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The document lists existing major brands in the sportswear industry such as Nike, Adidas, and Puma. It then provides potential names for a new sportswear company, including Light Wear, Sports Light, and Limitless Sports. Finally, it suggests possible names for running trainer and jacket products, such as Celeritas Jacket, Light Air Trainers, and Tenacious Jacket.
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E.F.
Warm ups are group of exercises performed before a sport or exercise to prepare the body by loosening muscles and joints. They help avoid injuries and allow athletes to perform better during their activity. A proper warm up should include muscular exercises, stretching, and joint mobility drills like rotating joints, as well as activation exercises like sprinting, jumping, and running drills to get the body moving and warmed up.
Freestylebackworkout
Freestyle training involves creating your own exercises and altering workouts based on how your body feels, rather than following a set routine. It incorporates changing your workout as needed, experimenting to find what works best for your body, and including different training styles. Freestyle training allows for creativity but may not work for everyone as it lacks structure and could lead to workouts that don't focus on what is most effective. It is best suited for experienced gym-goers who can be both creative and disciplined with their workouts.
Rolling photos
Equipment in athletics sports are used for throwing or jumping events. The shot put and discus are used for throwing heavy metal balls or discs, while the high jump and long jump involve jumping over a horizontal bar or into a sand pit from a running start. Different pieces of equipment are used to measure athletes' performance in events testing strength, power, or explosiveness.
UFC
The UFC is the largest MMA promotion in the world that uses five weight classes: lightweight (145-155 lb), welterweight (170 lb), middleweight (185 lb), light heavyweight (205 lb), and heavyweight (over 205 lb).
Edwards Program Design Lesson 3
This document discusses starting an athlete training program by identifying four types of programs - muscular strength, muscle mass, power, and muscular endurance. It also identifies two types of warm ups - general and specific. The document provides examples of exercises for each program type and warm up, and notes that an individual athlete's program should be designed based on their needs, goals, injuries and physical capabilities.
IF YOU FAIL TO PREPARE, YOU PREPARE TO FAIL
This document outlines principles and objectives for an optimal warm-up routine for athletes. It discusses that an optimal warm-up should consider individual weaknesses and upcoming training specificity. It should raise body temperature, optimize muscle flexibility and tone, and prepare the nervous system. Common warm-up mistakes include only light jogging/biking, fast movements early on, overusing static stretching, and not warming up. Research shows dynamic stretching is most effective for performance and foam rolling pre-workout can improve flexibility without reducing performance. Example warm-up exercises and order are provided.
Running
Running can effectively improve cardiovascular fitness and muscular endurance. It is a simple activity that can be done anywhere and adapted for different training intensities. The document recommends warming up and stretching before running to prevent injuries. Running engages the quadriceps, hamstrings, calves and stabilizer muscles in the hips, back, abdomen and arms. Risks include ankle, knee and shin injuries as well as stress fractures. Benefits are improved heart and lung health, toned muscles, increased energy and weight management. Light shoes, shorts or pants, and water are the basic equipment needed. Consistency in training and combining workouts are keys to success. Running is a great full-body exercise for weight loss, fitness and health.
Running
Running can improve cardiovascular fitness and muscle endurance. Light shoes, shorts or pants, and water are the basic equipment needed. A warm-up and stretch are important before running to prevent injury. Running provides health benefits like strengthening the heart and lungs, maintaining a healthy weight, and increasing energy levels. Following a structured schedule and running twice per day can help improve strength and speed faster. After running, do not sit down immediately and avoid drinking too much water, as it can cause vomiting. Showers are recommended post-run. Running is a great full-body exercise that can help with weight loss and overall health when done regularly with proper warm-ups and cool-downs.
Recommended
E.F.
Warm ups are group of exercises performed before a sport or exercise to prepare the body by loosening muscles and joints. They help avoid injuries and allow athletes to perform better during their activity. A proper warm up should include muscular exercises, stretching, and joint mobility drills like rotating joints, as well as activation exercises like sprinting, jumping, and running drills to get the body moving and warmed up.
