This document provides an overview of the Moscow Mall project. It will be a unique retail, leisure and entertainment complex located in Moscow. The project aims to attract a diverse target audience with its unconventional concept that combines shopping, entertainment, cultural activities, sports and more. It will feature a wide selection of international and local brands, numerous event spaces, restaurants and more. The complex is planned to have 100,000 square meters of space and be located in a prime area of Moscow with strong transportation access.

1. 1 Moscow Mall

2. UNIQUE FORMAT OF RETAIL,
LEISURE AND ENTERTAINMENT
LAND OF PLEASURE
MOSCOW
MALL
TEAM EXPERIENCE
page 2
TARGET AUDIENCE
page 4
PROJECT GOAL
page 6
HOW WE’LL DO THIS
page 8
BEST OF THE BEST
page 10
INTERNAL ENVIRONMENT
page 12
TOWN-PLANNING
PERSPECTIVE
page 16
THE DOOR TO THE FUTURE
page 18
CONTACTS
page 20

3. ЦЕЛЬ ПРОЕКТА
КАК МЫ ЭТО СДЕЛАЕМ
ЦЕЛЕВАЯ АУДИТОРИЯ
ЛУЧШИЕ ИЗ ЛУЧШИХ
ВНУТРЕННЯЯ СРЕДА
ГРАДОСТРОИТЕЛЬНЫЕ
ПРЕДПОСЫЛКИ
ПОЭТАЖНЫЕ ПЛАНЫ
HOW WE’LL DO THIS
PROJECT GOAL
TARGET AUDIENCE
BEST OF THE BEST
INTERNAL ENVIRONMENT
TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE
MAXIM
BLAZHKO
CEO, Co-owner
NORDSTAR DEVELOPMENT
Since 2000, he has been the inspirer and the construction manager of more than 20 high-rise buildings in Moscow with total area of more than 3 mln sq. m. Since 2012, is the head of NORDSTAR DEVELOPMENT, focusing on premiumcommercial real estate.
Today NORDSTAR DEVELOPMENT works on more than 10 projects of multi-functional office and shopping-leisure complexes.
EKATERINA
ZEMSKAYA
Associate, Head of Shopping Center Lease Department CUSHMAN & WAKEFIELD
Has been working on the real estate market for more than 10 years. She has been involved in such large-scale projects as the Galereya and Leto shopping centers in St. Petersburg, Royal Park in Novosibirsk, Aura in Surgut, and Mor'e Mall in Sochi.
EVGENIYA
OSIPOVA
Senior Director
CUSHMAN & WAKEFIELD
Over 9 years of experience
in the real estate, has worked
on many key projects across Russia, including such shopping centres as: the Royal Park
(Novosibirsk), Galereya
(St. Petersburg), Aura (Surgut), Kristall (Tyumen) and Avia Park (Moscow).
MAXIM
KARBASNIKOFF
Associate, Head of Commercial Real Estate Department
CUSHMAN & WAKEFIELD
A professional with has 13 years of experience. He has participated in key projects of the Russian commercial real estate market, such as Atrium shopping mall, MEGA Teply Stan, MEGA Khimki, Metropolis, Auchan and others,as well as in a large investment deal of sellingl the Galereya shopping centre in St. Petersburg.
ALSU
ZIANSHINA
Senior Director
Head of Marketing and PR
CUSHMAN & WAKEFIELD
Successfully provides strategic marketing communications on the commercial real estate market for Cushman & Wakefield and its customers for over
11 years.
VYACHESLAV
SOSINSKY
Deputy CEO,
NORDSTAR DEVELOPMENT
Vyacheslav graduated from the Moscow Institute of Physics and Technology. He began his career in a construction company, and has been working for nearly eight years as CFO and CEO. Since 2001, Vyacheslav has led commercial and residential real estate development projects in major development companies. He joined NORDSTAR
DEVELOPMENT more than six years ago.
IVAN
SITNIKOV
First Deputy CEO
NORDSTAR DEVELOPMENT
Ivan graduated from the Moscow State Institute of Radio Engineering, Electronics and Automation. At the age of 23 he has become a top manager of one of the leading Russian banks. He held senior positions in the three largest Russian investment companies. Ivan has 20 years of successful management experience in the real estate field.
NATALYA
KOROTAEVA
Commercial Director
NORDSTAR DEVELOPMENT
Natalya graduated from the
Moscow State University. She has 12 years of experience on the real estate market in marketing and sales, including 10 years as a commercial director. Natalya has helped develop concepts for more than 1.5 mln sq. m of shopping center space and signed more than 1,000 leases.
ANDREI
SHUVALOV
Senior Director
CUSHMAN & WAKEFIELD
Andrei has more than 12 years of experience in market research, development and concept optimization. He has shown his professional qualities his mettle in large development projects in Moscow and Russian regions, including the Fifth Avenue, Zolotoy Vavilon, AFI-MALL City, RIO, Greenwhich (Ekaterinburg) and Izumrudny Gorod (Tomsk) shopping centers.
MATTHEW VANDER BORGH
Founder and Director
C CONCEPT DESIGN BV
Matthew holds a Masters of Architecture degree, a graduate of three leading US educational institutions, including Harvard University. He has 30 years of working experience in largest international companies. Matthew founded C Concept Design in 2002, and has successfully expanded the business in Europe, Russia, Turkey, Africa and Asia. He has worked on over 40 cultural and commercial projects worldwide.
TEAM EXPERIENCE
SUCCESS STARTS HERE
STRONG TEAM WITH
UNIQUE EXPERIENCE

