The Networked Business Initiative (NBI) is a global non-profit platform that provides data and insights to help businesses improve their digital performance. Through surveys of businesses in over 20 countries, the NBI collects data on how companies utilize technologies like social media, mobile, cloud, and big data. It then provides this anonymized data back to businesses through an online dashboard. The dashboard allows each business to benchmark its performance against industry peers and identify best practices to enhance digital maturity. The NBI partners with associations, consultancies, and vendors to distribute the free dashboard tool to their members and clients and facilitate discussions around improving digital transformation.

1. THE NETWORKED BUSINESS INITIATIVE (NBI)
Mapping digital potential – Moving business
forward on a global scale

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Agenda
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Executive summery – Just the facts
--------------------------------------------Why should you care Part I
The digital transformation struggle
Moving digital maturity forward on a global scale
How it works 1-2-3
Why should you care Part II
NBI Timeline

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Executive summery – Just the facts

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Executive summery – Just the facts
1.
Networked Business Initiative is a global platform of data and knowledge, co-created by
businesses and academics in 20+ Countries. The initiative provides data driven insights that
help businesses perform better in the digitally networked society.
2.
Based on a survey - An individual organization's data is presented in a tool - an online BI
dashboard, that lets companies discover where they are failing and succeeding in regards to
utilizing social media, mobile, cloud, web and big data technologies across major business
functions such as HR, Marketing, R&D, PR & Communication, service and support etc.
3.
The tool furthermore lets an individual business benchmark their own performance to that
of anonymized industry peers, nationally and internationally. The tool also points to best
practice frameworks & material for inspiration and guidens where performance might be
improved
4.
Its Free / Independently run / Not for profit initiative (Funded by educational means &
industry sponsorships)
5.
Goal: Move digital maturity forward on a global scale because it is a key to rebuilding and
maturing a sustainable and better 21’st century business environment.

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Why Should you care - Part I

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Why Should you care - Part I
Because the only way for any company to get
access to the FREE tool is via
YOU!
ASSOCIATION
CONSULTANCY
VENDOR

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The digital transformation struggle

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The digital transformation struggle
We try to make it look (sell) so easy
But, the truth of the matter is …
It’s really hard

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Moving digital maturity forward on a global scale

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Moving digital maturity forward on a global scale
Making a difference

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Moving digital maturity forward on a global scale
5 founding principals of the Networked Business Initiative:
1.
2.
3.
4.
Data needs to bee free (Creative Commons License)
Co-creation creates involvement, significance and change
Data needs to be insightful and actionable
Data creates value in context (e.g. Of an industry, of a
business process, of a challenging topic) – Partners and
practitioners create this context
5. The NBI is designed as your initiative – creating value for
you and your members and clients

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How it works 1-2-3

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How it works 1-2-3
NBI PARTNERSITE

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How it works 1-2-3
NBI PARTNER
Your members / clients

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How it works 1-2-3
NBI PARTNER
Your members / clients

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How it works 1-2-3
Effective dialogue for positive change
Approved
NBI Partner
Consultancy,
Associatio, or Vendor
The Company
NBI Dashboard User

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Why should you care – Part II
There's even good business
& fun in trying to change
the world for something
better…

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Why should you care - Part II
The FREE NBI partnership lets you:
1. Create value for your members and clients
2. ASSOCIATION in meaningful dialogue on the topic of creatingVENDOR
Get a chance to engage
business value
CONSULTANCY
through digital maturity
3. Cobrand your own organizations participation towards your members and clients
4. Add your own contextual perspectives (based on your industry focus or expertise) on the
data – targeted your own participating companies
5. Initially see high-level insights on your participating members and clients – even get
approved by them to get full access to their data – for improved dialogue and consulting

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NBI Timeline

20. Approx. Date
Activity
2010-2012 (POC)
NBI run in DK (120 partners, 150.000 invited, 10.000
Downloads, 100+ events by partners)
Q3+Q4 2013
Funding, organization, communication and
framework research
Dec. ’13 / Jan. ‘14
1:1 Beta Signup, Ambassador and supporting
partnership recruitment
Feb. ‘14
Partner Platform & Partner Signup launched (AU, UK,
DK)
March ‘14
Survey released for distribution
April ’14
V1 of BI Dashboard Tool released
Going forward - 2016
Tool Improvements and iterations
Adding more partners, ambasadors & countries
(20+)
HOW CAN WE TRUELY MOVE DIGITAL
NBI TIMELINE:
MATURITY FORWARD ON A GLOBAL SCALE
Year 1: Network Year 2: Knowledge Year 3: Transformation

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Thanks for listening 
Join/ Sign-up / More info:
Networkedbusiness.org