The document discusses cultural considerations for website design. It covers Hofstede's dimensions of cultural variability, including uncertainty avoidance. Countries with high uncertainty avoidance prefer websites with clear navigation, predictable user experiences, and explicit language/images to reduce ambiguity. Countries with low uncertainty avoidance can tolerate more complexity, open dialogue, and user choice. The document stresses that understanding cultural differences is important for reaching global audiences online.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Your site may be giving off the wrong psychological signals and causing potential customers to click away.
In this keynote presentation for Conversion Summit (Frankfurt 2013) Nathalie covers how gender and cultural differences impact your customers' online behaviours, and reveals winning tactics you can use on your website to change your message and convert more customers online.
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai
In this keynote presentation for Conversion Jam (Stockholm 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
Are you missing half your audience?
Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
If your content needs a jolt of life, web psychologist Nathalie Nahai will show you how to apply targeted psychological techniques to design more engaging images, killer headlines, and videos that are more likely to go viral.
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
In this keynote, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your smartphone demands, shapes and disrupts your attention.
With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
Do you want to drive more sales through your website?
In this presentation, Nathalie covers 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Your site may be giving off the wrong psychological signals and causing potential customers to click away.
In this keynote presentation for Conversion Summit (Frankfurt 2013) Nathalie covers how gender and cultural differences impact your customers' online behaviours, and reveals winning tactics you can use on your website to change your message and convert more customers online.
Nathalie Nahai - Culture and its influence on websitesNathalie Nahai
In this keynote presentation for Conversion Jam (Stockholm 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - How gender and cultural differences in web Psychology affect...Nathalie Nahai
Are you missing half your audience?
Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.
Nathalie Nahai - The psychology of persuasive content for "boring" industries...Nathalie Nahai
If your content needs a jolt of life, web psychologist Nathalie Nahai will show you how to apply targeted psychological techniques to design more engaging images, killer headlines, and videos that are more likely to go viral.
Nathalie Nahai - Dopamine loops: The hidden psychology of why we're addicted ...Nathalie Nahai
In this keynote, The Web Psychologist Nathalie Nahai reveals the psychological and neurochemical ways in which your smartphone demands, shapes and disrupts your attention.
With more and more of us suffering from connection fatigue and internet addiction, it’s crucial we arm ourselves with the tools and the knowledge we need to become the master, and not the slaves, of our devices.
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
Do you want to drive more sales through your website?
In this presentation, Nathalie covers 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
This is the presentation I gave at UX Brighton (2013).
Behind every screen sits a user, waiting to be engaged.
Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
Personalisation vs Privacy - Nathalie NahaiNathalie Nahai
In this keynote, Nathalie Nahai explores some of the research, consumer trends and legislations that characterise the personalisation-privacy debate.
From behavioural targeting and psychometric data mining, to psychological reactance and the introduction of the EU GDPR legislation, this deck will give you a brief introduction to some of the themes central to the discussion surrounding data ethics today.
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
Why does certain content go viral?
Why are we so addicted to social media?
And how does what you share, reveal who you are?
In this keynote for the Spredfast Summit, I'll explore the psychology behind what, how and why we share, and how you can psychologically optimise your content for personality-based targeting.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
In this presentation for SXSW Interactive, I outline 5 key psychological principles for persuasive product designs, and discuss the ethical implications for implementing these.
Joining me on the panel were best-selling authors Roger Dooley and Nir Eyal.
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates – every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It’s a question that has been on the mind of Nathalie Nahai and Phil Nottingham for quite some time.
Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?
In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. Join us on Tuesday September 23 to change the way you think about marketing, advertising and communications online. We know you will enjoy the conversation!
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
In this introductory talk, Nathalie Nahai discusses the science of Web Psychology and how you can use it to design persuasive online environments including your website, marketing and content.
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
Watch this presentation to discover how to:
- Leverage the brain’s primal, emotional and rational systems to engage customers and prospects persuasively
- Employ specific online persuasion techniques on your website and in your marketing campaigns
- Improve your marketing communications with a solid understanding of basic web psychology principles
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You'll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
By the end of this talk you'll know a heck of a lot more about what makes your customers tick, and how you can use this to be more influential online.
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
In this presentation, we'll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive copy that engages and converts.
From personality-based keywords, to message framing and tools, you'll come away with actionable points, principles and examples you can use to optimise your communications today.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
In this keynote for Brighton SEO (London 2016), I'll explore:
- the psychology behind thriving communities
- the emotional root of decision-making
- the power of homophily
- how to adapt content to personality traits
- psychological trigger words
- how to optimise your headlines for maximum impact
For more info, check out nathalienahai.com
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
NN x
Presentatie van Nathalie Nahai tijdens onze Content Marketing Experience "Consumer Behaviour" van 2 oktober 2014.
