The document discusses how the media product analyzes and challenges conventions of real media. It analyzed existing horror trailers and films to understand conventions like isolated rural settings, fast-paced editing, dark lighting, and revealing the villain. The media product challenges some conventions by having a female villain target male victims rather than the typical vulnerable female victim. It also challenges conventions through the plot and by having the villain wear white instead of typical dark clothing for villains.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. The main points I discovered are on my blog and are as follows: -The name of the producers in a text card for example ‘Fox Searchlight’. -Fast shots with little or very little amounts of clarity, this is very effective and leaves the viewer in suspense, leading them to want and watch the film. - Dark lighting is very effective as most people become nervous in the dark. - Pathetic fallacy is often used - The use of rural areas is important, in our trailer especially, because if a very urban location was used the person would not seem alone and isolated. - Text card are often used to tell information - The use of weapons and showing of blood or gore is often popular to horror audiences. - The use of a victim. - The disequilibrium section is very fast and often has very few transitions the use of a final scare.

15. Overall I feel that all of my work follows basic conventions of their respected area. I feel that this makes each of the products recognisable to the genre of horror and they all complement each other well. I also feel that our trailer does actually challenge some conventions by having a dominant female character for the majority of the trailer. As well as this I feel that the trailer is representative of the genre horror