This document announces a session at the NASPA conference titled "SSAO's: Tweeting & Educating with Purpose". The session will feature a panel of Vice Presidents and Deans of Student Affairs discussing their experiences using Twitter to communicate with stakeholders. Attendees are invited to engage in the interactive discussion to share ideas on maximizing the value of social media in higher education. The panelists will share their perspectives on using Twitter and generate new ideas and strategies.