This document summarizes the services offered by PromoMonster, a promotional products and marketing company. They help clients achieve their goals through integrated creative marketing campaigns incorporating custom merchandise, print and packaging elements. They offer a wide selection of promotional products and fulfillment services. Case studies show how their campaigns have helped clients increase sales, event attendance and more through memorable branded items and complementary marketing materials.
Building your business with distributorsTradeInsight
The document provides information on working with distributors to build a business, including deciding whether to use distributors, how many distributors are needed, pricing and margins, marketing programs distributors offer, and an overview of several representative natural food distributors. Key details covered include distributor roles, factors in choosing distributors, information needed for distributor presentations, and common issues that arise in distributor relationships.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
The document provides advice for sales teams to stay focused and successful during tough economic times. It suggests communicating positively, staying connected to customers, sharing constructive insights, and keeping salespeople focused on selling. It then discusses strategies for different buyer types, including communicating value over price for "value" buyers and streamlining processes for "price" buyers. The document aims to stimulate thinking on successful selling tactics during recessions.
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019Mahmoud Bahgat
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
This document provides an overview and introduction to the world of retailing. It defines key terms like retailing and retailer. It discusses the differences between retail and wholesale operations. It also outlines the value retailers provide to both consumers and manufacturers. Retailers add value by breaking bulk, holding inventory, providing assortment and offering services. The document notes that retailing is a dynamic, high-tech industry with many career opportunities beyond just store-level jobs. It also emphasizes that retailers play an important role in the distribution channel.
The document discusses how the B2B buyer journey and seller marketing approach has changed in recent years due to technological advances and changes in buyer behavior.
The buyer journey is now more research-heavy at the start, with buyers completing over half the decision process before engaging sales. Social media and online content also heavily influence buyers.
For sellers, marketing must now align closer to the new buyer journey, engaging buyers early through educational content and justifying fit throughout the process to earn loyalty.
2013 - CSC Customer Intimacy Barometer - Convergence between on and off-line ...CSC
2013 Customer Intimacy Barometer (CSC) - 100+ interviews throughtout Europe - Convergence in Customer Intimacy at the crossroads of online and offline - CSC vision of current evolutions (cross-Verticals)
Building your business with distributorsTradeInsight
The document provides information on working with distributors to build a business, including deciding whether to use distributors, how many distributors are needed, pricing and margins, marketing programs distributors offer, and an overview of several representative natural food distributors. Key details covered include distributor roles, factors in choosing distributors, information needed for distributor presentations, and common issues that arise in distributor relationships.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
The document provides advice for sales teams to stay focused and successful during tough economic times. It suggests communicating positively, staying connected to customers, sharing constructive insights, and keeping salespeople focused on selling. It then discusses strategies for different buyer types, including communicating value over price for "value" buyers and streamlining processes for "price" buyers. The document aims to stimulate thinking on successful selling tactics during recessions.
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019Mahmoud Bahgat
14 Alex Marketing Cub, (Customer Engagement) by Dr.Ahmed Saleh, 6 11-2019
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
This document provides an overview and introduction to the world of retailing. It defines key terms like retailing and retailer. It discusses the differences between retail and wholesale operations. It also outlines the value retailers provide to both consumers and manufacturers. Retailers add value by breaking bulk, holding inventory, providing assortment and offering services. The document notes that retailing is a dynamic, high-tech industry with many career opportunities beyond just store-level jobs. It also emphasizes that retailers play an important role in the distribution channel.
The document discusses how the B2B buyer journey and seller marketing approach has changed in recent years due to technological advances and changes in buyer behavior.
The buyer journey is now more research-heavy at the start, with buyers completing over half the decision process before engaging sales. Social media and online content also heavily influence buyers.
For sellers, marketing must now align closer to the new buyer journey, engaging buyers early through educational content and justifying fit throughout the process to earn loyalty.
2013 - CSC Customer Intimacy Barometer - Convergence between on and off-line ...CSC
2013 Customer Intimacy Barometer (CSC) - 100+ interviews throughtout Europe - Convergence in Customer Intimacy at the crossroads of online and offline - CSC vision of current evolutions (cross-Verticals)
Customer centricity across the digital landscape: Models and best in class ex...YVON MOYSAN
Conférence « Customer Week » organisée par l'EFMA, le 25 avril 2013. Présentation du modèle Customer Centric, résultat d'une étude approfondie des meilleures pratiques en terme de Customer Centricity tous secteurs confondus avec un focus particulier sur les secteurs Banque et Assurance. Cette étude s'appuie sur différents travaux de recherche académiques sur la relation client et notamment ceux réalisés par le Professeur Ranjay Gulati de l'Université d'Harvard, et également sur différentes interviews de professionnels en charge de la relation client au sein de Banques et Assurances en France comme à l'Etranger. Ce modèle met en exergue les leviers stratégiques qui permettent à une entreprise de passer d'un positionnement "Product Centric" à un positionnement "Customer Centric".
