influencing mall success, likely future trends, and how malls can adapt. A literature review covers topics like shopper typologies, utilitarian vs. hedonic shopping motives, and the rise of experiential consumption. Interviews with industry experts revealed several themes, including the importance of food offerings, demand for innovation, and the need to leverage emerging technologies and define a strategic point of difference. The success of malls relies on their ability to evolve by determining their community role and harnessing new opportunities.
The American shopping mall is dead! Or so some would have you believe. Since 2010 two dozen US shopping malls have closed. In the Atlanta suburbs we have recently seen the closing of Shannon Mall which is now being converted into a movie studio. Other malls like Southlake, Greenbriar and Gwinnett Place malls are arguably struggling. A proliferation of news articles and opinion pieces emphatically state that the enclosed mall concept is a thing of the past. Many believe, and would have everyone else believe, that malls which aren’t yet dead soon will be. But before we place the final “RIP” placard on the mall, it might be worthwhile to consider some other factors. Malls don’t die because the idea of an enclosed shopping venue is unattractive and obsolete. They die because demographics shift, shopping habits change, mall owners face financial challenges, malls become overly saturated with the same stores and merchandise, or a better retail venue is built nearby.
Cooper Carry retail designers Angelo Carusi and Gar Muse take a serious look at the facts and figures to declare that the American Mall is not dead and is not dying.
The document discusses the need for marketing to integrate a "shopper-centric" approach. It notes that retailers have gained more influence as trade spend has increased, and most promotions lose money. By focusing on influencing shopper behavior through availability, communication, and offers tailored to specific channels, brands can better drive sales and increase profits. The document advocates for revising brand strategy, prioritizing high-impact channels, and investing in an integrated in-store marketing mix centered around shopper behavior.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Fashion-Led Digital Innovation - Cult LDN Trend ReportCult LDN
In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
Shopper marketing is the use of insights-driven initiatives to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers, with the goal of improving business results for all parties. Shopper marketing has become increasingly important due to the large number of marketing messages consumers are exposed to daily, the abundance of retail options, and shoppers' tendency to switch brands frequently and shop at multiple retailers. Effective shopper marketing requires understanding how shoppers think, plan, decide, and evaluate their shopping experiences through research methods like focus groups, surveys, and in-store observations.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
Retail, luxury and fashion affiliate marketing7thingsmedia
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
2016 Shopper Marketing Trends from The MARS AgencyDarren Keen
The document discusses various trends in shopper marketing for 2016. It covers 10 topics:
1. Discounters like Lidl and Aldi are moving from being seen as simply low-cost alternatives to becoming primary players among mainstream shoppers.
2. The rise of mobile payment technologies like contactless and mobile wallet apps will influence shopper purchases through personalized experiences before and after transactions.
3. After several years of thrift due to economic uncertainty, shoppers may take more risks in 2016 and be open to premium and luxury purchases.
4. Shoppers increasingly want specialized retailers and want solutions tailored to their needs rather than one-stop shopping. They are seeking out optimized retail experiences.
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
We are thrilled to release our new presentation: « Retail, Fashion & Beauty: how companies drive innovation».
Based on our experience and our research, this analysis highlights the different ways companies drive innovation in the US and in Europe, illustrated through 80 best practices.
Sephora is a global beauty retailer founded in France in 1970 that operates over 2,300 stores worldwide generating $4 billion in revenue. It targets higher-income women and uses social media like Facebook, Instagram, YouTube and Twitter to engage over 20 million followers total. Sephora's head of marketing says they aim to cater to both experienced beauty enthusiasts and new customers just starting their journey. The company integrates retail and digital marketing by using shopper data to improve the customer experience across channels. Sephora also employs reward marketing with tiers like VIB Rouge to acquire and retain loyal customers through aspirational perks.
The 7th Annual Shopping Malls bringing owners, retailers, developers, contractors and architects together to embrace and collaborate in the rapidly changing customer environment. Expect international keynotes, owner and retailer panel discussions, in depth best practice sharing and one on one meeting’s, geared towards making this a fundamental must attend in your event calendar.E V E NT FEATURES such as 3 Dynamic streams,One-to-one meetings,2 new collocated events,Meet emerging retail brands in a virtual mall setting,Gathering global trend setters in the retail industry,Case study and best practice sharing,Exclusive site tour.
