NALED's mission is to improve Serbia's business environment through engagement with businesses, municipalities, and citizens. In 2013, NALED: - Grew to 190 members covering 70% of Serbia with 21 employees across 4 teams. - Earned $45,000 in revenues from a new consulting agency and over $100,000 from member companies for projects. - Initiated and realized 15 projects worth 1 million euros to reform regulations and build municipal capacity. - Expanded internationally and was entrusted by the German government to run the first regional business environment project in Southeast Europe.

1. Our Mission
Improving the business environment in Serbia with active engagement and cooperation
of businesses, municipalities and citizens
NALED KEY RESULTS 2013

2. Capacities
• 190 members (11% increase) and territorial
coverage of 70% make NALED the largest and
most influential private-public association
• Managing Board: Asseco SEE, Coca-Cola,
Kruševac, Pexim Foundation, Messer Tehnogas,
Bambi, Knjaz Miloš, Sombor, Pirot
• Executive Office: 21 employees, four teams –
policy, municipal support, marketing, finance
and administration
NALED Key Results 2013

3. Trust and revenues
• To support NALED sustainability, a consulting agency Expose was founded, to
provide services in the field of economic development and good governance -
$45,000 revenues in its first year
• Member support is confirmed with membership fee collection rate of 90%.
Member companies supported NALED activities and projects with > $100,000
• 15 projects for improving regulatory environment and municipal capacity building
initiated and realized, worth ca. 1 milion €
• German Government and GIZ entrusted NALED with running the first regional
project for improving the business environment in South East Europe
• USAID internal audit confirmed NALED’s work compliance with the highest global
standards
NALED Key Results 2013

4. Key projects in 2013
Godišnja skupština NALED-a, Beograd 11/04/2014
Project title Donor
Cross-border cooperation for investment promotion EU
Business Heartbeat – monitoring the regulatory reform effects USAID BEP
Establishing the Policy Unit Open Society Foundation
Preparing the Serbian Danube for a starring role in the movies EU
Business Friendly Certification Eastern Serbia Open Society Foundation
Business Friendly Certification South East Europe (BFC SEE) GIZ ORF
Strengthening good governance on the local level Embassy of Finland
Revitalization of brownfields and countering shadow economy USAID
JPP as the pillar of sustainable development USAID SLDP
Para-fiscal charges USAID BEP
Privatization effects on the local governments USAID SLDP
Regulatory Index of Serbia (RIS) and business opinion survey USAID BEP
Meet the State of Serbia – practice for students from diaspora Swiss embassy / Telenor
Campaign Ask WHEN USAID BEP

5. International expansion of activities
Godišnja skupština NALED-a, Beograd 11/04/2014
• Regional network of institutions formed, as a platform for implementing cross-
border and international projects for evaluation, improvement and harmonization
of the quality of business environment in South East Europe
• The first eight regional Business Friendly Certificates awarded in South East
Europe: Pirot, Ruma (Serbia), Bjelovar, Ivanec (Croatia), Prijedor, Sanski Most
(BIH), Strumica and Veles (Macedonia)
• Expansion of organization’s activities and influence to the
South East Europe region: from 2011 NALED’s business
friendly standard implemented in Croatia, BIH and Macedonia

6. Municipal certification
• Since 2008, one third of all municipalities went through NALED’s
certification program – 32 managed to obtain the national
certificate
• In 2013 and early 2014, 10 new local
governments were certified by the
national and regional standard: Vršac,
Odžaci, Sombor, Negotin, Knjaževac,
Boljevac, Kovačica, Nova Varoš, Kula
and Leskovac
• Kragujevac and Loznica were the first cities in Serbia to fulfill more than 80
parameters of business friendly environment, and the first cities that were
successfully re-certified in 2013
NALED Key Results 2013

7. Municipal promotion
Godišnja skupština NALED-a, Beograd 11/04/2014
• Financial Times included the holders of NALED’s certificate among
the most attractive investment destination in Europe 2014/2015:
Zaječar, Vranje, Zrenjanin, Ruma, Sremska Mitrovica and Inđija
• State incentives ensured from AP Vojvodina
for municipalities engaged in NALED’s
certification program
• New round of promotional campaign at
Belgrade airport: Certified municipalities
presented in front of 3.5 million passengers

8. Municipal promotion
Godišnja skupština NALED-a, Beograd 11/04/2014
• In cooperation with RTS, we established annual award “Champions of local
development”, to promote best practices and solutions in the work of LGs
• The first champions: Beočin (industrial zone), Novi Sad (business incubator), Niš
(construction permit center), Vršac (investment promotion) and Zvezdara
(volunteering center)

