This document defines software engineering productivity and how it is measured. Productivity is defined as the ratio of output to input, with output typically measured as lines of code or functions, and input as effort measured in costs, resources, and time. Productivity of a web application is difficult to measure due to the lack of a standard size measure that aggregates all aspects into a single value. The document proposes using an "adjusted size" measure that accounts for effort-related size factors. It also discusses how to increase productivity through efficient processes, effective teams, and simplifying products. A case study analysis of web project data found that team size, programming languages used, and experience impacted productivity.