With the next billion users coming from Asia, Africa, and Latin America, we need to consider a huge diversity in terms of culture, languages, income levels, and lifestyles which was not present in the first billion users. The success of capitalizing on them depends on conducting inclusive design research covering diverse demographics that will not only ensure access to basic facilities, but also help companies be successful. This talk will also look at if the traditional design research methodologies work for the next billion users and tips while designing for them.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Be part of a conversation about Rotary’s future — in 2020
and beyond. What challenges does our organization face,
and what opportunities can we seize going forward? We’ll
discuss the charge of the Strategic Planning Committee as it
works to develop the next vision for Rotary.
Be part of a conversation about Rotary’s future — in 2020
and beyond. What challenges does our organization face,
and what opportunities can we seize going forward? We’ll
discuss the charge of the Strategic Planning Committee as it
works to develop the next vision for Rotary.
With the next billion users coming from Asia, Africa, and Latin America, we need to consider a huge diversity in terms of culture, languages, income levels, and lifestyles which was not present in the first billion users. The success of capitalizing on them depends on conducting inclusive design research covering diverse demographics that will not only ensure access to basic facilities, but also help companies be successful. This talk will also look at if the traditional design research methodologies work for the next billion users and tips while designing for them.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
Be part of a conversation about Rotary’s future — in 2020
and beyond. What challenges does our organization face,
and what opportunities can we seize going forward? We’ll
discuss the charge of the Strategic Planning Committee as it
works to develop the next vision for Rotary.
Be part of a conversation about Rotary’s future — in 2020
and beyond. What challenges does our organization face,
and what opportunities can we seize going forward? We’ll
discuss the charge of the Strategic Planning Committee as it
works to develop the next vision for Rotary.
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Rail~Volution 2017 John Martin | Headwinds or Tailwinds?Rail~Volution
The world is going to change more in the next 10 years than it did in the last 100. At the Rail~Volution conference in September, John Martin, a national leader and futurist, took conference attendees on a look into the future, Using his firm’s research-inspired lens, he identifies not only the major headwinds, but also the positive tailwinds shaping the future of transit-oriented development and equitable, thriving communities.
Thomas Cleary won the Account Planning Group's 'Planning Idol' in 2017, a national competition which invited 55 strategists to tackle a live brief for the Australian Red Cross. The brief tasked strategists to find an innovative solution to reduce levels of social exclusion experienced by Australians.
Thomas' strategy was based on the insight that the highest levels of social exclusion occur in public housing, and that there are over 9.1 million vacant seats across Australia’s top 4 sporting competitions. ABS data reveals a high correlation between high-public housing density, sporting heartlands and home of professional sporting teams.
'Transforming empty seats into friendships' is a campaign strategy that aims to reduce levels of social exclusion in public housing by attracting sport obsessed volunteers to accompany groups of socially excluded sports fans to games. At the core, the strategic idea is about using idle capacity in marketplaces to provide social services in ways that don’t affect pricing power. It’s about turning market failure into positive outcomes for society.
Here is the final pitch deck. May it fuel your thinking and act as the catalyst for even better strategic ideas!
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
The Forty-Year Cycle in Culture and SocietyJames Lee
In the past few decades, we've seen rising distrust in public institutions, unpopular wars, and lackluster economic growth. Why does it feel like we are repeating the 70's? We may be experiencing a forty-year cycle that goes back (at least) to the 1890's and seems to offer some useful insights into what to expect for the 2020's and beyond.
Presentation created for the conference "Retro - a consumption and design trend?", held by ESEIG.
Created and presented by Pedro Rocha, on the 17/12/09, for non-commecial use.
Feel free to download and share it.
.
UCEA 2013: Developing a Community of Educational Technology LeadershipTyler Gayheart
This session will explore the development of an online community of educational technology
leaders. The Google+ platform provides an excellent opportunity to analyze the development of one
such community. This workshop will share data uncovered through Google’s API and via individual
surveys of the community members, moderators and owners. Reports on the statistical trends in
engagement will be analyzed as the community undergoes drastic changes to increase the scholarly
and professional interactions.