4. MOSCOW MALL —
FOR THOSE IN LOVE WITH LIFE
WE KNOW THE PEOPLE WE DO IT FOR
WE FOCUS ON SUCCESSFUL PEOPLE WITH HIGH
PURCHASING POWER AND THE MASS MIDDLE-CLASS SEGMENT, BUT ALSO PAY ATTENTION TO THE YOUTH, WHO WILL ENJOY THE FLARE OF THE MOSCOW MALL AND GROW UP TO BE THE TARGET AUDIENCE.
SECURE FAMILIES
with middle to upper-middle class income, living
in the immediate vicinity of the complex.
EDUCATED, SUCCESSFUL LOVERS OF URBAN LIFESTYLE
from 20 to 40 years old, focused on career growth, often having recently started a new family and given birth to the first child.
WEALTHY EXECUTIVES
with high income levels, aged from 35 to 60, holding top positions, with families and teenage kids, living in private country homes (mostly along the prestigious Novorizhskoe highway).
MAXIM
BLAZHKO
CEO, Co-owner
NORDSTAR DEVELOPMENT
To come up with something new, you must always look into the future, imagine the interests and demands of our audience in five, 10, or even 20 years from now. Thus, we not only anticipate new trends, we create them.
AS WELL
AS THE PROACTIVE YOUTH
aged 15 and older, who are trying to keep up with trends and love modern urban environment. Within a few years, as they begin their careers, they will become loyal paying customers because we already know what they need!
ЦЕЛЬ ПРОЕКТА
КАК МЫ ЭТО СДЕЛАЕМ
ЦЕЛЕВАЯ АУДИТОРИЯ
ЛУЧШИЕ ИЗ ЛУЧШИХ
ВНУТРЕННЯЯ СРЕДА
ГРАДОСТРОИТЕЛЬНЫЕ
ПРЕДПОСЫЛКИ
ПОЭТАЖНЫЕ ПЛАНЫ
HOW WE’LL DO THIS
PROJECT GOAL
TARGET AUDIENCE
BEST OF THE BEST
INTERNAL ENVIRONMENT
TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

