SlideShare a Scribd company logo
Naomi Wolf
The Beauty Myth
What is it?
The beauty myth is a theory that was created by
Naomi Wolf and she explains that women in the
media are used to attract the audience which
includes there outfits and the way they look.
She explains that women are sexualised and
dominated my men.
Why is it used?
Wolf said that this idea is used to help sell more
copies of the magazines and other media
outlets. Models that are used are most often
airbrushed and photshopped to create this idea
of ‘flawlessnes’
Examples of the beauty
myth in the media

More Related Content

Viewers also liked

Lesson One - Audience and Institutions
Lesson One - Audience and InstitutionsLesson One - Audience and Institutions
Lesson One - Audience and Institutionssparkly
 
Filmcasestudies 130410094206-phpapp01
Filmcasestudies 130410094206-phpapp01Filmcasestudies 130410094206-phpapp01
Filmcasestudies 130410094206-phpapp01HeworthMedia1
 
The dark knight rises and the woman in black case study
The dark knight rises and the woman in black case studyThe dark knight rises and the woman in black case study
The dark knight rises and the woman in black case studyLiamattridge
 
Sequential narrative
Sequential narrativeSequential narrative
Sequential narrativeHeworthMedia1
 
Magazine blogging
Magazine bloggingMagazine blogging
Magazine blogging
HeworthMedia1
 
As evaluation ppt
As evaluation pptAs evaluation ppt
As evaluation ppt
HeworthMedia1
 
A2 evaluation ppt
A2 evaluation pptA2 evaluation ppt
A2 evaluation ppt
HeworthMedia1
 
Year 13 – to do
Year 13 – to doYear 13 – to do
Year 13 – to do
HeworthMedia1
 
A2 question 1
A2 question 1A2 question 1
A2 question 1
HeworthMedia1
 
Henry jenkins
Henry jenkinsHenry jenkins
Henry jenkins
HeworthMedia1
 
Ci etc etc
Ci etc etcCi etc etc
Ci etc etc
HeworthMedia1
 
Genre theory
Genre theoryGenre theory
Genre theory
HeworthMedia1
 
A2 ia
A2 iaA2 ia
Year 12 to do for the first lesson after half term
Year 12 to do for the first lesson after half termYear 12 to do for the first lesson after half term
Year 12 to do for the first lesson after half term
HeworthMedia1
 
Rep of Working Class Questions
Rep of Working Class QuestionsRep of Working Class Questions
Rep of Working Class Questions
HeworthMedia1
 

Viewers also liked (20)

Monsters (2010)
Monsters (2010)Monsters (2010)
Monsters (2010)
 
Lesson One - Audience and Institutions
Lesson One - Audience and InstitutionsLesson One - Audience and Institutions
Lesson One - Audience and Institutions
 
Filmcasestudies 130410094206-phpapp01
Filmcasestudies 130410094206-phpapp01Filmcasestudies 130410094206-phpapp01
Filmcasestudies 130410094206-phpapp01
 
Ciandwcrep
CiandwcrepCiandwcrep
Ciandwcrep
 
Vertigo films
Vertigo filmsVertigo films
Vertigo films
 
The dark knight rises and the woman in black case study
The dark knight rises and the woman in black case studyThe dark knight rises and the woman in black case study
The dark knight rises and the woman in black case study
 
C identity
C identityC identity
C identity
 
As questions ppt
As questions pptAs questions ppt
As questions ppt
 
Sequential narrative
Sequential narrativeSequential narrative
Sequential narrative
 
Magazine blogging
Magazine bloggingMagazine blogging
Magazine blogging
 
As evaluation ppt
As evaluation pptAs evaluation ppt
As evaluation ppt
 
A2 evaluation ppt
A2 evaluation pptA2 evaluation ppt
A2 evaluation ppt
 
Year 13 – to do
Year 13 – to doYear 13 – to do
Year 13 – to do
 
A2 question 1
A2 question 1A2 question 1
A2 question 1
 
Henry jenkins
Henry jenkinsHenry jenkins
Henry jenkins
 
Ci etc etc
Ci etc etcCi etc etc
Ci etc etc
 
Genre theory
Genre theoryGenre theory
Genre theory
 
A2 ia
A2 iaA2 ia
A2 ia
 
Year 12 to do for the first lesson after half term
Year 12 to do for the first lesson after half termYear 12 to do for the first lesson after half term
Year 12 to do for the first lesson after half term
 
Rep of Working Class Questions
Rep of Working Class QuestionsRep of Working Class Questions
Rep of Working Class Questions
 

More from georgiadurham16

Conventions power point
Conventions power point Conventions power point
Conventions power point
georgiadurham16
 
Conventions power point
Conventions power point Conventions power point
Conventions power point
georgiadurham16
 
Conventions power point
Conventions power point Conventions power point
Conventions power point
georgiadurham16
 
Photo choices
Photo choicesPhoto choices
Photo choices
georgiadurham16
 
Media product analysis
Media product analysisMedia product analysis
Media product analysis
georgiadurham16
 
Music video analysis
Music video analysisMusic video analysis
Music video analysis
georgiadurham16
 
Video analysis- Wolf Alice
Video analysis- Wolf Alice Video analysis- Wolf Alice
Video analysis- Wolf Alice
georgiadurham16
 
Quayside photos
Quayside photosQuayside photos
Quayside photos
georgiadurham16
 
Outfit ideas
Outfit ideasOutfit ideas
Outfit ideas
georgiadurham16
 
Todorov narrative structure
Todorov narrative structure Todorov narrative structure
Todorov narrative structure
georgiadurham16
 