Freestylebackworkout
Freestyle training involves creating your own exercises and altering workouts based on how your body feels, rather than following a set routine. It incorporates changing your workout as needed, experimenting to find what works best for your body, and including different training styles. Freestyle training allows for creativity but may not work for everyone as it lacks structure and could lead to workouts that don't focus on what is most effective. It is best suited for experienced gym-goers who can be both creative and disciplined with their workouts.
Rolling photos
Equipment in athletics sports are used for throwing or jumping events. The shot put and discus are used for throwing heavy metal balls or discs, while the high jump and long jump involve jumping over a horizontal bar or into a sand pit from a running start. Different pieces of equipment are used to measure athletes' performance in events testing strength, power, or explosiveness.
UFC
The UFC is the largest MMA promotion in the world that uses five weight classes: lightweight (145-155 lb), welterweight (170 lb), middleweight (185 lb), light heavyweight (205 lb), and heavyweight (over 205 lb).
Edwards Program Design Lesson 3
This document discusses starting an athlete training program by identifying four types of programs - muscular strength, muscle mass, power, and muscular endurance. It also identifies two types of warm ups - general and specific. The document provides examples of exercises for each program type and warm up, and notes that an individual athlete's program should be designed based on their needs, goals, injuries and physical capabilities.
IF YOU FAIL TO PREPARE, YOU PREPARE TO FAIL
This document outlines principles and objectives for an optimal warm-up routine for athletes. It discusses that an optimal warm-up should consider individual weaknesses and upcoming training specificity. It should raise body temperature, optimize muscle flexibility and tone, and prepare the nervous system. Common warm-up mistakes include only light jogging/biking, fast movements early on, overusing static stretching, and not warming up. Research shows dynamic stretching is most effective for performance and foam rolling pre-workout can improve flexibility without reducing performance. Example warm-up exercises and order are provided.
Running
Running can effectively improve cardiovascular fitness and muscular endurance. It is a simple activity that can be done anywhere and adapted for different training intensities. The document recommends warming up and stretching before running to prevent injuries. Running engages the quadriceps, hamstrings, calves and stabilizer muscles in the hips, back, abdomen and arms. Risks include ankle, knee and shin injuries as well as stress fractures. Benefits are improved heart and lung health, toned muscles, increased energy and weight management. Light shoes, shorts or pants, and water are the basic equipment needed. Consistency in training and combining workouts are keys to success. Running is a great full-body exercise for weight loss, fitness and health.
Running
Running can improve cardiovascular fitness and muscle endurance. Light shoes, shorts or pants, and water are the basic equipment needed. A warm-up and stretch are important before running to prevent injury. Running provides health benefits like strengthening the heart and lungs, maintaining a healthy weight, and increasing energy levels. Following a structured schedule and running twice per day can help improve strength and speed faster. After running, do not sit down immediately and avoid drinking too much water, as it can cause vomiting. Showers are recommended post-run. Running is a great full-body exercise that can help with weight loss and overall health when done regularly with proper warm-ups and cool-downs.
Resistance Chute
Resistance parachutes attach around the waist or chest and create drag to increase the intensity of runs. They are commonly used by coaches to build speed, strength, and explosive power in athletes like football and soccer players. While they are effective for improving speed and strength, parachute training should be incorporated periodically with other forms of resistance training for the best results and injury prevention. Consistent parachute training over a month can lower 100m sprint times by 0.05-0.1 seconds, closing the gap on competitors.
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These shoes are advertised to help people run faster and jump higher through enhanced performance and are available in different sizes to suit a variety of needs, with the overall message being to take action and purchase the shoes.
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AEROBIC VS. ANAEROBIC
Aerobic exercise involves low-intensity exercise over longer periods using oxygen to burn fuel and includes activities like walking, swimming, and cycling. It provides benefits like reducing heart disease risk and lowering blood pressure. Anaerobic exercise is high-intensity exercise over shorter periods exceeding the body's oxygen supply and includes weight lifting and sprinting to build muscles and endurance. Both exercise styles are effective for overall health when done regularly.
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Presentacion zapatos
This document lists 9 major athletic footwear and apparel brands: Nike, Adidas, Puma, Under Armour, Fila, Skechers, Hi-Tec, Reebok, and Converse. It appears to be an unordered list of some of the top brands in the athletic footwear and apparel industry.