5. NEXT GENERATION CONCEPT
UNIQUE LOYALTY —
UNIQUE ATTENDANCE
200
EVENTS PER YEAR
100 000 m2
GROSS LEASABLE AREA
3000
HEATED PARKING SPOTS
THE BRASH, VIBRANT, ENERGETIC LIFE OF MOSCOW MALL MIRRORS THE VERY ESSENCE OF MOSCOW — ONE OF THE FEW GLOBAL CITIES THAT NEVER SLEEPS. UNIQUE BRANDS THAT CANNOT BE FOUND ANYWHERE ELSE, INTERACTIVE ENTERTAINMENT, THE OPPORTUNITY FOR INTELLECTUAL OR ACTIVE RECREATION, A NOISY PARTY WITH FRIENDS, OR A QUIET MOMENT WITH A BELOVED OR YOUR FAMILY — THAT'S WHAT MAKES YOU WANT TO COME BACK AGAIN AND AGAIN.
4 -5
VISITORS PER MONTH
MOSCOW MALL is always ready to surprise people with new discoveries, whether it is a fashion show or a world movie premiere, a farmer’s market or a gourmet tasting, an acrobatic sports event or a pop concert. We want the visitors to experience an indescribable atmosphere of novelty and uniqueness, and we know how to create this. Traditionalism and conservatism have limited the growth of many shopping centers. Our conceptual task is to develop a pleasure zone that offers unexpected shopping discoveries, cutting-edge digital entertainment technology and contemporary exhibits, extreme sports and relaxed family activities on a lawn. The vast array of options, will leave nobody indifferent and it is the feelings and emotions that lead to a new level of customer loyalty!
MOSCOW MALL — A UNIQUE COMBINATION OF RETAIL AND CULTURAL SPACE, ACTIVITY AREAS AND SPORTS ZONES:
BRANDS THAT CANNOT BE FOUND ANYWHERE ELSE
CENTER OF ATTRACTION FOR THE RESIDENTS OF MODERN HOUSING COMPLEXES AND SUBURBAN COMMUNITIES
FRIENDLY ATMOSPHERE
CONVENIENT LOCATION ON ONE OF THE CITY’S MAIN THOROUGHFARES
UNCONVENTIONAL ARCHITECTURE
BEST EXHIBITIONS, CONCERTS AND PREMIERES
IN THE CITY
MLN
10 MINUTES
FROM THE KREMLIN
EKATERINA
ZEMSKAYA
Associate, Head of Shopping Center Lease Department
CUSHMAN & WAKEFIELD
Modern international practice
of commercial real estateknows only a few places in theworld that have achieved asynergy of modern shopping, entertainment, creative and inspiring activity and comfortable leisure in one space. The loyalty ofcustomers and the level of attendance for such centers surpass even the most ambitious expectations, thanks to the unconventional concept.
ЦЕЛЬ ПРОЕКТА
КАК МЫ ЭТО СДЕЛАЕМ
ЛУЧШИЕ ИЗ ЛУЧШИХ
ВНУТРЕННЯЯ СРЕДА
ГРАДОСТРОИТЕЛЬНЫЕ
ПРЕДПОСЫЛКИ
ПОЭТАЖНЫЕ ПЛАНЫ
HOW WE’LL DO THIS
PROJECT GOAL
BEST OF THE BEST
INTERNAL ENVIRONMENT
TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

6. MOSCOW MALL —
A HEAVEN OF POSSIBILITIES
COMPONENTS
OF SUCCESS
IVAN
SITNIKOV
First Deputy CEO
NORDSTAR DEVELOPMENT
The Zvenigordskoye Highway is the busiest transport artery in modern Moscow with the most impressive potential. Given the Russian Parliament’s planned move to Nizhnie Mnyovniki and the proximity of the Moscow City business center, MOSCOW MALL is located in the very heart of life of the Russian capital.
MOSCOW MALL COMBINES ALL THE FACTORS THAT WILL MAKE IT THE LEADING SHOPPING CENTER IN MOSCOW IN 2017 WITH AN UNPRECEDENTED LEVEL OF ATTENDANCE AND TURNOVER.
MOSCOW MALL IS LOCATED AT THE INTERSECTION OF ZVENIGORODSKOYE HIGHWAY, THE CITY’S MOST
MODERN OUTBOUND ROUTE, AND THE NORTH-WEST LINK, THE MOST IMPORTANT NEW MOSCOW
TRANSPORT ARTERY. TOTAL AUTOMOBILE
TRAFFIC — AROUND 5 MLN PEOPLE
PER MONTH.
UNIQUE PRIMARY TARGET ZONE — THE KHOROSHYOVO- MNYOVNIKI REGION, AN AREA OF AVERAGE AND PREMIUM-CLASS RESIDENTIAL AND OFFICE COMPLEXES IN WESTERN MOSCOW, HALFWAY BETWEEN THE MOSCOW CITY BUSINESS DISTRICT AND THE SUBURBAN COMMUNITIES ON THE PRESTIGIOUS NOVORIZHSKOYE HIGHWAY.
10 MINUTES
FROM THE KREMLIN
MOSCOW
MALL
KREMLIN
ЦЕЛЬ ПРОЕКТА
ЛУЧШИЕ ИЗ ЛУЧШИХ
ВНУТРЕННЯЯ СРЕДА
ГРАДОСТРОИТЕЛЬНЫЕ
ПРЕДПОСЫЛКИ
ПОЭТАЖНЫЕ ПЛАНЫ
HOW WE’LL DO THIS
BEST OF THE BEST
INTERNAL ENVIRONMENT
TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

