this presentation is based on a case study on the HBR natureview farm. In this presentation i have tried to cover most of the concepts from the case study and also provides my opinion on the decision to be made for the future of natureview farm

8. SWOTANALYSIS

11. CHALLENGE

15. HOW WILL THE
COMPANY BE ABLE
TO ACCOMPLISH
THEIR TASK OF
COLLECTING
REVENUE UPTO $20
MILLION BY END OF
2001

17. 1
option

18. Expanding 6 SKU's of the
8-oz product line into one
or two selected
supermarket channel
regions
The 6 SKU's chosen were
the best-selling SUK's of the
line 8-oz

19. Pros Cons
8-oz have highest
incremental demand
High potential to
increase revenue
First mover as organic
yogurt brand toenter
supermarket channel
high risk and
high costs
(marketing)
Require
quarterly trade
promotions
need to pay one
time slotting fee

20. 2
option

21. Expand 4 SUK's of
the 32-oz. size
nationally

22. Pros Cons
generates higher
profit msrginr
msrgin than 8-or
size
strong
compertitive
advantage from
longer shelp
lower power
promoyionecpred
doubt on =the claim
of never women
needs o hide sales
pfocecrs and
estanied

23. 3
option

24. Introducing 2 SUK's of a
children's multi-pack into the
natural food channel

25. Pros Cons
the finantial
potential was vert
attactive
the natural chain
food centers almost
7 times srnger than
the supermanr
therewere many
potential conflicts and
other othna in factor
can not achieve the
target object of nature
view farm

26. Which is the best
option out of these
three

29. My Hypothesis and Inference
My suggessio/decision would be to choose
option i.e towards natural market because of its
high end attraction and since they can also reach
their required revenue value it would be best to
choose a path with less risks and more
possibilites of success
although option 1 and option 2 both provide
more then sufficient revenue the same goes for
risk and competition

30. DISCLAIMER
Created by Suraj kande, NIIT University
during a Marketing Internship under
prof. Sameer Mathur, IIM Lucknow