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Kimberly Lord Stewart
Editorial Director, Functional Ingredients magazine
                      Kimberly.stewart@penton.com
Manufacturers of:
 Food and Beverage/Nutraceuticals
 Supplements/OTC Pharmaceuticals
 Vitamins/Minerals/Herbal Supplements
 Natural and Organic Foods
 Cosmeceuticals


From:
 North America
 Europe
 Asia
We put the
FUN
in FUNctional Ingredients
it
ingredient trends
It’s all about prevention
Function Over Form
   “There is an overwhelmingly strong
    database of studies suggesting that the
    quality of calories we eat has a huge
    impact on our wellbeing and our risk of
    chronic disease and longevity.”

   Dr. David Ludwig, director of Optimal Weight for
    Life Program, Children’s Hospital Boston
What’s Hot…
 Fish Oil
 Probiotics
                What’s
 Acai          Next….
From FDA Raids to FDA Praise…
Stevia
                    PureCircle sees full
                     year profit up 420
                     percent
                    * Sees 420 percent
                     growth in FY profit
                    * FY sales of Reb A up
                     130 percent
                    * Sees 85 percent
                     growth in FY sales
                    * PureVia™ Reb A is
                     being tested by 100 F&B
                     brands
Fish oil….

One man’s pond scum…
Eat your bugs…more than yogurt…
Jeff D Leach, Paleobiotics Lab…talking
about prebiotics…

         “We need
         microbiologists
         jumping on
         Oprah's couch
         about the
         different types of
         fibre all
         Americans
         should be
         eating.”
Pre…what?
   “In some cases                      Benefits:
    consumers may not                      Weight loss
    know the difference                    Vitamin/mineral
    between prebiotics and
                                            absorption
    probiotics and may
    purchase one rather                    Reduce infant infections
    than the other, but they               Improve gut and immune
    are buying into the                     health in elderly
    health messaging.”                     Blood Sugar Regulation
   Frost & Sullivan/NutraIngredients
    May 2009
Acai
Superfruit or super hype?
Miracle Berry Taste Test
Next generation of superfruits
 GAC—70X more lycopene that
  tomatoes
 Indian gooseberry/Amla –
  cholesterol reducing properties
 Lychee, liver protecting properties
 Acerola—20X more vitamin C than
  citrus
 Seabuckthorn—antioxidants and
  omega-3s –6,7,9
 Maqui berry—very high in
  antioxidants
   “Michigan man pleads guilty to
    fraudulently marketing dietary         Behind the Headlines
    supplements $12 million illegal
    Internet businesses could ultimately
    cost 25 years in prison.” July 06,
    2009
                                           cGMPs
   “Dunkin' Donuts pulls drinks in
    salmonella concern” July 06,           Warning Letters
    2009                                   for False Health
   “Swine flu phishing, false claims      Claims
    takes toll on the industry” May 01,    FDA/Food
    2009                                   Safety Actions
   “FDA seizes $1.5 million worth of
    ingredients, citing contamination
    and filth” May 07, 2009
Kimberly Lord Stewart
Editorial Director, Functional Ingredients magazine
                      Kimberly.stewart@penton.com

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Natural Marketplace

  • 1. Kimberly Lord Stewart Editorial Director, Functional Ingredients magazine Kimberly.stewart@penton.com
  • 2.
  • 3. Manufacturers of:  Food and Beverage/Nutraceuticals  Supplements/OTC Pharmaceuticals  Vitamins/Minerals/Herbal Supplements  Natural and Organic Foods  Cosmeceuticals From:  North America  Europe  Asia
  • 4. We put the FUN in FUNctional Ingredients
  • 6. It’s all about prevention
  • 7. Function Over Form  “There is an overwhelmingly strong database of studies suggesting that the quality of calories we eat has a huge impact on our wellbeing and our risk of chronic disease and longevity.”  Dr. David Ludwig, director of Optimal Weight for Life Program, Children’s Hospital Boston
  • 8. What’s Hot…  Fish Oil  Probiotics  What’s  Acai Next….
  • 9. From FDA Raids to FDA Praise… Stevia  PureCircle sees full year profit up 420 percent  * Sees 420 percent growth in FY profit  * FY sales of Reb A up 130 percent  * Sees 85 percent growth in FY sales  * PureVia™ Reb A is being tested by 100 F&B brands
  • 10. Fish oil…. One man’s pond scum…
  • 11. Eat your bugs…more than yogurt…
  • 12. Jeff D Leach, Paleobiotics Lab…talking about prebiotics… “We need microbiologists jumping on Oprah's couch about the different types of fibre all Americans should be eating.”
  • 13. Pre…what?  “In some cases Benefits: consumers may not  Weight loss know the difference  Vitamin/mineral between prebiotics and absorption probiotics and may purchase one rather  Reduce infant infections than the other, but they  Improve gut and immune are buying into the health in elderly health messaging.”  Blood Sugar Regulation  Frost & Sullivan/NutraIngredients May 2009
  • 16. Next generation of superfruits  GAC—70X more lycopene that tomatoes  Indian gooseberry/Amla – cholesterol reducing properties  Lychee, liver protecting properties  Acerola—20X more vitamin C than citrus  Seabuckthorn—antioxidants and omega-3s –6,7,9  Maqui berry—very high in antioxidants
  • 17. “Michigan man pleads guilty to fraudulently marketing dietary Behind the Headlines supplements $12 million illegal Internet businesses could ultimately cost 25 years in prison.” July 06, 2009 cGMPs  “Dunkin' Donuts pulls drinks in salmonella concern” July 06, Warning Letters 2009 for False Health  “Swine flu phishing, false claims Claims takes toll on the industry” May 01, FDA/Food 2009 Safety Actions  “FDA seizes $1.5 million worth of ingredients, citing contamination and filth” May 07, 2009
  • 18. Kimberly Lord Stewart Editorial Director, Functional Ingredients magazine Kimberly.stewart@penton.com