Reliance Foot Print uses various promotional strategies at their different store locations to drive sales and foot traffic. These include advertising, sales promotions like coupons and gift vouchers, public relations activities, and digital marketing. Store promotions are tailored based on the target audience and location of each store. Metrics like footfalls and conversion rates are tracked to evaluate promotional effectiveness. Reliance Foot Print also offers a loyalty program to encourage repeat customers.
Talk for JP Media, I.M.Press and DM Gakkai, in Akihabara, Tokyo, Oct. 5, 2012, covering:
• Social media usage patterns in the U.S. (consumer and b2b)
• Social media best practices for marketers
o Defining direct marketing
• The intersection of direct marketing and social media marketing
o How social media marketing is enhanced by direct marketing methods
o How direct marketers can use social media to meet their marketing objectives
• Chick-fil-A case example of effective integrated marketing communications
• Where social media is headed: Future trends
• How direct marketing is evolving: Future trends
This document discusses strategies for product launches and cross-selling existing customers using digital channels. It identifies challenges such as lack of access to decision-makers, lack of customer knowledge about new products, and being seen as the wrong type of supplier. The document presents the "Pipeline Marketing" approach of targeting entire buying organizations with marketing instead of individuals. It provides case studies of how IBM and Vitec increased sales to existing customers by improving positioning, creating urgency with targeted messages, and building knowledge through digital content. The key is helping customers identify new problems, reaching all influencers, and changing perceptions to be seen as the right solution partner.
Consumer packaged goods companies are facing challenges in traditional markets and need to adjust their marketing strategy. They must embrace digital and multichannel approaches to engage consumers who now shop anytime, anywhere. Data-driven, direct-to-consumer initiatives can increase engagement by sending personalized messages through the right channels. To successfully engage consumers, companies should take five steps: define objectives; obtain appropriate consumer data; ensure relevance through segmentation; put insights into practice with tailored communications; and measure, learn and adapt strategies.
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
The document provides advice for startups on accelerating their direct-to-consumer strategies. It recommends that startups 1) have a clear vision, business strategy, and goals with key performance indicators, 2) put customers first by understanding their needs through research, and 3) take an iterative approach of testing, analyzing, evaluating, and optimizing to improve customer experience and conversion. It also emphasizes establishing a single source of customer data, focusing on retention, and doing a few strategic things well rather than many things adequately due to limited resources.
Archer The Intelligent Approach To Promotional Marketing 0209archerproserv
Promotional marketing is a large, cost-effective industry. According to studies, promotional products are the most cost-effective form of advertising compared to other media like TV, radio, and print. Promotional products have a low cost-per-impression and are effective for brand awareness, public relations, employee relations, and new customer generation. The document outlines the six key steps to an effective promotional marketing program and how a promotional marketing company can help design and implement custom programs.
This document provides a template for writing a marketing action plan with the overall objectives of increasing sales, customers, or market share. It guides the user through analyzing their target customers and competitors, identifying strengths and weaknesses, setting business objectives, and creating a targeted marketing strategy and action plan. Key elements include understanding customer needs, how the product compares to competitors, determining target customer groups, the best ways to reach each group through different marketing channels, and setting measurable goals and deadlines to evaluate success over time.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
This document discusses how accurately forecasting sales and creating a sales plan can help businesses manage cash flow, production, staffing, and financing needs more effectively. It provides guidance on developing a sales forecast, including considering historical sales data, market assumptions, and customer expectations. It also emphasizes creating a sales plan that sets strategic objectives and outlines specific, measurable steps and timelines to achieve sales goals in both existing and new markets. Avoiding overly optimistic forecasts and getting feedback on assumptions is advised.
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining customer advocacy.
5) Key questions around identifying business objectives, sales targets, core purpose, and customer personas when developing a marketing strategy.
This document provides a business proposal for growing the women's fragrances business at a Nordstrom store. It outlines opportunities in several areas including daily operations, product placement, sales tracking, training, events, and vendor coordination. The goal is to increase customer satisfaction, sales growth, and operational excellence through initiatives such as assigning product ownership, implementing sales tracking and goal setting, providing product knowledge training, coordinating gifts with purchase, and hosting pop-up shops and sampling events.
