Distribution of W1th-H3ld
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Vertigo, a small independent film label, would be most likely to distribute the thriller film because they have successfully distributed low-budget films in the past, such as Gareth Edwards' 2010 film "Monsters" which had a £250,000 budget but grossed over £4,000,000. Vertigo would distribute the thriller because, unlike larger studios, they deal with low-budget films without special effects or famous directors/actors. The thriller would also appeal to a British audience as it was filmed in Britain. Low-cost advertising such as posters and a mobile app related to the phone-focused thriller would need to be used due to the limited promotion budget.
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Media thriller presentation
Small independent labels like Vertigo are most likely to distribute the thriller due to their success distributing low-budget films profitably in the past, such as Gareth Edwards' 2010 film "Monsters" which had a budget of £250,000 and grossed over £4,000,000. Vertigo would distribute the thriller because, as a smaller label than large studios like Warner Bros., they are more suited to films without big budgets, special effects, or famous directors and actors. Advertising for the low-budget thriller would likely involve posters, fliers, and a mobile app to engage audiences given the limited advertising budget.
Question 3 mine
The document discusses several major media companies that could potentially distribute a low-budget thriller film, including Dimension Films, Warner Brothers, Universal, 20th Century Fox, and Summit Entertainment. It notes pros and cons of each company, such as Dimension and Universal being open to sequels, Warner Brothers focusing more on children's films, 20th Century Fox specializing in high-budget films, and Summit having success marketing to younger audiences. Potential advertising avenues are also listed, such as television, movie theaters, billboards, newspapers, and online.
What is distribution
Distribution involves selling a media product, such as a film, to companies so that it can be played in cinemas or released on DVD. Distribution is typically handled by a professional distribution company rather than the production team. These companies market and distribute the film globally and create strategies around advertising, cinema releases, and timing to maximize profits.
Presentation1
Vertigo would be a suitable distributor for the filmmaker's thriller "WITH-held" because Vertigo is a UK-based, independent company that distributes lower-budget, niche movies similar to "WITH-held". Vertigo targets similar niche audiences, does not require big name actors, advertises on social media like smaller budget films would need to do, and can work with films that do not have major unique selling points requiring big marketing budgets.
What media institution would distribute my media product?
A film distributor is responsible for marketing and distributing a film. The document discusses options for distributing an independent low-budget film production. Focus Features and Picturehouse, which distribute many small, successful films, are identified as potentially good options given their experience with similar films and lower budgets. Online streaming services like Netflix could also be a cost-effective way to distribute the film and reach the target audience, though cinemas would be more expensive.
Evaluation Question 3
Warner Brothers would be an ideal distributor for the film because it is a fully integrated global entertainment company that distributes films across theaters, home video, and digital platforms. Warner Brothers has a long history of distributing superhero films like Batman, about a billionaire who takes on the identity of a masked vigilante to save his city from evil forces, which is similar in theme and genre to the film about a boy who was abducted and fights his way to escape.
Evaluation q.3
Warner Bros is the best distribution company for the thriller film because:
1) Warner Bros has experience distributing successful thrillers which would increase the chances of this film's success.
2) As a subsidiary of Time Warner, a large media conglomerate, Warner Bros can distribute the film broadly on TV, DVD/Blu-ray, and other formats.
3) Warner Bros' private investment means they can fund high quality global distribution and extensive marketing campaigns across various platforms.
Restrepo Web Sample
Terry Stevens is the Head of Home Entertainment at UK documentary distributor Dogwoof. Dogwoof has distributed acclaimed documentary films since 2007 across theatrical, home entertainment, and TV windows. They were also early adapters of online distribution. Restrepo, winner of the 2010 Sundance Grand Jury prize, focuses on a US platoon in Afghanistan's dangerous Korengal Valley over 15 months and was granted unprecedented access. Dogwoof identified the film's primary audiences as Guardian readers for its transparent journalism and mainstream 18-35 male audiences for its authentic portrayal of soldiers' experiences. Their release strategy focused on concentrated windows in London and key cities, alternative venues, and social media to build word-of-mouth and an online community
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Media thriller presentation
Small independent labels like Vertigo are most likely to distribute the thriller due to their success distributing low-budget films profitably in the past, such as Gareth Edwards' 2010 film "Monsters" which had a budget of £250,000 and grossed over £4,000,000. Vertigo would distribute the thriller because, as a smaller label than large studios like Warner Bros., they are more suited to films without big budgets, special effects, or famous directors and actors. Advertising for the low-budget thriller would likely involve posters, fliers, and a mobile app to engage audiences given the limited advertising budget.
