Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
The opening weekend at Cannes introduced us to #dronie (Drone + selfie) and the power of David Hasselhoff. Follow along throughout Cannes for Daily Updates from the ExactTarget Marketing Cloud.
Top social media trends from the opening weekend at Cannes Lions included:
· Sir Patrick Stewart helped Twitter become the big winner on day one of Cannes Lions, with the social platform featuring in over 1,200 mentions
· While much of Ogilvy’s social-cut through is driven by the firm’s own channels, its social campaign continues to storm ahead in the conversation stakes
· David Hasselhoff showed the power of celebrity, helping to lift Golin into a prominent position after attending a session with the agency and promoting the #Hoffornot hashtag
· Storytelling continues to be a key theme at the festival. Twitter’s #LiveStories and #LiveStorytelling have taken over from Game of Thrones in sparking conversation around how to tell stories. As a buzz word, ‘storytelling’ was second only to ‘creativity’, generating 1,257 mentions
· #dronie also proved popular with 234 mentions, which was driven by the first #dronie of the festival with Patrick Stewart on Sunday.
Friday and Saturday saw industry big-hitters become as prevalent in the online conversation stakes as their celebrity counterparts. While Bono took the crown following a discussion around RED, the likes of Apple designer Jon Ive and WPP chief Sir Martin Sorrell sparked significant buzz online as they shared their expertise on all things advertising and design. Only Bono’s 2,328 mentions could stop Jon Ive from reaching the top spot after featuring in 1,200 conversations.
A debate between Sorrell, Twitter’s CEO Dick Costolo, and Viacom’s Phillipe Dauman was the major cause for this rise of the industry experts. The three talked about everything from Twitter’s e-commerce plans, to the future of mobile advertising and the growing trend of more data-driven ‘programmatic’ approaches. This resulted in over 2,100 mentions combined for the three brands as the social sphere sought to discuss the experts’ insights.
Bono’s presence was also boosted as he was awarded the first everCannes Lionheart Award. The power of celebrity has been omnipresent all week during Cannes Lions as the likes of Kanye West and Sir Patrick Stewart helped to drive conversations, but Bono’s award sought to recognise the value that a celebrity can have in building a humanitarian brand or campaign that can “achieve greater good for humankind”. Bono founded RED in 2006 in an attempt to get both businesses and consumers to unite in the fight against AIDS, and was on stage to raise awareness further. RED was also the second most mentioned brand during the closing days of Cannes Lions 2014, gaining 1,169 mentions and only being trumped by Ogilvy, which rounded off the week on a high with over 5,000 mentions, owing to its continually well-executed social strategy and mass pick-up of the #OgilvyCannes hashtag.
What does it take to win a PR Lion at Cannes? The awards seem to have a habit of going home with advertising agencies and not with more traditional PR shops. What won this year and what did the winners have in common? and the most important question of all, how do we take one home next year?
Table19's Remarkable Round Up of Cannes Lions 2016Table19
A short presentation on the campaigns, themes and areas which stand out to us as an agency. This is by no means a comment on all the key trends to come out of Cannes Lions this year.
The opening weekend at Cannes introduced us to #dronie (Drone + selfie) and the power of David Hasselhoff. Follow along throughout Cannes for Daily Updates from the ExactTarget Marketing Cloud.
Top social media trends from the opening weekend at Cannes Lions included:
· Sir Patrick Stewart helped Twitter become the big winner on day one of Cannes Lions, with the social platform featuring in over 1,200 mentions
· While much of Ogilvy’s social-cut through is driven by the firm’s own channels, its social campaign continues to storm ahead in the conversation stakes
· David Hasselhoff showed the power of celebrity, helping to lift Golin into a prominent position after attending a session with the agency and promoting the #Hoffornot hashtag
· Storytelling continues to be a key theme at the festival. Twitter’s #LiveStories and #LiveStorytelling have taken over from Game of Thrones in sparking conversation around how to tell stories. As a buzz word, ‘storytelling’ was second only to ‘creativity’, generating 1,257 mentions
· #dronie also proved popular with 234 mentions, which was driven by the first #dronie of the festival with Patrick Stewart on Sunday.
