Innovation-Passion-final pdf copy
•
0 likes•167 views
This document discusses fostering innovation through ideation and collaboration. It describes how Atlantis and Cartoon Network partnered in an innovative way by bringing Cartoon Network characters and branding to the Atlantis resort in the Bahamas. This unique partnership provided benefits to both brands by integrating them organically and giving consumers an immersive experience that improved perceptions of both brands. The key aspects that fostered innovation included having clear goals, incorporating consumer insights, diverse team perspectives, strong communication, and breaking down barriers.
Report
Share
Report
Share
Download to read offline
Recommended
NESTA Take12 Uk Deck
The preseantion I took the indepedent film producers/ distributors through at http://www.nesta.org.uk/areas_of_work/creative_industries/film/take_12
Why To Choose Billboard Advertising?
Billboard advertising provides an affordable advertising option that can reach a large audience. It costs significantly less than other forms of advertising like TV, newspaper, and radio. Billboards allow messages to reach consumers without interrupting them and can target specific markets. Viewership of billboards on major highways may exceed that of major televised events. Billboard campaigns help increase product awareness and knowledge, which can boost sales and profits through effective message repetition to millions of people.
Effective Advertising Makes People Remember Your Name
TBI-Media offers amazing outdoor advertising solutions. The strategic placements and appealing ads help to get wide exposure to the brand. The company is especially known for designing billboards and lamp- post signs. Attractive billboards catch the driver’s attention and create a memorable impression on them very quickly. Attractive billboards catch the driver’s attention and create a memorable impression on them very quickly.
Educational Leadership: Creating the Conditions for Passion and Innovation
Presentation for the 2013 Reform Symposium #RSCON4. Focusing on discussions about creating the time and conditions within the school day to help teachers/staff to learn and explore hunches, curiosities. Session info http://bit.ly/1fcvUAQ
INNOVATIONS IN MARKETING
The document discusses principles of marketing and innovation. It defines innovation as exploiting new ideas to create new products, processes or services. Key aspects of innovation discussed include creating an innovative culture within an organization, having the proper organizational structure for innovation management, and the role of marketers in driving innovation. The innovation process involves collaborating, strategizing, selecting, evaluating ideas. Managing the innovation process requires making innovations available to customers, collecting feedback, addressing deficiencies, and documenting the process. Open innovation is also discussed as engaging external partners and customers in the innovation process.
The World of Advertisements
This document discusses advertisements and different creative approaches used in ads. It provides examples of print, broadcast and interactive ads from brands like Oreo, Coca-Cola, Kia Motors and Vodafone. The document notes that while creativity was previously prioritized, most brands now use more conventional methods. It also highlights how some Indian brands have found success through product placements, humor, social messages and storytelling in their ads.
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
This presentation was given at ISPO's "Open Innovation Wiesn" event in Munich, on September 22nd 2014. The presentation is in English, the talk was given in Englissh too but the title was in German, in front of German innovation and marketing managers. The title means "Crowdsourcing In The FMCG Sector - Development And Overview," elmphasizing that the presentation was not only about the sports sector, but about fast-moving consumer goods to inspire ISPO's attendees.
New concepts in Dutch hospitality industry
The document discusses concepts related to blue ocean strategy and its application in different industries. It provides examples of how Zara and low-cost carriers like Ryanair have achieved success through blue ocean approaches. It then discusses potential blue ocean opportunities in the meetings and events industry by moving away from traditional models and leveraging new technologies and social media.
Recommended
NESTA Take12 Uk Deck
The preseantion I took the indepedent film producers/ distributors through at http://www.nesta.org.uk/areas_of_work/creative_industries/film/take_12
Why To Choose Billboard Advertising?
Billboard advertising provides an affordable advertising option that can reach a large audience. It costs significantly less than other forms of advertising like TV, newspaper, and radio. Billboards allow messages to reach consumers without interrupting them and can target specific markets. Viewership of billboards on major highways may exceed that of major televised events. Billboard campaigns help increase product awareness and knowledge, which can boost sales and profits through effective message repetition to millions of people.