Training for Skiing UM
MUS Wellness Workshop presented on 10/26/16 by Neal Andrews, MUS Wellness Exercise & Fitness Specialist.
We all know that skiing is fun, and it’s also fantastic for our health. Whether you prefer downhill, backcountry, or cross-country, there are many strength and conditioning exercises that can help you have your best season ever on the slopes or trails. During this workshop, participants will learn sport-specific exercises to incorporate into an exercise program in preparation for an outstanding ski season!
Basketball preseason
Warming up prepares the body for exercise through slow, dynamic movements and stretches. A general warm up lasts 5-10 minutes, while a sport-specific warm up is 8-12 minutes and mimics the skills to be performed. Cooling down brings the heart rate down through light activity and flexibility exercises within 5-10 minutes of ending exercise. Stretching should involve static stretches held for 30 seconds and dynamic stretches mimicking the sport's movements to increase range of motion and flexibility while decreasing injury risk.
D) Changing Levels Of Performance
The document discusses the physiological changes that occur in the body during periods of increased activity or exercise. It explains the processes of aerobic and anaerobic respiration, including the equations for each. It also describes what happens when oxygen is not available for aerobic respiration, the effect of lactic acid buildup in muscles, and the concept of oxygen debt. The notes section indicates the document is intended to help explain to charity runners the initial effects of exercise on breathing and heart rate, muscle fatigue and soreness after training, and how sustained training can improve the heart, lungs, and recovery over time.
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The document discusses warm-ups, which are physical activities done before exercise to gradually increase body temperature and prepare the body. A proper warm-up prepares the body mentally and physically, improves training effectiveness, and decreases injury risk. The effects of warming up include increased heart rate and blood flow, raised muscle temperature, enhanced nerve conduction, and elevated muscle metabolism. The document also describes types of stretches like ballistic, static, and contraindicative stretches.
Running
Running has been a human activity for millions of years. Key events in the history of running include Pheidippides' famous run in 490 BC and the introduction of the marathon event in the 1896 Olympics. There are health benefits to running such as weight loss, improved cardiovascular health, and reduced disease risk. Proper running form includes an upright posture, arm movement, and adjusting stride based on distance. Common injuries can result from changes in volume or pace, or from repetitive stress without recovery.
Marcy Olympic Strength Cage VS Valor Fitness BD-7 VS Caribou III VS Deltech F...
Marcy Olympic Strength Cage VS Valor Fitness BD-7 VS Caribou III VS Deltech Fitness VS Valor Athletics
Power Rack VS Smith Machine
Marcy Olympic Strength Cage
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Caribou III Power Rack
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This document discusses the key components of health-related fitness: cardiovascular endurance, muscular endurance, strength, flexibility, speed, and body composition. It defines each component and describes factors that affect them such as muscle fiber type, mitochondria, myoglobin stores, and VO2 max for cardiovascular endurance. The document also outlines different types of strength and how to test each component of health-related fitness.
The streching and his benefits
Stretching is the practice of gentle, supported exercises to prepare muscles for exertion and increase joint range of motion. It is important for avoiding injury and damage. The benefits of stretching include increased flexibility, reduced lactic acid buildup, prevention of common sports injuries, and reduced muscle tension. Proper stretching is beneficial for all as it can help prevent injuries, even from everyday activities like running to work.
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MF1112_EM_CARDI
Hill sprints are an effective form of high-intensity interval training that can burn fat faster than steady-state cardio. Strength coach Jason Ferruggia recommends hill sprints for their lower impact on the legs compared to flat sprinting. Research shows interval training reduces abdominal fat faster than steady jogging by stimulating compounds that burn more fat. The article provides tips for proper form during hill sprints, including keeping knees high and landing on the balls of feet. It also outlines a sample hill sprint workout plan.
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This document discusses how yoga can benefit runners by increasing strength and flexibility to counteract the tightness and imbalances caused by running. In a running mile, the foot strikes the ground 1000 times with 3-4 times body weight force, leading to back, knee, and foot pain over time from muscular imbalances. Yoga integrates the body, mind, and breath through poses that work the muscles, joints, and skeletal system to promote proprioception, relaxation, and avoid overexertion. Specific poses are recommended to stretch tight areas for runners like the hamstrings, hips, and lower back to prevent common running injuries and allow the body to recover fully.