Regional Open House Presentation-April 2014Heartland2050
John Fregonese, Principal of Fregonese Associates and lead consultant on the project, provided the public with an update and review of the four scenarios for growth over the next 40 years.
This presentation was also presented at the April 17th Steering Committee meeting.
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
The Drugs Don't Work: How to Kick the Habit of the War of AttentionJordanDervish
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Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Rail~Volution 2017 John Martin | Headwinds or Tailwinds?Rail~Volution
The world is going to change more in the next 10 years than it did in the last 100. At the Rail~Volution conference in September, John Martin, a national leader and futurist, took conference attendees on a look into the future, Using his firm’s research-inspired lens, he identifies not only the major headwinds, but also the positive tailwinds shaping the future of transit-oriented development and equitable, thriving communities.
Thomas Cleary won the Account Planning Group's 'Planning Idol' in 2017, a national competition which invited 55 strategists to tackle a live brief for the Australian Red Cross. The brief tasked strategists to find an innovative solution to reduce levels of social exclusion experienced by Australians.
Thomas' strategy was based on the insight that the highest levels of social exclusion occur in public housing, and that there are over 9.1 million vacant seats across Australia’s top 4 sporting competitions. ABS data reveals a high correlation between high-public housing density, sporting heartlands and home of professional sporting teams.
'Transforming empty seats into friendships' is a campaign strategy that aims to reduce levels of social exclusion in public housing by attracting sport obsessed volunteers to accompany groups of socially excluded sports fans to games. At the core, the strategic idea is about using idle capacity in marketplaces to provide social services in ways that don’t affect pricing power. It’s about turning market failure into positive outcomes for society.
Here is the final pitch deck. May it fuel your thinking and act as the catalyst for even better strategic ideas!
A brand campaign presentation I did while at Berklee College of Music. This is a fictional brand but the ideas are my own. Taking a a magazine and recreating a new vision with music that still stays true to its origins but keeps it relevant and opens up new opportunities. How can I help you with your marketing?
The Forty-Year Cycle in Culture and SocietyJames Lee
In the past few decades, we've seen rising distrust in public institutions, unpopular wars, and lackluster economic growth. Why does it feel like we are repeating the 70's? We may be experiencing a forty-year cycle that goes back (at least) to the 1890's and seems to offer some useful insights into what to expect for the 2020's and beyond.
Presentation created for the conference "Retro - a consumption and design trend?", held by ESEIG.
Created and presented by Pedro Rocha, on the 17/12/09, for non-commecial use.
Feel free to download and share it.
.
UCEA 2013: Developing a Community of Educational Technology LeadershipTyler Gayheart
This session will explore the development of an online community of educational technology
leaders. The Google+ platform provides an excellent opportunity to analyze the development of one
such community. This workshop will share data uncovered through Google’s API and via individual
surveys of the community members, moderators and owners. Reports on the statistical trends in
engagement will be analyzed as the community undergoes drastic changes to increase the scholarly
and professional interactions.
Regional Open House Presentation-April 2014Heartland2050
John Fregonese, Principal of Fregonese Associates and lead consultant on the project, provided the public with an update and review of the four scenarios for growth over the next 40 years.
This presentation was also presented at the April 17th Steering Committee meeting.
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
The Drugs Don't Work: How to Kick the Habit of the War of AttentionJordanDervish
Magnum & Co's Carl Ratcliff and Carl Moggridge presented 'The Drugs Don't Work: How to Kick the Habit of the War of Attention' at Mumbrella CommsCon 2021
Work Life Through a Screen - How Comms can Foster Collaboration and Innovatio...JordanDervish
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
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3. 3
OVER THE LAST 6 YEARS,
WE’VE LOST
TRUST
Source: Wave 7 (2013) – Wave X (2019). Base: All Markets.