Effective Advertising Makes People Remember Your Name
TBI-Media offers amazing outdoor advertising solutions. The strategic placements and appealing ads help to get wide exposure to the brand. The company is especially known for designing billboards and lamp- post signs. Attractive billboards catch the driver’s attention and create a memorable impression on them very quickly. Attractive billboards catch the driver’s attention and create a memorable impression on them very quickly.
Educational Leadership: Creating the Conditions for Passion and Innovation
Presentation for the 2013 Reform Symposium #RSCON4. Focusing on discussions about creating the time and conditions within the school day to help teachers/staff to learn and explore hunches, curiosities. Session info http://bit.ly/1fcvUAQ
INNOVATIONS IN MARKETING
The document discusses principles of marketing and innovation. It defines innovation as exploiting new ideas to create new products, processes or services. Key aspects of innovation discussed include creating an innovative culture within an organization, having the proper organizational structure for innovation management, and the role of marketers in driving innovation. The innovation process involves collaborating, strategizing, selecting, evaluating ideas. Managing the innovation process requires making innovations available to customers, collecting feedback, addressing deficiencies, and documenting the process. Open innovation is also discussed as engaging external partners and customers in the innovation process.
The World of Advertisements
This document discusses advertisements and different creative approaches used in ads. It provides examples of print, broadcast and interactive ads from brands like Oreo, Coca-Cola, Kia Motors and Vodafone. The document notes that while creativity was previously prioritized, most brands now use more conventional methods. It also highlights how some Indian brands have found success through product placements, humor, social messages and storytelling in their ads.
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
This presentation was given at ISPO's "Open Innovation Wiesn" event in Munich, on September 22nd 2014. The presentation is in English, the talk was given in Englissh too but the title was in German, in front of German innovation and marketing managers. The title means "Crowdsourcing In The FMCG Sector - Development And Overview," elmphasizing that the presentation was not only about the sports sector, but about fast-moving consumer goods to inspire ISPO's attendees.
New concepts in Dutch hospitality industry
The document discusses concepts related to blue ocean strategy and its application in different industries. It provides examples of how Zara and low-cost carriers like Ryanair have achieved success through blue ocean approaches. It then discusses potential blue ocean opportunities in the meetings and events industry by moving away from traditional models and leveraging new technologies and social media.
Truth & Top-of-Mind
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Territory technology
Territory is a branding agency that creates powerful brands. It believes brands should have a unique identity that communicates effectively to audiences. Territory uses a rational methodology and experience to build distinctive brands. It helps clients understand audiences, define brand promises, and create experiences through branding, marketing, and design that evoke emotional responses. Territory has worked with clients across various industries to develop branding strategies and identity systems.
Territory 360 degree
Territory is a branding agency that creates powerful brands. It believes brands should have a unique fabric that communicates effectively to audiences. Territory uses a rational methodology and experience to build brands. It helps clients understand audiences, define brand promises, and create experiences through branding, strategy, identity design, and marketing tools. The document provides examples of Territory's work for clients such as Dubai Design District, Qatar Luxury Group, and Kahina beauty products.
Cannes Lions 2016 Takeaways & Thought Leadership
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Opening Smart work centre Tilburg
The document discusses the transformation to a sharing economy driven by connectivity, sustainability, and reciprocity. It highlights examples like coworking spaces, crowdsourcing, and collaborative consumption that connect producers, government, and consumers in new ways. A specific example discussed is Seats2Meet, an online platform for finding and booking meeting spaces that aims to facilitate human transformation and collaboration as economic value.
Innovation Gene 2015
The document discusses how to foster an innovation culture within an organization. It outlines several key steps: exploring new technologies and ideas, cultivating intrinsic motivation among employees through mastery, autonomy and purpose, shaping organizational dynamics around collaboration, and establishing shared values. The goal is to transition the organization from an industrial to knowledge economy model and continuously nurture the innovation process from inception through exploration.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
An Introduction to Channel Strategy
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Mtl Folder Light
The document provides an overview of a multidisciplinary consulting firm that offers services in visual communication, marketing, sales strategy, and advertising. The firm aims to provide innovative solutions for clients by combining expertise in these areas. It has experience across various industries and has worked with many well-known brands. The firm is able to take on both complete projects and project management roles to meet client needs.