7. ABERCROMBIE&FITCHADIDASAMERI-CANEAGLEAPPLESTOREARMANIJEAN-SASICSBALDININIBANANAREPUBLICB-CBGBENETTONBERSHKABOARDRIDER-SC&
ACACHARELCALLIOPECARACTERE-CARLOPAZOLINICKJEANSCRATE&
BAR-RELCROPPDECATHLONDEICHMANN-DETSKYMIRTHEDISNEYSTOREDKNY-FOOTLOCKERFOREVER21FURLAGANT-GAPGUESSBYMARCIANOH&
MHAM-WIDE
SELECTION OF
HIGH-QUALITY BRANDS
THE BEST OF
THE BEST
MOSCOW MALL WILL BE THE PATH TO THE RUSSIAN
MARKET FOR MANY INTERNATIONAL BRANDS.
THE DEGREE OF EXPERTISE OF THE MOSCOW MALL
TEAM GUARANTEES THAT THE DIVERSE TARGET
AUDIENCE WILL FIND WHAT THEY LOVE, WHAT THEY
ARE LOOKING FOR AND WHAT THEY TO FIND HERE,
EVEN ON A SUBCONSCIOUS LEVEL. THE POOL OF
BRANDS AVAILABLE AT MOSCOW MALL WILL INCLUDE
INTERNATIONAL GIANTS, AS WELL AS THE CREATORS
OF ORIGINAL CONCEPTS AND UNCONVENTIONAL
ABERCROMBIE&FITCHADIDASAMERI-CANEAGLEAPPLESTOREARMANIJEAN-SASICSBALDININIBANANAREPUBLICB-CBGBENETTONBERSHKABOARDRIDER-SC&
ACACHARELCALLIOPECARACTERE-CARLOPAZOLINICKJEANSCRATE&
BAR-RELCROPPDECATHLONDEICHMANN-DETSKYMIRTHEDISNEYSTOREDKNY-FOOTLOCKERFOREVER21FURLAGANT-GAPGUESSBYMARCIANOH&
MHAM-MAXIM
KARBASNIKOFF
Associate, Head of Commercial
Real Estate Department
CUSHMAN & WAKEFIELD
Thanks to the international
MOSCOW MALL project team,
world-famous brands will open
their first stores in Russia. Those
already present on the Russian
market will find themselves in
a new and unique environment.
ГРАДОСТРОИТЕЛЬНЫЕ ВНУТРЕННЯЯ СРЕДА ЛЛУУBЧЧEШШSTИИ OЕЕ FИИ TЗЗH ЛЛEУУ BЧЧEШШSTИИХХ
ПОЭТАЖНЫЕ ПЛАНЫ ПРЕДПОСЫЛКИ INTERNAL ENVIRONMENT BEST OF THE BEST TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

8. IMMERSE
YOURSELF IN
MOSCOW MALL
SHOPPING AREA
with a runway for fashion shows from the top Russian
and foreign designers
FRESH MARKET
with farmer’s products and seasonal goods
RESTAURANTS
a food court with a wide array of options, and several
gourmet restaurants run by the best chefs in the world
GREEN PARK
under a glass roof with a green lawn and exotic plants,
and where the weather is always pleasant
EXHIBITION HALL
for art lovers and socialites
MULTIPLEX CINEMA
with an independent film center
CONCERT AREA
that can be transformed depending
on the scale of the event
CHILDREN'S CREATIVITY AND
ENTERTAINMENT CENTER
with creative gaming elements
PROGRESSIVE CONCEPT OF
THE INTERIOR ENVIRONMENT
INTERACTIVE DIGITAL
ENTERTAINMENT ZONE
for active ultra-modern leisure
SPORTS ATRIUM
with spots for extreme sports
HEALTH ZONE
with the best spa center in Moscow and
a fitness club with a pool
RELAXATION ZONE
for a pleasant conversation or secluded leisure time
Floor 0
NATALYA
KOROTAEVA
Commercial director
NORDSTAR DEVELOPMENT
This is the first project in Russia
to offer such a wide range of
unique conceptual and original
architectural solutions — from
a historical market square to
a digital technology providing
interactive dialogue with visitors,
from the glass and steel to the
living green grass.
MOSCOW MALL IS MADE UP OF SPACIOUS ATRIUMS.
LIVE PLANTS, PANORAMIC ELEVATORS, SOFT LIGHTING
AND WARM TONES IN THE DÉCOR WILL MAKE EVERY
VISITOR FEEL AT HOME. VISITORS WILL NOT ONLY FIND
THEIR FAVORITE BRANDS, BUT ALSO A RICH INNER
LIFE OF MOSCOW MALL — LIKE MOSCOW ITSELF, A CITY
THAT NEVER SLEEPS, EVENTS WILL TAKE PLACE HERE
ALMOST EVERY DAY, INCLUDING FILM PREMIERES,
FASHION SHOWS, OPEN EXHIBITS, SPORTING EVENTS
AND CONCERTS. UPON ENTERING MOSCOW MALL,
EACH VISITOR WILL FIND A COMFORTABLE SPACE THAT
MEETS THEIR NEEDS AND FITS THEIR MOOD.
ГРАДОСТРОИТЕЛЬНЫЕ ВНУТРЕННЯЯ СРЕДА ЛУЧШИЕ ИЗ ЛУЧШИХ
ПОЭТАЖНЫЕ ПЛАНЫ ПРЕДПОСЫЛКИ INTERNAL ENVIRONMENT TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