Pilates + Ahtletes = Performance
Pilates is beneficial for athletes as it increases strength, endurance, balance, and coordination while promoting proper alignment and injury prevention. The document outlines how Pilates integrates the core muscles and provides a mind-body approach to training. Specific Pilates exercises are described that target areas important for different sports like racquet sports, running, and more. Coaches are advised to demonstrate how Pilates improves an athlete's form, efficiency, and ability to handle physical demands of their sport.
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Resistance parachutes attach around the waist or chest and create drag to increase the intensity of runs. They are commonly used by coaches to build speed, strength, and explosive power in athletes like football and soccer players. While they are effective for improving speed and strength, parachute training should be incorporated periodically with other forms of resistance training for the best results and injury prevention. Consistent parachute training over a month can lower 100m sprint times by 0.05-0.1 seconds, closing the gap on competitors.
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These shoes are advertised to help people run faster and jump higher through enhanced performance and are available in different sizes to suit a variety of needs, with the overall message being to take action and purchase the shoes.
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Aerobic exercise involves low-intensity exercise over longer periods using oxygen to burn fuel and includes activities like walking, swimming, and cycling. It provides benefits like reducing heart disease risk and lowering blood pressure. Anaerobic exercise is high-intensity exercise over shorter periods exceeding the body's oxygen supply and includes weight lifting and sprinting to build muscles and endurance. Both exercise styles are effective for overall health when done regularly.
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Presentacion zapatos
This document lists 9 major athletic footwear and apparel brands: Nike, Adidas, Puma, Under Armour, Fila, Skechers, Hi-Tec, Reebok, and Converse. It appears to be an unordered list of some of the top brands in the athletic footwear and apparel industry.
Training for Skiing UM
MUS Wellness Workshop presented on 10/26/16 by Neal Andrews, MUS Wellness Exercise & Fitness Specialist.
We all know that skiing is fun, and it’s also fantastic for our health. Whether you prefer downhill, backcountry, or cross-country, there are many strength and conditioning exercises that can help you have your best season ever on the slopes or trails. During this workshop, participants will learn sport-specific exercises to incorporate into an exercise program in preparation for an outstanding ski season!
Basketball preseason
Warming up prepares the body for exercise through slow, dynamic movements and stretches. A general warm up lasts 5-10 minutes, while a sport-specific warm up is 8-12 minutes and mimics the skills to be performed. Cooling down brings the heart rate down through light activity and flexibility exercises within 5-10 minutes of ending exercise. Stretching should involve static stretches held for 30 seconds and dynamic stretches mimicking the sport's movements to increase range of motion and flexibility while decreasing injury risk.
D) Changing Levels Of Performance
The document discusses the physiological changes that occur in the body during periods of increased activity or exercise. It explains the processes of aerobic and anaerobic respiration, including the equations for each. It also describes what happens when oxygen is not available for aerobic respiration, the effect of lactic acid buildup in muscles, and the concept of oxygen debt. The notes section indicates the document is intended to help explain to charity runners the initial effects of exercise on breathing and heart rate, muscle fatigue and soreness after training, and how sustained training can improve the heart, lungs, and recovery over time.
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VO2 max is the maximum amount of oxygen the body can utilize during exercise. It is measured using equipment like a metabolic cart or treadmill along with a mouthpiece and nose clips. The measurement involves exercising to exhaustion while oxygen intake and carbon dioxide output are measured. VO2 max is important because it is the best indicator of cardiovascular fitness and aerobic capacity, though other factors also influence endurance. A higher VO2 max is associated with lower risk of heart disease. Coaches use VO2 max measurements to design effective training programs tailored to individual athletes' physiological capacities.
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The document discusses warm-ups, which are physical activities done before exercise to gradually increase body temperature and prepare the body. A proper warm-up prepares the body mentally and physically, improves training effectiveness, and decreases injury risk. The effects of warming up include increased heart rate and blood flow, raised muscle temperature, enhanced nerve conduction, and elevated muscle metabolism. The document also describes types of stretches like ballistic, static, and contraindicative stretches.