Question 3 mine
The document discusses several major media companies that could potentially distribute a low-budget thriller film, including Dimension Films, Warner Brothers, Universal, 20th Century Fox, and Summit Entertainment. It notes pros and cons of each company, such as Dimension and Universal being open to sequels, Warner Brothers focusing more on children's films, 20th Century Fox specializing in high-budget films, and Summit having success marketing to younger audiences. Potential advertising avenues are also listed, such as television, movie theaters, billboards, newspapers, and online.
What is distribution
Distribution involves selling a media product, such as a film, to companies so that it can be played in cinemas or released on DVD. Distribution is typically handled by a professional distribution company rather than the production team. These companies market and distribute the film globally and create strategies around advertising, cinema releases, and timing to maximize profits.
Presentation1
Vertigo would be a suitable distributor for the filmmaker's thriller "WITH-held" because Vertigo is a UK-based, independent company that distributes lower-budget, niche movies similar to "WITH-held". Vertigo targets similar niche audiences, does not require big name actors, advertises on social media like smaller budget films would need to do, and can work with films that do not have major unique selling points requiring big marketing budgets.
What media institution would distribute my media product?
A film distributor is responsible for marketing and distributing a film. The document discusses options for distributing an independent low-budget film production. Focus Features and Picturehouse, which distribute many small, successful films, are identified as potentially good options given their experience with similar films and lower budgets. Online streaming services like Netflix could also be a cost-effective way to distribute the film and reach the target audience, though cinemas would be more expensive.
Evaluation Question 3
Warner Brothers would be an ideal distributor for the film because it is a fully integrated global entertainment company that distributes films across theaters, home video, and digital platforms. Warner Brothers has a long history of distributing superhero films like Batman, about a billionaire who takes on the identity of a masked vigilante to save his city from evil forces, which is similar in theme and genre to the film about a boy who was abducted and fights his way to escape.
Evaluation q.3
Warner Bros is the best distribution company for the thriller film because:
1) Warner Bros has experience distributing successful thrillers which would increase the chances of this film's success.
2) As a subsidiary of Time Warner, a large media conglomerate, Warner Bros can distribute the film broadly on TV, DVD/Blu-ray, and other formats.
3) Warner Bros' private investment means they can fund high quality global distribution and extensive marketing campaigns across various platforms.
Restrepo Web Sample
Terry Stevens is the Head of Home Entertainment at UK documentary distributor Dogwoof. Dogwoof has distributed acclaimed documentary films since 2007 across theatrical, home entertainment, and TV windows. They were also early adapters of online distribution. Restrepo, winner of the 2010 Sundance Grand Jury prize, focuses on a US platoon in Afghanistan's dangerous Korengal Valley over 15 months and was granted unprecedented access. Dogwoof identified the film's primary audiences as Guardian readers for its transparent journalism and mainstream 18-35 male audiences for its authentic portrayal of soldiers' experiences. Their release strategy focused on concentrated windows in London and key cities, alternative venues, and social media to build word-of-mouth and an online community
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The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
Evaluation Question 3
Newline Cinema and other major studios would not be suitable distributors for the psychological thriller film because they primarily distribute different genres like comedies and action films. Independent distributors like Newmarket Films or Kaleidoscope Film Distribution that specialize in drama and thriller genres would be better options as they have experience distributing similar films. Major studios like Paramount Pictures and Universal Pictures that have distributed well-known psychological thrillers could also potentially distribute the film.
