This document summarizes a presentation on social business and inbound marketing. It discusses how new communication technologies have transformed marketing into a many-to-many model where businesses can engage in conversations with customers. It recommends that businesses become hubs for interactions by creating and sharing valuable content like documents, videos and presentations. It also stresses the importance of listening to customers, being responsive, providing value and building relationships over time through social media marketing.

1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbretSocial BusinessNCET Boot campOctober 8, 2011

2. Social Businesshttp://www.edbatista.com/2011/07/self-monitoring-and-authenticity.htmlCommunicating with friends that are interested in you and your business to continuously improve and grow your business

3. The next 30 minutesParadigm shift in the way we communicatePrinciples of inbound marketingSocial ObjectsExamplesRecommendationsQuestions

4. InboundorOutbound?

7. What is the most credible and effective method of marketing?How well are you leveraging that method?

8. One-to-one

9. One-to-oneOne-to- many

10. Do you still use the internet only as a one-to-one or one-to-many tool in your business?

11. Many-To-ManyClay Shirky, 2009New technologies areradically transformingthe way we communicate

12. People are talkingYou earned everything they say about you

13. What’s new?

14. Speed, reach, and impact of good and bad news about your business

15. How are you responding?

16. Business as usual?

17. Something newAre you waiting for a recipe?

18. EmployeesCustomersSuppliers

20. Is your website a hub of many-to-many interactions?InboundMarketing

21. Relational CapacityRelevant ContentOptimizePromoteConversationCommunity

24. Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each other Social networks form around social objects, not the other way aroundHugh MacLeod

25. Social ObjectsDocumentsVideoAudioPicturesPresentations

26. Social objects are most trusted when they are shared among friends

27. Recommended Reading

28. What most companies thinkWhen we get started, people will show upWell, we gave it a couple months, and no one showed up, so let’s quitFalls & Decker, 2001

29. The RealityIt takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blogFalls & Decker, 2011

30. The FundamentalsListen firstBe responsiveBe honestProvide valueSell lastFalls & Decker 2011

31. RememberSocial media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale valueFalls & Decker, 2011, p. 180

32. Inbound MarketingExamplesSteve HessSurratt LawReno RealtyKim de LanceyPharmacy Development Services

33. Recommendations for businessStrategic opportunityOperational excellenceGive everyone that touches your business something good to sayConvene the conversationBecome a valuable social object factory

34. Recommendations for youParticipate!LearnDon’t quitParadigm shifts create tremendous opportunities for those that make the rules of the new game

35. Questions?

36. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbretbret.simmons@gmail.com(775) 336-9576