9. Floor 1
Floor 2
Floor 3
Floor 4
ГРАДОСТРОИТЕЛЬНЫЕ ВНУТРЕННЯЯ СРЕДА ЛУЧШИЕ ИЗ ЛУЧШИХ
ПОЭТАЖНЫЕ ПЛАНЫ ПРЕДПОСЫЛКИ INTERNAL ENVIRONMENT TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

10. MOSCOW’S DEVELOPMENT PROSPECTS GIVE MOSCOW MALL COLOSSAL GROWTH POTENTIAL. AT THE TIME OF ITS OPENING IN 2017 THE TARGET ZONE IS EXPECTED TO BE HOME TO HALF A MILLION PEOPLE. THIS IS THE ONLY AREA ON THE ENTIRE LENGTH OF THE FIRST LINE OF THE ZVENIGORODSKOYE HIGHWAY — FROM KRASNAYA PRESNYA AND THE GARDEN RING ROAD TO THE MOSCOW RING ROAD (MKAD) — WHERE A SHOPPING AND ENTERTAINMENT COMPLEX OF THIS SIZE CAN BE BUILT.
TOWN-PLANNING PERSPECTIVE
OF A DYNAMIC MEGALOPOLIS
IN THE RIGHT PLACE
AT THE RIGHT TIME
MOSCOW MALL’s automobile traffic is already 5,000,000 people a month, and only on the main highways. As new roads are built in the vicinity —
the North-West Link and Shelepikhinskaya Embankment —the number of people will increase
to 8,000,000. The regions that fall into the secondary target zone, within a 20 minutes' drive, will be home to 2,100,000 people by the time MOSCOW MALL opens, and the population of the third zone will rise to 5,400,000 by then.
Soon after MOSCOW MALL is launched, the Ulitsa Narodnogo Opolcheniya metro station will open, located within walking distance, which will significantly increase customer traffic and expand the target audience. Within a few years, another metro station will open directly on the MOSCOW MALL site — Presnya, part of the new metro line that connects the center to the Rublyovo-Arkhangelskoye area. This is expected to double the customer flow compared to the time of the mall’s opening.
VYACHESLAV
SOSINSKY
Deputy CEO,
NORDSTAR DEVELOPMENT
The fusion of our professional expertise and the approved short and medium-term plans for Moscow’s development suggest that we are realizing our project in a unique spot, a logical «third place» between home and work for millions of Muscovites and residents of the nearby suburbs.
ЗАВТРА
MOSCOW RING ROAD LENINGRADSKY PROSPEKT GARDEN RINGKUTUZOVSKY PROSPEKT THIRD RING ROADNOVORIZHSKOYE HIGHWAY POLEZHAYEVSKAYABEGOVAYAOKTYABRSKOYE POLEFILISOKOLULITSA 1905 GODA ZVENIGORODSKOYE HIGHWAY
TODAY
MOSCOW
MALL
MOSCOW
MALL
1 AREA
10 MINUTES
221 000
2
AREA
20 MINUTES
1 425 000
3
AREA
30 MINUTES
3 100 000
ГРАДОСТРОИТЕЛЬНЫЕ
ПРЕДПОСЫЛКИ
ПОЭТАЖНЫЕ ПЛАНЫ
TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