For registration/inquiry, please contact:
Corin Tan
Project Manager - Marketing
Tel: +603-2775 0000 (ext 510)
Email: corint@trueventus.com
The document discusses the World Wide Web (WWW) and websites. It provides technical definitions of the WWW as the collection of internet resources accessible via HTTP. It notes that the WWW was created by Tim Berners-Lee in 1989 to allow researchers to share information. The document outlines reasons for building a website like visibility, promotion, and competitive advantage. It discusses benefits of websites like cost-effectiveness, wider reach, and increased sales. It also covers push and pull marketing approaches and principles of effective website design like purpose, simplicity, and usability.
Omnichannel Marketing for shopping centreIT-factory
IT-factory solutions and products for shopping centers based on indoor navigation and localization using beacons: promotions and mobile coupons, shopping assistant and schemes of movement.
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Digital technologies are being integrated into the retail space in several ways:
1. Technologies like digital signage, interactive windows, and mobile apps help attract and engage customers in stores.
2. In-store, technologies like RFID, digital displays, and augmented reality provide richer product experiences and enable customization.
3. Social features allow customers to get second opinions from friends, share products online, and influence others’ perceptions.
4. Overall, digital is enhancing the shopping experience at every step from browsing to checkout while also providing business insights from customer data.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
How luxury brands are embracing Digital Transformation - ArabNet Riyadh 2015ArabNet ME
Speaker: Christian Nucibella, Founder & CEO, FiloBlu
كلمة: كيف تتعامل العلامات التجارية الفاخرة مع التحول الرقمي
كريستيان نوسيبلا، المؤسس والمدير التنفيذي، فيلو بلو
The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
Through a selection of meaningful case studies, the presentation will explain how fashion brands of the calibre of Santoni, Maliparmi and Philipp Plein are embracing digital transformation.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Fashion-Led Digital Innovation - Cult LDN Trend ReportCult LDN
In our latest trends presentation we look at the key ways that The Fashion Weeks impact long-term digital strategy.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
Shopper marketing is the use of insights-driven initiatives to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers, with the goal of improving business results for all parties. Shopper marketing has become increasingly important due to the large number of marketing messages consumers are exposed to daily, the abundance of retail options, and shoppers' tendency to switch brands frequently and shop at multiple retailers. Effective shopper marketing requires understanding how shoppers think, plan, decide, and evaluate their shopping experiences through research methods like focus groups, surveys, and in-store observations.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
Retail, luxury and fashion affiliate marketing7thingsmedia
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
2016 Shopper Marketing Trends from The MARS AgencyDarren Keen
The document discusses various trends in shopper marketing for 2016. It covers 10 topics:
1. Discounters like Lidl and Aldi are moving from being seen as simply low-cost alternatives to becoming primary players among mainstream shoppers.
2. The rise of mobile payment technologies like contactless and mobile wallet apps will influence shopper purchases through personalized experiences before and after transactions.
3. After several years of thrift due to economic uncertainty, shoppers may take more risks in 2016 and be open to premium and luxury purchases.
4. Shoppers increasingly want specialized retailers and want solutions tailored to their needs rather than one-stop shopping. They are seeking out optimized retail experiences.
E-commerce strategies for Luxury Brands (based on sources)Alba Romero Villa
- Positive aspects & Advantages of going online
- How can luxury brands can recreate their brand essence online?
- How can they do to recreate the sensorial offline experience of the brand online?
- What are the elements that conform a luxury buying experience?
We are thrilled to release our new presentation: « Retail, Fashion & Beauty: how companies drive innovation».
Based on our experience and our research, this analysis highlights the different ways companies drive innovation in the US and in Europe, illustrated through 80 best practices.
Sephora is a global beauty retailer founded in France in 1970 that operates over 2,300 stores worldwide generating $4 billion in revenue. It targets higher-income women and uses social media like Facebook, Instagram, YouTube and Twitter to engage over 20 million followers total. Sephora's head of marketing says they aim to cater to both experienced beauty enthusiasts and new customers just starting their journey. The company integrates retail and digital marketing by using shopper data to improve the customer experience across channels. Sephora also employs reward marketing with tiers like VIB Rouge to acquire and retain loyal customers through aspirational perks.
