Our teaser trailer used a nonlinear narrative through montage and flashbacks to hint at the deteriorating state of mind of a bullying victim. Scenes of the victim being surrounded and pushed by peers implied the theme of bullying, while shots of him on social media looking at his bully's pages inferred a desire for revenge. The trailer did not show whether or how the victim gets revenge, leaving questions unanswered - an example of an enigma code used to engage audiences. By restricting details and leaving the narrative open-ended, the teaser accomplished its goal of piquing interest without fully revealing the story.