Running
Running has been a human activity for millions of years. Key events in the history of running include Pheidippides' famous run in 490 BC and the introduction of the marathon event in the 1896 Olympics. There are health benefits to running such as weight loss, improved cardiovascular health, and reduced disease risk. Proper running form includes an upright posture, arm movement, and adjusting stride based on distance. Common injuries can result from changes in volume or pace, or from repetitive stress without recovery.
Marcy Olympic Strength Cage VS Valor Fitness BD-7 VS Caribou III VS Deltech F...
Marcy Olympic Strength Cage VS Valor Fitness BD-7 VS Caribou III VS Deltech Fitness VS Valor Athletics
Power Rack VS Smith Machine
Marcy Olympic Strength Cage
Valor Fitness BD-7 Power Rack with Lat Pull Attachment
Caribou III Power Rack
Deltech Fitness Linear Bearing Smith Machine
Valor Athletics Smith Machine
PEShare.co.uk Shared Resource
This document discusses the key components of health-related fitness: cardiovascular endurance, muscular endurance, strength, flexibility, speed, and body composition. It defines each component and describes factors that affect them such as muscle fiber type, mitochondria, myoglobin stores, and VO2 max for cardiovascular endurance. The document also outlines different types of strength and how to test each component of health-related fitness.
The streching and his benefits
Stretching is the practice of gentle, supported exercises to prepare muscles for exertion and increase joint range of motion. It is important for avoiding injury and damage. The benefits of stretching include increased flexibility, reduced lactic acid buildup, prevention of common sports injuries, and reduced muscle tension. Proper stretching is beneficial for all as it can help prevent injuries, even from everyday activities like running to work.
Crossfit Training, Crossfit Workouts, Crossfit Gym - Pittsburgh
Crossfit is a high-intensity fitness regimen that involves exercises like kettlebells, Olympic weightlifting, and plyometric jumping. Crossfit gyms are trending in popularity worldwide. Some benefits of Crossfit workouts include enhanced aerobic fitness, increased muscle strength, weight management, and improved flexibility and mobility from functional exercises. However, those with health issues should consult a doctor before starting Crossfit.
Exercise
Exercise can help a person age well. This may not seem important now, but your body will thank you later. Regular exercise improves quality of life — the ability to enjoy things — as you get older. It can improve brain health and reduce the chance of getting Alzheimer’s (a brain disease that causes memory loss). Exercising can help prevent falls and injuries from falls.
MF1112_EM_CARDI
Hill sprints are an effective form of high-intensity interval training that can burn fat faster than steady-state cardio. Strength coach Jason Ferruggia recommends hill sprints for their lower impact on the legs compared to flat sprinting. Research shows interval training reduces abdominal fat faster than steady jogging by stimulating compounds that burn more fat. The article provides tips for proper form during hill sprints, including keeping knees high and landing on the balls of feet. It also outlines a sample hill sprint workout plan.
Yoga for runners
This document discusses how yoga can benefit runners by increasing strength and flexibility to counteract the tightness and imbalances caused by running. In a running mile, the foot strikes the ground 1000 times with 3-4 times body weight force, leading to back, knee, and foot pain over time from muscular imbalances. Yoga integrates the body, mind, and breath through poses that work the muscles, joints, and skeletal system to promote proprioception, relaxation, and avoid overexertion. Specific poses are recommended to stretch tight areas for runners like the hamstrings, hips, and lower back to prevent common running injuries and allow the body to recover fully.
Pilates + Ahtletes = Performance
Pilates is beneficial for athletes as it increases strength, endurance, balance, and coordination while promoting proper alignment and injury prevention. The document outlines how Pilates integrates the core muscles and provides a mind-body approach to training. Specific Pilates exercises are described that target areas important for different sports like racquet sports, running, and more. Coaches are advised to demonstrate how Pilates improves an athlete's form, efficiency, and ability to handle physical demands of their sport.
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This document is a permission and release form for audio submissions to INFINITESPORTS. It grants INFINITESPORTS permission to record, transcribe, reproduce, distribute and broadcast the submission in full or partial form. It also gives INFINITESPORTS the rights to use the author's image, voice, and biographical material for associated advertising. The author releases INFINITESPORTS from any liability arising from their participation. It must be signed and dated by the author to confirm they have obtained necessary licenses if their submission includes third-party content.
