This document discusses building a marketing budget around "Now Buyers", who make up 0.4% of the population purchasing a new vehicle each month. It recommends focusing digital marketing efforts on influencing this group by driving traffic to dealership websites, optimizing search engine marketing and search engine optimization, measuring shopper behavior through analytics, and leveraging content and intent marketing across paid search, social media, and third-party sites. Traditional and stimulus-focused spending should complement manufacturer demand and focus on frequency, reach and cost-per-thousand impressions. The overall goal is increasing sales while reducing the average $616 marketing cost per vehicle sold.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Lift Without Loss: New e-retail white paper offers help for tough timesElizabeth Lupfer
Summary: Promotional offers can be effective for increasing online revenue, but they can also cut into margins. An alternative marketing strategy, campaigns based on messaging alone, can increase conversions and boost revenue without the need to discount product prices or shipping charges. In this white paper we share our experiences and lessons learned while creating and managing "zero cost" marketing campaigns on a wide range of commercial web sites.
Matt’s going to talk about a new way to think about digital marketing and SEO. It’s called Momentology. It’s a presentation that promises to make you think and help you increase the influence of SEO inside your company.
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
Driving Local Sales through Funnel MarketingKoozai
Local businesses can do so much when it comes to marketing their businesses online especially if they are looking to use paid media. Throughout this slidedeck you will have your eyes opened to over 20 strategies that local businesses can deploy using paid media platforms and channels such as Google AdWords, Bing and Facebook.
Advertisers typically use Google AdWords to drive conversions but very few look at how it can be used to encourage customer loyalty and advocacy.
In this presentation you will learn 14 strategies that can used to target people after they have converted.
Lift Without Loss: New e-retail white paper offers help for tough timesElizabeth Lupfer
Summary: Promotional offers can be effective for increasing online revenue, but they can also cut into margins. An alternative marketing strategy, campaigns based on messaging alone, can increase conversions and boost revenue without the need to discount product prices or shipping charges. In this white paper we share our experiences and lessons learned while creating and managing "zero cost" marketing campaigns on a wide range of commercial web sites.
Matt’s going to talk about a new way to think about digital marketing and SEO. It’s called Momentology. It’s a presentation that promises to make you think and help you increase the influence of SEO inside your company.
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
Insights into how marketers can build and run data-driven marketing stacks. This walkthrough covers five key capabilities that a data-driven marketing stack must solve for: Campaign Management, Unified Tracking, Site-Side Analytics, Reporting, and Attribution.
Presented by Myles Younger and Ben Rudolph of MightyHive.
Watch the video here:
https://www.youtube.com/watch?v=0tlFbWhyF0c
Visit MightyHive at www.mightyhive.com
Utilizing Amazon in Your Larger Brand Strategy: Advanced Content PlanningTinuiti
Often as marketers we think of each channel agnostically, however, in today's world, it’s more important now than ever to activate each channel with a cohesive Brand message. During this session Leo and Aj will talk through actionable tips Brand Owners can take advantage of to elevate their brand strategy by leveraging Amazon.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
NetRev Marketing: Digital Marketing Agency PhilippinesNetRev Marketing
NetRev Marketing is a full-service boutique Digital Marketing agency in the Philippines that helps companies worldwide to fully utilize the power of Digital Marketing with this interNET REVolution era where most people, the consumers, our target market, are always online looking for products and services they need.
Our company is dedicated to help you promote, market, and advertise your business online and offline. We will help your company integrate Digital Marketing with Traditional, Location, Mobile, and Event types of Marketing. We will help you effectively promote your business in 5 important marketing channels to maximize brand exposure and awareness online and offline. We are here to help you increase your NET REVenue!
We developed 5 Core Marketing Strategies along with the latest technologies to drive results and generate more profits for company. These are Location Marketing, Digital Marketing, Mobile Marketing, Traditional Marketing, and Event Marketing.
Profitable Tactics For Crushing Your Competition’s CampaignsWhatRunsWhere
WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns
Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?
Uncover...
- Which of your competitors’ ads are driving the most success
- How to pinpoint their most profitable traffic sources
- Where to focus your mobile advertising efforts
- How you can cut down split testing, while still optimizing
- Where to spot other top-performing advertisers targeting the same niche
- What steps to take to become more visible and crush your competitors!