The 7th Annual Shopping Malls bringing owners, retailers, developers, contractors and architects together to embrace and collaborate in the rapidly changing customer environment. Expect international keynotes, owner and retailer panel discussions, in depth best practice sharing and one on one meeting’s, geared towards making this a fundamental must attend in your event calendar.E V E NT FEATURES such as 3 Dynamic streams,One-to-one meetings,2 new collocated events,Meet emerging retail brands in a virtual mall setting,Gathering global trend setters in the retail industry,Case study and best practice sharing,Exclusive site tour.
For registration/inquiry, please contact:
Corin Tan
Project Manager - Marketing
Tel: +603-2775 0000 (ext 510)
Email: corint@trueventus.com
The document discusses the World Wide Web (WWW) and websites. It provides technical definitions of the WWW as the collection of internet resources accessible via HTTP. It notes that the WWW was created by Tim Berners-Lee in 1989 to allow researchers to share information. The document outlines reasons for building a website like visibility, promotion, and competitive advantage. It discusses benefits of websites like cost-effectiveness, wider reach, and increased sales. It also covers push and pull marketing approaches and principles of effective website design like purpose, simplicity, and usability.
Omnichannel Marketing for shopping centreIT-factory
IT-factory solutions and products for shopping centers based on indoor navigation and localization using beacons: promotions and mobile coupons, shopping assistant and schemes of movement.
The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Digital technologies are being integrated into the retail space in several ways:
1. Technologies like digital signage, interactive windows, and mobile apps help attract and engage customers in stores.
2. In-store, technologies like RFID, digital displays, and augmented reality provide richer product experiences and enable customization.
3. Social features allow customers to get second opinions from friends, share products online, and influence others’ perceptions.
4. Overall, digital is enhancing the shopping experience at every step from browsing to checkout while also providing business insights from customer data.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
The document discusses the concept of "New Retail" as defined by Alibaba Chairman Jack Ma. New Retail integrates online, offline, logistics, and data across a single value chain. It highlights examples from Alibaba's Singles Day event that generated $25 billion in sales in 24 hours, demonstrating New Retail in action. The core principles of New Retail are identified as entertainmentization, omni-channelization, platformization, and digitalization. Case studies of Starbucks, Adidas, and JD.com in China are presented, showing how they have succeeded by embracing these New Retail principles while maintaining a strong customer-centric approach and focus on the basics.
Retail Revolution: Disrupt or be Disrupted The Connected MallDeborah Weinswig
This document discusses how shopping malls are being disrupted by new technologies and consumer trends. It outlines several ways malls are reinventing themselves, including through temporary pop-up stores, community events, locally-focused retailers, and technology partnerships. Some examples of technology solutions discussed are immersive VR experiences, security robots, crowdsourced security cameras, personalized loyalty programs, flexible retail spaces, and same-day delivery/returns partnerships. The document advocates that malls leverage new technologies, experiences, tenant types, and consumer data to reinvent themselves for the future.
Interactive e-commerce aims to humanize the online shopping experience by applying insights from offline shopping. It integrates recommendation, community, and entertainment elements to provide an engaging user experience and maximize value for customers. Pinduoduo is an example of a company that has built its business model around interactive e-commerce. It leverages social networks, livestreams, games and team purchases to make shopping a fun, social activity while offering low prices through scale. Interactive e-commerce blurs traditional lines between e-commerce and entertainment to recreate the enjoyable aspects of physical shopping digitally.
Interactive e-commerce aims to humanize the online shopping experience by applying insights from gaming, social media, and entertainment. It focuses on recommendation, community, and entertainment to provide value for money. In contrast to traditional search-based e-commerce, interactive e-commerce is curiosity-driven, mobile-friendly, and focuses on short, impulse-based sessions. Pinduoduo is an example of a company that has built its success around this interactive model.