9. Cooperation of municipalities and businesses
• In cooperation with USAID, action plans for best eight PPP projects
developed – these could attract investments of € 22 mil
• IV annual public-private partnership summit organized and
handbook How to deliver a good PPP project presented
• Celebration of 45 years of Coca-Cola in Serbia: NALED and Coca-Cola awarded
45 open-air gyms to local governments all across Serbia
NALED Key Results 2013

10. Monitoring Government performance
With the support of its members, NALED developed a whole range of original
analytical tools and mechanisms for monitoring the regulatory activity and the
Government’s performance :
• Calculator of local fees and charges
• By-Law Barometer
• Grey Book of procedures
• Quarterly report on reform status
• Regulatory Index of Serbia (RIS)
• Register of para-fiscal charges
These tools will be the key in reporting towards the EU and the preparation of input
for the European Commission’s Serbia annual progress report
NALED Key Results 2013

11. Monitoring Government performance
out of 384 identified non-tax and para-fiscal charges
72% refer to the national level
65% of laws are adopted by urgent procedure
100bureaucratic procedures wait to be resolved
140 by-laws are more than 800days late with adoption
30 laws significant for businesses were changed 97 times in the last 5 years
NALED Key Results 2013

12. Impact on legislation
Godišnja skupština NALED-a, Beograd 11/04/2014
Aiming to define and advocate for necessary changes in regulatory framework, in
2013 NALED organized more than 20 working meetings and round tables with
members, representatives of international community and domestic institutions
• Bi-monthly meetings of NALED’s Regulatory Reform Council
• Regular meetings with institution leaders: Minister Zorana Mihajlović, Minister Igor
Mirović, Minister Saša Radulović, Tax Administration Director Ivan Simič
• Semi-annual policy briefings on the regulatory reform status for embassies and
representatives of international community
• Public discussions and participation in drafting laws on privatization, bankruptcy,
spatial planning and construction, fees, labor

13. Impact on legislation
• Overview of results from Grey Book in 2013: 7/76
 Integrated payment of taxes and contributions to one account
 Annual financial statements are submitted to one address only (BRA)
 Ministry of Energy adopted all by-laws related to Energy Law
 Procedure to register employees for mandatory social insurance was simplified
 Procedure for issuing ID cards was accelerated
 Deadlines for submitting VAT tax returns was extended
 Obligation to register turnover through fiscal cash register in festivals abolished
• Ministry of Finance appointed NALED as member of
Working Group for drafting the Law on Fees
• The Government included 80% of Grey Book
recommendations in its Action plan for improving the
business environment 2014/15
NALED Key Results 2013

14. Image and visibility
Godišnja skupština NALED-a, Beograd 11/04/2014
• The largest public advocacy campaign for better business environment Ask
WHEN: contribution to cutting 2/3 of pregnancy leave paperwork and para-fiscals
for entrepreneurs
• New video “If I Were Grey”, shot with the support of members– JTI, Philip Morris,
Gomex, Centro Štampa - premiered at RTS in December
• More than 2,000 releases in the national and local media -
market estimate of total value is more than € 2 million
• Memorandum of Understanding with RTS on promoting the
reforms and best practices in the work of public administration

17. Communications
• Exclusive business journal “Synergy” initiated – read by 3,000 decision-makers in
the country and abroad
NALED Key Results 2013

18. Communications
Godišnja skupština NALED-a, Beograd 11/04/2014
• New website www.naled.rs launched, as well as the first regional website on
business friendly environment in South East Europe www.bfc-org
• 223,000 page views of NALED website, nearly 3,000 followers on social networks
• The most visited pages – NALED’s online services for members: Database of
trainings, Database of funds, Legislative Tracking System

19. Events
Godišnja skupština NALED-a, Beograd 11/04/2014
More than 50 independently organized events in 2013

20. New initiatives
Godišnja skupština NALED-a, Beograd 11/04/2014
• Joint initiative of NALED and USAID – two-year program for countering shadow
economy and brownfield revitalization
• Local campaign: Niš says NO to shadow economy
• Fair Competition Alliance – responsible companies making greatest contribution to
employment and budget revenues join forces against shadow economy
Coca Cola, Japan Tobacco International, Philip Morris International, IDEA, British
American Tobacco, Gomex, Nelt, Bambi, Ernst and Young, Centro Štampa and Telenor
• NALED Caucus and preparation of Serbia Progress Report for the EU

21. National Alliance for Local Economic Development
Makedonska 30 / VII, 11000 Belgrade, Serbia
+381 11 3373 063, naled@naled-serbia.org
www.naled-serbia.org