Check out these slides and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.
Find out how you can boost your campaign success using their marketing insights.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
2019 Trend Analysis: What Leading Brands Do to Win Market ShareTinuiti
Your brand must react fast to constantly changing demands from consumers and retailers in order to win market share from competitors. Our latest 2019 Trend Analysis revealed trends in how high-performing brands meet these challenges.
Don’t miss the opportunity to learn from what hundreds of ecommerce executives are doing with our roadmap on how to transform your organization with the people, process, and technology required to win market share.
Shopping | New Customer Acquisition Series Tinuiti
A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitably – keeping in mind the customer journey and the aggregate return on a new customer. Our four back-to-back sessions will dive into our experts’ approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.
Driving customer loyalty through paid media in 20 strategiesSamantha Noble
During my talk at BrightonSEO, we looked at 20 different strategies for driving customer loyalty through Paid Media. Platforms used included AdWords, Bing, Facebook, Instagram and Pinterest.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience DemandTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
How to Build a Data-Driven Marketing Stack in the Real WorldMightyHive
Insights into how marketers can build and run data-driven marketing stacks. This walkthrough covers five key capabilities that a data-driven marketing stack must solve for: Campaign Management, Unified Tracking, Site-Side Analytics, Reporting, and Attribution.
Presented by Myles Younger and Ben Rudolph of MightyHive.
Watch the video here:
https://www.youtube.com/watch?v=0tlFbWhyF0c
Visit MightyHive at www.mightyhive.com
Utilizing Amazon in Your Larger Brand Strategy: Advanced Content PlanningTinuiti
Often as marketers we think of each channel agnostically, however, in today's world, it’s more important now than ever to activate each channel with a cohesive Brand message. During this session Leo and Aj will talk through actionable tips Brand Owners can take advantage of to elevate their brand strategy by leveraging Amazon.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
NetRev Marketing: Digital Marketing Agency PhilippinesNetRev Marketing
NetRev Marketing is a full-service boutique Digital Marketing agency in the Philippines that helps companies worldwide to fully utilize the power of Digital Marketing with this interNET REVolution era where most people, the consumers, our target market, are always online looking for products and services they need.
Our company is dedicated to help you promote, market, and advertise your business online and offline. We will help your company integrate Digital Marketing with Traditional, Location, Mobile, and Event types of Marketing. We will help you effectively promote your business in 5 important marketing channels to maximize brand exposure and awareness online and offline. We are here to help you increase your NET REVenue!
We developed 5 Core Marketing Strategies along with the latest technologies to drive results and generate more profits for company. These are Location Marketing, Digital Marketing, Mobile Marketing, Traditional Marketing, and Event Marketing.
Profitable Tactics For Crushing Your Competition’s CampaignsWhatRunsWhere
WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns
Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?
Uncover...
- Which of your competitors’ ads are driving the most success
- How to pinpoint their most profitable traffic sources
- Where to focus your mobile advertising efforts
- How you can cut down split testing, while still optimizing
- Where to spot other top-performing advertisers targeting the same niche
- What steps to take to become more visible and crush your competitors!
Check out these slides and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.
Find out how you can boost your campaign success using their marketing insights.
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
2019 Trend Analysis: What Leading Brands Do to Win Market ShareTinuiti
Your brand must react fast to constantly changing demands from consumers and retailers in order to win market share from competitors. Our latest 2019 Trend Analysis revealed trends in how high-performing brands meet these challenges.
Don’t miss the opportunity to learn from what hundreds of ecommerce executives are doing with our roadmap on how to transform your organization with the people, process, and technology required to win market share.
Shopping | New Customer Acquisition Series Tinuiti
A customer acquisition strategy is critical for the success of every business at any age or size. Companies tend to concentrate marketing effort at the bottom of the funnel but need to systematically feed the top to enable continuous growth. Our seasoned experts will unpack an integrated customer strategy for acquiring new customers – profitably – keeping in mind the customer journey and the aggregate return on a new customer. Our four back-to-back sessions will dive into our experts’ approaches on customer analysis, budget allocation, customer lifetime value, and customizing messaging in creative.