Institutions eval
Warner Bros. would be a good media company to distribute a film because they are well-known for producing and distributing popular films in many genres, including action films. As a subsidiary of Time Warner, one of the largest media conglomerates, Warner Bros. could utilize synergies between companies to widely advertise the film through magazines, trailers before related films, and television. They could also distribute the film through various formats like theaters, DVDs, soundtracks, and streaming on Netflix to maximize viewership and profits.
Assignment 39
The distribution company chosen was Warner Bros Entertainment for several reasons:
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2) As one of the six major conglomerates, Warner Bros can invest significant money into marketing and publicity for the film, increasing the chances of profit.
3) Warner Bros releases and exhibits films in UK cinemas, including local cinemas, allowing local audiences to see the film and relate to the British story.
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Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Evaluation question 3
The document discusses the distribution and production companies used for a low budget thriller film. For distribution, the filmmakers created their own company called THOR Distribution due to copyright issues and the low budget. For production, they used Candi Studios, a smaller independent company funded by the city, as they were pleased to collaborate on the low budget film. These two companies were best suited for the low budget thriller. The film was given a cinematic release at The Screen in Angel, Islington and will have a 250 DVD release alongside an internet release on Vimeo.
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20th Century Fox would be an ideal distributor for the filmmaker's movie. As a major studio, 20th Century Fox has the resources to both produce and distribute the film worldwide without additional costs. The company has a history of distributing successful romantic and drama films in similar genres to the filmmaker's movie. 20th Century Fox also owns television networks that could promote the film. Their proven social media marketing strategies, like those used for The Fault in Our Stars, could generate significant buzz among the filmmaker's target audience of teenagers and young adults.
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3) Digital platforms and social media are becoming more important in driving sales, allowing consumers to covet and purchase items immediately rather than months later. This will force fast fashion brands to adapt.
Task 3
The document discusses distributing a psychological thriller film produced by the author. It considers several potential media institutions for distribution, including the BFI due to the film's distinctive style and focus on an emerging female filmmaker. The target audience is identified as 15-30 year olds in the UK and worldwide. Self-distribution is discussed but deemed very time-consuming compared to using a company like Metrodome Film Distribution, which focuses on British cinema and urban characters.
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Media Evaluation 3
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The Social TV Conference is returning in 2014 after a successful inaugural event in 2013. The 2014 conference will be held at BAFTA in London and will feature over 12 speakers from brands, social media platforms, and companies showcasing innovations in social TV. Attendees can expect insights into the evolving field of social TV and opportunities to engage in panels and Q&A. The conference is a key event for anyone working in social media, television broadcasting, and advertising.
How are film trailers advertised
The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
Evaluation Question 3
Newline Cinema and other major studios would not be suitable distributors for the psychological thriller film because they primarily distribute different genres like comedies and action films. Independent distributors like Newmarket Films or Kaleidoscope Film Distribution that specialize in drama and thriller genres would be better options as they have experience distributing similar films. Major studios like Paramount Pictures and Universal Pictures that have distributed well-known psychological thrillers could also potentially distribute the film.
Institutions eval
Warner Bros. would be a good media company to distribute a film because they are well-known for producing and distributing popular films in many genres, including action films. As a subsidiary of Time Warner, one of the largest media conglomerates, Warner Bros. could utilize synergies between companies to widely advertise the film through magazines, trailers before related films, and television. They could also distribute the film through various formats like theaters, DVDs, soundtracks, and streaming on Netflix to maximize viewership and profits.
Assignment 39
The distribution company chosen was Warner Bros Entertainment for several reasons:
1) Warner Bros has successfully distributed similar films in this genre, such as the Twilight saga and Interview with the Vampire, showing they can market and exhibit films of this type.
2) As one of the six major conglomerates, Warner Bros can invest significant money into marketing and publicity for the film, increasing the chances of profit.
3) Warner Bros releases and exhibits films in UK cinemas, including local cinemas, allowing local audiences to see the film and relate to the British story.