This document discusses taking a marketing department to the next level. It provides questions for an organization to consider regarding what they want marketing to be, such as sales-driven, strategy-driven, or segment-driven. It also addresses whether the concept of marketing is respected, whether marketing has the proper tools, budget, and staff to meet expectations. Finally, it discusses conducting a marketing audit to review organizational expectations, executive support, and marketing's sphere of influence.
Cantina - Analytics + Modeling: Why Knowing Everything About Your Customers W...FutureM
FutureM 2013 session with Cantina
Speakers:
Joan Abrams
Head of e-Commerce, Ross-Simons
Mike Putnam
VP Mobile, Kayak
George White
SVP of Innovation, Cantina
It’s been said that analytics are the lifeblood of digital marketing. But what happens when channels blur? In-store and online sales are increasingly intermixed. A purchasing story might start as a product placement, be saved on a smartphone, researched on a tablet, ordered on a laptop and picked up in person. Properly modeling the customer context is the key to driving purchasing behavior. Learn how consumer brands are changing their approach to customer analytics and context modeling by joining this lively discussion from Cantina on the challenges of extracting actionable information from data, and on evolving ways to model consumer behaviors.
This document discusses strategies for retail promotional planning. It covers the various elements of a retailer's promotional mix, including advertising, sales promotions, personal selling, and public relations. It emphasizes that promotional efforts must fit a retailer's overall strategy and target market. Guidelines are provided for planning effective promotional campaigns with measurable objectives. Key aspects of advertising, public relations, and personal selling as promotional tools are also outlined.
The challenges of the financial industry are limitless. Being in this volatile industry you’ve got to ensure that your sales and marketing reps are always on their toes. An integrated sales and marketing platform for your marketing-sales activities, means that you have access to extensive data about your prospects and clients in real time.
Using this data you can reach out to more prospects and engage them in effective one-to-one communication. With brand compliance integral to the system, you and your channels can create, customize or share your marketing and sales assets without any fear of brand distortion.
Target should implement an add-on to their mobile app to increase brand recognition of their PFresh grocery section and expand their target demographic markets. The app would allow customers to create shopping lists, access grocery deals and coupons, and pick up orders placed through the app. This positions Target as an innovative one-stop shop ahead of competitors. Analysis shows the project would increase guest convenience, establish Target as a leader in technology-driven shopping, and provide overall net present value of $9 billion.
Creative Mindworks is a marketing and advertising firm that has received over 80 creative awards. It has been named Marketing Firm of the Year by the Latin Builder's Association and has received several other awards and accolades. The document provides details on the various services offered by Creative Mindworks, including account services, consumer research, creative services, copywriting, print and broadcast production, media planning and buying, internet development, online marketing, virtual solutions, call tracking software, customer relationship management software, and a list of clients.
This document provides information about Mercy Crespo and her promotional product company. She has over 18 years of experience in sales, marketing, advertising, and design in the promotional products industry. She works directly with clients to find unique and effective promotional campaigns. The company offers various resources and services to help clients with their promotional needs including online and traditional marketing support, product sourcing, art and design, and fulfillment. They aim to provide excellent customer service and ensure client success.
Customer centricity across the digital landscape: Models and best in class ex...YVON MOYSAN
Conférence « Customer Week » organisée par l'EFMA, le 25 avril 2013. Présentation du modèle Customer Centric, résultat d'une étude approfondie des meilleures pratiques en terme de Customer Centricity tous secteurs confondus avec un focus particulier sur les secteurs Banque et Assurance. Cette étude s'appuie sur différents travaux de recherche académiques sur la relation client et notamment ceux réalisés par le Professeur Ranjay Gulati de l'Université d'Harvard, et également sur différentes interviews de professionnels en charge de la relation client au sein de Banques et Assurances en France comme à l'Etranger. Ce modèle met en exergue les leviers stratégiques qui permettent à une entreprise de passer d'un positionnement "Product Centric" à un positionnement "Customer Centric".
Reliance Foot Print uses various promotional strategies at their different store locations to drive sales and foot traffic. These include advertising, sales promotions like coupons and gift vouchers, public relations activities, and digital marketing. Store promotions are tailored based on the target audience and location of each store. Metrics like footfalls and conversion rates are tracked to evaluate promotional effectiveness. Reliance Foot Print also offers a loyalty program to encourage repeat customers.