Q39 Below are a list of statements, please can you answer reflecting your opinion [Any Agree]
Agreement with “I’m influenced by opinions shared online”
wave 7 (2013) wave 8 (2014) wave 9 (2017) wave x (2019)
52%
43%
49%
47%
63%
53%
61%
53%
I'm Influeneced by opinons shared online
I trust bloggers'/vloggers' opinions on prodcuts and services
10%
APAC DECLINE
GLOBAL DECLINE
5%
4. 4
Source: Wave 7 (2013) – Wave X (2019). Base: All Markets
Q39 Below are a list of statements, please can you answer reflecting your opinion [Any Agree]
TRUST
EROSION
IS SEEN
ACROSS APAC
wave 7 (2013) wave 9 (2017)
53%
56%
46%
49%
70%
67%
64%
62%
THAILAND
wave 7 (2013) wave 9 (2017)
57% 57%
59%
55%
68% 68% 68%
58%
PHILIPPINES
wave 7 (2013) wave 9 (2017)
48%
45%
49%
41%
48% 49%
52%
43%
INDONESIA
I’m influenced by opinions shared online
I trust bloggers/vloggers’ opinions on products & services
wave 7 (2013) wave 9 (2017)
46%
43%
35% 34%
60%
58%
50%
44%
SOUTH KOREA
wave 7 (2013) wave 9 (2017)
35% 33%
31%
26%
51%
49%
46%
39%
SINGAPORE
5. 5
WHILE TRUST IS DOWN,
THE DESIRE TO BE CONNECTED HAS INCREASED
GLOBAL
+5%
APAC
+3%
23%
31%INDIA
26% 34%THAILAND
24% 30%MALAYSIA
13%
17%JAPAN
17%
19%SINGAPORE
8
8
6
4
2
31% 36%INDONESIA 5
Source: Wave 7 (2013) – Wave X (2019). Base: All Markets
Q46. Which of these online applications does a good job when you want to “Feel like I belong” [Any
application]
6. NOW MORE THAN EVER, BRANDS NEED TO NAVIGATE THESE
MONUMENTAL CULTURAL SHIFTS AT WORK
9. 9
THE CULTURAL TERRITORIES
Global Reach &
Local Connections
REGLOCALIZE
Authenticity
& Nostalgia
RETROGRADERESIST
Standing up
for Something
RECREATE
Mixing up to
Disrupt
12. *Index vs global
68%
(i111)
66%
(i113)
65%
(i111)
THE SNOWBALL EFFECT
Brands play a significant
role in social good Actively seek out brands that support
the social causes they believe in
Celebrities and athletes play a
significant role in social good
Despite a decline in trust, most Asians still look to brands and celebrities to do the right thing and allow
their sense of what’s right to influence their consumption preferences.
13. Believe hashtag movements
(e.g. #MeToo) have the power to make a difference in
the world
Believe they have the power to change
things in the real world, if they make enough noise
online
54%
(i106)
54%
(i108)
*Index vs global
Feeling empowered by online/social channels, Asians are more
deliberate in their advocacy attempts.
PROACTIVE ADVOCACY
16-24 yo 25-34 yo 35-44 yo 45-54 yo
83
110
137114
Young people lead the resist culture in APAC.
15. 64%
(i106)
My family practices the culture/traditions of our
ancestors
I identify myself based on the nationality of my
ancestors
61%
(i108)
*Index vs global
HERITAGE BOUND
As part of their identity journey, Asians embrace their cultural roots as a
way to define their authentic selves.
16. 16
0
13
25
38
50
Pre-1920 1930-1939 1950-1959 1970-1979 1990-1999 2010-2017
APAC EU USA
Decades that influence audiences, by country group
Source: Wave X – Remix Culture. Base: All Markets.
C8. Switching gears to pop culture and thinking about everything from music and movies, to clothing and cars, which of the following decades
would you say influences your attitudes, beliefs and behaviours (e.g. your music, fashion, etc.) today?
While the rest of the world looks back as far as the 60s for inspiration, Asia draws from more
recent decades as an era of economic and technological development.
YESTERDAY HOPPING
17. 17
Source: Wave X – Remix Culture. Base: All Markets.