Ollie edit decision list sponsorship
This document contains summaries of 50 video shots taken for a fashion project. It provides details such as the shot duration, type of shot, and a comment on the quality and whether it was used. Most shots are evaluated as good, mediocre, or bad based on factors like framing, movement, pace, and preference over similar shots. The best shots show clear views of the clothing from different angles, with the model well-positioned and steady movement. Shots were excluded if the framing, movement, or model positioning were unsatisfactory.
Advert 2 edit decsion list ollie
This document contains a videographer's review of footage they captured for a running jacket advertisement. It provides details on 142 video clips such as duration, shot type, quality, and whether they were used in the final footage. Most clips showing the model wearing and using the jacket in outdoor environments received positive reviews. A few clips were deemed unusable due to issues like the model breaking character or moving out of frame. The reviewer aimed to showcase the jacket's aesthetics and functionality through a variety of shot types and angles in natural outdoor settings.
Advert 1 edit decision list ollie
This document reviews footage from video shoots for an advertisement for trainers. It provides details of 47 video clips, including the reference number, duration, shot type, quality assessment (good, mediocre, bad), and comments on whether and how each clip was used. The majority of clips were assessed as good, with steady camera work, good lighting, and clear views of the trainers. A few clips were deemed unusable due to unsteady camera work or objects like coats appearing in the shot. The best clips showed the trainers from different angles and distances and depicted the model in various active situations to demonstrate the versatility of the footwear.
Evaluation question a2 4
The document provides a detailed overview of the various media technologies used by the author across the planning, research, construction and evaluation stages of their main and ancillary tasks. These included Adobe Photoshop and Premiere Pro for designing graphics and editing videos, Microsoft Word for presenting information, YouTube and Blogger for sharing work, and filming equipment like a digital camcorder and microphone for capturing footage. The author provides specific examples of how their skills with these technologies improved from their AS foundation work to the current A2 tasks.
Treatment adverts
The document outlines plans for two advertisements - Advert 1 for a running trainer and Advert 2 for a running jacket. For Advert 1, shots will show the trainer being used for running as well as other sports like basketball and football to appeal to multiple audiences. Brief title screens will highlight qualities of the jacket in Advert 2 as it is used on various surfaces and the actor folds it into a portable bag. Both ads aim to showcase the products' performance and benefits in real-life settings to appeal to everyday consumers.
Call sheet main and ancilliary
This call sheet provides details for a filming shoot on January 25th, including the producer, location, meeting time and place, roles of crew members, transportation, costumes, and contact information. Oliver Dwyer will fill multiple crew roles and drive the transportation for the shoot featuring actor Stuart Plummer, who will model sportswear for two adverts and a photo shoot in various Sawbridgeworth areas.
Risk assessment pop up
Personnel filming a pop-up car shoot could be injured if hit by moving cars on the road. They will stop filming and move to the side of the road if cars approach to allow them to pass safely. Wires from camera equipment left on the ground could cause people to trip, so wires will be moved to the side safely. The tripod poses a tripping hazard if improperly assembled or placed, so it will be carefully assembled and not left in positions where it could harm anyone.
Risk assessment main and ancillary
This document identifies and proposes resolutions for several safety risks associated with filming equipment and locations. It discusses risks from cars on the road, tripping hazards in the forest, improperly assembled tripods, hazardous objects on location, collisions with pedestrians, and interactions with animals. The resolutions proposed include only filming on clear roads, removing debris from forests, properly assembling tripods, scouting locations for hazards, stopping filming briefly if pedestrians approach, and keeping distance from and stopping filming if animals are nearby.
Location release form main + ancillary
This document summarizes an agreement between Infinite Sports and Leventhorpe Leisure Centre granting Infinite Sports permission to film at the Leventhorpe outdoor sports facilities on specified dates. It allows Infinite Sports to bring personnel and equipment onto the property to produce an advertisement. Infinite Sports agrees to hold Leventhorpe harmless from any liability except those caused by Leventhorpe's own negligence. Leventhorpe gives Infinite Sports permission to copyright and distribute footage containing images of the premises.