Talk for JP Media, I.M.Press and DM Gakkai, in Akihabara, Tokyo, Oct. 5, 2012, covering:
• Social media usage patterns in the U.S. (consumer and b2b)
• Social media best practices for marketers
o Defining direct marketing
• The intersection of direct marketing and social media marketing
o How social media marketing is enhanced by direct marketing methods
o How direct marketers can use social media to meet their marketing objectives
• Chick-fil-A case example of effective integrated marketing communications
• Where social media is headed: Future trends
• How direct marketing is evolving: Future trends
This document discusses strategies for product launches and cross-selling existing customers using digital channels. It identifies challenges such as lack of access to decision-makers, lack of customer knowledge about new products, and being seen as the wrong type of supplier. The document presents the "Pipeline Marketing" approach of targeting entire buying organizations with marketing instead of individuals. It provides case studies of how IBM and Vitec increased sales to existing customers by improving positioning, creating urgency with targeted messages, and building knowledge through digital content. The key is helping customers identify new problems, reaching all influencers, and changing perceptions to be seen as the right solution partner.
Consumer packaged goods companies are facing challenges in traditional markets and need to adjust their marketing strategy. They must embrace digital and multichannel approaches to engage consumers who now shop anytime, anywhere. Data-driven, direct-to-consumer initiatives can increase engagement by sending personalized messages through the right channels. To successfully engage consumers, companies should take five steps: define objectives; obtain appropriate consumer data; ensure relevance through segmentation; put insights into practice with tailored communications; and measure, learn and adapt strategies.
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
What can start-ups do to accelerate their DTC strategyAdrian M Odgers
The document provides advice for startups on accelerating their direct-to-consumer strategies. It recommends that startups 1) have a clear vision, business strategy, and goals with key performance indicators, 2) put customers first by understanding their needs through research, and 3) take an iterative approach of testing, analyzing, evaluating, and optimizing to improve customer experience and conversion. It also emphasizes establishing a single source of customer data, focusing on retention, and doing a few strategic things well rather than many things adequately due to limited resources.
Archer The Intelligent Approach To Promotional Marketing 0209archerproserv
Promotional marketing is a large, cost-effective industry. According to studies, promotional products are the most cost-effective form of advertising compared to other media like TV, radio, and print. Promotional products have a low cost-per-impression and are effective for brand awareness, public relations, employee relations, and new customer generation. The document outlines the six key steps to an effective promotional marketing program and how a promotional marketing company can help design and implement custom programs.
This document provides a template for writing a marketing action plan with the overall objectives of increasing sales, customers, or market share. It guides the user through analyzing their target customers and competitors, identifying strengths and weaknesses, setting business objectives, and creating a targeted marketing strategy and action plan. Key elements include understanding customer needs, how the product compares to competitors, determining target customer groups, the best ways to reach each group through different marketing channels, and setting measurable goals and deadlines to evaluate success over time.
In this ebook, Copernicus’ Peter Krieg and Jeff Maloy take direct aim at the points in the shopper research process that frequently hold back the profitability and ultimate performance of shopper marketing programs.
They offer the current lay of the land in shopper insights, explaining problem areas in the research process and offering specific fixes to improve the actionability and relevance of results.
This document discusses how accurately forecasting sales and creating a sales plan can help businesses manage cash flow, production, staffing, and financing needs more effectively. It provides guidance on developing a sales forecast, including considering historical sales data, market assumptions, and customer expectations. It also emphasizes creating a sales plan that sets strategic objectives and outlines specific, measurable steps and timelines to achieve sales goals in both existing and new markets. Avoiding overly optimistic forecasts and getting feedback on assumptions is advised.
The document discusses various topics related to online and digital marketing including:
1) The key differences between online marketing, digital marketing, outbound marketing, and inbound marketing.
2) Traditional marketing versus new marketing approaches and the benefits of permission marketing over interruption marketing.
3) The importance of integrated marketing and maintaining a consistent brand experience across all touchpoints.
4) Customer lifecycles and the stages of reaching, acquiring, developing, retaining, and gaining customer advocacy.
5) Key questions around identifying business objectives, sales targets, core purpose, and customer personas when developing a marketing strategy.
This document provides a business proposal for growing the women's fragrances business at a Nordstrom store. It outlines opportunities in several areas including daily operations, product placement, sales tracking, training, events, and vendor coordination. The goal is to increase customer satisfaction, sales growth, and operational excellence through initiatives such as assigning product ownership, implementing sales tracking and goal setting, providing product knowledge training, coordinating gifts with purchase, and hosting pop-up shops and sampling events.