Terry Stevens Dogwoof Restrepo
Terry Stevens is the Head of Home Entertainment at Dogwoof, a UK-based documentary film distributor. Some of the films they have distributed include The Age of Stupid, Burma VJ, and The Interrupters. Dogwoof specializes in developing partnerships with organizations like Christian Aid and Oxfam. They handle distribution of films across theatrical, home entertainment, and television windows. One of their goals is to experiment with new technology to find audiences. Dogwoof acquired UK distribution rights to the film Restrepo in 2010 after seeing it at Cannes. Restrepo documents a US platoon deployed to Afghanistan's Korengal Valley over 15 months and was heralded as one of the best war
Distribution BDR
Distribution involves making a product available to an audience through direct marketing techniques like posters, billboards, and TV ads. Major film distributors like Walt Disney Studios and Pathe distribute blockbuster films globally. 20th Century Fox would likely be interested in a teen comedy-drama about a bullied girl standing up to her bullies, as it relates to their film Diary of a Wimpy Kid. The film appeals widely since bullying is a universal theme. Self-distributing or submitting to film festivals are options to find a distributor for the film.
Media task 3
The document discusses film distribution and identifies suitable distributors for the horror film "Split". It explains that film distribution involves determining a marketing strategy to make a movie available to audiences, often through a professional distributor. For the low-budget "Split", suitable distributors mentioned are Buena Vista International UK, which releases low-budget titles in the UK, and Hammer Film Productions, which specializes in British horror films. Self-distribution is also discussed, such as through a company that screens films and releases DVDs.
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Saatchi & Saatchi is a global advertising agency network founded in London in 1970 with over 140 offices worldwide and 6,500 staff. It was acquired by Publicis Groupe in 2000 and was previously listed on the London Stock Exchange. One document discusses a T-Mobile dance advert filmed in a train station to show how their network keeps people connected, while another analyzes a humorous T-Mobile parking ticket advert filmed in real English locations.
New Line Cinema
New Line Cinema is a film production and distribution company that became a unit of Warner Bros. Entertainment in 2008. Since then, New Line Cinema has seen great success by distributing several highly profitable film franchises such as The Lord of the Rings trilogy, The Hobbit trilogy, and The Conjuring films. Their 2016 release slate included sequels like The Conjuring 2 as well as comedies and dramas, showing their range. The document discusses why New Line Cinema would be a good choice to distribute the author's political thriller film due to their global distribution reach and experience distributing a variety of successful films.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Evaluation question 3
The document discusses the distribution and production companies used for a low budget thriller film. For distribution, the filmmakers created their own company called THOR Distribution due to copyright issues and the low budget. For production, they used Candi Studios, a smaller independent company funded by the city, as they were pleased to collaborate on the low budget film. These two companies were best suited for the low budget thriller. The film was given a cinematic release at The Screen in Angel, Islington and will have a 250 DVD release alongside an internet release on Vimeo.
TGIF - October, 31 2014 - Don’t be afraid... it's Friday!
Thank God It’s Friday ! This week: Street Harassment, Halloween, Sprite, McDonalds, M&Ms, HP, and The Avener - Fate Out Lines
What Kind of Media Institution might Distribute my Media?
20th Century Fox would be an ideal distributor for the filmmaker's movie. As a major studio, 20th Century Fox has the resources to both produce and distribute the film worldwide without additional costs. The company has a history of distributing successful romantic and drama films in similar genres to the filmmaker's movie. 20th Century Fox also owns television networks that could promote the film. Their proven social media marketing strategies, like those used for The Fault in Our Stars, could generate significant buzz among the filmmaker's target audience of teenagers and young adults.
GQStyle_Voice_GD
1) The fashion industry is facing disruption from within as major brands like Tom Ford and Christopher Bailey move to a model of "see now, buy now", making collections immediately available rather than six months later.
2) Traditionally, fashion shows were intended for industry insiders, but are now becoming bigger publicity events using celebrities and online streaming.
3) Digital platforms and social media are becoming more important in driving sales, allowing consumers to covet and purchase items immediately rather than months later. This will force fast fashion brands to adapt.