Driving customer loyalty through paid media in 20 strategiesSamantha Noble
During my talk at BrightonSEO, we looked at 20 different strategies for driving customer loyalty through Paid Media. Platforms used included AdWords, Bing, Facebook, Instagram and Pinterest.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience DemandTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.
Paid Media can and should be used to target people at every stage of the marketing funnel. This slide deck from The Inbounder in Valencia looks at strategies for each of the stages.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Kiến thức nền facebook quan trọng.
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A deep dive into the correct setup, use and delivery of facebook advertising. We will cover how to maximise the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
Angie Kilbourne, ASA's manager of Web Operations, examines how the independent automotive repair and service shop can compete against the likes of automakers, chains and discount stores with some timely tips and cost-effective strategies.
The Future of Marketing: Leveraging Intent Beyond SearchDub_Roll
AdRoll’s President, CMO & Co-Founder, Adam Berke’s keynote presentation at the 5th Digital Media and Marketing Summit in Dublin on May 28th 2014. Adam explores how data and intent data is at the centre of the new digital advertising ecosystem.
Social:
#digitalsummit14 @Digital_Summit @adamberke @AdRoll
www.adroll.com
Instagram Marketing in 2017: Running Successful Paid and Organic CampaignsElliott Moore
Join Kirby Anderson, Product Specialist, Solutions at AdRoll, and Blaise Lucey, Director of Product and Content Marketing at Bitly, as they discuss how your business can make the most out of organic and paid advertising on Instagram.
Similar to Digital Dealer 22 - Building a Budget Around Today's Now Buyer - 2017-04 (20)
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...Dave Spannhake
Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.
NCADA Conference - Digital Consulting: A Value-Added Option for Any DealershipDave Spannhake
Dave Spannhake and Wilson Anthony share insights into best practices for automotive digital marketing for today's modern car dealership. Dave shares insights from his days managing a team of 25 people at a 33 car dealership group along with his past several years running Reunion Marketing as Wilson discusses lessons learned as he consults several dealerships with his growing consulting firm.
Reunion Marketing competed and finished in second place at the David Kain's Vendor Shark Tank contest at the Kain Conference in November, 2018. Attached is the presentation for those interested in learning more.
Digital Dealer 25 - How Do I Stack Up to My Competition?Dave Spannhake
This session poses two important questions that most dealership owners, GMS, and marketers need to answer: (1) What is the competition doing? and (2) How can data be used to increase website shoppers? Dave will dive into the data science to share a number of features about the current automotive marketing landscape, setting up expectations for the results you should achieve. He'll leverage data from hundreds of dealerships to analyze the best-performing, average, and poor-performing dealerships to give you key performance metrics to gauge yourself against, as well as the "whys" behind the results.
Primary Learning Objectives:
*Understand what searches consumers use most to find vehicles in their market.
*Learn how to see what people are doing on your site to inform your plan of action.
*Set expectations for how other channels, such as SEM and social, will drive traffic and create conversions.
Digital Dealer Webinar - How Does My Digital Strategy Stack Up to the Competi...Dave Spannhake
Since his time leading a 25-person internal marketing team for a 33-rooftop dealership group, two questions have always been top of mind for Dave Spannhake and his marketing teams: What is my competition doing that I may not know about and how can I use data to increase the shoppers coming to my stores?
During this presentation, we will discuss those two questions that plague most owners, GMs, and marketers by using data science to share many aspects of the automotive marketing landscape and what results dealers should expect. Using data from hundreds of dealerships, we will be looking at the average dealership results, best-in-industry results, and what the bottom of the barrel dealerships are seeing for many key performance metrics and the “whys” behind those results!
Specifically, what are the things that consumers are shopping for? What are the most used search terms that are driving traffic? Do you have pages that match those signals on your website to convert? Many insights will be shared from a 10 million query study that will change the way you prioritize your website experience. How does your site convert compared to the competition? We’ll look at best practices for the homepage, your SRPs, and your VDPs to see what the best, worst, and average dealers are seeing in terms of success with some key takeaways on what the highest converting websites are doing. Are consumers doing the things you want them to do and does it match their expectations?
