The document outlines successful digital case studies of companies like Naukri and MakeMyTrip, emphasizing their innovative marketing strategies and digital presence. It highlights the importance of effective digital marketing campaigns for the growth of online businesses. The document asserts that without proper marketing, even the best digital ideas cannot thrive.

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2. Successful Digital Case-studies

3. How does a Digital Company
become successful?

4. Let’s have a look at some innovative
online business that not only survived
but also managed to build
a brand name…

6. NAUKRI

7. Naukri.com – India’s No. 1 Job Site

8. Product/ Services offered
• Online Platform that lets employees meet potential
employers/ Job Advertising Company
• Naukri Onchat
• RSS Feeds
Enhanced
Product
Portfolio
Enhanced
Product
Portfolio

9. Search Engine Optimization
Keywords

10. Travel Innovation – makemytrip.com

11. Promotional Offers
Marketing StrategiesMarketing Strategies
Trip
Rewards
Deal of the day

12. Social Media Presence
Marketing StrategiesMarketing Strategies

13. Search Engine Optimization
Marketing StrategiesMarketing Strategies
Organic Ads
Tags

14. Other Dotcom wonders

15. Digital Marketing Campaign
Management
For building successful digital
companies, it is imperative to launch
and manage successful digital
marketing/ marketing campaigns for
them.

16. Digital Business- Roadmap

17. Digital Business Roadmap
None of the successful
ideas can flourish if
not marketed well!!!

18. Digital Business Roadmap
It’s an era of Digital
Media. Hence, Digital
Marketing is the in
thing!!!

19. Digital Business Roadmap
Implement the right
digital marketing
strategies and be
successful!!!