Task 3
The document discusses distributing a psychological thriller film produced by the author. It considers several potential media institutions for distribution, including the BFI due to the film's distinctive style and focus on an emerging female filmmaker. The target audience is identified as 15-30 year olds in the UK and worldwide. Self-distribution is discussed but deemed very time-consuming compared to using a company like Metrodome Film Distribution, which focuses on British cinema and urban characters.
Pr6
Disney is advertising their upcoming live-action film Cinderella through various methods. Social media like Facebook and Twitter are effective ways to advertise for free by generating conversations and trends. Billboards with posters of the film scattered around busy roads is another effective method to get people interested in the film. YouTube is also a popular platform for advertising, as Disney can target specific audiences and have ads play before related videos. Disney also has the advantage of advertising on their own TV channels, which reach a large audience.
Media Evaluation 3
Distribution involves making products available to audiences through direct marketing techniques like posters, billboards, and TV ads. Major film distributors include Walt Disney Studios and Pathe. Walt Disney has distributed several films that grossed over $1 billion worldwide, including Avengers and various Marvel films. Pathe has distributed successful films like Slumdog Millionaire.
The document proposes a teen comedy-drama about a bullied girl standing up to her bullies. It argues that 20th Century Fox may be interested since it distributed Diary of a Wimpy Kid, which had a similar bullying theme. Bullying can relate to wide audiences. The film could self-distribute to retain full profits, or be submitted to festivals for
Inspirational 1920s in the editorial for ROUGH Italy Magazine
The document provides inspiration and trends for the Spring/Summer 2015 fashion editorial of a rough Italy magazine. It lists trendsetters from the past like Rene Lacoste and movie stars like Rudolph Valentino. It also provides mood boards and locations in Italy as well as keywords around heritage, tradition, and gentlemen from the 1920s to 2014 for the editorial's storyboard. Model casting will be done through the I Love Models Management agency.
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TGIF - October, 31 2014 - Don’t be afraid... it's Friday!
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What Kind of Media Institution might Distribute my Media?
What Kind of Media Institution might Distribute my Media?
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The document outlines shots planned for a film scene set in a woodland car park at night. It describes establishing shots of the surrounding area to set a mysterious tone. A shot from far away will show the car park lights in contrast to the dark woods. Mid shots will show a Range Rover pulling up and another hybrid car hiding in the woods, indicating someone is following the woman. She will be dressed nicely, identifying her as upper class. A shot of a mysterious Korean man smoking is also described. The woman's ringing iPhone will be a plot point so it needs to be seen, though they will use a case to make it look less like an iPhone.
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Evaluation q.3
Warner Bros would be the best company to globally distribute the thriller film because:
1) As a global company, Warner Bros could distribute the film worldwide, allowing international audiences to engage with the worldwide plot of a viral threat.
2) Warner Bros has experience and knowledge distributing successful thrillers, increasing the chances of creating a legitimate thriller.
3) As a subsidiary of Time Warner conglomerate, the film could later be broadcast on TV and released on DVD/Blu-ray, expanding its audience reach.
4) Private investment from Time Warner means a big budget for high production/distribution quality, allowing use of professional cameras and casting well-known actors.
Evaluation Activity 3
The document discusses distribution options for an independent UK thriller film. It states that a distributor's role is to market and circulate films in theaters and home video. For an independent short film, distributors like Dazzle, Futureshorts, and Shorts International could represent the film at festivals in hopes of selling it to television or other outlets. The document determines that UK independent distributors like IVT, Film4, and BBC would be best suited to distribute an independent British thriller, rather than large Hollywood studios, due to the film's smaller budget and unknown cast.
Media Distributor Evaluation 3
The document discusses the roles of distributors and production companies in the film industry. It notes that distributors control the marketing and circulation of movies in theaters and home video formats. They promote films to target audiences to maximize profits. The document suggests that an independent UK thriller film would be best distributed by UK independent distributors like IVT, Film4, or BBC. A production company assists with budgeting, casting, and scripting and is responsible for any issues during filming.