Evolution of luxury retailers in disruptive Omni-channel worldesiml
1) The document discusses the evolution of luxury retailers in an omni-channel world. It explores strategies and implications of this trend for customer-centric retailers.
2) Luxury retailers have been slow to adopt omni-channel strategies compared to mass retailers. However, they are recognizing the need to engage with new generations of luxury customers who are digital natives and conduct significant online research.
3) True omni-channel integration across online and offline channels is needed to provide a seamless customer experience and maximize opportunities to build relationships at each touchpoint of the consumer decision journey.
The document discusses several innovations from retailers around the world to improve the shopping experience for customers. It describes how a jeans store in China used QR codes to allow customers to have their desired size of jeans delivered to a fitting room. It also discusses a Nike app in Mexico that rewarded runners with points for kilometers run which could be used to bid on running gear, and how a supermarket in China used augmented reality to allow customers to browse virtual stores in public spaces.
Our retail vision is global, our voice international.Davide Gaeta
The document discusses the changing retail landscape and how retailers must adapt. It notes that consumers now demand deeper emotional connections, access to products anytime from anywhere, and ethical integrity from brands. Retailers are embracing both digital technologies and physical stores to enhance the customer experience. The future of retail involves personalized and seamless omnichannel experiences. It also highlights trends in specific retail sectors like luxury, travel retail, high street, food and beverage.
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
The document discusses how brands can build genuine relationships with customers in the digital age. It argues that brands must truly care about customers' needs and desires to succeed. Brands should use digital tools like social media for two-way conversations to better understand customers. And they must deliver personalized experiences through both digital and physical interactions to build loyalty over time. At its core, the customer experience should not change - brands need to continue fulfilling basic needs as well as smaller delights to stay relevant as technology evolves.
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
"Too poor to buy cheap" - Whitepaper Retail by Fitzroy Fitzroy BV
Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here.Happy reading! If you have any questions, please contact me via: pernille@fitzroy.nl
Pernille Kok-Jensen Insight Director Fitzroy
WHEN IT COMES TO THE RETAIL INDUSTRY, THERE IS NEVER A DULL MOMENT: RETAIL TRENDS IN 2023
Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here. Happy reading!
Creating loyal omnichannel customers is critical. Retailers who embrace the customer-centric trend and build better shopping experiences will leap ahead of the competition.
Building a blended customer experience isn't easy. Need some help getting started? Check out our latest in retail trend research.
Technological advancements have elevated consumers’ expectations for the in-store shopping experience. The future of retail is about choice, consistency and customization. Consumers’ want the ability to choose how, when and where they shop, and retailers need to be prepared to meet those preferences. Outdoor retailers can leverage the support of in-store technologies to not only meet customers’ expectations, but create inventory transparency, reduce inventory overhead costs, provide a wider selection of products, and most importantly, gather customer data to better adapt to their shopping behaviors. Analysts agree that retailers who adopt trending technologies for business development are the most likely to grow their revenue and market share.
Factors to consider when designing your in-store technology platform:
•Look at how consumers are using mobile devices in-store to determine which technology will be most effective (focus on simplifying and assisting in their shopping experience).
•Start small with one product (i.e. mobile app or an iPad display) and then add on elements to reduce risk.
•Be flexible, watch and analyze – in-store technologies have website-like analytics to track user behavior (traffic, visits, click-throughs) and understand whether it’s effective.
•Create a unified supply chain strategy where orders can be placed and fulfilled through any channel before launching a mobile POS platform.
•Focus on providing a consistent and seamless experience by aligning Online and in-store efforts.
The following is a sample of how retailers have used advanced technologies to provide enhancements to the in-store shopping experience.
We explore 5 key areas where digital is adding value in retail, specifically in the physical store. (1) Consumer Engagement, (2) Payment, Security & Authentication, (3) Proximity Marketing, (4) Virtual Reality, (5) Augmented Reality. Market examples demonstrate how these trends play out in the market environment. This slide deck serves to provide insight into how to keep consumers visiting and engaged in brick-and-mortar spaces, by delivering their desire for digital. Persuading the consumer to keep the physical store alive is a challenge, and retailers need to adopt technology to maintain relevance, and at the forefront of disruption.
