The document provides 20 tips for spring cleaning a hospitality business. Some key tips include reflecting on business goals and plans, delegating tasks to staff, conducting competitor audits, keeping marketing consistent and targeted, ensuring menu prices stay competitive, and adding perceived value and extras to entice customers. The document promotes a business development package to help implement the tips.

1. 20 top tips to Spring clean
your Hospitality business
Lester Pyatt - Business Growth Specialist
Hotels .Pubs .Restaurants

2. 1. Step back from your
business and reflect
sometimes.
How well are you really doing?.
Have you got a plan ,vision or
any future goals in place?

3. 2 Manage your time.. so you
get the important tasks
completed . A sweep it under
the carpet culture allowing
issues to build will only cause
bigger problems further down
the line.

4. 3. Delegate More
…Stop thinking you
can do everything
yourself, your staff are
there for a reason, and
think of the long term
health risk!!.

5. 4.Train or find guidance, in
taking more calculated risks.
Following the norm can get
boring, think continual
improvement make sure you
keep your offer fresh.

6. 5 Operation Systems &
Processes that your
staff understand and
implement will mean
less worry and more
time with loved ones.

7. 6 Motivate -It doesn’t take
a lot of effort to get the
best out your team, a “well
done today” or a pat on
the back tomorrow can be
appreciated by everyone.

8. 7. Smile more- if you do
not have a customer
service procedure in
place, just smiling at the
customer and saying “Hi
how you are today” is a
good start.

9. 8 Cash flow is
important, but don’t
have a counting the
money mentality, it’s all
about bottom line
profit!!

10. 9 End of year accounts
are just dust collectors,
make sure you get a book
keeper to give you
monthly profit and loss
reports on how you are
doing financially.

11. 10. Audit- your competitors,
have a meal and benchmark
the ambience, service ,and
menu prices against your
business. Is there something
you could improve on?.

12. 11 Eyes of the Customer
Get a mystery audit on
your operations and
service, don’t wait for
feedback from sites like
Trip Advisor. Get ahead of
the game and identify your
weakness early!!

13. 12 Think of your marketing
like heartbeats, keep it
consistent and repetitive,
keeping your business in
the customer’s attention
window.

14. 13 Point -your marketing in the
right direction and at your
target customer. Stop wasting
advertising monies in the
wrong areas just because it’s
convenient to do so.

15. 14 Broadcasting is
advertising for blue-chip
companies. think narrow
casting- the smaller/closer
the target the bigger the
bull’s eye.

16. 15 Think.. of your outlet as a
human brand.
How do customers perceive it?
What emotion does it evoke?
What is it saying to them?

17. 16 Appreciate the lifetime
customer value, and how you
can develop different
entertainment occasions to
drive sales. Remember is it
costs you 6 times more to get a
new one than service and
existing client.

18. 17 Think- of your website
as an information site,
fixing an entertainment
problem for the customer
that ignites a decision
,showy pictures sell
nothing!!

19. 18 Stop- advertising offers
on social media sites like
Twitter, selling your
products & services
should only be 10% of the
conversation

20. 19 Don’t believe- you’re so
good that your menu prices get
out of synch with the
competition…it happens a lot!!.
Have a 3 quote mentality to
keep on top of your costs on a
quarterly basis!!.

21. 20 Entice- the customer with the
perception of added value
Valentine’s meal £24.95 etc.. per
person.
Three course meal with
• Free bubbly on arrival
• Red rose for the lady
• Chocolates on departure.
Remember people love presents.
And get your suppliers to pay for the
extras!!

22. And guess what!! This and much
more can be done for you via my
complete 6-12 month Business
Development Package – With a
guaranteed return on your
investment!!
For more information
www.omark.co.uk
Or phone 07931 238211