Nestle has been operating in Pakistan since 1988 and aims to make products conveniently accessible to consumers. The company is committed to product safety, quality and serving the Pakistani people. Nestle offers various products, with NESTLE MILKPAK being very successful due to its high quality milk containing important nutrients. However, the low-fat Hi-Calcium milk product was comparatively unsuccessful in achieving its targets due to issues like improper promotion, advertising to the wrong audience, and weak distribution.

1. Nestle

2. About Nestle Pakistan Nestlé has been serving Pakistani consumers since 1988 Convenience is at the heart of the Nestlé philosophy, and our aim is to bring products to people's doorsteps.

3. History of services our commitment to excellence in product safety, quality and value. we are committed to serving our country and its people. Customization

4. Company’s offerings:

5. Company’s offerings:

6. Successful product: NESTLE MILKPAK Milk you get is of the finest quality. A 250 ml glass of NESTLÉ MILKPAK contains 27-30% of Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169 Kcal of energy.

7. Marketing campaign: Product Price Promotion Placement

9. Targets: All social classes All areas of pakistan To remain market leader in pakistan Best quality

10. Targets achieved: Market leader Taste Quality Generate desire revenue

11. Reasons for sucess Good milk collection method UHT Quality assurance Availability Brand name Good distribution channel

12. Comparatively unsuccessful product Low Fat Hi-Calcium Milk Stronger Bones, Smarter You!

13. Marketing campaigns: Price Health beneficial Placement

15. Targets: Diet and health conscious people Fulfill the daily requirements for the body Family packing Individuals

16. Targets could not achieved: Could attain the desire targets Good not get the attention of targets customers Could not attain the desire market share

17. Reasons for unsuccessful Improper promotion Advertisement Target class Taste Improper placement Week distribution channel Unavailability

18. Suggestions: Placement should be good More availability More advertisement in print and electronic medias Larger target class maintain taste and quality

19. Any question