Nathalie Nahai, auteur van de bestseller Webs of Influence – The Secret Psychology of Persuasion.
6 simple steps to convert site analytics data into valuable audience personas...Ian Robins
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital
Full post on Medium:
https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
Nathalie Nahai - Empathy: Your secret weapon in designing for the webNathalie Nahai
This is the presentation I gave at UX Brighton (2013).
Behind every screen sits a user, waiting to be engaged.
Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
Personalisation vs Privacy - Nathalie NahaiNathalie Nahai
In this keynote, Nathalie Nahai explores some of the research, consumer trends and legislations that characterise the personalisation-privacy debate.
From behavioural targeting and psychometric data mining, to psychological reactance and the introduction of the EU GDPR legislation, this deck will give you a brief introduction to some of the themes central to the discussion surrounding data ethics today.
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - The secret psychology behind social behaviourNathalie Nahai
Why does certain content go viral?
Why are we so addicted to social media?
And how does what you share, reveal who you are?
In this keynote for the Spredfast Summit, I'll explore the psychology behind what, how and why we share, and how you can psychologically optimise your content for personality-based targeting.
Nathalie Nahai - The psychology of persuasive content (The Inbounder)Nathalie Nahai
In this keynote for The Inbounder conference (2016), I reveal how to leverage the psychology of decision-making, personality and persuasive language to grab your audience's attention, provoke the right emotion, and convert it into action.
Nathalie Nahai - Designing for the mind & the ethics of persuasion for produc...Nathalie Nahai
In this presentation for SXSW Interactive, I outline 5 key psychological principles for persuasive product designs, and discuss the ethical implications for implementing these.
Joining me on the panel were best-selling authors Roger Dooley and Nir Eyal.
The psychology behind persuasive marketing videos, and how to get people to w...Nathalie Nahai
What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates – every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It’s a question that has been on the mind of Nathalie Nahai and Phil Nottingham for quite some time.
Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?
In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. Join us on Tuesday September 23 to change the way you think about marketing, advertising and communications online. We know you will enjoy the conversation!
Nathalie Nahai - Web Psychology: The science of online persuasionNathalie Nahai
In this introductory talk, Nathalie Nahai discusses the science of Web Psychology and how you can use it to design persuasive online environments including your website, marketing and content.
Nathalie Nahai - The secret psychology of online persuasionNathalie Nahai
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
Watch this presentation to discover how to:
- Leverage the brain’s primal, emotional and rational systems to engage customers and prospects persuasively
- Employ specific online persuasion techniques on your website and in your marketing campaigns
- Improve your marketing communications with a solid understanding of basic web psychology principles
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks.
You'll discover key web psychology techniques that will help you write persuasive content, shoot emotionally engaging videos, and boost the effectiveness of your images.
By the end of this talk you'll know a heck of a lot more about what makes your customers tick, and how you can use this to be more influential online.
Nathalie Nahai - The secret psychology of persuasive videosNathalie Nahai
In this keynote for WistiaFest 2016, I reveal how to leverage the brain's metaphorical primal, emotional and rational systems to design more persuasive videos.
You'll learn how to use specific psychological techniques and psychographics to personalise content to people's personalities, and come away with a formula you can use to start applying these insights to your content right now.
How to use the Big 5 personality traits to write persuasive copyNathalie Nahai
In this presentation, we'll explore how you can use the golden standard for personality profiling, The Big Five, to design persuasive copy that engages and converts.
From personality-based keywords, to message framing and tools, you'll come away with actionable points, principles and examples you can use to optimise your communications today.
Nathalie Nahai - Psychology of persuasive content (Brighton SEO)Nathalie Nahai
In this keynote for Brighton SEO (London 2016), I'll explore:
- the psychology behind thriving communities
- the emotional root of decision-making
- the power of homophily
- how to adapt content to personality traits
- psychological trigger words
- how to optimise your headlines for maximum impact
For more info, check out nathalienahai.com
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
NN x
Presentatie van Nathalie Nahai tijdens onze Content Marketing Experience "Consumer Behaviour" van 2 oktober 2014.
Nathalie Nahai, auteur van de bestseller Webs of Influence – The Secret Psychology of Persuasion.
6 simple steps to convert site analytics data into valuable audience personas...Ian Robins
Who is your digital audience? And how to determine your content strategy for them. This is a talk I gave at the Information Industry Network's Digital Content Strategies event 21 April 2016. #iidigital
Full post on Medium:
https://medium.com/@ianrobins/how-to-develop-your-audience-personas-and-build-content-strategies-for-them-fe21588f10a7#.wziktsuda
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
Human Behavior online: a Psychologist's perspective - Nathalie NahaiBrandwatch
What are the hidden forces that shape our online behaviors? What insights can we learn about others, and indeed ourselves, that will help us to transform the quality of our work? We spend our working days in platforms, spreadsheets and reports, seeking to give our stakeholders answers to the questions they have. The world's foremost expert in web psychology, Nathalie Nahai, will expand our minds and bring us new insights into what influences us online, and why.