Attend this webinar to learn:
The search behaviors happening by in-market shoppers using aggregate search data from a 10 million search dataset
On-site conversion behaviors from hundreds of dealerships across the country – how do you stack up to others?
What are the best dealerships in the country doing on their websites that is working and why?
How can these same concepts apply outside of SEO and conversion optimization to SEM, display, social media, third party site success, and more!
Healthcare Event at Google in Chicago - The Most Important Question in All of...Dave Spannhake
The Most Important Question in All of Digital Marketing: Will I create more patients by driving more traffic to my site or increasing conversion on it?
Learn the most effective strategies for increasing traffic and the best methods to create more patients from the traffic coming to your site.
Driving Sales Webinar - Opportunity Marketing: Are You Being Strategic with y...Dave Spannhake
Digital marketing buzzwords invaded our industry, like "big data" and "programmatic." This session will show you how to leverage the concepts that drive traffic, then convert it. We'll get strategic about creating a plan for your website using provent tactics and industry-wide information to net you the most shoppers.
Automotive vendors are sitting on tons of information about the way their customers behave, engage, and interact on their platform. You can use this information to prioritize which area — traffic or conversion — gives you the best opportunities to increase the number of shoppers and shopping behavior on your site — and ultimately increase sales.
Traffic
How authoritative is your site?
Are you seen in car buyer searches?
Do your answers influence customers?
Conversion Comparisons
How does your site compare with competitors?
Where and how are you losing customers?
Can you identify the changes that will give you the biggest lift in shopping behavior?
How do you stack up against the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Key takeways:
*Understand the key dealership benchmarks for high-performing websites
*Learn how to be found in primary car buying searches
*Using industry benchmarks, learn the average dealership's key website conversion metrics
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Driving Sales - Building Budgets Around Today's MillennialDave Spannhake
Discover automotive industry trends for both dealer budget allocation and consumer behavior to back a dealer’s marketing decisions based on data
Review the primary marketing channels, digital and traditional, and discuss the purpose of each channel, the KPIs that are creating results, and leverage the extensive amount of available data to build a budget based on the best return of each channel for a dealership
Develop a budget building process understanding the intent and in-market channels along with stimulus and dealership branding media around the channels that best match these two high-level marketing purposes
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
Digital Dealer 22 - Building a Budget Around Today's Now Buyer - 2017-04
1. Building a Budget Around
Today’s “Now Buyer”
Eliminate Marketing Waste by Using Data
to Drive Shoppers
Full Name I Company I Job Title I Email
Dave Spannhake I Reunion Marketing (BOOTH 1100) I CEO & Founder I dave@reunionmarketing.com
2. THE CURRENT AUTOMOTIVE MARKETPLACE
17.5 million sold new units in 2015
All-time high, surpassing 17.4 in 2000
Comparisons – 12.6 in EU and 1.3 in Mexico
United States population – 318.9 million
5.5% of the population bought a new car last year
The average month then sees 0.4% of
the population is purchasing a new
vehicle
3. INTRODUCING THE ‘NOW BUYER’
That 0.4% of the population buying a car
each month is where the marketing
battleground is.
What portion of that 0.4% are
opportunities for your dealership to
sell a car?
What is the most effective way to
influence them through your
marketing plan?
5. GROSS MARGINS CONTINUE TO DROP
OUR OPPORTUNITY IS TO INCREASE
SALES WHILE CUTTING THE
MARKETING COSTS PER CAR SOLD
2015 NADA STUDY
$616 IS THE AVERAGE COST TO
MARKET EVERY SOLD VEHICLE
ACROSS THE COUNTRY
6. HOW IS THE NOW BUYER CHOOSING THEIR CAR?
More time online Less time with dealerships
9. BUILD A MARKETING PLAN AROUND THE NOW BUYERS
If 0.4% of the market is in the market
any given month to purchase a new
vehicle, start your digital marketing plan
focusing on influencing that
audience.
GO AFTER THE ‘NOW BUYER’
FIRST
13. DRIVE TRAFFIC TO YOUR WEBSITE
There are no competitors on your website,
where you have the opportunity to be the sole
influencer.