Evaulation question 2
Mosaic Films would produce the documentary and Journeyman Productions would distribute it. Marketing would include a social media presence 6 months before release, teaser posters 5 months before, and full posters 4 months before. Clips and trailers would be released 3 months before. A radio ad would air 3 weeks before alongside synergy marketing of the soundtrack. The film would screen at independent cinemas in London as part of short film festivals to reach the target audience. Online platforms would also be used to maximize exposure. The marketing strategy follows the AIDA model of raising awareness early and building interest, desire, and action over time. While some elements like radio ads may not be practical, the plan shows an understanding of effectively promoting an independent
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor for their documentary experience and platforms for wide distribution. Professionally, funding would be sought from organizations like NESTA, and more planning and production time would allow for improved securing of locations and music. Distribution would involve an extensive marketing campaign utilizing various online and offline platforms. Exhibition would include screenings at independent cinemas and film festivals in London as well as online platforms for broader reach. The 6 month process would follow the AIDA model moving from initial awareness activities to driving interest, desire, and ultimately action among audiences.
Where would our campaign be placed in the market?
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
DRAFT Q3
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Distribution
The document discusses the role and responsibilities of a film distributor in identifying large audiences and marketing films. It recommends partnering with 20th Century Fox or Warner Brothers as distributors for the film "Infiltrator" due to their success in distributing similar conspiracy and British films worldwide. Some marketing strategies mentioned include film festival screenings, talk show interviews, social media promotion, trailers in theaters and on other media. While self-distribution allows more control, it is determined that using an experienced distributor would better maximize resources and audience reach.
Where would our campaign be placed in the market?
The document discusses the marketing plan for a documentary film called "Backstage". It would be distributed by Journeyman Pictures and produced by Mosaic Films. The primary target audience is 18-25 year olds, who would be reached through social media marketing. A secondary audience of older, more sophisticated viewers would see advertisements in creative magazines. The film would be screened at the Phoenix Cinema and film festivals. The marketing strategy aims to create awareness, interest, desire, and action amongst audiences.
Vertigo
Vertigo is a UK-based independent film company founded in 2002 that aims to produce commercially successful films across a wide range of genres on small budgets. Some of their most popular films include Streetdance 3D, The Football Factory, and Monsters. While most of their films are British productions starring English actors, some like Spring Breakers feature American casts. Though independent, Vertigo is relatively large in size and distributes their films internationally as well as producing them. They target mass audiences by appealing to different genres and aim to identify and promote new talent.
Question 3
The document discusses potential media institutions that could distribute an independent film product. It suggests that small independent production companies like Cinema City or Warp Film would be suitable options as they focus on low-budget, creative European and British films. Cinema City and Warp Film both appeal to target audiences through social media platforms like Facebook and Twitter. They could help advertise the film and make it recognizable to younger audiences who frequently use social networking sites. As an example, the document notes that the film "Animal Kingdom" was successfully distributed by Cinema City using similar advertising strategies.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
UK Film Distribution For Our Film
Slide share of what the UK film distribution industry is, how it works and what company I would ideally have to distribute my AS media film.
Question 3
The document discusses potential media institutions that could distribute a low-budget thriller film called "The Unseeable" aimed at a young audience demographic. It considers both mainstream cinema chains like Odeon and independent cinemas like Cinema City. Cinema City is identified as a potential option given its willingness to showcase independent, small productions and its educational initiatives for young filmmakers. Digital distribution platforms like Netflix and YouTube that could reach a wide audience are also mentioned. A UK-based film company like the British Film Institute that supports new filmmakers might be suited to package the film.
Presentation for film evaluation
Optimum Releasing/Studio Canal UK would be the most suitable distributor for our low-budget, independent UK film. As a company focused on UK productions and known for distributing similar independent films, they have the right scale and reputation to distribute our film to 25-50 cinemas nationwide. We will target audiences aged 16-24 in the UK through social media marketing like Facebook competitions and YouTube videos, as our small-town thriller would likely not appeal to a global audience given its local setting and characters.
