This document summarizes a presentation on social business and inbound marketing. It discusses how new communication technologies have transformed marketing into a many-to-many model where businesses can engage in conversations with customers. It recommends that businesses become hubs for interactions by creating and sharing valuable content like documents, videos and presentations. It also stresses the importance of listening to customers, being responsive, providing value and building relationships over time through social media marketing.

1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbret Social Business NCET Boot camp October 8, 2011

2. Social Business http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html Communicating with friends that are interested in you and your business to continuously improve and grow your business

3. The next 30 minutes Paradigm shift in the way we communicate Principles of inbound marketing Social Objects Examples Recommendations Questions

4. InboundorOutbound?

7. What is the most credible and effective method of marketing? How well are you leveraging that method?

8. One-to-one

9. One-to-one One-to- many

10. Do you still use the internet only as a one-to-one or one-to-many tool in your business?

11. Many-To-Many Clay Shirky, 2009 New technologies are radically transforming the way we communicate

12. People are talking You earned everything they say about you

13. What’s new?

14. Speed, reach, and impact of good and bad news about your business

15. How are you responding?

16. Business as usual?

17. Something new Are you waiting for a recipe?

18. Employees Customers Suppliers

20. Is your website a hub of many-to-many interactions? Inbound Marketing

21. Relational Capacity Relevant Content Optimize Promote Conversation Community

24. Social Objects: Fuel of Many-To-Many The reason two people are talking to each other Social networks form around social objects, not the other way around Hugh MacLeod

25. Social Objects Documents Video Audio Pictures Presentations

26. Social objects are most trusted when they are shared among friends

27. Recommended Reading

28. What most companies think When we get started, people will show up Well, we gave it a couple months, and no one showed up, so let’s quit Falls & Decker, 2001

29. The Reality It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog Falls & Decker, 2011

30. The Fundamentals Listen first Be responsive Be honest Provide value Sell last Falls & Decker 2011

31. Remember Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value Falls & Decker, 2011, p. 180

32. Inbound MarketingExamples Steve Hess Surratt Law Reno Realty Kim de Lancey Pharmacy Development Services

33. Recommendations for business Strategic opportunity Operational excellence Give everyone that touches your business something good to say Convene the conversation Become a valuable social object factory

34. Recommendations for you Participate! Learn Don’t quit Paradigm shifts create tremendous opportunities for those that make the rules of the new game

35. Questions?

36. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret bret.simmons@ gmail.com (775) 336-9576