Evaluation question 5 naomi wolf
Evaluation question 5  naomi wolfEvaluation question 5  naomi wolf
Evaluation question 5 naomi wolf
georgiadurham16
 
Evaluation question 5 naomi wolf
Evaluation question 5  naomi wolfEvaluation question 5  naomi wolf
Evaluation question 5 naomi wolf
georgiadurham16
 
Vals audience values and lifestyles
Vals  audience values and lifestylesVals  audience values and lifestyles
Vals audience values and lifestyles
georgiadurham16
 
Media magazine evaluation question 6
Media magazine evaluation question 6Media magazine evaluation question 6
Media magazine evaluation question 6
georgiadurham16
 
Vals
ValsVals
Vals audience values and lifestyles
Vals  audience values and lifestylesVals  audience values and lifestyles
Vals audience values and lifestyles
georgiadurham16
 
Media magazine evaluation question 6
Media magazine evaluation question 6Media magazine evaluation question 6
Media magazine evaluation question 6
georgiadurham16
 
School magazine images
School magazine imagesSchool magazine images
School magazine images
georgiadurham16
 

More from georgiadurham16 (18)

Conventions power point
Conventions power point Conventions power point
Conventions power point
 
Conventions power point
Conventions power point Conventions power point
Conventions power point
 
Conventions power point
Conventions power point Conventions power point
Conventions power point
 
Photo choices
Photo choicesPhoto choices
Photo choices
 
Media product analysis
Media product analysisMedia product analysis
Media product analysis
 
Music video analysis
Music video analysisMusic video analysis
Music video analysis
 
Video analysis- Wolf Alice
Video analysis- Wolf Alice Video analysis- Wolf Alice
Video analysis- Wolf Alice
 
Quayside photos
Quayside photosQuayside photos
Quayside photos
 
Outfit ideas
Outfit ideasOutfit ideas
Outfit ideas
 
Todorov narrative structure
Todorov narrative structure Todorov narrative structure
Todorov narrative structure
 
Evaluation question 5 naomi wolf
Evaluation question 5  naomi wolfEvaluation question 5  naomi wolf
Evaluation question 5 naomi wolf
 
Evaluation question 5 naomi wolf
Evaluation question 5  naomi wolfEvaluation question 5  naomi wolf
Evaluation question 5 naomi wolf
 
Vals audience values and lifestyles
Vals  audience values and lifestylesVals  audience values and lifestyles
Vals audience values and lifestyles
 
Media magazine evaluation question 6
Media magazine evaluation question 6Media magazine evaluation question 6
Media magazine evaluation question 6
 
Vals
ValsVals
Vals
 
Vals audience values and lifestyles
Vals  audience values and lifestylesVals  audience values and lifestyles
Vals audience values and lifestyles
 
Media magazine evaluation question 6
Media magazine evaluation question 6Media magazine evaluation question 6
Media magazine evaluation question 6
 
School magazine images
School magazine imagesSchool magazine images
School magazine images
 

Recently uploaded

Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of LabourNormal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of Labour
Wasim Ak
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
chanes7
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
David Douglas School District
 
Delivering Micro-Credentials in Technical and Vocational Education and Training
Delivering Micro-Credentials in Technical and Vocational Education and TrainingDelivering Micro-Credentials in Technical and Vocational Education and Training
Delivering Micro-Credentials in Technical and Vocational Education and Training
AG2 Design
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Assignment_4_ArianaBusciglio Marvel(1).docx
Assignment_4_ArianaBusciglio Marvel(1).docxAssignment_4_ArianaBusciglio Marvel(1).docx
Assignment_4_ArianaBusciglio Marvel(1).docx
ArianaBusciglio
 
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Ashish Kohli
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Nguyen Thanh Tu Collection
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
Landownership in the Philippines under the Americans-2-pptx.pptx
Landownership in the Philippines under the Americans-2-pptx.pptxLandownership in the Philippines under the Americans-2-pptx.pptx
Landownership in the Philippines under the Americans-2-pptx.pptx
JezreelCabil2
 
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
NelTorrente
 

Recently uploaded (20)

Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
Normal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of LabourNormal Labour/ Stages of Labour/ Mechanism of Labour
Normal Labour/ Stages of Labour/ Mechanism of Labour
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
 
Delivering Micro-Credentials in Technical and Vocational Education and Training
Delivering Micro-Credentials in Technical and Vocational Education and TrainingDelivering Micro-Credentials in Technical and Vocational Education and Training
Delivering Micro-Credentials in Technical and Vocational Education and Training
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Assignment_4_ArianaBusciglio Marvel(1).docx
Assignment_4_ArianaBusciglio Marvel(1).docxAssignment_4_ArianaBusciglio Marvel(1).docx
Assignment_4_ArianaBusciglio Marvel(1).docx
 
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
Landownership in the Philippines under the Americans-2-pptx.pptx
Landownership in the Philippines under the Americans-2-pptx.pptxLandownership in the Philippines under the Americans-2-pptx.pptx
Landownership in the Philippines under the Americans-2-pptx.pptx
 
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
 

Naomi wolf

  • 2. What is it? The beauty myth is a theory that was created by Naomi Wolf and she explains that women in the media are used to attract the audience which includes there outfits and the way they look. She explains that women are sexualised and dominated my men.
  • 3. Why is it used? Wolf said that this idea is used to help sell more copies of the magazines and other media outlets. Models that are used are most often airbrushed and photshopped to create this idea of ‘flawlessnes’
  • 4. Examples of the beauty myth in the media