Similar to Integrating Digital Media Effectively into Shopping Malls (20)
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
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Frameworks/Models included:
Microsoft’s Digital Transformation Framework
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MIT’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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4. With a surge of online
shopping, what place
does the mall have in
the modern age ?
5. Online sales
accounts for about
5 percent
of total retail sales.
Source: The Forrester Research Online Retail Forecast 2012
6. Shopping mall
is NOT DEAD.
The one thing that online shopping can’t seem to replace, of course, is the human interaction
element that brick-and-mortar retailers provide. Going to a mall is, to many shoppers, a social
experience where people get to shop, eat, and catch up with friends or family. It also provides a
great spot for people watching for those shoppers interested in catching the latest fashion
trends or meeting new people.
7.
8. But, consumers
and tenants have
changed.
• More demanding
• More price conscious
• More technically savvy
12. Create innovations to bring the online-
offline integration to life, impressing the
customers and generate profit growth.
13. Think creatively
to provide better
shopping experience by
• Embracing in-store digital technology to bridge the divide between online and offline.
• Taking advantage of mobile technology to boost visitors.
• Harnessing social media to attract shoppers and keep them engaged.
17. “According to Tesco, more than
10,000 consumers took
advantage of the service in the
first three months, and online
sales increased 130%.”
18. Through an innovative
interactive window display,
LEGO brand retail stores
give shoppers the
opportunity to star in a
game as a LEGO
.
Minifigure, in which the
animated character mimics
the player„s movement. The
solution aim to bring the
LEGO experience to life in a
new, exciting and immersive
way.
20. At Westfield, which has 55
malls in the US, a new app
lets people search more
than 100,000 products from
215 retailers, to see which
stores in the mall carry it
and what their prices are.
It also support voice search
for questions like the
location of the nearest
restroom, and push
promotions messages to
users while they are in the
malls.
21. In Milton Keynes shopping
mall, Visitors will be able to
search for and download via
their mobile phones virtual
„balloons‟ around the centre,
which will reward them with
escalating offers and prizes.
.
The virtual balloons will be
located at different parts of
the centre on different days,
encouraging exploration and
loyalty.
22. Shopkick is a reward program,
the big difference being that the
shopper has to physically walk
into a shop to earn rewards – or
“kicks”. These reward points are
earned immediately when a
shopper walks into a
participating outlets, even
before they buy anything. Users
.need to link a debit or credit
cards and use these to collect
kicks on qualifying goods in
store. Additional points can be
earned by picking up goods and
scanning their barcodes. The
kicks also can be redeemed for
a wide range of products
including movie tickets and
donations to charity.
24. To promote free
underground parking at a
Swedish shopping mall,
The mall came up with an
interesting idea to deliver
the message to its
customers. It placed one
car on top of another --
and left it there in the old
parking lot for the media
and the public to jump on.
(video case study). What
happened next?
Halva Kungariket Shopping Mall
25.
26. The Grove is a shopping
mall in downtown Los
Angeles. The shopping
mall set up several photo
booths and recruited
many celebrity stylist to
help customers to take
photos.
These photos will be
automatically uploaded to
a mini-site called I Love
Grove. Friends and
families will be invited to
the mini-site to vote for
the best photos and win
prizes.
http://www.ilovethegrovela.com/
http://online.wsj.com/article/SB10000872396390444897304578044322254166986.htmlThis kind of virtual grocery shelve has been held up as the next great innovation in retail ever since Tesco launched its program in the subways of South Korea last summer. It’s Home Plus stores there sponsored virtual grocery aisles, enabling commuters to scan QR codes and have orders delivered directly to home.
http://youtu.be/L_cYKFdP1_0http://ar-door.com/2011/05/virtualnaya-primerochnaya-dlya-topshop/?lang=enShopping for clothes at malls can be more fun than when done on the computer at home or at work, thanks to me-Ality. These are size matching kiosks allow shoppers to find their best fit while fully-clothed. A 10-second body scan identifies the fit, style, design, and cut that best matches an individual’s measurements to garment sizing specifications. This sort of technology would hardly be possible from the comfort of one’s own home as it makes the experience not only more rewarding but also enables the shoppers to have some fun as they shop.