Mtl folder light
The document provides an overview of a multidisciplinary consulting firm that offers services related to branding, marketing, sales, and communications. The firm has expertise across various industries and sectors. It has experience developing projects internationally and working with well-known clients. The firm aims to provide innovative yet realistic solutions through a deep understanding of brands.
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015
Consumers have moved from leaning back, receiving brand messages, to leaning forward, actively engaging with them.
Always-on and connected consumers want to create, curate & share their ‘experiences’
Welcome to Generation C.
The power of co-creation | Video for charities | Conference | 25 April 2019
Joe Wade, filmmaker, TV writer, producer and CEO, Don't Panic London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Experience Based Business Development: ook iets voor u?
This document discusses experience-based business development and the experience economy. It defines the experience economy as one where customers are willing to pay for experiences and memorable events rather than just products. It provides examples of companies that have incorporated experiences successfully, such as theme parks, tourist attractions, branding initiatives, and retail environments. The document also outlines six design principles for creating experiences, which include having a theme, harmonizing impressions, removing negative cues, creating memories, engaging all the senses, and achieving a natural overall feel.
New presentation 1
This document provides a summary of the experience and work of Kavita Shaw, Director of Guruji International. It outlines her 19 years of experience in advertising and digital media for various clients in industries like FMCG, real estate, education, and tourism. It highlights some of her award-winning campaigns and provides examples of television commercials, print ads, brochures, and other creative works she has produced for clients like VLCC, Delhi Police, Pearl City, Hindustan Zinc, and Air France. The document emphasizes her client-focused and cost-effective strategic solutions.
Unitycreds
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
Brand experience and marketing trends from Cannes Lions 2014
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Overture 2.0 - Connect the Dots of the Premium Economy
The document discusses opportunities for premium brands in a changing global economy. Rapid technological changes are disrupting industries and enabling new business models like platforming, which allows greater access to previously expensive goods and services. Brands must understand cultural trends at a micro level and leverage tools like blockchain to build trust and directly connect with consumers. To succeed, brands should create premium experiences and journeys that appeal to basic human needs through inspiring, thoughtful products and interactions. The future requires thinking beyond current models to the opportunities of a trust-based sharing economy.
Kite Digital Publishing 'A New Generation of Media' Product Launch
Kite is the world's first business to create media powered by companies and controlled by the people.
In search of the compelling and consistent message paul stein - world jewis...
The document discusses how World Jewish Relief, a medium-sized faith-based charity, is building a fully integrated communications strategy to improve its messaging and increase awareness. It notes the charity's inconsistent messaging in the past, and its CEO's goal to win over hearts and minds, not just wallets, by conveying what the charity stands for through its Jewish values. The charity is working with an agency to develop a strategy focused on brutal simplicity of thought, conveying a simple, universally relevant truth about the brand and a catalyst for belief and action. The strategy aims to better segment the charity's database and focus messaging on key targets through an integrated, multi-channel approach.
More Related Content
Similar to Innovation-Passion-final pdf copy
Truth & Top-of-Mind
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Territory technology
Territory is a branding agency that creates powerful brands. It believes brands should have a unique identity that communicates effectively to audiences. Territory uses a rational methodology and experience to build distinctive brands. It helps clients understand audiences, define brand promises, and create experiences through branding, marketing, and design that evoke emotional responses. Territory has worked with clients across various industries to develop branding strategies and identity systems.
Territory 360 degree
Territory is a branding agency that creates powerful brands. It believes brands should have a unique fabric that communicates effectively to audiences. Territory uses a rational methodology and experience to build brands. It helps clients understand audiences, define brand promises, and create experiences through branding, strategy, identity design, and marketing tools. The document provides examples of Territory's work for clients such as Dubai Design District, Qatar Luxury Group, and Kahina beauty products.
Cannes Lions 2016 Takeaways & Thought Leadership
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
Opening Smart work centre Tilburg
The document discusses the transformation to a sharing economy driven by connectivity, sustainability, and reciprocity. It highlights examples like coworking spaces, crowdsourcing, and collaborative consumption that connect producers, government, and consumers in new ways. A specific example discussed is Seats2Meet, an online platform for finding and booking meeting spaces that aims to facilitate human transformation and collaboration as economic value.