This document discusses taking a marketing department to the next level. It provides questions for an organization to consider regarding what they want marketing to be, such as sales-driven, strategy-driven, or segment-driven. It also addresses whether the concept of marketing is respected, whether marketing has the proper tools, budget, and staff to meet expectations. Finally, it discusses conducting a marketing audit to review organizational expectations, executive support, and marketing's sphere of influence.
Cantina - Analytics + Modeling: Why Knowing Everything About Your Customers W...FutureM
FutureM 2013 session with Cantina
Speakers:
Joan Abrams
Head of e-Commerce, Ross-Simons
Mike Putnam
VP Mobile, Kayak
George White
SVP of Innovation, Cantina
It’s been said that analytics are the lifeblood of digital marketing. But what happens when channels blur? In-store and online sales are increasingly intermixed. A purchasing story might start as a product placement, be saved on a smartphone, researched on a tablet, ordered on a laptop and picked up in person. Properly modeling the customer context is the key to driving purchasing behavior. Learn how consumer brands are changing their approach to customer analytics and context modeling by joining this lively discussion from Cantina on the challenges of extracting actionable information from data, and on evolving ways to model consumer behaviors.
This document discusses strategies for retail promotional planning. It covers the various elements of a retailer's promotional mix, including advertising, sales promotions, personal selling, and public relations. It emphasizes that promotional efforts must fit a retailer's overall strategy and target market. Guidelines are provided for planning effective promotional campaigns with measurable objectives. Key aspects of advertising, public relations, and personal selling as promotional tools are also outlined.
The challenges of the financial industry are limitless. Being in this volatile industry you’ve got to ensure that your sales and marketing reps are always on their toes. An integrated sales and marketing platform for your marketing-sales activities, means that you have access to extensive data about your prospects and clients in real time.
Using this data you can reach out to more prospects and engage them in effective one-to-one communication. With brand compliance integral to the system, you and your channels can create, customize or share your marketing and sales assets without any fear of brand distortion.
Target should implement an add-on to their mobile app to increase brand recognition of their PFresh grocery section and expand their target demographic markets. The app would allow customers to create shopping lists, access grocery deals and coupons, and pick up orders placed through the app. This positions Target as an innovative one-stop shop ahead of competitors. Analysis shows the project would increase guest convenience, establish Target as a leader in technology-driven shopping, and provide overall net present value of $9 billion.
Creative Mindworks is a marketing and advertising firm that has received over 80 creative awards. It has been named Marketing Firm of the Year by the Latin Builder's Association and has received several other awards and accolades. The document provides details on the various services offered by Creative Mindworks, including account services, consumer research, creative services, copywriting, print and broadcast production, media planning and buying, internet development, online marketing, virtual solutions, call tracking software, customer relationship management software, and a list of clients.
This document provides information about Mercy Crespo and her promotional product company. She has over 18 years of experience in sales, marketing, advertising, and design in the promotional products industry. She works directly with clients to find unique and effective promotional campaigns. The company offers various resources and services to help clients with their promotional needs including online and traditional marketing support, product sourcing, art and design, and fulfillment. They aim to provide excellent customer service and ensure client success.
Synergixx provides marketing and media services including creative design, production, media planning and management, call center management, and total campaign management. Their services are tailored for direct response campaigns selling soft offer, high ticket ingestible and beauty products. They aim to achieve creative synergy, provide expertise to maximize clients' profitability, and protect clients' brands.
This document is United Stationers' 2002 annual report. It summarizes that United Stationers faces challenges including a tough operating environment, declining margins as computer consumables make up a larger portion of sales, and slowing sales due to the economy. However, the company has strengths like high customer service ratings, cash flow, and infrastructure. The report outlines United Stationers' plan to address these challenges by becoming more marketing-driven, customer-focused, and cost-efficient while driving non-value-added costs out of its operations and the supply chain. It also explains why the company fell short of its 2002 financial goals due to factors like unemployment, a loss of sales from a national account, and lower manufacturer rebates.
This document is United Stationers' 2002 annual report. It summarizes that United Stationers faces challenges including a tough operating environment, declining margins as computer consumables make up a larger portion of sales, and slowing sales due to the economy. However, the company has strengths like high customer service ratings, cash flow, and infrastructure. The report outlines United Stationers' plan to address these challenges by becoming more marketing-driven, customer-focused, and cost-efficient through various initiatives. It also explains why the company fell short of its 2002 financial goals due to factors like unemployment, a large customer changing its business model, and lower manufacturer rebates from reduced purchasing.
Hygrade Business Group provides multi-channel marketing solutions to help businesses streamline their efforts. They offer direct marketing management, data analytics, multi-channel media marketing, creative design, promotional products, incentive programs, print production, and document management. Hygrade analyzes customer data to target marketing campaigns effectively across multiple channels including digital, print, broadcast, and outdoor media. They work with clients in various industries to develop customized strategies that maximize each marketing channel and drive results.
