Nestle has been operating in Pakistan since 1988 and aims to make products conveniently accessible to consumers. The company is committed to product safety, quality and serving the Pakistani people. Nestle offers various products, with NESTLE MILKPAK being very successful due to its high quality milk containing important nutrients. However, the low-fat Hi-Calcium milk product was comparatively unsuccessful in achieving its targets due to issues like improper promotion, advertising to the wrong audience, and weak distribution.