NALED is a non-profit organization that works to improve Serbia's business environment through regulatory reform and cooperation with businesses, local governments, and citizens. In 2014/15, NALED had 200 members across 70% of Serbia's territory and worked on issues like reducing bureaucracy, supporting local economic development, and connecting members. Key accomplishments included contributing to new construction laws, certifying business-friendly municipalities, and organizing over 100 events on regulatory improvement.

1. Our mission:
Improving the business environment in Serbia through active participation and
cooperation with the business community, local governments and citizens
NALED Election Assembly, Belgrade 17/04/2015
NALED ACTIVITY REPORT 2014/15

2. CAPACITIES 2014
• NALED network: 200 members (50% businesses, 40% local governments and 10% NGOs),
territorial coverage 70%
• Key partners: GIZ, USAID, EU Delegation,
Open Society Foundation - Think Tank Fund, IRI
• Managing Board: Asseco SEE, Coca-Cola, Novi Sad,
Pexim Foundation, Messer, Bambi, Pirot,
Leskovac
• Executive Office: 19 employees, four teams –
Regulatory reform, LED, Marketing, F&A
• Annual revenues: cca. 1.000.000 EUR (67% projects, 30% membership fees, 3% services)
www.naled-serbia.org

3. MISSION AND GOALS
NALED mission is improving the business environment in Serbia through institutional
reforms and active participation of businesses, local governments and citizens
GOALS
1. Improving the regulatory framework for doing business
Key areas: Shadow economy, construction permits, para-fiscal charges, bureaucratic procedures,
legislation process
Key laws: Law on Planning and Construction, Labor Law, Law on Fees, Law on Inspection
Oversight, Law on Investments, Law on Legislation Process
2. Municipal capacity building
Key areas: Certification of business friendly municipalities, LED Experts Forum, investment
promotion, revitalization of brownfields, PPP, privatization
3. Membership development
Key activities: Networking and promotion of members, advisory support, providing information,
Database of funds, Database of trainings, NALED market
www.naled-serbia.org

4. REGULATORY REFORM
Ask WHEN
Grey Book
Registry of para-
fiscal charges
Ad hoc initiatives:
pregnancy leave, health
insurance cards
Public debates
Reports for the EU
Expert conferences
Regulatory Index of
Serbia- RIS
Quarterly report on reforms
Calculator
By-Law Barometer
Working groups for
law amendments
Research
E-construction permits
NEW
Working meetings with
ministers
Top Reformer
Economic Caucus
EU working bodies

5. MUNICIPAL CAPACITY BUILDING
Business Friendly
Certification in SEE
Conferences and round
tables
Mayors’ Summit of
CSEE
NOVO
Promotion of PPPs
LED Experts Forum
Revitalization of brownfields
Annual award of
certiifates
Airport campaign
Projects: IPA, USAID, GIZ
Trainings and
study tours
Summer practice for
students from Diaspora
Trade fairs
Academy of Public
Administration
NEW
Champions of local
development
CSR actions with
businesses
Privatization
Military property
NEW
Good governance
standards

6. MEMBERSHIP DEVELOPMENT
Compendium
database of funds
Database of
investments
Synergy busniess
journalWebsite and social
networks
Media bulletin
Legislative tracking
system
Publicity and promotion
Scholarship database
Brochures and reports
AssemblyE-mail updates
NALED Market
Expert support
Exeprt and promotional
events
Networking with decision
makers

7. • We are involved in working groups for drafting business-related legislation – Law on
Planning and Construction, Law on Fees, Law on State Survey and Cadaster, Law on
Local Government Finance
• We contributed to the development and adoption of Law on Planning and
Construction with accompanying 28 by-laws and initiated the introduction of e-
construction permits in Serbia
KEY RESULTS: REGULATORY REFORM
www.naled-serbia.org

8. • We have initiated the development of the National Program for Countering
Shadow Economy – we were appointed by the Government of Serbia to lead the
Expert Group
• We have provided expert support to the Government and the Joint Group for
improving the rank of Serbia on the World Bank’s Doing Business Report
KEY RESULTS: REGULATORY REFORM
www.naled-serbia.org