Innovation Gene 2015
The document discusses how to foster an innovation culture within an organization. It outlines several key steps: exploring new technologies and ideas, cultivating intrinsic motivation among employees through mastery, autonomy and purpose, shaping organizational dynamics around collaboration, and establishing shared values. The goal is to transition the organization from an industrial to knowledge economy model and continuously nurture the innovation process from inception through exploration.
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19
We anticipate what the live events landscape will look like post Covid-19 and assess how brands can ensure that they’re best prepared to attract and engage their audiences.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
An Introduction to Channel Strategy
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Mtl Folder Light
The document provides an overview of a multidisciplinary consulting firm that offers services in visual communication, marketing, sales strategy, and advertising. The firm aims to provide innovative solutions for clients by combining expertise in these areas. It has experience across various industries and has worked with many well-known brands. The firm is able to take on both complete projects and project management roles to meet client needs.
Mtl folder light
The document provides an overview of a multidisciplinary consulting firm that offers services related to branding, marketing, sales, and communications. The firm has expertise across various industries and sectors. It has experience developing projects internationally and working with well-known clients. The firm aims to provide innovative yet realistic solutions through a deep understanding of brands.
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015
Consumers have moved from leaning back, receiving brand messages, to leaning forward, actively engaging with them.
Always-on and connected consumers want to create, curate & share their ‘experiences’
Welcome to Generation C.
The power of co-creation | Video for charities | Conference | 25 April 2019
Joe Wade, filmmaker, TV writer, producer and CEO, Don't Panic London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Experience Based Business Development: ook iets voor u?
This document discusses experience-based business development and the experience economy. It defines the experience economy as one where customers are willing to pay for experiences and memorable events rather than just products. It provides examples of companies that have incorporated experiences successfully, such as theme parks, tourist attractions, branding initiatives, and retail environments. The document also outlines six design principles for creating experiences, which include having a theme, harmonizing impressions, removing negative cues, creating memories, engaging all the senses, and achieving a natural overall feel.
New presentation 1
This document provides a summary of the experience and work of Kavita Shaw, Director of Guruji International. It outlines her 19 years of experience in advertising and digital media for various clients in industries like FMCG, real estate, education, and tourism. It highlights some of her award-winning campaigns and provides examples of television commercials, print ads, brochures, and other creative works she has produced for clients like VLCC, Delhi Police, Pearl City, Hindustan Zinc, and Air France. The document emphasizes her client-focused and cost-effective strategic solutions.
Unitycreds
Unity is a PR agency that differentiates itself through its use of social psychology, strategic thinking, design and communications skills. It works with a range of clients and has won numerous awards for its work. Unity believes that engaging people emotionally as well as rationally is key to building real brand relationships. It provides media relations, consumer research, web services and experiential marketing to help clients achieve their goals.
Brand experience and marketing trends from Cannes Lions 2014
From gold lamé to vin rosé, Cannes is a special place indeed.
It’s home to the world’s largest and most revered awards festival for the best creative work in Film, Creative Effectiveness, and more.
The week’s content includes seminars, forums and workshops presented by creative leadership from around the world — both from inside and outside the marketing industry.
We learned of brand experience examples such as the Google Creative Sandbox and the Ipsos Ladies Lounge provided insight and inspiration in a relaxed environment.
Oh — and of course — there was legendary partying in true industry style.
Overture 2.0 - Connect the Dots of the Premium Economy
The document discusses opportunities for premium brands in a changing global economy. Rapid technological changes are disrupting industries and enabling new business models like platforming, which allows greater access to previously expensive goods and services. Brands must understand cultural trends at a micro level and leverage tools like blockchain to build trust and directly connect with consumers. To succeed, brands should create premium experiences and journeys that appeal to basic human needs through inspiring, thoughtful products and interactions. The future requires thinking beyond current models to the opportunities of a trust-based sharing economy.
Kite Digital Publishing 'A New Generation of Media' Product Launch
Kite is the world's first business to create media powered by companies and controlled by the people.