Friday and Saturday saw industry big-hitters become as prevalent in the online conversation stakes as their celebrity counterparts. While Bono took the crown following a discussion around RED, the likes of Apple designer Jon Ive and WPP chief Sir Martin Sorrell sparked significant buzz online as they shared their expertise on all things advertising and design. Only Bono’s 2,328 mentions could stop Jon Ive from reaching the top spot after featuring in 1,200 conversations.
A debate between Sorrell, Twitter’s CEO Dick Costolo, and Viacom’s Phillipe Dauman was the major cause for this rise of the industry experts. The three talked about everything from Twitter’s e-commerce plans, to the future of mobile advertising and the growing trend of more data-driven ‘programmatic’ approaches. This resulted in over 2,100 mentions combined for the three brands as the social sphere sought to discuss the experts’ insights.
Bono’s presence was also boosted as he was awarded the first everCannes Lionheart Award. The power of celebrity has been omnipresent all week during Cannes Lions as the likes of Kanye West and Sir Patrick Stewart helped to drive conversations, but Bono’s award sought to recognise the value that a celebrity can have in building a humanitarian brand or campaign that can “achieve greater good for humankind”. Bono founded RED in 2006 in an attempt to get both businesses and consumers to unite in the fight against AIDS, and was on stage to raise awareness further. RED was also the second most mentioned brand during the closing days of Cannes Lions 2014, gaining 1,169 mentions and only being trumped by Ogilvy, which rounded off the week on a high with over 5,000 mentions, owing to its continually well-executed social strategy and mass pick-up of the #OgilvyCannes hashtag.
What does it take to win a PR Lion at Cannes? The awards seem to have a habit of going home with advertising agencies and not with more traditional PR shops. What won this year and what did the winners have in common? and the most important question of all, how do we take one home next year?
As an initial public effort of the newly minted Social Impact Team here at Zago, we have reached out to contacts that work in the social good sphere to know what they think about design, whether they use it and how. Here are the results.
Leandro herrero employee engagement and change 1Leandro Herrero
Six models of Employee Engagement and how each of them has different social life. The area is conceptually messy and often misleading as if there was one single model, usually reduced to a number in a scale. Some models are better than others to create true change-ability in the organisation
5 Examples of Creative Marketing Campaigns by Brands.pdfAdsy
Would you like to get inspired by the top creative marketing campaigns from renowned brands?
We gathered five examples of jaw-drapping campaigns that will help you with ideas and directions you can take to promote your company.
Work I created from teams I've managed including campaigns and programs from Momentum Worldwide, DraftFCB, Marketing Drive/FCB, Leo Burnett and Leapnet.
Traditional Media is reaching less mass, and TV and the Web converge. Advertising Agencies need to stop pushing messages to the mass, and start earning their own reach through community, conversation and content.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
6. W W W W Who to talk to? What to provide? Which arenas? Where to find you?
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9. Define Our task was twofold; to encourage more people to cycle, and make the roads safer for cyclists. We also needed to amplify a limited budget to push TfL’s message to the largest possible audience. Design We created an awareness test film, ‘Do the Test’ which illustrated how difficult it is to see cyclists when concentrating on other things on the road. We then used social media optimisation and marketing to target niche and mass market communities simultaneously. Deliver A viral giant: millions of views, acres of discussion and comment, tributes & reach beyond anything offline could have delivered. Won Gold Film Lion at Cannes 2008 and IMA – Best use of viral marketing (Interactive Marketing and Advertising Awards).
19. Define The new range of hairstyling products from Brylcreem, b:, focus on taking hairstyling back to basics with a “less is more” philosophy. Design In a first for MySpace we recruited the star of our ad from videos of effortlessly executed tricks uploaded to the site. Deliver With over 1000 myspace friends and viewings above 50,000 for the top submissions the ad has generated a huge buzz before it has even aired. Our ad was named Pick of the Week in Campaign and Zoo Magazine’s ‘Coolest Ad of the Year’. It was awarded two D&AD Yellow Pencils, Gold at the Creative Circle Awards and claimed Silver at the British Television Advertising Awards.