This document outlines 4 methods to increase business success:
1. Create incentive programs to increase sales and reward sales staff immediately.
2. Provide customer rewards programs for referrals and repeat purchases, which can increase business by 49% according to a study.
3. Target market to the most likely buyers of your products/services to create new customers through consistent contact and education.
4. Recognize employees for their contributions as incentive programs improve productivity and profits, and happy employees increase customer satisfaction.
This document provides information about Promo Focus, a company that offers promotional products and services. It discusses Promo Focus' beliefs, capabilities, and strategies for creating effective marketing campaigns using tangible advertising products. The document also provides examples of how Promo Focus has helped other companies successfully launch new products and secure press exposure through the use of promotional items.
Marketing involves anticipating customer needs and directing the flow of goods from producers to consumers. It is the business function that interprets customer needs and conveys the value of products and services to the rest of the organization. Marketing identifies unfulfilled customer needs and desires and measures the potential market and profitability. It determines which customer segments the company can best serve.
This document outlines 4 methods to increase business success:
1. Create incentive programs to increase sales and reward sales staff immediately.
2. Provide customer rewards programs for referrals and repeat purchases, which can increase business by 49% according to a study.
3. Target market to the most likely buyers of products/services to create new customers through consistent contact and education.
4. Recognize employees for their contributions as incentive programs improve productivity and profits by building positive attitudes. Happy employees increase customer satisfaction.
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
The document provides an overview of key marketing concepts including:
- Foreign market analysis which studies the attractiveness and dynamics of special markets. Market research gathers information about target markets.
- Marketing is a process that focuses organizational resources on environmental opportunities and customer needs. The marketing concept has evolved from a product focus to a customer orientation.
- The marketing mix (4Ps) includes product, price, place, and promotion. Additional Ps were later added.
- Global marketing internationalizes products/services to suit global consumer requirements through universal planning, production, placement, and promotion strategies.
1) The Image Group is a marketing and branding company that specializes in print and promotional products. They have sales offices in Ohio and Michigan.
2) They offer in-house creative design, printing, product decoration and fulfillment services. They aim to boost clients' visual identity through print, merchandise and online branding.
3) The Image Group is committed to product safety and social compliance and ensures all products meet necessary regulations and standards.
Imagine Advertising believes marketing should be enjoyable like candy, not medicinal. For over 20 years, they have helped brands increase sales through innovative strategies and tactical execution. They provide a full range of marketing services including creative design, strategic planning, social media, partnerships, and more to interrupt, incentivize, and interact with consumers. Their goal is to outsmart competition without outspending them.
Empowering Brands is a digital media company that has created the leading online information and connection hub for the global pump industry, EmpoweringPumps.com. As strategic business partners to our clients, Empowering Brands creates tailored programs to support our clients’ marketing campaigns, providing flexible and responsive service. With broad industry knowledge and a respected brand, Empowering Brands provides best-in-class digital media, content development, and social media strategy to empower our clients to cost-effectively reach and engage with a diverse industrial audience across multiple market industry platforms.
The document discusses Promo Focus, a marketing company that provides promotional products and services. It summarizes the company's background, beliefs, capabilities, and approach. Promo Focus believes in honest business practices and protecting people and the planet. The company provides full-service marketing solutions, from consulting to graphic design to fulfillment. It aims to help clients effectively promote their brands while considering social, environmental, and economic impacts.
Geiger is a large, family-owned promotional products company with over 135 years of experience. They offer a wide range of promotional items and services to help clients meet their branding, marketing, and employee recognition goals. Geiger has extensive warehouses and distribution centers, and also designs customized online stores to make ordering simple and efficient for clients. They aim to perfectly represent clients' brands on all products and provide high quality service.
2. Whether you aim to generate new business, promote an event, or recognize
your employees, we can help you effectively achieve your goal by developing
and delivering integrated creative marketing campaigns.
• We incorporate our custom merchandise sourcing team to help you select
the perfect apparel or promotional item to communicate your message.
• Our client services team will work with your stakeholders every step of the
way to ensure timely answers to product requests, quick quotes and a
smooth proofing process.
• We can design corresponding print and packaging elements to make your
initiative even more successful.
• We can effectively kit, palletize and stage as well as fulfill your shipment to
make stakeholders jobs easier and save soft cost dollars.
