NAR Tech Edge - What I Have Learned from Instagram
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Presentation about the evolution of social media marketing and lessons learned from Instagram applicable to other social media platforms
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NAR Tech Edge - What I Have Learned from Instagram
- 1. What I’ve learned from INSTAGRAM by Ines Hegedus-Garcia
- 4. so•cial me•di•a Noun websites and applications that enable users to create and share content or to participate in social networking.
- 8. SHHHHH !!
- 9. What has instagram Taught me?
- 10. 300 million users 70% are outside the U.S.
- 11. curation
- 12. the whole equals the sum of its parts
- 13. Ultra niche
- 14. brokers
- 15. curation
- 18. Social media = commitment
- 19. Behavior – culture- strategy gapingvoid.com
- 20. don’t forget the BASICS! answer your phone!
Editor's Notes
- social media has come a long way - especially for those of us that were early adopters
- social media romantics: ETIQUETTE no selling - engage - be genuine/authentic - transparency
- Keeping it real Social capital – social objects
- spam filters - junk mail - dvr
- syndication tool another photo sharing site beyond that!!
- syndication too lanother photo sharing site beyond that!!
- it’s ok to delete look at whole picture - not just single events
- Curate your own content!!
- NICHE fashion – florida salt life Travel - architecture
- great example of branding VS stock photos/developer ads **story of photographer with poor page
- DELETE – CURATE YOUR OWN CONTENT – you are not documenting your life
- Are people listening to your message? Are you listening to theirs?
- value proposition - you need to stand out BRAND!!!
- Scott Monty from FORD no off button - not a campaign with an end - always on PEOPLE ENGAGE PERSONALITIES – NOT PRODUCTS OR FEATURES
- gaping void - hugh Macleod IT’S NOT ABOUT THE TOOLS – BEHAVIOR – CULTURE - STRATEGY
- gaping void - hugh Macleod
- gaping void - hugh Macleod