NED's young talents build mega solar farm. The article discusses a new mega solar farm project built by young talents at NED. It aims to promote solar energy and convince readers of its benefits, such as providing cheaper, cleaner energy. It also highlights the importance of workforce diversity, as the farm is run by a local staff under age 35. The project helps Thailand transition to renewable energy and provides economic and environmental benefits.

1. NED’s young talents build
mega solar farm
Nabduan
Rossukon
D.
P.
5013144 (476)
5217450

2. Module 1

3. PAIBOC
- Analyze the article
- Analyze business communication
problems
- Acronym of questions

4. P : Purpose
A : Audience
- To promote Solar
Farm
- To convince readers to
use Solar Energy
- To inform the
important of
workforce diversity
-
General Public
Energy Consumers
Energy Supplier
Energy Producers
Environmental
Organization
- Thai Government
- Thailand

5. I : Information B : Benefit
- The Solar Farm project - Energy Consumers
- Workforce diversity
- Energy Supplier
- New innovation
- Environmental
Organization
- Thai Government
- Thailand

6. O : Objection C : Context
-
Fossil fuel producers
Fossil fuel retailers
Local people
Consumer goods
Good Economy
- Complete project
sooner
- Cheaper energy cost
- More loan budget
Economic Slowdown
- Complete slower
- Expensive energy cost
- Less loan budget

7. Module 2

8. Adapting Your Message to Your
Audience
knowledge
- Require knowledge to run
Empathy
- Save the world (global
the business and operation warming)
- People must participate
- People in Thailand will
and share information or
get safer and cleaner
knowledge
energy
- People outside
- Can help to save the
organization also get some energy to the next
knowledge from this project
generation

9. Demographic Value and
Age :
belief
- the company is run by
local staff under the age
of 35
- Every Thai citizens will
get the benefit in all age ,
income, education and
gender
- Different people has
different value and belief.
- Some might agree with
this project but some are
not so the company
should do the research in
order to understand there
thinking

10. Module 3

11. Communicating Across Cultures
knowledge
knowledge
- Require knowledge to
- Require knowledge to
run the business and
operation
- People must participate
and share information or
knowledge
- People outside
organization also get
some knowledge from
this project
run the business and
operation
- People must participate
and share information or
knowledge
- People outside
organization also get
some knowledge from
this project

12. Gender
Social class
- Male might be
interested about this
project more than female
-High class people will
have more chance to
know and try this
project because of
high education
Race
-Developing country has
lower chance to learn
- Low class might
about this project
ignore it because it is
-Thailand has lower
resource if compare
with developed country
not directly related to
their life

13. Regional
-Urban area can
receive this news
easier than people
who live in rural
area
Age
-Adult and elder will
interested in this
project more children
and teenager
Physical ability
- Inability people has less opportunity
to know about this message for
example they cant read and
understand

14. Module 4

15. Planning, Writing, Revising
Planning
- analyzing the problem
- defining purposes
- analyzing audience
NED’s solar farm plan
- to solve the problem of
fuel energy shortage
Writing
- formal draft
- List of options
- Putting word on paper
NED’s solar farm plan
- to build the conscious
of saving the world
from pollution
- to finding the new
choices of energy
providing

16. Planning, Writing, Revising
Revising
Revision
- evaluating work
- revise
- adding, substitute
- editing
- deleting, rearrange
- proofreading
NED’s solar farm plan
- Trying to understand
the need of local people

17. Thank You