• We offer company stores and PUNCHOUT catalogs to streamline purchases
and integrate with client systems like SAP, Ariba and Omnicel. We can
design a punchout for your systems
Our services:
Promotional products and beyond
| 847.877.2240
3. We utilize all of the tools at our disposal to deliver measurable solutions on time and on budget.
4. Choosing products for maximum impact begins with a thorough understanding of your audience
and your goals. Our wide selection of promotional products includes:
• Branded apparel • Writing instruments
• Health & safety products • Caps/Headwear
• Desk/Office accessories • Drinkware
• Bags and totes • Food gifts
• Awards • Technology items
PromoMonster offers custom product development. We have factories here in the US and
around the world ready to create a special item just for you.
Our branding expertise includes specially designed custom products. In a recent campaign,
custom full color wrapped Haier refrigerators and Weber BBQ grills were used to incentivize
customers.
Targeted promotional products for a
lasting impression.
| 847.877.2240
6. In a 2009 survey conducted by independent research company Market tools Inc. a cross section
of the American consumer was evaluated in regard to advertising mediums, looking to rate which
advertising vehicle ranked the highest in terms of reach, recall and reaction from the consumers
perspective.
Promotional products received the top ranking promotional products above TV or print advertising
consistently deliver higher recall rates of the company/brand, the product/service or both.
Key findings:
•An overwhelming majority (83%) of respondents stated they liked receiving promotional
products.
•Promotional products had the highest recall ability when it came to remembering the name of
the advertiser and the product or service.
•Promotional products resulted in greater action/reaction than TV or print advertising. More than
half of the respondents reported using the promotional product several times.
Studies Show Promotional Products
Work!
Attribute Promotional Products TV Commercials Print Media
Recall of company brand 82.6% 67.6% 60.2%
Recall of product/service/message 74.8% 63.4% 58.3%
Recall of company/brand and
product/service/message in ad
73.5% 60.0% 50.0%
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7. Monster Fulfillment offers Turn-Key Services
PromoMonster is a leading resource for fulfillment services, bulk distribution and order staging
and palletizing solutions. We continually evolve and implement Best Practice Solutions for all
of our clients.
We provide a wide variety of services including customized online ordering systems,
PUNCHOUT catalogs, customized database solutions, bulk mailing processing, rework projects
and convention services.
Throughout all processes and services we thrive on providing excellent customer service
support.
Our Client Services team provides creative solutions for all our clients, as their business
demands and needs are constantly changing. Our Information Technology team is proactive
and stays abreast of technological advances that further enhance efficiency and accuracy.
Primary Services include:
• State-of-the-Art Warehouse Facilities
• Literature and Premium Fulfillment
• Order Processing and Online Ordering Systems
• Bulk Distribution
• Custom Assembly Projects
• Personalized Mailings
• Kitting Projects
• Reworks
• Distribution and Management
• Customer Service Functions
• Information Technology & Customized Database Solutions
8. Creative print & packaging solutions for
enhanced success.
Unlike other companies specializing in promotional products, we have the
resources and expertise to create memorable print and packaging elements to
further drive your message, increase your response rates, and improve your sales.
By combining carefully selected promotional items with complementary print
pieces and engaging packing, our team of top printers and designers turns
products into stories, and gifts into memories.
The following can be used to elevate your campaign and advance your marketing
efforts:
• Signage
• Custom cards
• Tradeshow displays
• Personalized letters
• Direct mailings
• Unique packaging
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9. READ ON to see how integrated creative marketing campaigns have
helped others achieve remarkable results.
10. Case histories:
Thanks for Penciling Me In Campaign
Objective: To develop a personalized, inexpensive, low minimum marketing
piece that would help sales representatives get in the doors of prospects
beyond the traditional 2% average.
Strategy: A unique marketing piece was designed with the theme, “Thanks For
Penciling Me In…”. On the packaging, an image of a day planner was featured
with the individual salesperson’s name printed in the 9:30 am time slot, i.e.
“Chuck Feldman” is calling today…IMPORTANT”. The piece also contained
the salesperson’s business card, a pencil and a 3 x 3 sticky note pad featuring
the copy “Thanks for Penciling Me In…”. The pieces were systematically sent
out to prospects, and salespeople followed up at the time indicated on the
piece.
Results: The clients’ sales team reported an amazing 73% appointment rate on
average, and the program has been repeated nearly 14 times. In addition,
many of the clients’ prospects not only made appointments, but became
clients and used the same piece to market their respective companies. This
program is ongoing and continues to be one of the most successful campaigns
ever implemented.
| 847.877.2240
11.
12. Bigger IS Better Campaign
Objective: To increase commercial business sales.