Film Distribution Media AS 2013
An independent UK film distribution company like Dogwoof would be best suited to distribute our new psychological thriller film called "The Obsession". As a low-budget British film that focuses on gritty urban scenes and doesn't include Hollywood-style stereotypes of the UK, it would appeal more to an independent distributor and UK audiences rather than a major company. Releasing it around Halloween and promoting it through social media could help it find an audience. While self-distribution would retain full control, the legal and sales expertise of a distributor would help maximize profits.
Task 3 evaluation
A distributor represents and advertises films globally to sell them to television networks, airlines, and other companies seeking short films. The filmmakers' product would mostly appeal to UK audiences as the reporter introduces the story in English. Small British film distributors use their websites, social media, downloads, and recommendations to share films. Scream Productions would be interested as the film is a thriller genre. The filmmakers considered Rogue Pictures and 20th Century Fox but chose lower-budget TME Productions due to their experience with similar films. National lottery funding was sought as it supports lower budget films. A low budget film has little studio funding, inexperienced filmmakers, difficulties marketing, and lack of resources.
Task 3 evaluation
A distributor represents and advertises films globally to sell them to television networks, airlines, and other companies seeking short films. The film will mostly appeal to UK audiences as the reporter introduces the story in English. Small British film distributors use their company websites, social media, downloads, and recommendations to distribute lower budget films. Scream Productions would be interested in the film as they produce thrillers and horror films. TME Productions was ultimately chosen over Rogue Pictures or 20th Century Fox for their experience with lower budget films and lower costs. The filmmakers wanted the film to be funded by the national lottery which supports lower budget films. A low budget film has little funding from major studios and disadvantages include difficulty advertising and lack
Evaluation question 3
Warner Brothers would be an ideal company to distribute the film "anonymous" due to their successful track record distributing thriller and action films. They are one of the major film studios in Hollywood and produce and distribute around 18-24 films per year. The film would be marketed using both traditional (posters, billboards) and viral digital strategies (social media, online forums). The marketing campaign would begin with reveal trailers released 7 months before the film's cinema release to generate buzz online. The film would be first released in cinemas, then on DVD 4 months later, and finally made available on streaming platforms like Netflix and demand services provided by cable companies. Additional content like merchandise, soundtrack, and behind-the-scenes
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Distribution of W1th-H3ld
- 2. OUR TARGET AUDIENCE . We all agreed that our model viewer would be around the age of 15-16+, this is because younger viewers may not be able to make links between our main theme surrounding the mobile phone and how it links to Katie’s death. . It also is a high concept idea which will appeal more to teenagers and young adults to go and what it.
- 3. WHO IS MOST LIKELY TO DISTRIBUTE W1TH-H3LD? . Small independent labels such as vertigo are most likely to distribute our thriller. . Vertigo have had many previous successes in making low budget movies, and helping them to gross a large profit.
- 4. VERTIGO’S SUCCESSES Vertigos produced the film ‘Monsters’-directed by Gareth Edwards , that was released back in 2010 , with a budget of approximately £250,000. . Monsters turned out to be a massive success, grossing over £4,000,000. Vertigos Successes
- 6. WHY WOULD VERTIGO DISTRIBUTE OUR THRILLER? . Vertigo are a much smaller label then the global institutions such as Warner Bros’, who produced The Dark Knight Rises with a budget of around £250,000,000 and are unlikely to distribute our thriller as it has no budget/special effects. .Our thriller is filmed in Britain, and therefore a British based audience would easily relate to it. . Our thriller does not have any world renowned actors or a famous director, that would be needed if a larger organisation like Warner Bros’ were to distribute it.
- 7. ADVERTISING . We do not have a massive amount to spend on advertising, and as a result we may would have to put up fliers and posters in appropriate locations in order to promote our thriller cheaply. . With our thriller I feel it would be intelligent to create a mobile app, as it is based around a phone and this could allow the audience to feel more involved with the promotion of the film.