3. In-District Student Opinions “Santa Fe College is just like high school, it’s 13th grade.” “It’s just my back up plan.” “I didn’t get into UF so I guess I’m going to Santa Fe.”
4. Research Findings Word of Mouth Advertising: “My favorite example is a review of a book I found on Amazon: ‘I haven’t read this book, but judging from the online reviews below, I don’t think it’s a very good book.” Emanuel Rosen, Brandweek, April12, 2010 Social Networking (Facebook and Twitter): “The impact on enrollment will come from what people can learn on social media sites from other students about the actual experience of attending a particular institution” Bob Johnson, Recruitment & Retention in Higher Education July, 2010
5. Solution Get others in the community that have an interest in students to know us better… Dr. Jackson Sasser, President of Santa Fe College personally invited all Middle and High School Guidance Counselors in our districts to visit our campus for a 3 day training
6. Cost Attendance = $6480.00 $270 paid to each Counselor in attendance for all 3 days Promotional Items = $ Food = $2253.54 Supplied breakfast, lunch & waters for all 3 days Total = $
7. Implementation College-wide BUY-IN (requested by VP’s) Continued personal and electronic contact Develop Schedule/Agenda Engaging Activities and Presentations Entertainment Eating
8. Outcome… Student Opinions change to: “I didn’t apply anywhere else, I knew Santa Fe was the right choice for me!” “I heard this is a great Institution!” “Professors are engaging and there are a ton of great opportunities at SF!” “It’s a great place to start your academic career!”