A community bank wanted to communicate that, with 17 branches
and $1.1 billion in assets, they are in fact bigger than they look and
can offer the same business service as larger banks.
Strategy: A custom box was created with a teaser graphic on top.
Inside, text appearing under a magnifying glass communicated the
idea of the bank’s size and service capabilities. A card on the inside
lid delivered an impactful, detailed message and call-to-action. The
piece was delivered by a bank employee or shrink-wrapped and
mailed. Follow up calls to non-responders were made within 24
hours.
Results: Representatives are experiencing a 40%+ success rate, a
substantially better rate of return than for brochures and cold calls.
Thus far, the project has helped generate over $270 thousand in new
commercial business.
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16. PromoMonster?
These include:
Significant cost savings
We have access to a wide network of the industry’s leading
vendors (including overseas manufacturers) with whom we
have negotiated special pricing. This ensures that you
receive your order for the lowest possible price, every time.
Many other distributors simply do not have the
relationships or experience to offer these savings.
Personalized customer attention
Helping you achieve your goals is our focus.
Our staff of over 60 associates will make your
experience easy to manage. We strive to
exceed your expectations every step of the way.
In addition, the delivery process is always
seamless and secure.
Greater selection
With our extensive network of top
manufacturers — nationwide and overseas —
the choice of items we can provide is limited
only by your imagination.
Print and packaging expertise
We can elevate your campaign beyond
promotional products to include
customized print and packaging
elements. These can significantly
reinforce your brand message, and
increase the success of your marketing
efforts.
Why Should You Work With
We are an independent creative marketing agency with an affiliation to
iPROMOTEu, a large distributor organization with an excellent industry
reputation. PromoMonster was ranked in the top 15 IPU affiliates over the
past year and has had impressive growth of over 42% year over year.
| 847.877.2240
17. PromoMonster
is affiliated with
iPROMOTEu, an
organization with a
network of nearly 600
independent
promotional marketing
companies nationwide.
With sales revenues of
over 120 million dollars
iPROMOTEu, arguably,
is the most
professional, most
successful, and most
financially-secure entity
in the promotional
products industry.
Therefore, all of the
strength that
PromoMonster obtains
through this association
is passed along to you
in the form of better
pricing and quality
client services..
PromoMonster offers you the best of both worlds – the attentiveness of a smaller
company, and the selection, resources and discounted pricing of a very large one.
18. About us:
Inspired by the power of integrated marketing campaigns to positively
influence consumers’ preferences and attitudes, Chuck Feldman and Steve
Goldstein founded PromoMonster, Inc. in 2008. Both partners have over 25
years of Promotional Product Industry experience.
Combining an extensive knowledge of the custom apparel, promotional
products and incentives industry with print and packaging expertise has been a
winning combination. PromoMonster goes beyond the reach of traditional
promotional marketing companies to create unique, targeted and memorable
“full- circle” marketing campaigns. From new product launches to event
promotion, from employee recognition programs to brand loyalty initiatives,
PromoMonster has helped many clients achieve outstanding results.
PromoMonster strives to exceed clients’ expectations by consistently
delivering fresh, innovative ideas, exceptional service, and a simple, reliable
ordering process. Importantly, its affiliation with iPROMOTEu enables
PromoMonster to access a worldwide network of top manufacturers and offer
its clients significant cost savings.
19. Charles A. Feldman (Chuck)
President
Graduate of DePaul University
Apparel and Promotional
Product and incentive Industry
since 1981.
Steve Goldstein
Vice President
Graduate of Southern Illinois University
Apparel and Promotional Product and
incentive Industry since 1986.
Mary Karlov
Director of Business Operations
Mary has been an executive office
administrator in the apparel and promotional
product industry since 1984. She brings best
in class client services to the PromoMonster
team.
Key Players
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20. Here is what customers have to say
about PromoMonster!
PromoMonster has helped Philips with our promotional items and have
been especially helpful in those 12th hour emergencies where time and
logistics are needed for success.
Doug Stoneman, Philips
Steve has gone the extra mile to make our latest Carrier/Bryant dealer
promo campaign a smooth process with great products and fast
turnaround.
Rich Lenart, Temperature Equipment Corporation
After 7 years I know I can always rely on PromoMonster. They supply
apparel and promotional products that have helped us build our brand.
Daniel Schrementi, Incredible Technologies
21. Find out how PromoMonster can make your next
marketing project a success!
Contact us today.
(p) 847.877.2240 | (f) 847.754.4966 | mail@promo-monster.com | www.promo-monster.com