Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro

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Presented at Magnet 360's Executive Summit - Fall '10 - Curated Content Marketing Intro

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Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro

  1. 1. QUICK INTRO: CURATED CONTENT MARKETING Nice to meet you. Thanks for having us.
  2. 2. Curation Station is a software as service tool kit for organizations to control content on websites and Facebook like DJs do on radio stations.
  3. 3. http://latimesblogs.latimes.com/photos/uncategorized/2008/11/10/harcourt_500.jpg
  4. 4. http://www.smc.edu/schedules/archives/profiles/2002/022/images/nic_harcourt.jpg
  5. 5. http://www.nytimes.com/2008/08/17/arts/television/17kaku.html?_r=1
  6. 6. http://blogs.pioneerlocal.com/entertainment/iraglass.jpg
  7. 7. Content in most areas is underperforming.
  8. 8. Historically, content creation and curation is for the richest of brands because of the time and money involved in doing it well.
  9. 9. Curation Station brings efficiency to the process of gathering, selecting, and sharing content.
  10. 10. http://starbucks.yahoo.com
  11. 11. CLICK CLICK http://starbucks.yahoo.com
  12. 12. THANK YOU!
  13. 13. APPENDIX
  14. 14. CLICK
  15. 15. CLICK
  16. 16. CLICK
  17. 17. CLICK
  18. 18. CLICK
  19. 19. CLICK
  20. 20. INDEXING IS NOT ENOUGH
  21. 21. AGGREGATION FAILS Major League Baseball MIN+CLE+Twins+Indians=

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