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The document discusses the differences between plant-based and vegan diets and products. A plant-based diet focuses on fruits, vegetables, grains and legumes, while veganism excludes all animal products including meat, eggs and dairy. Some plant-based meat alternatives use animal-derived ingredients like calves' blood which are not vegan. True vegan products avoid animal cruelty and do not contain animal products or by-products. As more plant-based options emerge, it is important for consumers to understand how the products are made and whether they align with a vegan philosophy.