C8. Switching gears to pop culture and thinking about everything from music and movies, to clothing and cars, which of the following decades
would you say influences your attitudes, beliefs and behaviours (e.g. your music, fashion, etc.) today?
Decades that influence audiences, by Age group
0
13
25
38
50
Pre-1920 1920-1929 1930-1939 1940-1949 1950-1959 1960-1969 1970-1979 1980-1989 1990-1999 2000-2009 2010-2017 Right now
16-24 yo 25-34 yo 35-44 yo 45-54 yo
16-34 year old Asians are time travelers, with technology as the conduit in content accessibility
and trend re-discovery
TIME TRAVELLING
19. 19
LOW LOCAL
INFLUENCE
LOW FOREIGN
INFLUENCE
HIGH FOREIGN
INFLUENCE
JAPAN
CHINA
AUSTRALIAINDIA
INDONESIA
PHILIPPINES
THAILANDTAIWAN
SINGAPORE
HONG KONG
MALAYSIASOUTH KOREA
HIGH LOCAL
INFLUENCE
• High/low local influence = % of those surveyed in the country who said their own
country influences their culture
• High/low foreign influence = measures how close the influence of foreign countries vs
their own country
APAC is rooted in their own cultures but also highly influenced by foreign
cultures, blurring the line between global and local.
CULTURAL BLURRING
20. 20
We are not mere
consumers of
culture
We take popular
culture from other
countries and
make it our own
21. When buying things that define my identity, I like to
buy from smaller/lesser known
I would be more loyal to a store if I know that it sells/
supports small/local brands
51%
(i92)
44%
(i96)
*Index vs global
As a predominantly hierarchical society, Asians lean into big and popular brands as symbols of
status, stability, and authority.
BIG BRANDOM
23. Interested in trying companies that reflect a new way
of doing things
Like to find new / creative ways to express their
individuality
67%
(i100)
65%
(i101)
*Index vs global
Asians are looking for new ways to express their unique sense of identity, leaning into new
brands that embrace their new-ish multi-faceted nature.
CREATIVE EXPERIMENTATION
24. I have hacked a product to make it
better
Believe it’s OK to take non-
traditional (but legal) routes to get
ahead
Like to think outside the box to find
new solutions to old problems
68%
(i97)
60
(i97)
32%
(i96)
*Index vs global
With respect for authority a common Asian trait, following the rules is the norm. Versus global, standards
for success for Asians are more linear and defined.
BOUNDARY BENDERS
26. R E S I S T R E T R O G R A D E
R E G L O C A L I Z E
R E C R E AT E
MIXING UP TO DISRUPT
LOCAL CONNECTION
AUTHENTICITY AND NOSTALGIASTANDING UP FOR SOMETHING
27. R E S I S T R E T R O G R A D E
R E G L O C A L I Z E
R E C R E AT E
MIXING UP TO DISRUPT
LOCAL CONNECTION
AUTHENTICITY AND NOSTALGIASTANDING UP FOR SOMETHING
28. R E S I S T R E T R O G R A D E
R E G L O C A L I Z E
R E C R E AT E
MIXING UP TO DISRUPT
LOCAL CONNECTION
AUTHENTICITY AND NOSTALGIASTANDING UP FOR SOMETHING
CATEGORY: COFFEE
Market: PHILIPPINES
BRAND A
TARGET AUDIENCE
BRAND B
29. R E S I S T R E T R O G R A D E
R E G L O C A L I Z E
R E C R E AT E
MIXING UP TO DISRUPT
LOCAL CONNECTION
AUTHENTICITY AND NOSTALGIASTANDING UP FOR SOMETHING
CATEGORY: TOYS
Market: JAPAN
BARBIE
TARGET AUDIENCE
COMPETITOR
31. 31
▪ Navigate this incredibly diverse and
constantly evolving landscape
▪ Understand sub cultures and micro
trends
▪ Position the brand as a cultural
force in an era of uncertainty
With the Remix Culture
analysis, we are able to...