In search of the compelling and consistent message paul stein - world jewis...
The document discusses how World Jewish Relief, a medium-sized faith-based charity, is building a fully integrated communications strategy to improve its messaging and increase awareness. It notes the charity's inconsistent messaging in the past, and its CEO's goal to win over hearts and minds, not just wallets, by conveying what the charity stands for through its Jewish values. The charity is working with an agency to develop a strategy focused on brutal simplicity of thought, conveying a simple, universally relevant truth about the brand and a catalyst for belief and action. The strategy aims to better segment the charity's database and focus messaging on key targets through an integrated, multi-channel approach.
Similar to Innovation-Passion-final pdf copy (20)
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19
Seen Presents. Get Ready to Reconnect : Live Experience Post Covid-19
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONG
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015
INSIGHTS & CONTENT INNOVATION - THINK TANK FEB 2015
The power of co-creation | Video for charities | Conference | 25 April 2019
The power of co-creation | Video for charities | Conference | 25 April 2019
Experience Based Business Development: ook iets voor u?
Experience Based Business Development: ook iets voor u?
Brand experience and marketing trends from Cannes Lions 2014
Brand experience and marketing trends from Cannes Lions 2014
Overture 2.0 - Connect the Dots of the Premium Economy
Overture 2.0 - Connect the Dots of the Premium Economy
Kite Digital Publishing 'A New Generation of Media' Product Launch
Kite Digital Publishing 'A New Generation of Media' Product Launch
In search of the compelling and consistent message paul stein - world jewis...
In search of the compelling and consistent message paul stein - world jewis...
Innovation-Passion-final pdf copy
- 1. INNOVATION IDEATION COLLABORATION Fostering a creative environment.
- 2. WHO AM I? INNOVATION & BREAK THROUGH IDEAS HOW DO WE GET THERE? A STORY OF INNOVATION ATLANTIS & CARTOON NETWORK THINGS TO REMEMBER
- 4. THE PATH TO INNOVATION
- 8. A DIVERSE TEAM = DIVERSE THINKING
- 11. ATLANTIS & CARTOON NETWORK Breaking Paradigms l Road to Innovation
- 14. INNOVATION THE PROBLEM AT HAND
- 15. INNOVATION THE BIG IDEA
- 16. AGENCY WEEK + SUMMER SAMPLING BEEP PROMOTIONS
- 19. RESORT BRANDING OBSTACLE COURSE KIDS CLUB PROGRAMS COSTUME CHARACTER PARADE RETAIL CLIENT HOSPITALITY PROGRAM SCREENINGS CONCERT
- 21. THE BAHAMAS?!
- 22. ATLANTIS
- 23. UNIQUE AGREEMENT
- 24. BRINGING THE IDEA TO LIFE
- 25. Unique Guest Experience Exposure on CN (& Boomerang) - TV, Social Media, Digital One-of-a-kind Offering Positive Brand Association Organic Integration CN On-Air Sample Content Immersive Brand Experience Positive Brand Association Retail & Sponsorship Activations Exposure in Atlantis Media Campaign BOTH PARTNERS WIN
- 26. SYNERGY STRONG FOCUS ON CONSUMERS + THEIR EXPERIENCE INTEGRATE BRANDS ORGANICALLY LEAN-IN FACTOR: BOTH GIVE MORE EVOLVE TOGETHER COMPANY CULTURES / VALUES ALIGN
- 28. SURPRISE BENEFIT Parents think more positively of BOTH brands Aspiration with Parents and Kids - 78% of respondents who rated their overall Cartoon Network @ Atlantis experience considered it Good to Very Good. - 19% of Children's perception of CN changed for the better; 18% of Parents' perception of CN changed for the better - Nearly one-quarter said the event increased their likelihood of watching Cartoon Network - 10% of guests book because of CN@Atlantis experience
- 29. KIDS & FAMILIES WIN
- 31. BREAKDOWN THE BARRIERS CLEAR GOALS CONSUMER INSIGHTS DIVERSE TEAM & THINKING MAKE IT SAFE STRONG COMMUNICATION
- 32. THANK YOU