Nayak tutorials
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Nayak's Tutorials is a leading education coaching institution in Maharashtra and Gujarat with 75 centers and over 500 tutors. It aims to provide quality coaching services across various subjects and exams. The document discusses Nayak's strategy of maintaining standardized processes across centers through trained staff. It analyzes strengths like experienced faculty and established brand against weaknesses like role of schools. The strategy focuses on diversifying offerings, leveraging the brand, and ensuring superior execution and quality through the marketing mix.
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Introduction to objective, scope and outcome the subject
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Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
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Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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- 3. Introduction leading education service institution, rendering educational coaching across Maharashtra and Gujarat. They provide a wide range of services from coaching to training, in the field of education, through a dedicated effort of professionals, devoted to ensuring success and growth of students. We have been catering to the educational coaching needs of school and college students since the year 2000. have a strong presence with 75 coaching centers, supported by over 500 well educated & experienced tutors. We have grown to coaching around 15,000 students every year over the last decade, and have shaped the future of more than 85,000 alumni.
- 4. NO FRANCHISEE SYSTEM/MODEL. To ensure that the root ideologies of Nayak’s Tutorials are unvaryingly applied everywhere, the various coaching centers of the organization are self run. To ensure that the quality is maintained uniformly at all the centers, the managerial staff at each of these centers are trained suitably to adapt themselves to the set pattern. CORE VALUES AS PER SET VISION AND MISSION OF NAYAK’S TUTORIALS. TRUST QUALITY LEADING CHANGE LEARNING & SHARING EXCELLENCE: TEAMWORK: INTEGRITY HONESTY RESPECT FOR INDIVIDUAL
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- 7. Marketing strategies and promotions • Group discounts • Bags And study materials. • Hidden Tie ups with colleges and schools. • Reference invitations. • Celebrations'/Events
- 8. SWOT ANALYSIS STRENGHTS • IMPRESSIVE PAST RECORDS • STANDARDISE PROCESS • MODERN INFRASTRUCTURE • ADVANCE FACILITIES • EXPERIENCED STAFF • ESTABLISHED BRAND NAME WEAKNESSES
- 9. SWOT ANALYSIS OPPORTUNITIES • SCHOOL AND JR.COLLEGES • TEACHERS TRAINING PROGRAMMS • CONSULTATIONS • TIE UPS WITH GOVERNMENT • SUMMER TRANING CAMPS THREATS ROLE OF SCHOOLS
- 10. Expansion and Diversification plans • PRE-SCHOOL • STUDY MATERIAL • PUBLICATIONS • E-LEARNING PORTALS. • HR SERVICES.
- 11. Porter’s 5 forces model • Threat of competitor- Mahesh tutorials ,brilliance. HIGH • Threat of substitutes – e-earnings. NIL • Threat of new entrants – local classes. LOW • Bargaining power of customer/buyer- LOW • Bargaining power of suppliers- LOW
- 12. Internal • Faculty • Administration. External • Schools and colleges • Study material suppliers • Moderaters.
- 13. CSR (AS STRATEGY) • NYKS foundation functions with a mission of 'Spreading Smiles' and 'Improving Lives' wherever it reaches. The foundation believes in enhancing lives by indulging in various philanthropic activities. As part of the same, we organize blood donation camps. • Considering the apathy of the underprivileged children in our country, NYKS Foundation makes dedicated efforts to donate in the form of study kits, food, clothing and even sponsoring education. • The elderly are given a new hope to lead a better life through various programs • NKYS Foundation is live to animal welfare also and has worked persistently in this direction • The funds for conduction of various activities are raised from well wishers and other like minded people • NKYS foundation is registered under Public Charitable Trust on 31/09/2009 (Reg.No.Mah/202/09/Thane) as a non-profit orgnaisation.
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- 15. STPD • SECONDARY SCHOOL • JR.COLLEGES • ENTRANCE EXAMS SEGMENTATION • ALL SCHOOLS. • SPECIFIC CAREER ORIENTED STUDENTSTARGETING • MARKS ORIENTED PROGRAMMS • PROVEN QUALITY. POSITIONING • STANDARDIZE PROCES DIFFERENTIATION
- 16. MARKETING MIX PRODUCT • TUTION /CLASSES • ENTRANCE • CRASH COURSES • PLACE • MUMBAI & SUBURBONS. PRICE • 12000/-TO 1,47,000/- PROMOTION • HORDINGS • NEWSPAPERS & MAGZINES • INTERNET • WORD OF MOUTH
- 17. MARKETING MIX PROCESS • TEACHERS • MODERATORS • ADMINISTRASTION PEOPLE • TEACHING • TRAINING • EVALUATING(BACK END) PHYSICAL EVIDENCE • CLASSROOMS • STUDY MATERIAL
- 18. THANK YOU..!!!