9. • We have prepared the first and only list of para-fiscal charges in Serbia and
initiated the introduction of the Public Registry of Non-Tax Charges together with
the Ministry of Finance
• We have published three Quarterly Reports on the status of regulatory reform in
Serbia and annual report - Regulatory Index of Serbia
KEY RESULTS: REGULATORY REFORM
www.naled-serbia.org

10. • We have founded the first Economic Caucus in the Parliament – with the support
of NALED, it amended the Energy Law, Law on Fire Protection and Law on
Inspection Oversight
KEY RESULTS: REGULATORY REFORM
www.naled-serbia.org

11. • We have published the seventh annual edition
of Grey Book and prepared 100 recommendations for
cutting the red tape
• Ministry of Economy included more than 80% proposals
from Grey Book in its Strategy for the Development of
Entrepreneurship and Competitiveness 2014-2020
• We are a member of the National Convention on the European Union for
Negotiation Chapter 8, coordinator of SEKO for competitiveness and contributor to
the EU Progress Report on Serbia
KEY RESULTS: REGULATORY REFORM
www.naled-serbia.org

12. KEY RESULTS: MUNICIPAL CAPACITY BUILDING
• We have improved the business environment in 15 municipalities and cities
across Serbia via the Business Friendly Certification Program
• NALED’s Certification Program has been recognized by institutions and local
governments in South East Europe – 50 municipalities and cities in Bosnia
and Herzegovina, Croatia and Macedonia are implementing the Program
• The Financial Times included 6 recipients of NALED’s certificate among
the most attractive investment destinations in Europe for 2014/15
www.naled-serbia.org

13. KEY RESULTS: MUNICIPAL CAPACITY BUILDING
• We have promoted investments to Serbia and certified municipalities at the Belgrade Airport to
an audience of 4 million passengers from the country and abroad
www.naled-serbia.org

14. KEY RESULTS: MUNICIPAL CAPACITY BUILDING
• We have started the revitalization of brownfield in the municipality of Vršac and initiated the
commercialization of military property
• We have published the first scientific publication – Case Study of Privatization in Serbia, Guide
to Targeted Investment Promotion and Handbook for Successful Realization of PPPs
• We have organized the Serbian-French PPP Summit
and provided an opportunity for
local governments in Serbia to
network with investors from
• We organized the fourth cycle of
summer practice for students from
Diaspora and Republic of Srpska
www.naled-serbia.org

15. COMMUNICATION AND PR
• We have organized more than 100 expert conferences, round tables and events and
brought together businesses, mayors, ministers, MPs, international community
www.naled-serbia.org

16. COMMUNICATION AND PR
• We filmed three new video-clips that
were broadcast on RTS as part of the
national campaign for cutting the
red tape “Ask WHEN”

17. COMMUNICATION AND PR
• We placed more than 2.300 media announcements, gathered 5.000 followers on social
media networks and received 360.000 visits to NALED’s website
• We have published two editions of the “Synergy” magazine on the topics of shadow
economy and European integrations

19. WHAT WE PLAN IN 2015
• 2015: Year of local government – launching the Academy of public administration, resolving the problem of stray dogs, Law on LG Finance,
support in the implementation of new Law on Planning and Construction, Economic Caucus field visits, incentives for certified LGs
• Establishing and control of electronic services – e-permitting, Law on Archive Material, exchange of documents between Pension and Disability
Insurance Fund, Republic Health Insurance Fund, CROSO, Tax Administration
• Establishing the public registry of fees and reform on non-tax charges – Law on Fees
• Implementing the measures for countering shadow economy and monitoring the Government work in this field
• Analysis of doing business indicators in Serbia and prioritization of reforms - action plan for improving the rank of Serbia on Doing Business list
• Channeling the priorities and opinions of businesses and municipalities in the EU integration process – National Convention, SECO
www.naled-serbia.org

20. Makedonska 30/VII, Beograd
t: 011 33 73 063, f: 011 33 73 061
naled@naled-serbia.org
www.naled-serbia.org