Talent release form main
This talent release form allows for the use of video recordings, audio recordings, and images of the talent for advertising purposes. It gives consent to Infinite Sports to use recordings of the talent made at various locations in Sawbridgeworth for the Infinite Sports advertising project without further compensation. The talent and their legal guardian if a minor sign to acknowledge their agreement to these terms.
Talent release form ancilliary 2
This talent release form gives consent for a talent named to have their voice, video, photographs, and musical performances used without compensation for a project called "Infinite Sports Sponsorship Sequence and Web Pop Up." The filming took place at two locations on a specified date and was done by Oliver Dwyer for Infinite Sports. The talent and legal guardian if a minor signed the form providing consent.
Main influences main task
- The document discusses techniques used in advertisements for sports shoes and clothing that the author finds effective, such as slow motion footage focusing on products, title screens describing key features, and showing the products being used in different contexts.
- Specific elements that are highlighted include using slow motion to study product details, titles that simply describe benefits, and showing products enabling athletic performance.
- Pop-up advertisements are also examined, with aspects like contrasting colors to make products stand out, prominent display of prices and logos, and calls to action through buttons praised.
Main influences main task a2
The document discusses logo designs of popular sports brands such as Adidas, Nike, and Asics. It notes that each of these logos are simple yet distinct, consisting of basic shapes, the company name, and sometimes a slogan. The document concludes that for a new sports company logo, it would be best to take inspiration from these major brands by keeping the design straightforward with the company name and a simple symbol.
Media timeline sponsorship
Television broadcasting began in Berlin in 1935 with the first electronically scanned TV service. The BBC launched the first regular high-definition TV service in 1936 from Alexandra Palace in London, establishing it as the birthplace of modern television. The first TV sponsorship occurred in 1946 in the US during a baseball game, where Bulova paid $9 for a 10-second advertisement. Today, 30-second TV sponsorships can cost up to $180,000. Tim Berners-Lee invented the World Wide Web in 1991 while working in Switzerland. Web 2.0, introduced in 2002, allowed for more interactive websites and user-generated content like YouTube and Facebook. Pop-up ads were first used on Tripod.com in
Media timeline history of advertisements
This document provides a history of media advertising, beginning with the development of television in the UK from 1936 onward. It discusses how TV advertising began in 1955 on ITV and has since expanded with additional channels. While early TV ads were only affordable to large businesses, technological advances like desktop video in the 1990s allowed smaller businesses to produce ads. The document also summarizes the first radio ad in 1922 and newspaper ads dating back to 1704. It provides an example of a successful Evian TV ad from the late 1990s and notes the Angry Birds game trailer as the most viewed YouTube ad of all time.
Initial ideas powerpoint a2 adverts
The document discusses initial ideas for creating two television advertisements focused on either sportswear for men, men's aftershave, or food. For sportswear, the document considers advertising running shoes and jackets from Nike to promote physical activity. Men's aftershave advertisements could feature two fragrances from Paco Rabanne to promote the brand overall. Finally, food advertisements may highlight McVitie's milk chocolate and dark chocolate biscuits to showcase the company's wide product selection.
Production schedule a2 media
The production schedule outlines 21 weeks of tasks for creating an advertising campaign. It includes 3 phases: pre-production planning from weeks 1-8 with activities like research, audience targeting, and developing ideas; production from weeks 9-13 including photo shoots and filming; and post-production such as editing and finalizing the product from weeks 14-21. Ancillary tasks run alongside the main tasks, including ongoing development of assets and materials.
More from olliedwyer (20)
Naming company and products main task
- 1. Naming my company and product Existing brands of sportswear: Nike Adidas Puma Under Armour Asics Saucony Reebok Converse Vans New Balance Umbro Lonsdale Slazenger Dunlop Diadora Potential names for my sportswear company: Light Wear Light Sports Light Gear Sports Light Fast wear Weightless Limitless Limitless Sports Unstoppable Infinite Sports Boundless Sports Inexhaustible Unlimited Potential names for running trainer and running jacket sportswear products: Celeritas Jacket (latin for speed) Light Air Trainers Light Air 1 Trainers Light Air Jacket Swift Light Trainers Tenacious Jacket Brisk Light Trainers Strike Air Jacket