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Ozone & Climate :   How to tell  ( and  sell) two ‘invisible’ stories?   By  Nalaka Gunawardene Director, TVE Asia Pacific www.tveap.org AIBD/UNEP Regional Media Training Workshop Kuala Lumpur, Malaysia; 27-29 Feb 2012
[object Object],[object Object]
Top headlines! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Why   do people  watch  Television? www.tveap.org   movingimages.wordpress.com
A Tale of Two Images… www.tveap.org   movingimages.wordpress.com
A Tale of Two Images… www.tveap.org   movingimages.wordpress.com   ,[object Object],[object Object],[object Object]
A Tale of Two Images… www.tveap.org   movingimages.wordpress.com   ,[object Object],[object Object],[object Object]
Our Challenge: tell  good stories! www.tveap.org   movingimages.wordpress.com   ,[object Object],[object Object],[object Object],[object Object]
Ozone Layer: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
TV needs moving images! ,[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
What’s a  good story ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Images that don’t… www.tveap.org   movingimages.wordpress.com
Why  do people watch TV? ,[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
What stories appeal on TV? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Images that move… ,[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Images that move…2 ,[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Choice of formats… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
 
 
For moving images to work.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Examples… ,[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
21 Megatonne Timebomb ,[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com   More at:  http://www.enn.com/press_releases/3718
Return of the Ozone Layer: Are We There Yet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Ozzy Ozone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
My Ozone Wish: PSAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
Ozone in 30 seconds? www.tveap.org   movingimages.wordpress.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Challenges we ALL face in telling these stories… www.tveap.org   movingimages.wordpress.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Faced with challenges, I ask: What would  Robert Lamb  do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.tveap.org   movingimages.wordpress.com
No shortage of stories… … or audiences!
.….. www.tveap.org Email:  nalaka@tveap.org  Blog:  movingimages.wordpress.com  Twitter:  NalakaG
www.youtube.com/TVEAPfilms

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Nalaka Gunawardene - covering ozone & climate for television - KL Media training workshop 26 Feb 2012

  • 1. Ozone & Climate : How to tell ( and sell) two ‘invisible’ stories? By Nalaka Gunawardene Director, TVE Asia Pacific www.tveap.org AIBD/UNEP Regional Media Training Workshop Kuala Lumpur, Malaysia; 27-29 Feb 2012
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  • 4. Why do people watch Television? www.tveap.org movingimages.wordpress.com
  • 5. A Tale of Two Images… www.tveap.org movingimages.wordpress.com
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  • 12. Images that don’t… www.tveap.org movingimages.wordpress.com
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  • 29. No shortage of stories… … or audiences!
  • 30. .….. www.tveap.org Email: nalaka@tveap.org Blog: movingimages.wordpress.com Twitter: NalakaG