Created by veteran TV/Film product placement producer Debbie Durkin of DURKIN Entertainment, ECOLUXE CELEBRITY LUXURY LOUNGE is an experience that connects brands, environmental and charity causes with celebrities, media, Influencers, social media rockstars and industry VIP’s.
Aligning your brand with the industry’s top tastemakers and capitalizing on the media attention from celebrities interacting with your brand elevates awareness across a variety of mediums. Our team specializes in celebrity seeding, Influencer alignment and TV/Film brand activations—an instantaneous & powerful product placement opportunity—resulting in media coverage that drives momentum and translates into increased sales and brand awareness.
Voted “BEST VIBE LOUNGE” in 2016 by the media and celebrities, our 10th year ECOLUXELOUNGE in Park City unites lifestyle, winter sports, organic health, wellness, outdoor gear, beauty, activewear, daywear, accessories, travel gear, luxury destinations, pet products, anti-aging and fitness services, tech, electronics, energy-saving and technology showcasing “the best” in eco-luxury and sustainable living with the most Influential people and media in 2017.
Event Features: Media Center, Farm-to-table All Day Brunch, Cocktails & Mocktails, Coffee Bar, Beauty & SPA services, Celebrity Transportation and more!
A Story of Mob Programming, Testing and Everything (DDD Europe 2020)Lisi Hocke
Talk given at DDD Europe 2020
Abstract:
Back in time, I started out as a strong individual contributor. I loved to have a team around me and collaborate with them, but when it came to doing “my part”, I did it only by myself. I was uncomfortable when another one “peeked over my shoulder” to see what I was doing, or when they even wanted to do it together with me.
But then I heard about this strange new approach of mob programming, having the whole team work on the same task, same place, same time, same computer - which was such an unusual idea that it instantly fascinated me. I told my team about it; they surprisingly agreed to give it a try; and it changed our world.
Join us on our journey and see what we discovered along the way. Learn how our mobbing experience helped us to start pairing, on various tasks across “disciplines”. This is our story of how the whole team is growing even closer together, constantly learning from each other, while delivering our best.
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
Pubcon Las Vegas 2013, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers.
Tech4Good, Tech4All, and Digital Inclusion3Play Media
In this webinar, Debra Ruh, CEO of Ruh Global Impact and advocate for accessibility, will explore how emerging technologies like AI, wearables, robotics, and others, can support people with disabilities if they are made accessible and the repercussion for all if these programs and campaigns are not accessible.
A Story of Mob Programming, Testing and Everything (AgileTD Webinar)Lisi Hocke
Webinar given for Agile Testing Days in 2020
Abstract:
Back in time, I started out as a strong individual contributor. I loved to have a team around me and collaborate with them, but when it came to doing “my part”, I did it only by myself. I was uncomfortable when another one “peeked over my shoulder” to see what I was doing, or when they even wanted to do it together with me.
But then I heard about this strange new approach of mob programming, having the whole team work on the same task, same place, same time, same computer - which was such an unusual idea that it instantly fascinated me. I told my team about it; they surprisingly agreed to give it a try; and it changed our world.
Join us on our journey and see what we discovered along the way. Learn how our mobbing experience helped us to start pairing, on various tasks across “disciplines”. This is our story of how the whole team is growing even closer together, constantly learning from each other, while delivering our best.
UX Awards: Top Trends in Award-Winning UX LondonOxford Tech + UX
General Assembly, Huge, and The UX Awards presented Top Trends in Award-Winning UX on Tuesday, August 4th, in London featuring UX professionals from innovative companies including Morgan Stanley, cxpartners, Cogapp, Qardio, and Swiftkey.
What are the trends and common traits behind the winners at the UX Awards, and where are they headed?
Beverly May, Executive Director of the UX Awards, presented an overview of the UXies, showcased past winning work and case studies, and provided a quantitative and qualitative analysis of winning submissions and UX trends from the past four years that you can use to help improve your own portfolios, UX presentations, or awards submissions.
Beverly was joined by several past and current UX Awards winners and judges to talk about what they look for in submissions and how they evaluated UX, as well as how they approached crafting their own case studies.
More info: http://oxfordtech.us/the-ux-awards-top-trends-in-award-winning-ux-london/
Sofia event: 2019 diversity in the workplace report Vessy Tasheva
Presentation from my Sofia event dedicated to "2019 Diversity in the Workplace Report".
No-fluff discussions, actionable insights. It’s an invite-only event for 100 passionate Diversity & Inclusion champions: CEOs, GMs, COOs, VPs of Talent, HR, D&I experts, representatives of underrepresented groups and minorities, community leaders, and investors
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host