Create a Search Engine Marketing
(paid search) plan that leverages key
data points. Don’t check the box here
either!
Build a robust Search Engine Optimization
strategy (and don’t just “check the SEO box”)
14. WHAT IS THE PURPOSE OF SEO & SEM?
Be found where demand exists.
19. SEO DONE RIGHT
META-TAGS QUALITY CONTENT STRUCTURED DATA
PAGESPEE
D
NO DUPLICATE CONTENT
URL
STRUCTURE
DIRECTORY OPTIMIZATIONMOBILE
FRIENDLY
PHOTOS | ALT TEXTLINK BUILDING
23. QUESTIONS TO ASK YOURSELF
Do you own your
AdWords account?
What do your
quality score
metrics look like?
Do you know if
your agency is
taking a
commission on your spend?
25. MEASURE SHOPPERS, NOT JUST CLICKS
If we are only measuring success based on phone calls
and emails, we are forgetting about 90% or more of the
website traffic and how the majority shop and buy cars
online.
27. DRIVE TRAFFIC TO ALL OF YOUR VEHICLES
Understand your
current inventory
distribution through
vehicle pageviews.
Just like on the lot, the
more “virtual tire
kickers” the faster your
inventory turn will be.
Find ways to get all of
your inventory
exposed in your
marketing plan.
31. MEASURE & ASSESS THIRD PARTY WEBSITE SUCCESS
KPIS to Measure
• Amount Spent
• Cost Per Vehicle
Viewed
• Cost Per Lead
• Percentage of
Inventory Viewed
32. DOMINATE INTENT, THEN STIMULATE INTEREST
KPIS to Measure
• Amount Spent
• Cost Per Vehicle
Viewed
• Cost Per Lead
• Percentage of
Inventory Viewed
33. TARGET NOW BUYERS SOCIALLY
TARGET SPECIFIC
AUDIENCES
• Customer Database -
Everyone
• Customer Database – Service
• Customer Database –
Lease/Finance
• Max-Market Prospects– 90
Days to Buy
• In-Market Prospects – 180 +
365 Days
• Target Model-Specific Intent
• Retargeting Ads
• NOT Page Likes
34. TEST AND OPTIMIZE. TEST AND OPTIMIZE.
Create multiple
ads!
• The creative
• The message
• The audience
• The schedule
• … and More!
35. TRADITIONAL MEDIA KPIs TO KNOW
Tier 1 and Tier 2 advertising are
often the vast majority of stimulus
marketing spends in most markets.
FREQUENCY – how many times are you getting that
message in front of them during the media cycle?
REACH – what percentage of your target
audience are you getting your messaging to?
CPM – what is the average cost it takes to get in front of every
1,000 people (this is a good comparison for all media types)
How much awareness and
stimulus are you creating
with your spends?
36. IS YOUR TRADITIONAL SPEND MAKING AN IMPACT?
With the average
person seeing more
than 10,000 ads
a month and
noticing more than
4,500 ads what
kind of frequency
does your
messaging need to
have to make an
impact?
37. HOW MUCH OF YOUR BUDGET FOCUSES
ON THE NOW BUYER?
38. COMPARISONS AND THINGS THAT DRIVE ME NUTS.
A. Target 10,000 people with direct mail = $10,000
B. Target 10,000 people with Facebook = $80-100
A. Spend $5,000 on Radio in medium-sized metro – 1.5 frequency
B. Spend $5,000 on AdWords in medium-sized metro – 1,000 to 2,000 “Now
Buyers”
A. Spend $30,000 to $50,000 on High Funnel broadcast advertising for stimulus
B. Worrying about a secondary site that costs between $1,000 and $2,000 when
the manufacturer’s website does not perform but others convert twice as
effectively
A. Spend tens of thousands effectively stimulating a market or complementing
manufacturer created demand
B. Spend no budget going after the Now Buyers in market ready to buy.
A. Learning a ton of actionable strategies at Digital Dealer and Leave Fired Up
B. Going back to the dealership and not executing on The Opportunities
39. Contact Info
Full Name: Dave Spannhake
Company: Reunion Marketing (BOOTH 1100)
Job Title: CEO | Founder
Email: dave@reunionmarketing.com