11. MOSCOW’S DEVELOPMENT PROSPECTS GIVE MOSCOW
MALL COLOSSAL GROWTH POTENTIAL. AT THE TIME OF
ITS OPENING IN 2017 THE TARGET ZONE IS EXPECTED
TO BE HOME TO HALF A MILLION PEOPLE. THIS IS
THE ONLY AREA ON THE ENTIRE LENGTH OF THE FIRST
LINE OF THE ZVENIGORODSKOYE HIGHWAY — FROM
KRASNAYA PRESNYA AND THE GARDEN RING ROAD
TO THE MOSCOW RING ROAD (MKAD) — WHERE A
SHOPPING AND ENTERTAINMENT COMPLEX OF THIS
SIZE CAN BE BUILT.
TOWN-PLANNING PERSPECTIVE
OF A DYNAMIC MEGALOPOLIS
IN THE RIGHT PLACE
AT THE RIGHT TIME
MOSCOW MALL’s automobile traffic is already
5,000,000 people a month, and only on the main
highways. As new roads are built in the vicinity —
the North-West Link and Shelepikhinskaya
Embankment —the number of people will increase
to 8,000,000. The regions that fall into the secondary
target zone, within a 20 minutes' drive, will be home
to 2,100,000 people by the time MOSCOW MALL
opens, and the population of the third zone will rise to
5,400,000 by then.
Soon after MOSCOW MALL is launched, the Ulitsa
Narodnogo Opolcheniya metro station will open,
located within walking distance, which will significantly
increase customer traffic and expand the target
audience. Within a few years, another metro station will
open directly on the MOSCOW MALL site — Presnya,
part of the new metro line that connects the center to
the Rublyovo-Arkhangelskoye area. This is expected to
double the customer flow compared to the time of the
mall’s opening.
VYACHESLAV
SOSINSKY
Deputy CEO,
NORDSTAR DEVELOPMENT
The fusion of our professional
expertise and the approved
short and medium-term plans for
Moscow’s development suggest
that we are realizing our project
in a unique spot, a logical «third
place» between home and work
for millions of Muscovites and
residents of the nearby suburbs.
ЗАВТРА
N ING O SPE K
GARD
N G
OKTYABRSKOYE POLE
ULITSA GODA
NI G
ORO
T H
OKTYYAABBRSKOYE POL EE
UL I TSA 1905 GGOODDAA
ORO
5
SEVEROZAPADNAYACHORD
SH ELE PIK HI NSK AYA
EMB A NK MENT
MOSCOW
MALL
MOSCOW
MALL
TOMORROW
1 AREA
10 MINUTES
221 000
2
AREA
20 MINUTES
1 425 000
3
AREA
30 MINUTES
3 100 2 AREA
20 MINUTES
2 100 000
3 AREA
30 MINUTES
5 400 000
1 AREA
10 MINUTES
450 ГРАДОСТРОИТЕЛЬНЫЕ
ПОЭТАЖНЫЕ ПЛАНЫ ПРЕДПОСЫЛКИ TOWN-PLANNING
PERSPECTIVE
THE DOOR
TO THE FUTURE

12. WE OPEN THE DOOR TO THE FUTURE
RUSSIA: A COUNTRY
OF POSSIBILITIES
AND SUCCESS
Moscow is one of the few cities in the world that,
like New York, never sleep, and has always been the
gateway to Russia for serious international business
players. As the center of business activity in Russia,
with a population of 12 mln people, Moscow opens
the door to further regional expansion for successful
brands. In 2013 alone, 30 large foreign companies have
entered the Russian market, and 29 more have opened
offices here during the first nine months of 2014.
Many are focused on the «middle+» and «premium»
segments, the target audience of MOSCOW MALL.
OVER THE PAST DECADE BRANDS THAT HAVE ENTERED
THE RUSSIAN MARKET AND INVESTED IN THEIR FUTURE
HERE HAVE SEEN PHENOMENAL SUCCESS. THE
COUNTRY CONTINUES TO HOLD FIRST PLACE IN
EUROPE BY RETAIL SALES, AT $611 BLN ANNUALLY.
MOSCOW
MARKS SPENCER
MOTHERCARE
AUCHAN
29
2007
2007
2007
2009
2007
2007
DECATHLON
HM
NUMBER OF STORES
IN RUSSIA FROM
2007 TO 2014
180
18
1
9
3
ADIDAS
85 600
88
61
40
14
2014
2014 2014
2014
2014
2014
ППООЭЭТТААЖЖННЫЫЕЕ ППЛЛААННЫЫ THE DOOR
TO THE FUTURE

13. T +7 495 229 15 32
W NORDSTAR.ME
Е SALES@NORDSTAR.ME
T +7 495 792 58 59
W CWRUSSIA.RU
Е MOSCOW@EUR.CUSHWAKE.COM